”The Architect’s Newspaper is true to its name— it is the definitive resource for news for those of us in the architecture and building world. It is a treasured newspaper that gathers all types of features—articles, opinions, reviews—that we all depend on. I don’t know any architects who do not subscribe!”
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2013 MEDIA KIT
MISSION
ARCHITECT’S LIBRARY–PRODUCTS
ENVELOPE—NEWSLETTER A|N BLOG
MIDWEST EDITION—PRINT FOURTH EDITION–NEWSLETTER
WEST EDITION—PRINT FABRIKATOR–NEWSLETTER TWITTER
WEBSITE
CITY TERRAIN—NEWSLETTER
EAST EDITION—PRINT
Make the Connection!
The Architect’s Newspaper reaches readers in over 160 countries and 50 states. We are the go-to source for breaking news and dialog-shaping opinion for architects and design professionals at every level from principals to design interns, at corporate giants and boutique firms. Whether they follow us in print or online, in hourly blog and Twitter feeds, on Facebook or live chats, our readers count on us for the news and information that matters most. Connect with the design community at every level with The Architect’s Newspaper and build relationships and find your target buyer or specifier. 21 MURRAY STREET 5TH FLOOR, NEW YORK, NY 10007 | TEL: 212-966-0630 | FAX 212-966-0633 | WWW.ARCHPAPER.COM
READERSHIP Reach 350,000 of the nation’s most influential architecture and design professionals through The Architect’s Newspaper network Architects depend on The Architect’s Newspaper because we speak directly to their needs across every platform
PRINT EDITION EAST EDITION
37,500
350,000 AUDIENCE SOCIAL MEDIA
ONLINE ARCHPAPER.COM
170,000+
36,900+
AUDIENCE
UNIQUE VISITORS PER MONTH
WEST EDITION
E-NEWSLETTERS
33,750
16,000
27,000
AUDIENCE
READERS PER WEEK
MIDWEST EDITION
A/N BLOG
25,000 AUDIENCE
FOLLOWERS
LIKES
40,000+
UNIQUE VISITORS PER MONTH
FACADE CONFERENCES
800+
ATTENDEES
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GEOGRAPHIC DISTRIBUTION The Architect’s Newspaper keeps readers across the country up to date with targeted regional editions. WEST EDITION
EAST EDITION
33,750
37,500
AUDIENCE
AUDIENCE
The Architect’s Newspaper’s regional editions target local communities, tailoring each edition so that it is directly relevent to its readers.
40,000 Readers come from the largest 35 metropolitan areas.
MIDWEST EDITION
25,000 AUDIENCE
13% OTHER 4% CONNECTICUT 5% DC METRO 6% PENNSYLVANIA
56% NEW YORK
15% OTHER
70% CALIFORNIA
7% MASSACHUSETTS
7% NEW YORK
17% OTHER
40% ILLINOIS
7% INDIANA
9% NEW JERSEY
EAST EDITION
2% ARIZONA 3% WASHINGTON 3% OREGON
WEST EDITION
4% IOWA 4% MISSOURI 5% MICHIGAN 5% MINNESOTA
5% WISCONSIN 6% 7% OHIO NEW YORK
MIDWEST EDITION
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READERS RESPOND Readers tell us they count on The Architect’s Newspaper to keep them informed THEY’RE ENGAGED
67% 71% 75%
read four of the last four issues
spend more than 30 minutes reading each issue of The Architect’s Newspaper
visit www.archpaper.com for news and information
THEY ARE DECISION MAKERS
1/2 70% 50%
THEY TAKE ACTION
58% 52% SHARED CONTENT
86% TOOK ACTION AS A RESULT OF READING AN
VISITED A MANUFACTURER’S WEBSITE
75% SPECIFY PRODUCTS
“By far the best architecture publication in the U.S. today” MARGARET GORMAN, PARTNER, GORMANSCHWEYER
TOOK NOTE OF A PRODUCT FOR POSSIBLE FUTURE USE
77%
77%
51%
76%
73%
73%
69%
63%
65%
50%
DOORS & WINDOWS
age 45+
47% 45%
THEY SPECIFY PRODUCTS
of our readers are senior-level management
offer interior design specialties
SHARED A COPY OF AN WITH A COLLEAGUE OR FRIEND
SURFACES
HARDWARE
MATERIALS
KITCHEN & BATHS
LIGHTING
GLASS
MASONRY & STONE
ENVIRONMENTALLYFRIENDLY
FURNISHINGS
Sources: The Architect’s Newspaper 2012 Subscriber Data; The Architect’s Newspaper 2012 Reader Survey
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PROFESSIONAL AUDIENCE The Architect’s Newspaper media network connects with design communities at every level. PROFESSIONAL SPECIALTY
FIRM SIZE
25%
45%
16% 23%
PRINCIPALS/ PARTNERS
ARCHITECTS/ DESIGNERS
100+ EMPLOYEES
SELF EMPLOYED
23%
15%
20%
23% of our readers (vs. the 4% industry standard) Work in firms with 100+ employees, the segment that accounts for 51% of total gross billings industry-wide.
1–4 EMPLOYEES
OTHER
38%
5–99 EMPLOYEES
INTERIOR DESIGNERS, LANDSCAPE ARCHITECTS, ENGINEERS, ACADEMICS, & STUDENTS
GENDER 69% MALE
31% FEMALE
PROJECT FOCUS 80% 76% 60%
64% 46%
40%
44%
38%
35%
32%
20%
32%
FR AS T IN
HE
AL TH
CA R
P RU UB CT LIC UR E
E
EN T GO VE
RN M
IT Y IT AL HO SP
C ES ULT ER UR VA A TI L/ ON PR
E BL SU ST AI NA
UC AT IO N ED
IA NT RE SI DE
CO M
ME RC
IA
L
L
20%
Sources: The Architect’s Newspaper 2012 Subscriber Data; The Architect’s Newspaper 2012 Reader Survey
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2013 CALENDAR National Calendar Month
Issue
Space Close
Materials Due
Theme
Service Providers, Showroom, & Products
Hardware
East 1/16/13 West 1/30/13 MW 1/23/13
12/19/12
01/02/13
Best Of Resource Guide
East 2/06/13 West 2/20/13 MW 2/27/13
01/16/13
01/23/13
New Materials
East only 3/06/13
02/13/13
MAR
East 3/20/13 West 3/27/13 MW 3/13/13
02/20/13
APR
East 4/10/13 West 4/24/13 MW 4/17/13
03/20/13
East only 5/08/13
04/17/13
JAN
FEB
SPECIAL ISSUE
Mar
SPECIAL ISSUE
MAY
MAY
East 5/22/13 West 5/29/13 MW 5/15/13
04/24/13
JUN
East 6/05/13 West 6/26/13 MW 6/12/13 East 7/10/13
SPECIAL ISSUE
JUL
02/20/13
02/27/13
03/27/13
04/24/13
Retail
05/01/13
Surfaces
05/15/13
05/22/13
AIA
Facades
06/19/13
06/26/13
Developers
SEPT
East 9/04/13 West 9/25/13 MW 9/11/13
08/14/13
08/21/13
Landscape
East only 09/18/13
08/28/13
09/04/13
OCT
East 10/2/13 West 10/23/13 MW 10/9/13
09/11/13
09/18/13
NOV
East 11/13/13 West 11/27/13 MW 11/6/13
10/16/13
10/23/13
DEC
East 12/4/13 West 12/11/13 MW 12/11/13
11/13/13
11/20/13
ACSA: 101 Annual Meeting, SF, CA
Building Energy, Boston, MA Global Shop, Chicago, IL Architectural Digest Home Design, NY, NY
Hospitality and Design Expo, Las Vegas, NV *ICFF, NY, NY
Residential/ Commercial Interiors
07/10/13
Surfaces, Las Vegas, NV Houston Build Expo, Houston, TX Learning Enviornments, Orlando, FL Palm Springs Modernism Week, Palm Springs, CA
A’N FACADE CONFERENCE, NY Lightfair International, Las Vegas, NV Covering, Orlando, FL Buildings NY, NY, NY *KBIS, New Orleans, LA
Hospitality
07/03/13
SEPT
Kitchen Supplement
Lighting
AUG
Bonus Distribution
Distributed at The Architectural League Lectures DBIA Expo, Orlando, FL
Emerging Architects
East 7/24/13 West 8/14/13 MW 8/07/13
SPECIAL ISSUE
Special Section/ Product coverage
AltBuild Expo, Santa Monica, CA PCBC, San Diego, CA 2013 BOMA International Conf. & The Every Building Show, San Diego, CA *NeoCon WTF, Chicago, IL *Dwell on Design, Los Angeles, CA A’N FACADE CONFERENCE, CA *AIA Nat’l Conv., Washington, DC ASCA Fall Conf, Philadelphia, PA
California Construction Expo, Pasadena, CA Bonus Issues sent to Developers & Real Estate Professionals Glassbuild America, Atlanta, GA Water Retention
AIA SF Home Tours, SF, CA Construct, Phoenix, AZ ASLA Annual Mtg. & Expo, Boston,MA OHNY, NY, NY Design Showroom Distribution HD Americas, Miami, FL
Architecture Month
A’N FACADE CONFERENCE, CHI *Greenbuild Light Show West NeoCon East, Baltimore, MD Design Philly, Philadelphia, PA METALCON International DESIGNNIGHT 2013, AIA Chicago
Environmental
ABExpo, Boston, MA Boutique Design, NY, NY
Retrofit
Glass
JLC LIVE, Portland, OR Construction Super Conference, SF, CA
2013 RATES Print Ad Sizes SPECIFICATIONS: All measurements are width by height. Allowance should be made for 1/4” bleed on all sides for all FULL PAGE ads. All other sizes should NOT include a bleed. Live matter should be kept free 1/4” from all trimmed edges. Minimum size knockout type should be 8 point.
ONE PAGE BLEED
2/3 PAGE NON-BLEED JUNIOR
Bleed Size: 10.75” x 14.25” Trim Size: 10.5” x 14”
HALF PAGE NON-BLEED
HALF PAGE NON-BLEED VERTICAL
Trim Size: 7.25” x 11.75”
QUARTER-PAGE NON-BLEED
Trim Size: 9.75” x 5.75”
MARKETPLACE ONLY
Trim Size: 4.7” x 5.75”
Trim Size: 4.7” x 11.75”
ONE-EIGHTH PAGE NON-BLEED
QUARTER-PAGE NON-BLEED HORIZONTAL
QUARTER-PAGE NON-BLEED VERTICAL
Trim Size: 4.7” x 2.8”
ONE-EIGHTH PAGE NON-BLEED HORIZONTAL
Trim Size: 9.75” x 2.75”
Trim Size: 2.1875” x 11.75”
Trim Size: 9.75” x 2”
Ad size
National**
Regional**
Back Cover
$7,000
$3,000
Full Page
$6,000
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2/3 Page
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1/2 Page
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1/4 Page
$3,000
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Marketplace 1/4 Page
$1,650
$600
Marketplace 1/8 Page
$850
$325
FIXED PRICING FOR 2013 The Architect’s Newspaper has simplified its rate card. Rather than a complex pricing grid based on region, the media print buyer now only need choose between two tiers of exposure: National or Regional. We’ve also lowered our rates, basing them on our lowest circulating publication (Midwest), so there’s no need to worry about frequency discounts; they’re already built in. Whether you want to purchase national ads on a monthly basis, or target your market with an East, West, or Midwest placement, there’s never been a better time to get into AN.
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12:19 PM
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THE ARCHITECT’S NEWSPAPER JULY 29, 2009
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125,000
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1/8 pg 290
granite
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1/4 pg
marble
basalt
Washington University Law Hartman-Cox Architects
Click
limestone
Emma Willard Tod Williams Billie Tsien Architects
240
sandstone
Barbizon 63 CETRA / RUDDY
Sky Arc Residence will bruder architects
quartzite
The Solaire Pelli Clarke Pelli Architects
Click
slate
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4x* - 35x net rate (per placement)
One-Quarter Page
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$600
One-Eighth Page
4.7” x 2.8”
$325
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Middlebury, Atwater Commons Kiernan Timberlake Associates
VIEWERS PER MONTH
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800 343 1900 s 802 265 4933 Click
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ONLINE ADVERTISING Get seen 170,000+ times per month ARCHPAPER.COM
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With advertising opportunities on AN’s website, blog, e-newsletters and more, you, too, can access this growing audience of engaged readers. Each of the online options outlined below reaches a unique audience, and puts your campaign in front of trendsetters and decision-makers who like to stay up-to-date on the latest products and services.
MONTHLY VISITS
170,000+
UNIQUE VISITS/MONTH
1
3
4
4
5
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2 SKYSCRAPER
3 SMALL BUTTON
160 x 600 px
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728 x 90 px
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PAG ES : Homepage News Competitions Calendar Current Issues Blog
PAG ES : Homepage News Calendar
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5
2
1
NEWSPAGE
BLOG
HOMEPAGE
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4 MEDIUM RECTANGLE (VIDEO CAPABLE)
300 x 250 px
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PAG ES : Homepage Blog (in-post) Blog (righthand corner)
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Keeping readers up to date with architectural news and events, The Architect’s Newspaper’s Fourth Edition highlights top online articles and features upcoming AEC events.
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Notable readers Joseph Aliotta, Swanke Hayden Connell Architects
Julie Eizenberg, Koning Eizenberg Architecture
Paul Lewis, LTL Architects
of Transportation
Greg Lynn, Greg Lynn FORM
Ian Schrager, Developer
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Thom Mayne, Morphosis Architects
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Diana Balmori, Balmori Associates
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Mario Gandelsonas, Agrest and Gandelsonas Architects
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Michael Sorkin, Michael Sorkin Studio Robert A.M. Stern, Dean, Yale School of Architecture
Aaron Betsky, Director, Cincinnati Art Museum
Frank Gehry, Gehry Partners Leslie Gill, Architect
Moshen Mostafavi, Professor, Harvard University
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Richard Gluckman, Gluckman Mayner Architects
Guy Nordenson, Guy Nordenson and Associates
Paul Goldberger, Vanity Fair
Enrique Norten, TEN Arquitectos
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Michael Graves, Michael Graves & Associates
Robert Osborne, Director of Operations, URS
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Jordan Gruzen, Gruzen Samton
Gregg Pasquarelli, SHoP Architects
James Corner, Landscape Architect
Hugh Hardy, H3 Hardy Collaboration Architecture
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Craig Hartman, SOM San Francisco
Larry Scarpa, Pugh + Scarpa Architects
Anthony Vidler, Dean, Cooper Union
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James Stewart Polshek, Polshek Partnership
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Hani Rashid, Asymptote
Peter Walker, Peter Walker and Partners
Ada Louise Huxtable, Architecture Critic, Wall Street Journal
Donna Robertson, Dean, IIT College of Architecture, Architect
Marion Weiss, Weiss/Manfredi
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Mark Wigley, Dean, Columbia University GSAAP
Rem Koolhaas, OMA
John Ronan, John Ronan Architects
James Wines, SITE
Ron Krueck, Krueck + Sexton
Lindy Roy, ROY Co.
Lars Krueckeberg, GRAFT
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BINDING METHOD Saddle-stitched
Select all text and “Convert to paths” in FreeHand or “Create Outlines” in Illustrator.
Black and white ads can be submitted with continuous tone (contone) proof.
A laser or digital SWOP-compatible proof must accompany all files.
The correct size proof must be generated directly from the disk/ file you submit.
COPY DEADLINES 15 days before publication date.
All proofs must indicate publication name, issue date and contents supplied by advertiser.
PRINTING / PAPER STOCK The Architect’s Newspaper is printed web. Paper stock is 45# white-coated stock. SAFETY MARGINS Allowance should be made for 1/4” trim at head, bottom and gutter for all bleed ads. Live matter should be kept 1/4” free from all trimmed edges. PREFERRED FILE FORMAT PDF/X-1a; No application files will be accepted. COPY REQUIREMENTS Format as a high resolution PDF (300 dpi). Files should be CMYK. RGB images, ICC Profiles or PANTONE colors will not be accepted. Be aware of effects that can be caused by transparency and flattener settings. All transparency must be flattened in the final
Any ad materials received in other formats will incur an additional fee as will author’s alterations to ad materials (typesetting, stripping, etc.). COLOR PROOF REQUIREMENTS To assist our printer in obtaining a good press match, it is important to follow general industry guidelines when preparing files and proofs. Advertisements supplied to The Architect’s Newspaper without an acceptable color proof will be printed to SWOP standards. The printer and Publisher cannot be held liable for color complaints when files are
General Rate Policy Rates are effective as of January 1, 2012. All business under contracts will be protected for the duration of the contract.
Position Policy The Publisher guarantees no position request unless contracted for at premium rate and assumes no responsibility if position given differs from request.
Agency Commission Terms are net 30 days. 15% gross billing allowed to recognize agencies on space, color and position, provided account is paid within 30 days. Payment for any advertising shall be due and payable at Publisher’s office:
Payment Terms Invoices are dated as of the issue date and are due payable upon receipt in U.S. funds drawn on a U.S. bank. Publisher looks to the advertising agency/company placing the insertion order for payment; however, Publisher shall have the right to hold the advertising agency and the advertiser jointly and severally liable for the monies due and payable to Publisher, and the agency warrants that, by submitting the insertion order, it and the advertiser have accepted this responsibility. Publisher will not be bound by conditions, printed or otherwise, on contracts, order blanks or instructions when such conditions conflict with its policies.
The Architect’s Newspaper, LLC 21 Murray Street, 5th Floor New York, NY 10007 Short Rates and Rebates Advertisers will be shortrated if, within a 12-month period from the date of the first insertion, they do not use the amount of insertions upon which their billings have been based. Advertisers using more insertions than contracted for will receive appropriate rebates. Cancellations Cancellations are not accepted after space reservation closing date.
General Regulations and Policies All copy subject to approval. The Publisher reserves the right to reject or cancel any advertisement for any reason at any time. Advertisements that, in the Publisher’s opinion, give the illusion
Fractional ads, up to 5 mgs if compressed, can be sent by email; larger files can be sent to our FTP site. Please call the advertising department at 212966-0630 for address information before sending. A copy must be faxed to 212-966-0633. Advertiser name, file name and directory, application used and issue date should be clearly stated on both email and fax. AUTHOR’S ALTERATIONS Changes made after approval of a final proof, or after output
of editorial material will carry the word “Advertisement.” In consideration of The Architect’s Newspaper, LLC’s acceptance of such advertisements for publication, the agency and the advertiser will indemnify and save harmless The Architect’s Newspaper and its officers, employees and agents against all loss, liability, damage and expense of whatsoever nature arising out of copying, printing or publishing of its advertisement including, without limitation, reasonable attorney’s fees resulting from claims or suits for libel, violation of rights or privacy, plagiarism, and copyright and trademark infringement. Publisher shall have the right to settle any such claim and to control any litigation or arbitration to which it may be a party all at the cost of the agency and the advertiser who shall be deemed joint and several indemnitors, and agency warrants that it is authorized to bind, and does bind, advertiser to such indemnity jointly and severally with the agency. Publisher reserves the right in its sole discretion to discontinue publication at any time with or without notice, or to defer or cancel the printing, publication, or circulation
of film and proof, require new film and proofs to be output, and thus will be subject to additional charges for the second set of film and proofs. Advertisements requiring alterations such as editing, image manipulation, reductions or enlargements, trapping, etc., will be billed mechanical charges at the Publisher’s prevailing rates. Black or color type knocking out of a tone background often cannot be deleted; in such cases, new film or digital film must be provided and film output charges will apply. All production charges will be billed on the invoice for the issue in which the ad runs. All advertising materials must be received by closing date. SHIPPING ADDRESS The Architect’s Newspaper Advertising Department 21 Murray Street, 5th Floor New York, NY 10007
of any issue or of the tendered advertising because of labor disputes involving the Publisher, the printer or others, transportation delays or embargoes, errors or omissions of employees, or circumstances beyond its control. Publisher’s sole obligation as to any failure or default on its part shall be limited to a refund of the charges which may have been paid to it or, at its option, to publish the tendered advertising in the next available issue. Rates are subject to change without notice. Effective September 1, 2012 The following terms and conditions shall be deemed incorporated in every insertion order or space contract tendered to The Architect’s Newspaper unless modified by written agreement signed by an officer or “Publisher” and shall supersede any inconsistent statement in such order or contract.
21 MURRAY STREET 5TH FLOOR, NEW YORK, NY 10007 | TEL: 212-966-0630 | FAX 212-966-0633 | WWW.ARCHPAPER.COM