Design Times 21 August 2011
Edition 1 Volume 1
Public Wonders:
What can Ari do for my business? Branding
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hat is a brand? According to Marty Nuemeier your brand “is not what you say it is.. it is what they say it is.” (The Brand Gap) Your brand is your clients’ perceptions about your products and services. If you don’t know what your clients think about you, don’t guess. Ask them. They will tell you how the public sees your company. Their perception is the basis of your brand identity. Having a good understanding about your brand will help you build upon its strongest points. Your brand should be designed in a way that accentuates the positives, showing
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your brand in a way that the public will find it immediately recognizable. Ari can help you determine the aesthetic aspects that will best help you succeed. Color theory can assist you in choosing a palette that will support your company’s image. Typography can make or break your brand. Ari has the expertise to help you choose typefaces and fonts that will enhance your brand. Ari will use images, textures, and key words and phrases to set the tone and voice of your company’s style. He will help you choose appropriate design elements that will make your identity strong.
Branding 1 Market research 1 Style Manual 1 Logo. 1 Print Advertising 2 Web/Electronic Advertising 2 Training Materials 2 Writing and Communications 2 Consultation 2 Collateral Designs 2
321-505-2472
Logo
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a special needs chorus
A logo can represent your brand
Market research
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ri Sutton can conduct research to figure out which aspects of your brand should be emphasized. He explores the market to determine the nature of your target audience, and
your brand’s competitive stance in the marketplace. Ari will develop a SWOT analysis to help you determine what your advantages and disadvantages are, and he will develop a marketing
Style Manual
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plan to help minimize your weaknesses, and maximize your strengths. Design research will become the key to developing an effective campaign.
nce all of the design elements have been chosen for your brand, and the logo is developed, Ari can create a style manual. It will ensure that any designer can work on your brand without changing your brand identity, because it sets the standards that must be followed in all brand decisions.
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our logo can consist of words, an image, or a combination of both. It is a mark that is used to identify your company. For webbased logos moving avatars can take the place of static images. Ari will use the colors, typefaces, and images you have chosen to develop an original logo, which will become identified with your company or product. Ari uses the iterative process, which means that he will draw out many ideas until he gets rid of all the cliche ones, so he can arrive at more innovative concepts. Using that process ensures that Ari’s clients have original logos that are strong branding tools. Your logo can become the central piece around which your brand identity can be developed.
http://www.arisuttonstudios.com