Ariana Koblitz case studies in design
Ariana Koblitz akoblitz@stanford.edu (310) 384 7864 PO Box 11654 Stanford CA 94309
Thank you for taking the time to have a look at this design case book. The case studies presented here are representative of the type of analyitical and qualitative thinking skills I have developed over the course of my time in Stanford’s Product Design department. I have integrated the rigour of mechanical engineering with the cognitive skills inherent in the design principles and methods developed here and in the Silicon Valley.
how do I use the process
a product GlassCool a new market VisiBottle
to design
{
an innovative tool GoPill an homage to the greats Pen: Ă la Walter de Silva a response to a need PresenTool
}
meaningfully?
Product Design has allowed me to channel my artistic impulses in a methodical, systematic and eminently applied way. A designer must be responsive to the society around her, combining creative design and ethnographic research.
Ariana Tae Koblitz
PO BOX 11654 S TA N F O R D , C A 9 4 3 0 5 tel 3 1 0 3 8 4 7 8 6 4 email a k o b l i t z @ s t a n f o r d . e d u
OBJECTIVE: internship including both visual/interactive design implementation and management of design implementation. EDUCATION Stanford University CA, USA RELEVANT COURSES Cultural Maps Human Values in Design Design and Manufacturing
B.S. in Product Design, Minor in Anthropology
June 2012
Design School (d.school) course on design process Core in product design program; design process Design implementation: CAD, lathe, mill, casting, woodworking
International School of Beijing Beijing, PR China Urawa Lutheran School Saitama, Japan John-F-Kennedy School Berlin Berlin, Germany SKILLS Languages Computer:
International Baccalaureate Certificate Exchange Student Deutsche Mittlere Reife
fall 2009 fall 2010 fall 2010
2009 2005 – 2006 2005
German (native), Chinese (2 yrs intensive, while in China), Japanese (proficient; JLPT Level 2 certified), French (4 yrs high school proficiency) CAD: CATIA, Solid Works; Rendering: Adobe Suite (esp. Photoshop, Illustrator, InDesign); Windows & Mac OS (incl. Excel, Word, Keynote)
John-F-Kennedy School Berlin Berlin, Germany SKILLS Languages Computer:
Deutsche Mittlere Reife
2005
German (native), Chinese (2 yrs intensive, while in China), Japanese (proficient; JLPT Level 2 certified), French (4 yrs high school proficiency) CAD: CATIA, Solid Works; Rendering: Adobe Suite (esp. Photoshop, Illustrator, InDesign); Windows & Mac OS (incl. Excel, Word, Keynote)
DESIGN EXPERIENCE INTERN, LITE ON MOBILE BEIJING, P.R. CHINA June2011-Aug2011 Design & manufacturing partner for telecommunications & electronics industry www.liteonmobile.com/eng Joined a team working on cell phone manufacturing (spec. CAD-modeling injection molded parts) Aided the communication with their client’s American counterparts INTERN, WUENSCH DIR WAS BERLIN, GERMANY Developed strategies for client-development for sale of hand-made wooden toys
June2010-Aug2010
PROJECT LEAD STANFORD & BERLIN Qualitative research project on designer & user relationship analyzing decisions and workflows Designed & implemented entire research project, including independent study coursework Received ME Summer Undergraduate Research Institute grant to pursue project
Sept2009-Aug2010
INTERN, CAMPFIRE LABS 50 SAN FRANCISCO Local start-up in social networking Assisted in developing user-case interaction design concept Developed a focus-group for user testing at Stanford University
Aug2009-Sept2010
DESIGN EXECUTIVE STANFORD DANCE MARATHON STANFORD Student-run 24-hr 1000+ charity event to benefit local & international HIV/AIDS relief efforts Designed and coordinated all publication material (posters; fliers; handouts) Developed and oversaw community art project (collage work of 500+ pieces of cardboard)
June2009-February2010
MANAGEMENT EXPERIENCE VICE PRESIDENT, STANFORD PRODUCT DESIGN STUDENT ASSOCIATION (PDSA) RESIDENT ASSISTANT, ROBINSON DORM
HOST STANFORD CAMPUS CAMP WELLSTONE
STANFORD
STANFORD
Aug2009-Nov2009; June2010-Nov2010
PR EXECUTIVE, STANFORD’s STUDENTS TAKING ON POVERTY STANFORD LEAD, JR HIGH SCHOOL IMMERSION ROGRAM
May2011-present
BERLIN, GERMANY
June2010-present
Dec2008-June2009 May2003-June2005
GlassCool asks: what’s needed to realize an invention? a product
what do people currently use to chill drinks?
1. 4.
chill without diluting
5. 2. 3.
what vibe are you going for? 1. pressfit aluminum tubing holds the glass
chill in < 10 min chill for > 5 hrs
2. cast aluminum base to set down on the table
3. silicone ring keeps cold in
4. neoprene sleeve
allows to handle when cold
5. walnut-maple ring gives it its flair
The Challenge:
design and manufacture a product that has a specific function. I chose to design a whiskey cooler.
understand
chill w/ water of any quailty
observe
The Result:
a whiskey glass cooler. A hollow container holds water (to freeze), ice, or frozen gel packs. Can chill other beverages as well.
define
the lathe
the sewing kit
pressfitting
turning
ideate
prototype
the vertical mill
the foundry
The Take-Aways: • • •
define own design prompt and follow through to full implementation designing with manufacturing considerations prototyping with a greater range of materials
refine
add a hot/cold beverage
add a hot/cold beverage
renderings by Clare Adrien, group partner
VisiBottle asks: how do we introduce a new kind of water bottle? a new market
what parents want:
values to guide the design:
develops their childâ&#x20AC;&#x2122;s health provide a community for their child
promote healthy life style
upwards of 50 billion water bottles thrown away every day reuse/recycle
and yet...
what gets kids excited:
engender loyalty
entertainment they recognize something to share with their friends children are not drinking enough liquids
images from characters out of:
The Challenge:
find a new presentation of the water bottle. Decide on a specific market segment, and pitch this new product with consideration for its fallout annually.
understand
observe
define
exchangable outer shell injection molded bottle case patented heat-sensitive plastic
The Result:
VisiBottle revitalize the childrenâ&#x20AC;&#x2122;s bottle market segment: partnership with existing, successful childrenâ&#x20AC;&#x2122;s products and brands ensure a long-term success of the product.
ideate
prototype
refine
The Take-Aways: • • •
it is important to go back and forth between looking around the world for ideas, and sitting and letting your mind get its own ideas out on paper make a definitive decision at the very beginning, and then be very sure to base all consequent design decisions off of that very first milestone you learn something every step of the way-- and everything you learn is applicable to your next project
GoPill asks: how can we set a reminder to take pills? an innovative tool
it was important to me to move not only from the medical container to something more personable
the more you go and talk to people, the more you observe...
1. 2. 3.
but also to move from thinking of a reminder as a digital gadget, to something more playful
the more important it becomes to organize your thoughts.
The Result:
The Challenge:
Design a new product from concept through to manufacturing. My track was in injection molding, and I was searching for an unmet need for a family relative
understand
1. tooth brush holder acts as reminder 2. slider encases pills safely 3. magnets close the container
A simple device to help keep your medication on track. The injection-molded container fits around a toothbrush, and can be kept amongst your toiletries.
observe
define
surface analysis (draft: 5 deg)
in order to move from a CAD model to a real mold, you have to analyze all surfaces 1.
2.
3.
I constantly redefine frameworks to use and gain new insights
ideate
prototype
1. the CNC allows for deliberate choice on surface finishing 2. the living hinge requires particularly careful consideration in both halves of the mold 3. an injection mold assembly includes the design of the sprue gates for optimal flow
The Take-Aways: â&#x20AC;˘
â&#x20AC;&#x153;A good designer designs up until the moment she has just enough time to implement the idea.â&#x20AC;? -- that, it turns out, is a fine line I am still learning to straddle. In this case, the final molds did not fit into the injection molding machine. The learnings from designing with multiple draft angles and a non-planar split have carried me through projects since.
Pen: Ă la Walter de Silva how do you pay tribute while still leaving your mark? an homage to designâ&#x20AC;&#x2122;s greats
do you know a good designer when you see one?
so where is de Silva in this?
... so what is it about a pen?
walter de silva 1. 2. 3.
2.
1. panel to panel transitions 2. panel to panel gaps
1.
3.
3. radii around focus areas
The Challenge:
take a look at a designer of your choice and design a pen â&#x20AC;&#x153;in the style ofâ&#x20AC;?. I chose Walter de Silva, a car designer.
understand
Once you have identified what you aim to communicate, every decision of the visual form must grow out of your initial observation.
1. transition from holder to utensil 2. careful consideration of the handle
When all is said and done, when insights have been made and new directions explored, the final product aesthetics still have the power to either further your message, or utterly shrowd your intent.
3. focus remains on the tip
observe
define
CAD modeling can give you an idea of the final form...
But until you machine away
itâ&#x20AC;&#x2122;s not about making a pen that looks like an object [in this case a car]. itâ&#x20AC;&#x2122;s about translating the design language from one medium to another. You will not have a feel for the shape it will take in your hand, the way that groove will feel on your fingers, or the way the tip will look as you write.
ideate
prototype
The Take-Aways:
• learning to break down a design into its basic elements • use the CNC to realize ideas • prototype with materials to attain the right heft
refine
? pointer
remote
PresenTool asks: what is the next generation presentation pointer? a response to a specific user
how combine what students are already using, and adept at?
after copius amounts of sketching and observations...
guiding design principles: • freedom of hand movement • a feeling of control while presenting • the option to move between various mediums during a presentation (from show and tell to using a digital presentation to facilitating an in-person discussion
The Challenge:
develop, and make a to-scale model of, a presentation device for a specific target user group.
understand
• aligning the tools you use in the classroom with devices already in use at home
observe
define
the form factor for this presentation device relied heavily on re-evaluating how objects naturally lie in our hands
ideate
and you donâ&#x20AC;&#x2122;t stop until it feels right
prototype
forward/next blackscreen use as laser use as smartpen use as cursor
The Result:
PresenTool, the device that allows you to have your hands free to point, use a pen, and gesture. It integrates an interface already known to students of this generation.
refine
these and more are examples of how I think
understand
observe
define
ideate
prototype
refine
Thank you. Please feel free to contact me: Ariana Koblitz akoblitz@stanford.edu (310) 384 7864 PO Box 11654, Stanford CA 94309
Ariana Koblitz akoblitz@stanford.edu (310) 384 7864 PO Box 11654 Stanford CA 94309 a case study portfolio 2012