Trend Fantasy is a growing genre that allows people to escape from the stress of everyday life, like a sultry night. The fantasy genre has dominated the bestsellers lists, movie theaters, and museum exhibits. Fantasy provides an escape from the fast paced days, and fills the void of emotionless communication with nostalgia, surrealism, and a way for self expression. Lingerie and jewelry are categories of women’s fashion that are purchased for the emotional connection. Women wear both because it makes them feel better about themselves and their beauty. The growing closeness of lingerie as clothing, jewelry, and high embellishment is causing designers to blur the lines of these categories and fuse the different classifications. Sultry Fantasy is a luxury fantasy collection, fusing lingerie and jewelry, and filling the needs of emotion, nostalgia, and surrealism.
Consumer Profile A single, professional woman, renting an apartment in a modern city. She is trendy, loves to accessorize, and spend money on herself. She can relate to the different romantic and fantasy shows and trends. She loves to go out at night with her friends to the bars and clubs downtown. She comes from a wealthy family background and has a large amount of discretionary income to spend as this brand will be at a luxury price point. She is the new generation of ‘Sex and the City’.
Colors The use of black in lingerie has a large pull in the lingerie industry for its sex appeal. Black was selected as a main color for the emotional need to feel sexy. Metallic was chosen as another main color contribution for shine and the connection to a world of mystical luxury. Shades of sea foam green, pastel pink, maroon, and dusty purple can be found to accent the Autumn collection.
Materials The Autumn/Winter 2015 collection of Sultry Fantasy will include many different materials pertaining to fantasy, lingerie, and jewelry. The main materials include silk chiffon for the chemise/robes, Lycra Spandex, stretch mesh for the bodies of the lingerie, and lace both embellished and plain stretch. This season can be seen with details of leather (metallic and solid), as well as ‘armor,’ consisting of metallic plates and chainmaille. Other embellishments include Swarovski crystals, metal flowers, and beads.
Leather
Chiffon
Lycra
Lace
Mesh
Metallic Elements
Autumn/Winter 2015 Collection
Merchandising Plan Regina Robe Sheer robe used as a cover-up piece or worn on its own. It has an embellished stand up collar, pleats at the small of the back that lead out to a train, and a three button asymmetrical closure in the front.
Materials: -Black silk chiffon -Swarovski crystals/trims Sizing: XS-L Price: $1,900.00
Emma Bodysuit Lycra four-way stretch halter body suit with mesh insert panels on both front and back. Chainmaille center panel allows for a deep-V peek-a-boo effect with chain necklace choker.
Materials: -Black Lycra -Black stretch mesh -Chainmaille detail panel -Swarovski crystals Sizing: XS-L Price: $900.00
Victoria Chain Bra Set A bra, panty, and garter matching set with chainmaille and Swarovski crystal detailing. The bra has a chainmaille necklace strap with an embellished lace overlay and Swarovski crystal detailing down the straps and around the underwire. The panty also has an embellished lace overlay on the front and has Swarovski detailing in the center back. The back is a see through lace with a small cutout detail. The garter belt is solid chainmaille with Swarovski crystals.
Materials: -Embellished lace -Swarovski crystal -Black Lycra -Stretch lace Bra Sizes: 30-36 A-DD Panty Sizes: XS-L Garter Belt Sizes: XS-L Stocking Sizes: Listed separately Bra Price: $600.00 Panty Price: $250.00 Garter Belt: $350.00 Stockings: Listed separately
Josie Teddy A bra, panty, and garter matching set with chainmaille and Swarovski crystal detailing. The bra has a chainmaille necklace strap with an embellished lace overlay and Swarovski crystal detailing down the straps and around the underwire. The panty also has an embellished lace overlay on the front and has Swarovski detailing in the center back. The back is a see through lace with a small cutout detail. The garter belt is solid chainmaille with Swarovski crystals.
Materials: -Metallic leather -Stretch lace -Chainmaille detail panel -Swarovski crystals -Black lycra Sizing: XS-L Price: $1,250.00
Marie Robe A short silk chiffon cover up, that has a leather belt closure, and metal flower embellishment along the neckline, and a middle buckle detail.
Materials: -Black leather -Purple silk chiffon -Metal flower embellishment -Metal belt detail Sizing: XS-L Price: $850.00
Audrey Merry-widow Set A high embellished merry widow panty set. Has a strapless merry-widow with pointed cups, lace up back, leather panels, and encrusted with Swarovski crystals. The panty has stretch lace overlay and Swarovski crystal crossed straps.
Materials: -Metallic leather -Swarovski crystal -Black Lycra -Stretch mesh -Stretch lace Sizing: XS-L Merry Widow Price: $1,050.00 Panty Price: $200.00 Stockings: Listed separately
Caroline Bodysuit Deep-V halter bodysuit with metallic leather panels, embellished lace detail and decorative Swarovski crystal chains across the open back. The bodysuit is highly embellished across the deep-V, along the decorative cut edge.
Materials: -Metallic leather -Black Lycra -Swarovski crystals -Embellished lace Sizing: XS-L Price: $1,350.00
Aly Bustier and High Waisted Panty Set Long lined bra, with a metal filigree center plate, metallic leather panels, and Swarovski crystal detailing. The matching panty also has leather panels that are accompanied by embellished lace and a back lace up detail.
Materials: -Metallic leather -Black Lycra -Stretch mesh -Embellished lace -Swarovski crystal -Metal filigree plate Bra Sizing: 32-36 A-DD Panty Sizing: XS-L Bra Price: $750.00 Panty Price: $400.00
Sophie Corset Panty Set A strapless lace up corset with a center metal filigree plate, metallic leather and swarovski crystal detailing. The panty also has the metallic leather and Swarovski crystal details. And has a partial lace back.
Materials: -Metallic leather -Swarovski crystal -Black Lycra -Stretch lace -Metal plate detail Bra Sizing: 32-36, A-DD Sizing: XS-L Corset Price: $1,050.00 Panty Price: $350.00
Lace Thigh Highs Nylon thigh high stockings with a stretch lace trim.
Materials: -Nylon -Stretch lace Sizing: XS-L Price: $100.00
Marketing Plan Sultry Fantasy can be found in boutiques in select cities with a luxury market. The product will be on a couple elaborate displays throughout the boutique with the rest behind glass cases as if in a jewelry store. With every piece purchased a hand signed thank you note is enclosed.
On the Runway
Thank You