To the left is a sampling of my private label development in the scenario of H&M carrying Dior as a private label brand. I developed an inspiration board, color scheme based off artist Marc Quinn's floral landscape paintings and Dior's aesthetic. I then developed a line list and costing sheets and 10 styles that could potentially be shown in H&M. The marriage between a highly luxurious brand like Dior, and a fast fashion commodity oriented company like H&M, will rely on a combination of romantic feminity of the past, with current silhouettes and pattern trends of today.
