ABA - ARDEX Rebranding

YOUR TRUSTED ABA PRODUCTS NOW HAVE A NEW NAME

New product names and improved packaging

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With the successful introduction of the ARDEX brand to Australia 6 years ago, we now find the majority of sales come from ARDEX branded products. With this in mind, we are about to embark on a program to complete the rebranding of all ABA products into the ARDEX brand.

The ARDEX name has been synonymous with innovative, premium quality products and services globally for many years. With the ARDEX name and values now established in the Australian market, we are confident that a consistent ARDEX brand will be beneficial to our partners in business and well received in the tiling market.

The ARDEX brand follows some basic colouring and design guidelines, which can already be seen on many products. Each product group has its own identifying colour within the overall ARDEX product range.

The primary product range colours are as follows:

FLOOR LEVELLING COMPOUNDS

PRODUCTS FOR BASIC CONSTRUCTION AND CEMENT/SAND SCREEDS

TILE ADHESIVES Over the coming months the old ABA packaging and literature will be phased out, with current ABA products adopting the ARDEX brand design. The products themselves will remain unchanged, with the same levels of quality and performance being maintained in the new look packaging.

This brochure will provide a useful reference point for the coming months as we gradually work through the changes, plus it gives you the opportunity to familiarise yourself with new product names, packaging and colouring.

TILE GROUTS/ SILICONE SEALANTS

WATERPROOFING PRODUCTS

PRIMERS/BONDING AGENTS

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Following on from the product group primary colouring, each individual product will have a second colour identifier on all packaging.

Where paper bags and sacks are concerned, this additional colour will be printed on the bottom and top panels, whilst for other items such as pails and tubes it will appear on the front behind the ARDEX logo.

Where possible we are looking to use the existing product colour as the secondary colour on the new packaging.

The ABA product name will either form part of the new name or be clearly marked on the front of the packaging next to the new name.

New ARDEX Bag

e.g old packaging colour and name on new packaging

Existing ABA Bag

e.g old name contained in the new name

e.g old packaging colour on new packaging

New ARDEX Pail

Existing ABA Pail

e.g old product name clearly printed next to new product name me

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Product Reference table

ABA Name

Secondary colour

NEW name

Grouts Abapoxy

ARDEX Abapoxy

NSC

Abacolor Wide Joint

ARDEX Wide Joint

NSC

White Grout

ARDEX White Grout

NSC

Grout Booster

ARDEX Grout Booster

NSC

Ready Mixed Adhesives Abamastic Abafix Flexible Multipurpose Premixed Resaflex

NSC = No Secondary Colour

ARDEX D 1 ARDEX D 11 ARDEX D 14

Single Part Adhesives Abaflex

ARDEX Abaflex

Glue

ARDEX X 52

MPP

ARDEX MPP

Super Tileset

ARDEX Super Tileset

Quickbond

ARDEX Quickbond

Two Part Adhesives Optima – Powder

ARDEX Optima – Powder

Optima – Liquid

ARDEX Optima – Liquid

Two Part Isoflex – Powder

ARDEX Isoflex – Powder

Two Part Isoflex – Liquid

ARDEX Isoflex – Liquid

Additives Abalastic

ARDEX Abalastic

Abacrete

ARDEX Abacrete

ARDEX Australia are committed to working with you through this process.

If you have any queries, please feel free to contact your local ARDEX Sales Representative or local ARDEX Sales Office.

Toll Free Technical Advice 1800 224 070

New South Wales Queensland Victoria/Tasmania South Australia Western Australia

Ph (02) 9851 9100 Ph (07) 3817 6000 Ph (03) 9308 9255 Ph (08) 8268 2511 Ph (08) 9256 8600

www.ardex.com

Fax (02) 9838 7970 Fax (07) 3881 3188 Fax (03) 9308 9332 Fax (08) 8345 3207 Fax (08) 9455 1227

ARDEX New Zealand Ltd Christchurch

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Ph (03) 384 3029

Fax (03) 384 9779

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