BECAUSE OF THE PAST THE FUTURE IS MINE ari lamb
There is a freedom of lifestyle that we have arrived at in this day and age. Hundreds of years ago our systems were somewhat rigid. In most areas of the world your lifestyle was determined by your class status, your parent’s professions and circumstances, and your life was most certain to follow in these footsteps. Our cultural progression has transformed this cycle and in this era an individual has all the choices in the world. Because of the past, and our transformation, the future holds whatever we choose.
At the root of this idea, I believe “the answer is you”. The future may be unknown but each person holds their own power. This viewbook is a collection of photos focused on raw personality and experience. A 12 inch cube made of mirrors was photographed with people and places to capture the reflective qualities of our lives today. The Human Brand is different for every person and varies in aesthetic. The world aroud us has become our visual recognition. “Because of the past, the future is mine. And I am the answer.”