From the Creative Director, We are proud to present the Fall 2014 advertising campaign for the Tarboo label of locally produced, hand made clothing and accessories for men and women. Taking motivation from both the hand made quality of the garments and accessories currently offered, as well as the excitingly eclectic landscape of the city of Seattle, we present with great pride our vision of the campaign that will bring Tarboo into the spotlight of the Seattle scene. With this seasons headline of “You’re going to need more than one!” we look to create an energy around the Tarboo brand. This headline directs action form the consumers not only that they need to have Tarboo, but they need to have more than just one item. It is all encompassing to genders, ethnicities, ages, and product knowledge. With this powerful headline and imagery that the consumers can easily see themselves as a part of, this campaign brings a sense of belonging to the brand and to those who share in the lifestyles of the wide variety of Tarboo consumers. With a target market that is both young enough to live full and exciting lives, yet worldly enough to appreciate and demand great quality, we focus this campaign on the details of both the lifestyle of the Tarboo consumer and the fine details of the product lines offered by Tarboo. The Tarboo label offers quality items that are able to adjust to the demands of a consumer that has the opportunity to be many places and involved in many events during any given day. High tech industries, skilled professionals, and city chic all can enjoy the Tarboo brand. But we know that Tarboo goes further than the office. Textiles specifically chosen for durability as well as great looks are an integral part of the Tarboo lines, and allow the Tarboo consumer to go out of the office and into a world outside the normal, and even far out of the city. True to the namesake of Tarboo Bay Washington, these clothes can even be worn well in the deep outdoors. We at Out of the Box Advertising have considered all these factors in our decisions and creative measures to produce a campaign that truly captures the Tarboo consumers in all their wonderful diversity. It is our great pleasure to now present you with the world of Tarboo Fall 2014 advertising campaign “You’re going to need more than one!” Shahna Glover
Creative Director Out of the Box Advertising Alexandrea Hawkins
Arisa Nishio Chantelle Wood Justin Headley Sierra O’Brien Out Of the Box Advertising Seattle WA 253-468-1479
Shahna Glover