The Biryani House | Brand Identity Manual | 2021

INDIA’S LARGEST VARIETY OF DUM BIRYANIS

BRAND MANUAL

Index 1.

Introduction

3

11. Letter Head specification

20

2.

Logo

4

12. Envelope specification

24

2. 1

Logo specification and format

5

13. Identity cards specification

28

2.2

Logo clear space

6

14. Email signature specification

30

2.3

Logo versions (responsive logo types)

7

15. Letterhead - for digital softcopy

32

3.

Brand colours specifications

8

16. Invitation

34

4.

Brand logo usage various colour options

9

18. Powerpoint presentation slide

38

5.

Brand logo usage do’s

10

19. New paper advertisement

40

6.

Brand logo improper usage of logo

11

20. Take away Menu

42

7.

Logo with tagline

14

21. Uniform

44

8.

Logo with tagline do’s and Don't’s

15

9.

Brand fonts 9.1

Brand fonts for print / offline media

16

9.2

Brand fonts for web / online media

17

10. Business card specification 2

18

The Biryani House was conceptualized in Bahrain. After a complete survey of the Biryani Market in Bahrain for a year, we realized that it is a huge sector which has immense potential and yet unorganized.

It also came to our notice that there has been a tremendous demand in the QSR and delivery segment which seemed promising. After exploring the Bahrain market, we were very sure of the immense potential in the Biryani market but thought of exploring other markets as well before getting into this business.

We started our first outlet in Kalyan, Maharashtra with a very small team. We worked on different Biryani flavours and developed a menu of more than 50 varieties of Dum Biryanis. We started catering locals with the best biryani in town and that too at a very reasonable price.

Eventually, we realized the need to grow and move to a prime location. We maintained the existing outlet as the main kitchen and opened a QSR delivery outlet in Mumbai.

Since its very inception “The Biryani House” has been an organization that is based on honesty and integrity which specializes in providing India’s Largest Variety of Dum Biryani.

Our success is the result of hard work and dedication of the whole team – which makes The Biryani House one of the fastest growing, process oriented, asset-light F&B Company since 2015.

What this manual covers and why to follow : Brand guidelines are important because they help define how the brand elements are used and guide the rules on how a business speaks with the audience. Brand guidelines are a set of tools and rules on how to use your branding elements. The guidelines are used by designers, writers, and anyone else using your brand’s elements like your logo to create marketing materials.

3

Logo

The logo is designed keeping in mind the hotness of biryani. As biryani is famous for its unique cooking style and fragrance. Usually fire is below the handi (cooking basin made from copper or clay-pot), but here in our logo we have shown fire above the handi. Fire here signifies the hotness of fragrance of biryani which itself works as an appitizer for any biryani lover. We also needed to mention our brand “THE BIRYANI HOUSE” which is creatively displayed in our logo. “THE” in the logo is transparent not white.

The font in logo for the brand name is intelligently selected as we also deal in kababs and more. The spikes in the font gives the feel of barbeque and raise temptation as well as curiosity for the brand.

4

Logo specification

100 mm

The colour orange is bright and fresh. Fire and the curves which looks like brackets around the handi both signifies biryani fragrance and its flavour respectively; hence we have used in orange colour.

The colour brown which is not do dark and also gives the earthly feeling. The sticks, handi and the name BIRYANI HOUSE; as brown is bold and visibily clear colour.

Height

The colour of logo been selected as per the industry it dealing with.

10 mm

10 mm

The proportion of the logo been set in 7:10 Width is 70% if the height 100% 70 mm

Width

5

Logo Clear Space

To ensure that clear space is maintained around the logo for legibility and prominence, photos, text and graphic elements must follow the guidelines illustrated here. Use the letter “N” as a measuring tool to help maintain clearance.

6

Logo Clear Space

To maintain full legibility, never reproduce the logo at height smaller than 0.5 inch (for print) or width 100 pixels (for web). There is no maximum size limit, but use discretion when sizing the logo. It should never be the most dominant element on the page, but instead should live comfortably and clearly as an identifying mark.

Print media

a

b

c

d

Print media: a) Height – 0.50 inch suitable for letterhead continuation sheet

Web/digital media

b) Height – 1 inch suitable for letterhead main/1st page c) Width – 1 inch suitable for Business card d) Height – 2 inch suitable for brand collaterals/advertisements etc.

Web/digital media

(a)

(b)

a) Height – minimum 100 px for social media posts b) Height - 230 px suitable for website home page 7

Logo colour specification Orange

CMYK = C:0, M:70, Y:100, K:0

10%

20%

30%

40%

50%

60%

70%

80%

90%

10%

20%

30%

40%

50%

60%

70%

80%

90%

RGB = R:236, G:105, B:031 CODE: #EC691F Matching PANTONE 021 PC (C:0 M:68 Y:100 K:0)

Brown

CMYK = C:25, M:80, Y:80, K:45 RGB = R:130, G:061, B:048 CODE: #823D30 Matching PANTONE 478 PC (C:19 M:75 Y:74 K:58) 8

Logo usage in various colour opions

Black C:40, M:40, Y:20, K:100

Signature Orange here is 80%

9

Logo usage do’s

We have seen in previous section that logo can be presentated in major three colours signature Orange, Brown and Black colours. Though full colour logo is only allowed on white background but in some case can be used over lighter shades (10%) of signature colours or black.

Usage of Logo on mixed colour or image background To maintain full legibility and visibility of logo its better to avoid using logo on any image or mixed colour background. But still its needed as per any particular usage a white contour for the logo to be used to maintain its visibility. A particular designed watermark impression type is allowed to use on brand photo shoots while representing in web media when needed.

10

Logo improper usage of logo

Here are a few examples of practices to avoid.

Don’t squeeze the logo

Don’t stretch the logo

Don’t rotate the logo

Don’t mirror or ip the logo

Don’t use any extra outline to the logo

No extra drop shadow

No contour and extra drop shadow

Don’t use inverse logo on mixed colour background

Don’t compromised visibiliy of the logo on vector or line background

Don’t use semi transparent logo

11

Logo usage don't’s against white background

12

Logo can be presented in major three colours signature Orange, Brown and Black colours. Full colour logo only can be used in the combination of signature Orange + Brown no any other colours allowed, but there are some rules which have to be followed while displaying logo in these colours too.

Logo usage don't’s against any other colour background

Following styles should be avoided while using logo against any combination of signature colour background or even not allowed any other colour.

13

Logo with tagline Yes there’s brand name in the logo, but we also use an unique tagline to upbeat our brand logo; “INDIA’S LARGEST VARIETY OF DUM BIRYANIS”. This tagline should be used with logo keeping the breathing space with logo. This tagline should be displayed below the logo as shown with example. Tagline should be center aligned and bottom of logo.

Tagline should be displayed in prominent readable size and colour. Font used for tagline is Helvetica Normal, all caps. In some case if logo is too large and there no horizontal space it should be noted that tagline should be kept in one line without splits; hence using condenced form of the font is allowed. If logo is small and tagline text visibility is almost getting lost see that font is visible keeping it bit bigger, condenced form and if needed bold is also allowed. Tagline should be displayed either in signature colour, black or white on black backgrounds respectively. Using tagline everywhere is not compulsory, we can go with just logo.

INDIA’S LARGEST VARIETY OF DUM BIRYANIS

14

INDIA’S LARGEST VARIETY OF DUM BIRYANIS

INDIA’S LARGEST VARIETY OF DUM BIRYANIS

INDIA’S LARGEST VARIETY OF DUM BIRYANIS

Black C:40, M:40, Y:20, K:100

Signatuer Orange here is 80%

Black C:40, M:40, Y:20, K:100

Logo with tagline usages Do’s

INDIA’S LARGEST VARIETY OF DUM BIRYANIS

INDIA’S LARGEST VARIETY OF DUM BIRYANIS

INDIA’S LARGEST VARIETY OF DUM BIRYANIS

INDIA’S LARGEST VARIETY OF DUM BIRYANIS

Don't’s

INDIA’S LARGEST VARIETY OF DUM BIRYANIS

INDIA’S LARGEST VARIETY OF DUM BIRYANIS INDIA’S LARGEST VARIETY OF DUM BIRYANIS

INDIA’S LARGEST VARIETY OF DUM BIRYANIS

INDIA’S LARGEST VARIETY OF DUM BIRYANIS INDIA’S LARGEST VARIETY OF DUM BIRYANIS INDIA’S LARGEST VARIETY

INDIA’S LARGEST VARIETY OF DUM BIRYANIS

INDIA’S LARGEST VARIETY OF DUM BIRYANIS INDIA’S LARGEST VARIETY OF DUM BIRYANIS

OF DUM BIRYANIS

15

Fonts

Fonts for print media

Fonts for softcopy documents

Font used for print media is Helvetica font family with various weights.

Font used for softcopy documents like powerpoint presentation, Agreements, Letters, Memo, Invoices can be Arial font family as Arial font is universal and will avoid document misleading. Misleading here means if font is missing with the sender they may not be able to read your contents.

Helvetica

Arial

Arial Narrow

Arial Bold

Arial Narrow Bold

Arial Italic

Arial Narrow Italic

Arial Bold Italic

Arial Narrow Bold Italic

Helvetica 35 Ultralight Helvetica 45 Ultralight Helvetica Black Helvetica Condensed Helvetica Condensed Light

Arial Bold Italic

Helvetica Italic Helvetica Condensed Italic Helvetica Bold

Helvetica Bold Italic

Helvetica Condensed Bold

Helvetica Condensed Bold Italic

16

Fonts for newspaper advertisements Font used for newspaper advertisements is Segoe UI font family.

Segoe UI Segoe UI Italic Segoe UI Bold Segoe UI Bold Italic Segoe UI Semibold Segoe UI Semibold Italic Segoe UI Black Segoe UI Black Italic 17

Business card Various materials and printing formats can be used for business card, depending on the requirements demand. Size of the card should be width 54 mm x height 91 mm.

FRONT

BACK

Bonnie Sadhnani Operation Manager

7058811783 bonnie@thebiryanihouse.com

INDIA’S LARGEST VARIETY OF DUM BIRYANIS

Connect with us C2MAC FOODS PVT. LTD. www.thebiryanihouse.com

18

While designing dimentions should be width 56 mm and height 93 mm.

FRONT

Width 56 mm x Height 93 mm bleed design area Box ll 80% of signature colour orange Width 54 mm x Height 91 mm card cutting size Width 48 mm x Height 85 mm no readable content to exceed this area

BACK

[a]

Bonnie Sadhnani Operation Manager

Designation: Helvetica 45 Light, 7 point

7058811783

Mobile No.: Helvetica 45 Light, 10 point

[b]

bonnie@thebiryanihouse.com [c]

[a]

Name: Helvetica 45 Light, 10 point

[b]

email id: Helvetica 45 Light, 7 point [c]

Colour: signature brown Text alignment: right aligned

Width 56 mm x Height 93 mm bleed design area Box ll signature colour brown Width 54 mm x Height 91 mm card cutting size Width 48 mm x Height 85 mm no readable content to exceed this area

position: top right corner of box [c]

Brand logo with tagline placed in layout of centre and middle aligned to the card 80% of signature colour orange

INDIA’S LARGEST VARIETY OF DUM BIRYANIS

This graphic to used as it Connect with us

Width 4mm

Height 3.5mm

Width 5mm

Helvetica, 7 point, colour signature brown 2mm above from social media icons Social media handle icons colour signature brown

C2MAC FOODS PVT. LTD. www.thebiryanihouse.com

Company name in all caps Helvetica 45 Light, 7 point website in lowercase text centre aligned position centre, bottom aligned to box [c]

Set both text with icons should be placed as shown here centre alignment layout, to the bottom of box [c]

19

Letterhead - 1st page Various materials and printing formats can be used for business card, depending on the requirements demand. Size of the paper should be standard A4 width 120 mm x height 297 mm.

20

Logo replicaion pattern for water mark 9.00 mm

Brand logo with tagline in original signature colours proportionally height 30 mm, placed in layout of centre and 9 mm from top of box [b]

9.00 mm 9.00 mm

9.00 mm

Any typed or written text content should come in this grey dashed box box sixe Width 180mm x Height 234mm margins from top 45mm, from right 12mm, from bottom 18mm, and from left 18mm All text heading or body text is Arial 12 pt Bold or normal as per requirements of content

9.00 mm

9.00 mm

Each TBH logo in 10% black colour size with 9 mm proportionally while repeating below; each logo should be verticaly centre aligned between two above consecutive logos The pattern starts left algned to the box [b] and margin from top 9mm

Artwork bleed design area Width 214 mm x Height 301 mm lled with brand logo as shown here with colour 10% black

Width 210 mm x Height 297 mm paper cutting size

Width 200 mm x Height 287 mm no printable content to exceed this green box area except background colour or watermark

[a]

[b]

[c]

Space for stamp and signature not on all page but at the end of each document

Company name in all caps, Helvetica, 9 point address in Helvetica 45 Light, 8.5 point Title case, text centre aligned all text colour black, positioning centre and 6 mm inside from bottom aligned to box [b]

21

Letterhead - continuous sheet Size of the paper should be standard A4 width 120 mm x height 297 mm.

Media material as described in letterhead section

22

Logo replicaion pattern for water mark 9.00 mm

Brand logo with tagline in original signature colours proportionally width 9mm, placed in layout of top right of page with 9mm from top and 12mm from right to box [b]

9.00 mm 9.00 mm

9.00 mm

All text heading or body text is Arial 12 pt Bold or normal as per requirements of content

9.00 mm

9.00 mm

Artwork bleed design area Width 214 mm x Height 301 mm lled with brand logo as shown here with colour 10% black Each TBH logo in 10% black colour size with 9 mm proportionally while repeating below; each logo should be verticaly centre aligned between two above consecutive logos The pattern starts left algned to the box [b] and margin from top 9mm

Width 210 mm x Height 297 mm paper cutting size

Width 200 mm x Height 287 mm no printable content to exceed this green box area except background colour or watermark

[a]

[b]

[c]

Any typed or written text content should come in this grey dashed box box size Width 180mm x Height 258mm margins from top 27mm, from right 12mm, from bottom 12mm, and from left 18mm Space for stamp and signature not on all page but at the end of each document

23

Envelope Various materials and printing formats can be used for business card, depending on the requirements demand. Size of the paper should be standard A4 width 120 mm x height 297 mm.

24

Envelope size Width 242 mm x Height 115 mm lled with brand logo as shown here with colour 10% black

Brand logo with tagline in original signature colours proportionally height 30 mm placed in layout of top left aligned to box [a]

[a]

Width 212 mm Height 97 mm visible text content should not exceed out of this box [b] This orange dashed box measuring Width 100mm x Height 50mm is for receiver’s Name, Address etc. content shouldn’t exceed this box area right aligned and margin from top 30mm to box [b] Company name in all caps Helvetica, 9 point address in Helvetica 45 Light, 8.5 point Title case, text left aligned Colour black positioning left bottom aligned to box [b]

25

Envelope Various materials and printing formats can be used for business card, depending on the requirements demand. Size of the paper should be standard A4 width 120 mm x height 297 mm.

26

Envelope size Width 210 mm, Height 297 mm [a]

Width 186 mm , Height 237 mm visible text content should not exceed out of this box [b]

Brand logo with tagline in original signature colours proportionally height 30 mm placed in layout of left aligned to box [a] and 6 mm above address text Company name in all caps Helvetica, 9 point address in Helvetica 45 Light, 8.5 point Title case, text left aligned Colour black positioning left bottom aligned to box [b] leading 100% of character height

27

Identity cards Various materials and printing formats can be used for business card, depending on the requirements demand. Size of the paper should be standard A4 width 120 mm x height 297 mm.

INDIA’S LARGEST VARIETY OF DUM BIRYANIS

FRONT name +91-80000 00008 1000001

Authorised Signatory

BACK

This card is the property of the company.

If found, please return to: C2MAC FOODS PVT. LTD. 1005, Ambience Court Vashi, Phase-2, Sector 19E, Vashi, Navi Mumbai-400703.

1800 2674 949 www.thebiryanihouse.com/

28

Card dimensions Width 54mm x Height 85mm Grey dashed box Width 47mm x Height 78mm no printable or written content should exceed this box are

[a] Logo in its full signature colour measuring 12mm in width proportionally aligning centre to card and top to box [b]

[b]

INDIA’S LARGEST VARIETY OF DUM BIRYANIS

Helvetica 6pt in signature colour brown to be positioned as mentioned in section tagline vertically centre and bottom to logo, keeping distance of height of letter ‘N’ from the logo

A circle size 74.5mm diameter no ll only signature colour orange outline 2pt weight positioning 40.5mm above from bottom of box [a]

FRONT

Box for candidate’s passport photo measuring Width 22mm x Height 24.5mm 0.5 outline of signature colour brown positioning 16mm from left and 28mm from top to box [a]

Signature of authorised member centre aligned to card size and positioning to be clearly visible without disturbing other contents max measuring 9mm in height “Authorised Signatory” text

Card dimensions Width 54mm x Height 85mm Grey dashed box Width 47mm x Height 78mm no printable or written content should exceed this box are

Name in Helvetica 45 Light 14pt in colour black, positioning centre aligned and 4mm below passport photo contact number and employee code in 7pt with the text leading 120%

name +91-80000 00008 1000001

Helvetica 45 Light 7pt in colour black, centre aligned and at bottom aligned of box [b]

Authorised Signatory

[a] [b] Logo in signature colour orange measuring 20mm in width proportionally aligning centre to card and 7mm from top to box [b]

A circle size 74.5mm diameter ll deep black “C 40, M 40, Y 20, K 100” and signature colour orange outline 2pt weight positioning 40.5mm above from bottom of box [a]

BACK

This card is the property of the company.

If found, please return to: C2MAC FOODS PVT. LTD. 1005, Ambience Court Vashi, Phase-2, Sector 19E, Vashi, Navi Mumbai-400703.

1800 2674 949

Helvetica 7pt normal, colour black, above text in sentence case, only “C2MAC FOODS PVT. LTD.” in all caps bold address in title case, followed by contact number and website in lower case with the text leading 140% whole text to be aligned to bottom of box [b]

www.thebiryanihouse.com/

29

Email signature Email signature for Outlook or Gmail

Thanks & Regards

Bonnie Sadhnani Operation Manager M: +91-70588 11783

Thanks & Regards

Arial Normal 10pt colour black, left aligned 10 px gap

2px weight line full width form left to right colour signature orange RGB

10 px gap

Bonnie Sadhnani

Name in Arial Bold 12pt colour signature brown RGB, left aligned, leading 100%

Operation Manager M: +91-70588 11783

Designation and contact number in Arial Normal 10pt colour black, left aligned, leading 100% 10 px gap

Logo in its full signature colour RGB measuring 50px in height proportionally left aligned

30

31

Letterhead - for digital softcopy This letterhead template in MS word can be used for digital documents, Pro forma Invoice, Invoice, Memos, Ofce internal circulations, Proposal etc.

32

Logo replicaion pattern for water mark

Header: Brand logo with tagline in original signature colours proportionally height 30 mm, placed in layout of centre and 9 mm from top All text heading or body text is Arial 12 pt Bold or normal as per requirements of content

Any typed or written text content should come in this grey dashed box box size Width 180mm x Height 234mm margins from top 45mm, from right 12mm, from bottom 18mm, and from left 18mm

Artwork bleed design area Width 214 mm x Height 301 mm lled with brand logo as shown here with colour 10% black

[a]

Footer: Company name in all caps, Helvetica, 9 point address in Helvetica 45 Light, 8.5 point Title case, text centre aligned all text colour black, positioning centre and 6 mm inside from bottom aligned to box [b]

33

Invitation - for digital printing or softcopy Layout option 1

34

Brand logo with tagline in original signature colours proportionally Width 50 mm, placed in layout of centre and top aligned of box [b]

This area is for body text, any typed or written text content should come in this blue dashed box box size Width 136mm x Height 160mm bottom aligned to box [b] design, layout and formatting as per requirements make sure brand logo is not repeated as its already in header

35

Invitation - for digital printing or softcopy Layout option 2 This layout also can be used if invitation is front and back and this will be back side of the invitation.

36

Invitation

Font style, size, weight, colour depending on layout and design requirement

Invitation

Brand logo in original signature colours proportionally Width 12mm, right and top aligned to box [b]

This area is for body text, any typed or written text content should come in this blue dashed box box size Width 136mm x Height 178mm bottom aligned to box [b] design, layout and formatting as per requirements make sure brand logo is not repeated as its already in header

37

Powerpoint presentation slide As Powerpoint presentation is usually visual presentation and shared to vendors, clients, or team. So to keep it readable and simple we have opted for Arial font family which is universal. And font point size are specied considering readability.

2nd Slide for Title

TITLE

TITLE

Inside sllides Graph/diagram/table caption

1st Slide Last Slide

INDIA’S LARGEST VARIETY OF DUM BIRYANIS

38

THANK YOU

Logo in its full signature colour measuring 12mm in width proportionally positioned top and right aligned to box [b]

band ll signature orange brown measuring full width 254mm x Height 2mm above and below the orange band

TITLE

background band ll signature orange colour measuring full width 254mm x Height 40mm title shouldn’t exceed this box Title of the presentation Arial bold 60pt centre and middle aligned to orange band Title can be adjusted to any visible point size and style from bold to condensed bold single line to double line to t in this band if title is too big

Title of page, Arial Bold 24pt in signature colour brown top left algined to box [b] orange line as separator after title line weight 0.5mm measuring 230mm long positioned 16mm from top and left aligned to box [a]

Body text starts from here Heading: Arial Bold 24pt signature colour orange following content in Arial Normal 20pt colour black all texts Left aligned Note: Alignment, positioning and sometimes point size, colour may differ as per content requirements make sure contents should be easily visible in soft copy for vairous devices like mobile, tab, small laptops Any content shouldn’t go below 16pt Dimensions of slide as standard size measuring Width 254mm x Height 190.5mm [a]

Any graphical representation, diagram, tables should be labled with caption explaining it Caption in Arial Narrow normal 12pt, At bottom and centre aligned to its graphical represention

Can have captions for photographs too Caption in Arial Narrow normal 12pt, At bottom and centre aligned

[b]

Grey dashed box Width 244mm x Height 180.5mm no content should exceed this box are except any background ll/graphic/images

Logo in its full signature colour measuring 12mm in width proportionally positioned top and right aligned to box [b]

Grey crossed box for photographs position, placements as per requirements shouldn’t have any border, outline or drop shadow

Logo in its full signature colour measuring 12mm in width proportionally positioned top and right aligned to box [b]

INDIA’S LARGEST VARIETY OF DUM BIRYANIS

band ll signature orange brown measuring full width 254mm x Height 2mm above and below the orange band

background band ll signature orange colour measuring full width 254mm x Height 24mm End of slide with Thank you Arial bold 40pt, centre and middle aligned to orange band

Logo in its full signature colour, measuring 60mm in width proportionally.

Tagline Helvetica 20pt in signature colour brown to be positioned as mentioned in section tagline vertically centre and bottom to logo, keeping distance of height of letter ‘N’ from the logo.

A set of both logo and tagline to be centre and middle aligned to the slide

39

New paper advertisement

JOIN HANDS WITH THE FASTEST GROWING FOOD DELIVERY CHAIN

Various materials and printing formats can be used for business card, depending on the requirements demand. Size of the paper should be standard A4 width 120 mm x height 297 mm.

Our Models

FRANCHISE / INVESTORS MEET Venue: E-44/11, Okhla Phase-2, New Delhi-110 020

SUNDAY 31st, JANUARY 2021

11.00 AM - 04.00 PM

franchise@thebiryanihouse.com | www.thebiryanihouse.com

40

font family used for News paper advertisements is Segoe UI font family design format to follow signature colours only Logo, font size, placement everything depends on layouting for particular requirements Note: Let the advertisement be of any size or layout to maintain a clear space for main body contents it should be minimum 2mm inside which is shown here as box [b] any logo, text or image content shouldn’t exceed box [b]

41

Take away Menu Various materials and printing formats can be used for business card, depending on the requirements demand. Size of the paper should be standard width 11.5 inch. by height 9.00 inch.

All contents to be printed in signature colour brown.

42

43

Chef uniform

CHEF HAT

APRON OPTION 1

44

CHEF COAT

Brand logo in signature colour orange tint (as per media) Size proportionally Width approx 1/3 of width of length [a] depending on the actual size aligned 50% [b] of the height of logo from top of the apron as shown in this example

Brand logo in its full signature colours tint (as per media) Size proportionally Width approx 1/3 of width of length [a] depending on the actual size aligned 50% [b] of the height of logo from top of the apron as shown in this example

[b] Brand logo in signature colour orange tint (as per media) Size proportionally height approx 1/3 of height of hat depending on the actual size aligned centre and middle of front side of hat [a]

Chef hat black colour

pant black

Chef Coat white colour

Fire from brand logo in signature colour orange tint (as per media) Size proportionally depending on the actual size aligned bottom to the apron as shown in this example

border and button signature brown tint as per media as shown here

Apron colour black

45

Staff uniform

STAFF ORANGE CAP

INDIA’S LARGEST VARIETY OF DUM BIRYANIS

STAFF T-SHRIT FRONT 46

STAFF T-SHRIT BACK

HALF APRON OPTION

Cap matching to signature orange/ or suitable to t-shirt

Brand logo in colour black tint (as per media) height of logo proportionally approx 1/3 of height of cap aligned towards front right of the cap as shown in this example

STAFF ORANGE CAP

Brand logo in signature colour orange tint (as per media) width of logo proportionally approx 1/8 of width of t-shirt chest placed at pocket position as shown here

Service half apron matching to signature orange/ or suitable to t-shirt

Brand logo in signature colour orange tint (as per media) 50% width of logo proportionally width of t-shirt chest note: Logo with tagline should be used here (maintaining logo-tagline specications) placed in the position as shown here in this example

INDIA’S LARGEST VARIETY OF DUM BIRYANIS

black colour border of pocket and apron

T-shirt colour brown style and quality as per actuals

STAFF T-SHRIT FRONT

STAFF T-SHRIT BACK

Fire from brand logo in signature colour brown tint (as per media) placed between two pockets size height 50% proportionally of the apron height aligned bottom to the apron as shown in this example

HALF APRON OPTION 47

C2MAC FOODS PVT. LTD. www.thebiryanihouse.com

Ver 1, Jan 2021