A SIMULTANEOUS PERFORMANCE

A SIMULTANEOUS PERFORMANCE

ROLAND BARTHES’ PUBLICATION ENTITLED THE FASHION SYSTEM TRACES SIMILARITIES BETWEEN THE STRUCTURES OF FASHION & ARCHITECTURE DESIGN FIELDS. BARTHES OBSERVES THAT BOTH FIELDS ARE SYSTEMS, THAT CONSIST OF THREE PARTS: PRODUCTS, IMAGES & WORDS. MORE PRECISELY: THEY PRODUCE MATERIAL OBJECTS WHICH ARE ADEQUATELY DESCRIBED BY PICTURES & CRITICIZED

BY THE USE OF WORDS. THE ABOVE NOTION CAN BE FOUND AT THE CORE OF THIS STUDY WHICH EMPLOYS DIVERSE ISSUES OF VOGUE PARIS, DURING THE MODERN MOVEMENT ERA IN ORDER TO INVESTIGATE THE SIMULTANEOUS PERFORMANCE OF FASHION & INTERIOR DESIGN/ ARCHITECTURE PRACTICES OF THAT PERIOD, ALONG WITH ITS DISTINCTIVE CHARACTERICTICS.

VOGUE 1927-1932

I COVERS

I 09.1927

LUCIEN VOGEL, GRADUATE OF L’ÉCOLE ALSACIENNE, WAS THE FIRST ARTISTIC DIRECTOR OF VOGUE PARIS. HE GATHERED THE CRÈME DE LA CRÈME MEMBERS OF THE ARTISTIC SCENE OF THE ERA & BY FOCUSING ON A MINIMAL IDENTITY FEATURING MATTE COLOUR PALETTES & CLEAR, SHARP LINES HE ESTABLISHED A FIRM, INFALLIBLE VISUAL STYLE.

I COVERS

I 07, 1928

I 01, 1930

I 05, 1932

VOGUE 1927 - 1932

II ADVERTISEMENTS

II hermès

FASHION DESIGNER PAUL POIRET WAS THE MASTERMIND BEHIND THE BRIDGING OF FINE ARTS, INTERIOR DESIGN & THE COMMERCIAL DEPARTMENT OF FASHION. HE COMMISSIONED THE FASHION ILLUSTRATIONS OF HIS FIRST MONOGRAPH, ENTITLED LES ROBES DE PAUL POIRET, TO THE ARTIST PAUL IRIBE - A PROFOUND GRADUATE OF L’ ÉCOLE DES BEAUX-ARTS IN PARIS.

II ADVERTISEMENTS

II caron

II marchel rochas

II eugéne

VOGUE 1927 - 1932

III GRAPHIC ART

III cecil beaton

STUDENTS OF L’ÉCOLE DES BEAUX-ARTS IN PARIS, SUCH AS GEORGES LEPAPE, GEORGE BARBIER & PAUL IRIBE, APPLIED THE ABSTRACT, GEOMETRICAL FORMS, THAT WERE BEING THOROUGHLY USED IN THE FIELD OF FINE ARTS, TO THEIR VISUAL EXPERIMENTS WITH FASHION ILLUSTRATION, BACK IN 1908. YET, THE EXPRESSIVE CLIMAX OF THIS CREATIVE EXPERIMENTATION BECAME MORE EVIDENT IN THE NINETEEN THIRTIES.

III GRAPHIC ART

III georges lepape

III georges lepape

III lucien vogel

VOGUE 1927 - 1932

IV FASHION

IV jeanne lanvin

JEANNE LANVIN, GABRIELLE CHANEL & JEAN PATOU ARE FEW OF THE FASHION DESIGNERS THAT ACCOMPANIED THE HAUTE-COUTURE SPHERE TO THE POST-WAR ERA OF PARIS; BY ENVISIONING CHIC, ARCHITECTURAL SILHOUETTES THEY HANDED FASHION PRACTICES TO THE MODERN HISTORY DOMAIN.

IV FASHION

IV lucien lelong molyneux

IV coco chanel

IV elsa schiaparelli

VOGUE 1927 - 1932

V ARCHITECTURE INTERIOR DESIGN

V studio de mr. cecil beaton

FLORENTINE GARDENS IN COUNTRY HOUSES OF THE CÔTE D’AZUR AREA & INTERIOR SPACES FROM URBAN APARTMENTS WERE PRESENTED IN THE PAGES OF VOGUE PARIS. MAISON ASHCOMBE, FOR EXAMPLE, PROPERTY OF THE PHOTOGRAPHER CECIL BEATON, WAS DESCRIBED AS A TYPICAL RESIDENTIAL SAMPLE OF THE BOURGEOISIE.

V ARCHITECTURE INTERIOR DESIGN

V maison tristan tzara adolf loos

V villa stein le corbusier pierre jeanneret

V villa stein le corbusier pierre jeanneret

A Simultaneous Performance Matina Kousidi October | November 2009 Video Installation Original Title: Architecouture | Vogue Paris | 1920 | 1930 Curator: Hellenic Society for the Protection of the Environment and the Cultural Heritage www. architecouture.com For: Athens Xclusive Designers Week 2009 At: Ethniki Asfalistiki Conference Center