ARCHITECTURE LEADERS TODAY MEDIA KIT 2010 www.architectureleaderstoday.com
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ARCHITECTURE LEADERS TODAY
Editor-in-Chief Todd Weaver Editor Diana Doyle Executive Editor Jonathan Mack Assistant Editor Joseph Orange Creative Director Emily Detoro Art Director Stephanie Hess Director of Advertising Julian Vu Production Coordinator Jason Rone Assistant Production Coordinator Elizabeth Macks Photography Editor Ian Palmer Video Director Susan Maybach Editorial Director Kate Darling Editorial Production Rachel Goldberg Copy Editor William Finch Assistant Copy Editor Amy Roberts Correspondents Brandon McBride (W), Aaron McGaskey (SW), Juan Orellana (NE), Steve Peters (Nation), Mike Rodgers (Nation), Juan Stewart (SE) Vendor Relations Director Diana Stephens Vendor Relations Eric Miller, Dov Teta Advertising Sales Coordinator Patricia O’Brien Advertising Sales Director Peter Jostens Advertising Sales Moe Kazemi, David Levi, Tom Nichols Publisher Steve Reed
oZ WORLD MEDIA, LLC 1100 H Street NW Suite M100 Washington D.C. 20005 Architecture Leaders Today is a quarterly B2B trade journal that services the construction industry in commercial, custom build, education, healthcare, green building, hospitality, museum and arts, and new technology sectors. ALT has a readership of 100,000 C-Level executives within the energy industry. We do not accept subscription requests from the general public, however an abbreviated version is available on our website.
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THE ESSENTIAL JOURNAL FOR ARCHITECTURE Architecture Leaders Today is a private industry trade journal that serves business executives and CEOs with thought provoking content on the industries they run within the architecture vertical. Our content selection process is unique and attractive to both the C-level executives who we feature and our readers. First, our research team combs the nation to find architecture firms that have remarkable or compelling stories. Second, our editorial staff conducts informational interviews with the CEOs or senior executives. The information gleaned in these interviews is used by our editorial review board in their final story vetting/ selection process. After the editorial review board selects which companies will be featured, a senior journalist conducts an in depth interview with the CEO and key members of his/her staff.
OUR DIFFERENCE Architecture Leaders Today seeks to publish indepth case studies on a variety of architecture firms and portray those companies in a positive light that captures the essence of each companies’ visions and goals. We do not endorse companies or publish information that may be damaging to any company or trade association. We feel honored to have such a beautiful and multipage spread in your magazine. It was a pleasure working with your company that not only has integrity but also created an impressive end result. We look forward to future collaborations with your company! Margie Grace Grace Design Associates
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THE COMPANIES WE COVER We cover everyone from $10 million small and mid size companies up to multi-billion dollar Dow Jones component companies in the markets they serve. We focus on the core operations of the companies we cover and take into account each companies’ unique strategies for success and the value that they bring to the market. We provide the most in-depth view of any magazine on the market.
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Architetra 8
FROM DESIGN TO CONSTRUCTION The client-centered approach of this full-service Pennsylvania-based architectural firm keeps customers happy and coming back for more.
IN EACH ISSUE
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Each issue covers best practices that impact business leaders in the architecture industry. In addition to company case studies, we also cover hot topics in various industries and report on issues that have a national or global effect on specific industry verticals and/or the economy as a whole.
Hall & Bartley Architects
DESIGNS WITH EXCELLENT TASTE
Specializing in winery design, Hall & Bartley is making over the California wine country one project at a time.
Lake Flato Architects
LANDSCAPE ARCHITECTURE
With a commitment to modern and skillful design, Lake Flato embraces the natural surroundings of each building to craft an environmentally friendly project specific to each client’s needs.
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International Design Group
BUILDER OF MODERN AMERICAN CASTLES Summer 2010 $24.94 USD $26.30 CAN
This Pacific Grove-based company is one of the nation's leaders in custom home design of the most grand proportions.
The Value of Print Don’t misjudge the power of print. Believe it or not, not everyone has access to the Internet and some people prefer to read physical material we offer our journal in print edition. There are other compelling reasons why we still like to print our journals in addition to the digital offering: Most people over the age of 35 still prefer printed media to digital Spam accounts for 90-95% of emails People like to have access to hardcopy material when they are not online Hardcopy provides a physical record that cannot be easily changed on the fly
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MAXIMUM EXPOSURE Our magazine is delivered in both print and digital versions to over 100,000 C-level recipients throughout North America. If you want industry exposure for your company then you’ve come to the right place.
OUR READERS
Architecture Leaders Today’s 200,000 readers represent C-level executives from every aspect of the architecture industry. Whether its a major municipal or commercial project or a unique custom home project, we cover the story if it’s compelling and of interest to our readers. Our readership includes Principals and firm librarians and influential lobbyists that lobby on behalf of several trade associations within the industry. Our readers are the CEOs and senior executives that are responsible for running the most successful companies in the architecture industry. They read our journal to gain additional insight into what is happening in their industry and to learn about external factors that may impact their business.
Reader Revenue 9% 1000MM+
We
Sou
36% 0-100MM 11% 500MM-999MM
Reader Company Size 22% 0-100 employees
37% 1000+ employees
15% 100-249 employees
Reader Prof
17% 500-999 employees
80% President, CEO, Chairman
9% 250-499 employees
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CORPORATE PROFILES
Our case studies provide up to date information from the point of view of the CEO, president and/or senior executives at the companies we cover. We explore the company’s operations, challenges and strategies for success at a level of detail that would provide incredible business value benefits to our readers while not exposing company trade secrets.
USES FOR BUSINESS DEVELOPMENT
Each of our case studies are formatted as compendiums (comprehensive compilation of a body of knowledge) and made available as individual detailed corporate studies for companies who want to reuse them for business development or advertising purposes. Review our reprints section for more information.
est 21%
Northeast 31%
uth 29%
Midwest 19%
CUSTOM BROCHURES If you are interested in a custom brochure for your company our design staff can create one for you. After the publication has been finalized our highly creative design team will customize a unique brochure for your company. The cover will spotlight your article from the issue and the inside spreads will solely contain information and advertisements about your business, affiliates and sponsors.
file
3.2% CFO, COO, Partner
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TODAY
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4.1% Association Head
FOSTERING DEMOCRACY THROUGH ARCHITECTURE
William Rawn 3.7% Lobbyist
For the Boston-based firm of William Rawn & Associates, their architectural philosophy lies in fostering democracy and community in every project, drawing inspiration from around the globe.
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Grace Design AN ALFRESCO OASIS
From naturalistic to urban, contemporary to traditional, and sublime to whimsical, this friendly Santa Barbara firm builds gardens to complement the owner’s personality and lifestyle.
TODAY
SPRING EDITION (April)
SUMMER EDITION (July)
Financial Management: Expense management techniques and tips are discussed. We make sure to bring you the latest information updates on employment costs, new tax rules and other financial management issues that affect the industry. Supply Chain Management: We cover the latest processes and techniques for supply chain management. Company Features: We cover 15 companies that have been successful despite the economic downturn.
Regional Update: In this issue, we explore 15 successful architecture firms in five U.S. regions and Canada. Industry Spotlight: Spotlight on the EPA’s Energy Efficiency Report Industry Events: We list the Summer’s Biggest Industry Events, Location and Times and Contact Info
FALL EDITION (October) Association Update: In this edition, we speak with several trade associations and member companies. Bid Strategies: This all important topic in architecture is covered extensively. We look at techniques used in every subsector and the bid strategies that have been the most successful. Company Features: We cover 15 companies that have been successful in FY10.
WINTER EDITION (January) Top Executives of the Year: In this issue, we report on the top ten architecture executives in North America. Need Help?: We report on little known low cost options available to companies that need financial or strategic assistance. Looking Ahead: We have a Q&A session with the top pundits in the architecture industry to learn about what’s in store for 2011.
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features
1
Heritage Rich Living
2 Log Homes Continue to Stand as an Iconic Staple of American Living Owning a log home provokes an emotional sentiment that is perhaps rooted in the history of the American frontier. Several aspects of log home living contribute to this sensation; the warmth of the wood, the feeling of comfort and security inside, and the beauty of log home structures. Log homes are also natural and environmentally friendly, and people are increasingly gravitating towards sustainable options. All of these factors will contribute to a robust market for log homes in the foreseeable future. People want a retreat; a home that represents an escape from the chaos of daily life. The Log Homes Council is an available resource for those looking to realize the dream of an inviting, sustainable, and heritage rich home.
3
Paraphrased from Jim Young, President of the Log Home Council, written by Jane Caffrey
4 34 Construction Leaders Today Fall 2009
Construction Leaders Today Fall 2009 35
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