GRAPHIC STANDART MANUAL
GRAPHIC STANDART MANUAL
01. Introduction 01.1 Welcome/01.2 About Explore Bandung
02. Logo 02.1 Logo design/02.2 Concept/02.3 Minimum size/02.4 Clearspace
TABLE OF CONTENT
03. Brand Colours 03.1 Colour Pallete
04. Brand Typefaces 04.1 Headline typefaces/Sub headline/Body teks
05. Brand Graphic Styles 05.1 Background templates/05.2 Graphic elements/05.3 Pattern
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06. Logo Application
INTRODUCTION
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INTRO DUCTION
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Welcome to Explore Bandung Brand & Design Guidelines. Our identity is more than just a logo, it’s how we present our ourselves to the outside the world. It tells people who we are and what they can expect from us.
01.1
INTRO DUCTION
About Explore Bandung
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Is a community based online media on Instagram platform that combines tourism, lifestyle, culture and creative scene in one journey with the joyful tastes of photo and videography.
Logo color
01.2
LOGO
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LOGO
LOGOGRAM
LOGOTYPE
02.1
LOGO
Logo Concept
+ explore icon
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=
+ hanging tag location
= BANDUNG font CORBELL
Final Look
=
+
RGB 130 132 135 CMYK 49 38 37 11
Final Look
Logo color
02.2
LOGO
Logo Application
LOGO ON BLACK
MINIMUM SIZE
CLEARSPACES Logo Explore Bandung terdiri dari 2 jenis yaitu Logogram dan Logotype, kedua logo ini dapat berdiri sendiri namun dapat juga menjadi satu kesatuan logo. Tidak diperbolehkan untuk merubah komposisi logo, memberi efek flip, bayangan, merubah opacity dan mengaplikasikan logo ini pada background yang rumit.
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15mm
= Satuan ukuran dan batas ruang kosong (clearspaces)
02.3
BRAND COLOURS
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BRAND COLOURS
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RGB 35 31 32 CMYK 73 70 64 77
RGB 65 64 66 CMYK 66 58 55 51
RGB 130 132 135 CMYK 49 38 37 11
RGB 209 211 212 CMYK 19 12 13 0
RGB 255 255 255 CMYK 0 0 0 0
03.1
TYPEFACES
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TYPE FACES
Ab Source Sans Pro
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*().,+=_
Ab Karla
Regular
Font ini digunakan untuk segala kebutuhan Headline.
Font ini merupakan font corporate utama dari Explore Bandung, digunakan untuk segala kebutuhan body copy.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*().,+=_
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Ab Karla
Bold
Karla Bold digunakan untuk teks yang dianggap penting, dapat juga digunakan untuk segala kebutuhan subheadline dan leading paragraf.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*().,+=_
04.1
GRAPHIC STYLE
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GRAPHIC STYLE
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Background Color Template
05.1
GRAPHIC STYLE
Graphic Elements
18pt
Headline Subheadline
TITLE
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01 page number
Photo frame/Teks
05.2
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TYPO GRAPHY
Merepresentasikan kesan culture, futuristik dan eksplorative Elemen tersebut dapat diaplikasikan ke dalam teksture background.
05.3
LOGO APPLICATION
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Photo Watermark Placement watermark photo with clearspaces opacity -70%
Photo Watermark Placement watermark photo with clearspaces opacity -70%
Photo Watermark Placement watermark photo with clearspaces opacity -70%
Video Watermark Placement video watermark with clearspaces opacity -70%
Poster Placement
CLEARSPACES
Apabila logo memerlukan perubahan warna, selalu gunakan logotype tanpa logogram
Poster Placement