PORTFOLIO Ardho Khalifa selected works
Curriculum Vitae I’m Ardho Khalifa Amar, born 25 May 1995. Graduated from Binus University with a Bachelor of Art in 2019. I do graphic design, art direction, advertising, illustration and photography. In my spare time, I made printmaking and pottery in my own studio. Recently, I also working on NFTs.
Working Experiences LUP Jakarata | Art Director (November 2019 - June 2021) responsible for art direction, graphic design, digital content, marketing campaign, etc.
this is me
Misu Paper | Project Manager (March - October 2018) responsible for product development, marketing, digital content, accounts, purchasing, etc. SATOU Laboratories | Graphic Designer (March - July 2017) Responsible for packaging design and digital content.
My Links
Achievements
ardhokhalifa@gmail.com wa.me/6281212687335 instagram.com/_ardho linkedin.com/in/ardho-khalifa-823846130 hic.af/tafsirmimpi
The Drum Chip Shop Awards | International Gold’s Gym: Gym It Yourself (Jul 2021) Covid Awareness Campaign (Vinegar)
Citra Pariwara 33 | Jakarta Gold’s Gym: Gym It Yourself (Dec 2020) Brand Experience (Bronze)
Muse Creative Awards | IAA Gold’s Gym: Gym It Yourself (Apr 2021) Social Media Public Health (Platinum & Gold)
LÜRZER’S ARCHIVE Mag | Germany Gold’s Gym: Gym It Yourself (May 2020) Featured and published in 2020
T I M Y G URSELF YO In the early 2020, when the Covid-19 pandemic outbreak started, life as we know it changes drastically. During the lockdowns, public places got closed, even the gyms. Gold’s Gym Indonesia wants empowers their members to stay healthy and active during these uncertain times, so they started giving online classes, but that’s not enough because not everyone has a fitness equipments in their home. So we started #GymItYourself as a way to give inspiration to started exercise with everything we got at home, from a gallon of water, dirty laundry, even our pets. The results are phenomenal, it got so many recognition from global community, won in multiple category from CRESTA Awards, The Drum Chip Shop Awards, MUSE Awards, Citra Pariwara 33, VEGA Awards, Best Ads On TV, shortlisted in EPICA Awards and got featured in Lürzer’s Archive Magazine Germany.
Job desc: #art direction, #digital, #illustration, #campaign #key visual, #layout
digital campaign After several months of Covid-19 lockdowns, the gyms are finally open for public again, but people are still hesitant to come and Gold’s Gym Indonesia are losing their members. We want to entice people to come back to the gym, not just the current members but also everyone. #SemuaBisaJadi means to encourage people, whoever they are, no matter what age, over or underweight, athletes or not, Gold’s Gym Indonesia is the right place for them to achieve their goals. So we create a 360 campaign, from digital content, guerilla campaign and digital video.
Key visuals
n g i a p m a c a l l i guer
Job desc: #art direction, #digital, #illustration, #campaign #key visual, #layout
digital Video
A 60’ digital promotional video for Gold’s Gym Indonesia: #SemuaBisaJadi, this campaign is to acknowledge, to celebrate and empower anyone, not just the bodybuilders or athletes, but also for the one who want to find soul-mate, the one who stressed out from work, essentially for everyone.
Job desc: #digital video, #storyboard, #production
Always On
Job desc: #art direction, #digital, #illustration, #campaign #key visual, #layout
BliBli Fashion To celebrate their female audience, Blibli would like to bring appreciation to all women that they are all beautiful in every way they are. HOW? By embracing positive, independent and unique female figures no matter what shape, size or color, that all women should be comfortable in their own skin.
Job desc: #digital, #campaign #key visual, #layout, #storyboard, #productions
Digital Content
Digital Video
To celebrate Kartini’s Day 2021, we made 90’ digital video profile for Patricia Yora, a female pilot, wife, and a mother as an inspiration for Indonesian women to be brave in making their own choices.
BliBli Sahabat Perjalananmu is your friendly travelling and lifestyle partner that gave a curated inspirations on new places, culinary, culture and events.
Job desc: #digital, #campaign, #key visual, #layout, #editorial, #digital activity
Digital Activity
A fanmade digital poster from Netflix original series “Kingdom” titled from left to right: “The King”, “The Prince” and “The Physician”
Printmaking
These are my older printmaking works, I took inspiration from movies, social issues and my personal life.
Random Illustrations Digital Illustrations I made from movies, and pop culture.
Drawings
These are my watercolor drawings, inspired by memes and random things I found on the internet.
Photography
These are a few of my latest photographs that I took, my main subjects are abandoned objects, portraits and random things that I found interesting
thank you
Copyright Ardho Khalifa @2022