Targeting Children with Treats American children spend 44.5 hours a week watching television and are exposed to up to 3 , 55 TV ads a year! 5 % of these ads are for a dy, s a ks, sugary ereal a d fast food, so it’s no surprise that Americans spend nearly $6.5 billion on holiday candy every year and 1/3 of American children are overweight or obese.
Daily Media Consumption
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Consuming Advertising
Types of ADS Aimed at Children Under 12
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Consuming Treats American children eat an average of 3 snacks a day between meals. On average, teens eat 34 teaspoons of sugar every day. Amount Spent on Holiday Candy Each Year in America
The Results >1 in 3 American children is overweight or obese. Childhood o esity has e o e pare ts’ No. health o er –ahead of smoking and drug abuse. They consider TV ads promoting junk food to be a big part of the problem. Youngsters who are already overweight are even more susceptible to junk food ads and will increase consumption by a34%. >50% of overweight children remain overweight as adults.
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What is being done?
REF: Gallo AE: Food Advertising in the United States www.nytimes.com/2007/07/18/business/18food |http://www.infoplease.com/spot/eastercandy |http://www.bbb.org |www.teach.com | In the Matter of Childre ’s Advertisi g: FTC Fi al Staff Report a d Re o e datio |http://www.apa.org/topics/kids-media/food |http://www.businessweek.com |http://www.vcanews.com
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