INTRO / DIFFERENT VIEWS Jeffrey P. Yachmetz, P.E. Director of Development Thor Equities Jeremy Moss Senior Vice President, Leasing Silverstein Properties Campbell Hyers CEO and Partner, Control Group
COMPETITIVE MARKET
Fortune Magazine, October 1996
GET OUT OF THE BOX "The average person requires an intake of 64 ounces of liquid per day. Coca-Cola supplies less than two ounces per day We remain resolutely focused on going after the other 62." Robert Goizueta Former CEO, Coca-Cola Corp
WHO'S COMPETING?
Conan O'Brien's Architectural Battle: Encino Lady Foot Locker vs. Empire State Building
WHY?
Conan O'Brien's Architectural Battle: Encino Lady Foot Locker vs. Empire State Building
WHAT JEFF IS SEEING
It takes over 2 years to build a building but tech becomes obsolete in 6 months. Jeffrey Yachmetz
FACADE QUESTIONS
How can facades become a greater part of the digital proces? How are surfaces an opportunity for monetization?
DIGITAL STRATEGY & UX
HUMANS
What is this? Who is this? What do they want?
UX
DESIGNING FOR INTERACTION by Dan Saffer
WHAT WE'RE SEEING
WHAT WE'RE SEEING
WHAT WE'RE SEEING
WHAT WE'RE SEEING
WHAT WE'RE SEEING
WHAT WE'RE SEEING
WHAT WE'RE SEEING
WHAT WE'RE SEEING
WHAT WE'RE SEEING
WHAT WE'RE SEEING
RETAIL
WHAT WE'RE SEEING
WHAT WE'RE SEEING
WHAT WE'RE SEEING
WHAT WE'RE SEEING
WHAT WE'RE SEEING
WHAT WE'RE SEEING
WHAT WE'RE SEEING
WHAT WE'RE SEEING
UX
DESIGNING FOR INTERACTION by Dan Saffer
FACADES
WHAT WE'RE SEEING
WHAT WE'RE SEEING
NATURAL INTERACTION
WHAT WE'RE SEEING
HOW TO AVOID THIS?
NOT A STUNT
QUESTION
CHAT
Campbell Hyers campbell.hyers@controlgroup.com www.controlgroup.com