Design Times 21 August 2011
Edition 1 Volume 1
Public Wonders:
What can Ari do for my business? Branding
W
hat is a brand? According to Marty Nuemeier your brand “is not what you say it is.. it is what they say it is.” (The Brand Gap) Your brand is your clients’ perceptions about your products and services. If you don’t know what your clients think about you, don’t guess. Ask them. They will tell you how the public sees your company. Their perception is the basis of your brand identity. Having a good understanding about your brand will help you build upon its strongest points. Your brand should be designed in a way that accentuates the positives, showing
Contents
your brand in a way that the public will find it immediately recognizable. Ari can help you determine the aesthetic aspects that will best help you succeed. Color theory can assist you in choosing a palette that will support your company’s image. Typography can make or break your brand. Ari has the expertise to help you choose typefaces and fonts that will enhance your brand. Ari will use images, textures, and key words and phrases to set the tone and voice of your company’s style. He will help you choose appropriate design elements that will make your identity strong.
Branding 1 Market research 1 Style Manual 1 Logo. 1 Print Advertising 2 Web/Electronic Advertising 2 Training Materials 2 Writing and Communications 2 Consultation 2 Collateral Designs 2
321-505-2472
Logo
Y
a special needs chorus
A logo can represent your brand
Market research
A
ri Sutton can conduct research to figure out which aspects of your brand should be emphasized. He explores the market to determine the nature of your target audience, and
your brand’s competitive stance in the marketplace. Ari will develop a SWOT analysis to help you determine what your advantages and disadvantages are, and he will develop a marketing
Style Manual
O
plan to help minimize your weaknesses, and maximize your strengths. Design research will become the key to developing an effective campaign.
nce all of the design elements have been chosen for your brand, and the logo is developed, Ari can create a style manual. It will ensure that any designer can work on your brand without changing your brand identity, because it sets the standards that must be followed in all brand decisions.
1
our logo can consist of words, an image, or a combination of both. It is a mark that is used to identify your company. For webbased logos moving avatars can take the place of static images. Ari will use the colors, typefaces, and images you have chosen to develop an original logo, which will become identified with your company or product. Ari uses the iterative process, which means that he will draw out many ideas until he gets rid of all the cliche ones, so he can arrive at more innovative concepts. Using that process ensures that Ari’s clients have original logos that are strong branding tools. Your logo can become the central piece around which your brand identity can be developed.
http://www.arisuttonstudios.com
Collateral Designs:
Web/Electronic Advertising
A
nother area to explore for reaching your target market-base is electronic advertising. It can come in the
What are they and how can they help?
T
hese include any designs that can be used to help sell your main products or services. Collateral design includes tags, labels, shopping bags, apparel with the com-
pany logo, stationery, signage, auto graphics, and so much more. Ari can help you determine which kinds of collateral designs will work best to promote your business.
Ari can design products to advertise your brand
form of Websites, Banner Ads, eBooks, Apps for Mobile Devices, and so much more. These kinds of ads can
be more engaging because they can employ interactive features. Explore the web’s marketing potential with Ari.
Click image to play video
Training Materials
A
ri specializes in using emerging technologies to present education materials. Whether you need training materials for K-12 students, or
Call Ari today to find out all the ways your company can benefit from design!
Writing and Communications
321-505-2472
Print Advertising
T
Design Times—21 August 2011
here are many kinds of print ads that can be developed in your brand’s style. Some of these include: Magazine Ads Newspaper Ads Flyers Brochures Business Cards Newsletters Catalogs
A
ri can also work for your company as a consultant to help you make the appropriate brand, design,
321-505-2472
for corporate employees, your curriculum can become more engaging if you let Ari design the medium that will be used to deliver the materials.
Relax!
Let your communication materials work for you.
Guides Post Cards Billboards Each type has benefits depending upon your target audience, and your company’s advertising budget. Ari can help you decide what kind of advertising is best for your business so that you get the most return for your advertising dollars.
Whether I’m on vacation in the tropics, or busy behind my desk at work, it is comforting to know that my marketing materials and publications are working effectively for my business. Ever since I hired a communications specialist my marketing efforts have become more successful. You can increase your company’s ROI by having an in-house communications specialist. Charles {Ari} Sutton has the skills to help your business succeed. Call Ari at 321-505-2472 to find out how he can help your team, and improve your communications.
L
arge corporations have both internal and external communications departments. Internal
communications typically create documents for informing employees about policy changes. They take employee surveys to ensure that policies and procedures are being followed. External communications are intended for audi-
ences outside the organization. They include marketing materials, client surveys, and other business correspondence. Ari can use his writing and design expertise to help your manage your internal and external communications efforts.
Consulting:
Why do I need a design consultant? and communications decisions. Using Ari Sutton as a consultant can help prevent costly errors in your mar-
keting strategies. Large corporations have the ability to have writers and designers on staff. They may even
have a CBO — Chief Branding Officer to help with all decisions that relate to the company’s brand. Smaller 2
companies don’t have that luxury, so it is crucial to have a design and branding consultant at your disposal so you
can operate your small business with the same certainty that larger corporations do for a fraction of the cost.
http://www.arisuttonstudios.com
Product or Service
Price List
Local Company
Comprehensive Branding Service (new brand or total rebrand) Partial Rebranding Campaign Logo Design Services Style Manual from Existing Brand Design/Brand Consulting Services
Print Ads
National Company
International Company
$ 9,999
$24,999
$74,999
$5,999 $999 $1,999 $49/monthly
$14,999 $3,499 $4,999 $149/monthly
$49,999 $4,999 $9,999 $199/monthly
Size
Distribution
Price
Magazine or Newspaper Ad Magazine or Newspaper Ad Magazine or Newspaper Ad Magazine or Newspaper Ad Magazine or Newspaper Ad
full page full page full page 1/2 page 1/2 page
small (local) medium (state-wide) large (major city or national) small (local) medium (state-wide)
$199 $399 $799 $125 $250
Magazine or Newspaper Ad Magazine or Newspaper Ad Magazine or Newspaper Ad Magazine or Newspaper Ad Flyer Brochures Business Cards Newsletter Catalog Printed Book or Guide Post Card Billboards Collateral Designs
1/2 page 1/4 page 1/4 page 1/4 page Full Page 2, 3, or 4 folds standard sizes letter size any any standard sizes standard sizes Depending upon project
large (major city or national) small (local) medium (state-wide) large (major city or national) any any any any any any any any any
$499 $75 $175 $349 $149 $249 $99 $35/hourly $35/hourly $35/hourly $99 $35/hourly $35/hourly
Web/Interactive Home Page Landing Page Additional Pages (ea) eBooks (design only) Motion Graphics (web banner) Motion Graphics (video or tv)
Training Materials Workbooks (design only) Workbooks (design only) Textbooks (design only) Textbooks (design only) Curriculum Presentation Curriculum Presentation
Corporate Communications and Writing Services Annual Reports (design only) Annual Reports (design only) Annual Reports (writing/editing) Proofreading and Copy Editing Ghostwriting Ghostwriting Proposals and RFPs
Illustrations Spot Spot Spot Cover Cover Cover
Local Company
National Company
$999 $699 $599 $35/hourly $199 for 20 second ad $599 for 60 second spot
$1,999 $1,599 $1.499 $55/hourly $259 for 20 second ad $999 for 60 second spot
Format
Distribution
print interactive print interactive web, video, or interactive game web, video, or interactive game
International Company $2,499 $2,199 $2,099 $75/hourly $499 for 20 sec ad $1999 for 60 second spot
Price
any any any any local national/international
Format
Distribution print web/digital any any any any any
$9 per page $19 per page $9 per page $19 per page $39/hourly $59/hourly
Price
any any any any local national/international n/a
Placement
Distribution
any or rear cover design any or rear cover design any or rear cover design front front front
local publication state or major city national or international local publication state or major city national or international
$9/page $11/page $35/hourly $5/page $10/page $19/page $35/hourly
Price $99 $149 $299 $249 $499 $699
Prices do not include expenses or costs for subcontractors, and they are subject to change without notice.
321-505-2472
3
http://www.arisuttonstudios.com