Business Blogs Regardless if you are a small business, or a multinational company, blogging is integral to your online content marketing strategy. There is a mountain of data highlighting the point that consistent blogging leads to a positive return on investment (ROI). According to Content+ (2015), companies with active blogs received 97% more leads. Further the study goes on to express the positive correlation between blog ownership and higher inbound ROI. Here is how owning a blog and being active on it can positively impact your ROI: * SEO Value and general search-engine friendliness. Blogs increase your SEO. Fresh content is still a key to beating out your competitors in the search engine results page. Use keywords in your articles. * Effectiveness in building a business persona. This is a way to express your brand identity, and continue to do so with each blog post. *Drives traffic to your website. Your blog gives you the opportunity to create relevant content for your customers. Use this as a marketing tactic to drive traffic back to your website. * You become a go-to expert in your industry. Blogging about topics that relate to your industry will make you a credible source when it comes to information. * It builds relationships with visitors (i.e generates potential leads). These new relationships you acquire may turn into potential leads for your company, and in addition, blogging may also help build stronger relationships with existing customers as it creates loyalty between you and the customers. In conclusion, starting your blog is the first step, and once you have that done you need to continually pump out new content that is relevant to your target persona and interesting enough that they engage with it. Need assistance with your blogging strategy? Contact one of our strategists today!
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