Forum Architecture Interior Design

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FORUM

INTEROR DESIGN AND BEYOND Specializing in planning, architecture and interior design, Forum Architecture designs for resort, hospitality and residential clients throughout the U.S.

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FORUM

by Rachel Goldberg

1 Custom home, Jacksonville, Fla. This riverfront property is built in the Mediterranean style and has over 9,000 sq. ft. Photo courtesy of Forum.

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Forum Architecture & Interior Design Inc, is a full-service architectural firm specializing in planning, architecture and interior design. Based in Altamonte Springs, Fla., the firm designs for resorts, hospitality, residential and commercial clients throughout the United States.

The company was founded in 1986 by Norman Stoehr and James Black. It is an Employee Stock Ownership Plan (ESOP) company, so employees are directly invested in the company’s success. Though the company is relatively small, they are able to complete large scale projects because of the staff ’s unity and expertise. They value a wide range of experiences and

skills in their employees.

“Such diverse wealth of resources allows us to tailor our designs to our client’s needs and to provide the best suited solutions for each project,” the company says on its web site.

Forum’s staff works together in a carefully organized manner to ensure high quality in every detail of their work. They can design everything from luxurious resort clubhouses to fast food restaurants, mixed-use developments, and single- and multi-family homes.

They bring the same diligent sensibility balanced by economics to their affordable housing projects. Forum has

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2. Archstone Dulles Greenway, Leesburg, Va. The 300-unit Archstone apartment was built in 2001. Photo courtesy of Forum.

3. Park Crest at Harbor Island, Tampa, Fl. A 336-unit midrise apartment building is built on a 3.4 acre waterfront site, the last available parcel of land on Harbor Island. Photo courtesy of Forum.

4. Porsche at Hilton Head, Hilton Head, SC. Photo courtesy of Forum.

5. James Black, LEED AP, left, and Norman Stoehr, A.I.A., right. Photo courtesy of Forum.

designed over 27,000 multifamily affordable units.

“One of the most powerful compliments we receive is people stopping by our affordable housing communities to ask how they can purchase what they believe is a marketrate condominium,” the company said in its newsletter.

Forum helps to revitalize entire neighborhoods with these housing projects. They pride themselves on their ability to work with clients and builders within budget while still creating aesthetically inspired designs. They strive to work as a team with contractors, delivering designs that can be constructed efficiently.

Forum works to come up with creative solutions to maximize the benefits to their clients. They are continually improving their working process to adapt to changes in the economy and their clients’ needs. With land becoming more expensive, they have shifted their designs to fit onto more limited spaces while still taking advantage of natural features. Forum also has several LEED-accredited professionals on staff, for clients interested in green building. They also design awardwinning senior living facilities, which is a market with rapidly increasing demand.

The company is actively involved in their community; each year, employees donate significant amounts of time and money to local charities. Their commitment to service has been key to their success, helping them to build long-term relationships with repeat clients. ALT

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