ADVERTISING FOR WOMEN S FOUNDATIONS ARIEL BETANCOURT
ADVERTISING BUDGET BREAKDOWN Total Cost for Spring: $2,457,304 X .10 =$245,730 Spring Advertising Budget Total advertising budget spent for Spring: $245,379 *Only $351.00 over advertising budget Total cost for Fall: $2,440,494 X .10= $244,049 Fall Advertising Budget Total advertising budget spent for Fall: $245,200 *Only $530 below Advertising Budget
EVENTS AND PROMOTIONS AD OVERVIEW: FALL 8/5/2013
Back to School Fashion book
9/1/2013
September Fashion book
11/1/2013
Pre-Thanksgiving event
11/27/2013
After Thanksgiving event
12/1/2013
Christmas Gift Guide
12/15/2013
Pre-Xmas sale event 30-50% off
12/26/2013
After-Xmas Sale 50% off Shapewear
1/1/2013
Semi Annual Sale
Internet Ads: 2 months for seasonal Nov/Dec and 1 month for January clearance
EVENTS AND PROMOTIONS AD OVERVIEW: SPRING 02/01/2013
Valentines Day Fashion book
03/01/2013
March Fashion Book
4/15/2013
Bridal Event: fitting/ordering
4/25/2013
April Easter Sale
5/5/2013
Mother's day gift guide
5/17/2013
Mother's day sale book
7/1/2013
Semi Annual Sale
BACK TO SCHOOL FASHION BOOK
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2 Full pages (front/back view) Racerback bra in neon pink Regular retail pricing
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1 Full page Lime green zebra bra and pantie Regular retail pricing
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1 Full page Blue camisole and blue cheekie Regular retail pricing
SEPTEMBER FALL FASHION BOOK
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Full page Burgundy bra, garter, and white hosiery Regular retail pricing
Half page Demi zebra bra Regular retail pricing
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Quarter page Demi bra in Burgundy lace Regular retail pricing
PRE-THANKSGIVING EVENT
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1 Full page Silver demi bra BOGO 50% off
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2 Full pages Silver and embellished bra styles All Bras BOGO 50% off
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1 Full page Extra padded cheetah bra BOGO 50% off
AFTER THANKSGIVING EVENT
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2 Full pages All bras BOGO 50% off
Half Page All Teddies 50% off
CHRISTMAS GIFT GUIDE
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Full page Camisole in seasonal graphic & pantie Regular retail pricing
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Full page Extra padded embellished bra Regular retail pricing
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Full page Embellished Teddy Regular retail pricing
CHRISTMAS GIFT GUIDE CONTINUED
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Full page Wireless bra in emerald & pantie Regular retail pricing
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Full page Embellished seasonal bra & pantie Regular retail pricing
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Full page Camisole in red Regular retail pricing
XMAS SALE EVENT 30-50% OFF
*Running this sale event AD on 5 Full pages, 1 half page, in separate magazines
AFTER XMAS SALE EVENT 50% OFF SHAPEWEAR
*Running this AD on 2 Full pages, 1 half page in separate magazines
JANUARY AND JULY SEMIANNUAL SALE
VALENTINES DAY LOOK BOOK
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Full page Neon pink teddy and hosiery Regular Retail pricing
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2 Full pages Red bra, garter, and white hosiery Regular Retail pricing
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Full page Demi bra in neon pink & pantie Regular Retail pricing
VALENTINES DAY LOOK BOOK CONTINUED
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Full page Push up bra & pantie in light pink graphic Regular retail pricing
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Full page Teddy in red Regular retail pricing
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Full page Camisole & pantie in red Regular retail pricing
MARCH FASHION BOOK
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2 Full pages Underwire bra & pantie in yellow lace Regular retail pricing
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1 Full page Bra & pantie in orange Regular retail pricing
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2 Full pages Extra padded bra & pantie in cheetah Regular retail pricing
MARCH FASHION BOOK CONTINUED
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1 Full page Yellow camisole Regular retail pricing
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1 Full page Red camisole Regular retail pricing
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1 Full page Teddy & pantie in yellow Regular retail pricing
BRIDAL EVENT
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Full page Extra padded bra & pantie in white lace Regular retail pricing
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Full page White lace teddy & hosiery Regular retail pricing
BRIDAL EVENT CONTINUED
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Full page Light blue Teddy Regular retail pricing
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Half page Bridal Camisoles Regular retail pricing
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Full page Demi bra in pale pink Regular retail pricing
APRIL EASTER SALE
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Full page Demi bra in peacock green 20% off
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4 Full pages in separate magazines
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Full page Push up bra in blue/ yellow lace 20% off
MOTHER S DAY GIFT GUIDE
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Full page Full coverage bra & pantie in floral Regular retail pricing
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Full page Lilac lingerie Regular retail pricing
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Full page Demi bra & pantie in pink Regular retail pricing
MOTHER S DAY GIFT GUIDE CONTINUED
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Half page Demi bra in Turquoise Regular retail pricing
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Full page Camisole in lilac Regular retail pricing
MOTHER S DAY SALE
*Ad on 4 Full pages in separate magazines