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FRIDAY  SUNDAY, JANUARY 2224, 2016 | DAILYWILDCAT.COM |

DAILYWILDCAT |

Sugar daddies: the new ‘financial aid’

WILDCAT WEEKEND WHAT’S INSIDE

Illegal Pete’s and

Red’s Smokehouse liven up University Boulevard, p. 10-11

Kicking off a

semester-long series featuring women in science, p. 8

BY MICHELLE JAQUETTE The Daily Wildcat

ROAD CONQUERED

“The current state of education in Arizona is hopeful, but skeptical.” Superintendent Diane Douglas p. 4

NEWS

Provost Comrie addressed ASUA regarding the proposed athletic fee and upcoming events, p. 2

.

DAILYWILDCAT C M

/DAILYWILDCAT

Arizona men’s basketball topped Stanford on the road to avoid its first three-game road skid for the first time since 2009

College tuition is higher than it has ever been and students are taking on jobs, student loans and sugar daddies to pick up the slack. That’s right, sugar daddies are now being marketed as a form of “financial aid.” Websites like SeekingArrangement.com seek to create “mutually beneficial relationships” by providing a place for wealthy men and women known as sugar daddies and sugar mommas to connect with attractive, low-income sugar babies. Sugar Baby University, part of SeekingArrangement.com, advertises an average monthly allowance of $3,000 to college students looking for tuition money and some UA students are taking the bait. In its annual ranking of the fastest growing sugar baby schools, Sugar Baby University ranked ASU second and the UA 14th. The rankings are based on the number of new student sign-ups from each university in 2015. Last year, UA had 84 new sign-ups while ASU had 189. Students who sign up for their sugar baby membership using a school email account, or who later submit proof of their enrollment in college, receive free premium memberships. Public relations manager Brook Urick said via email that this is how SeekingArrangement. com keeps track of unique university sign-ups. SeekingArrangement.com has been around since 2006 and now has a reported 1.134 million student sugar babies in the U.S., according to the company’s 2016 Us press release. The company’s basic business model is this: all sugar babies, male and female, get free basic membership, while sugar daddies and mommas must pay monthly fees. “Sugar daddies can pay $70 a month for a premium membership or $200 a month for the diamond membership,” said Angela Bermudo, a member of Seeking Arrangement’s press. Signing up for a membership is simple for people looking to become sugar babies. While Seeking Arrangement’s terms state that “you must be at least eighteen years old to register as a Member or use the Website. Membership in the Service is void where prohibited,” the website does not require any identification

SYDNEY RICHARDSON/THE DAILY WILDCAT

GABE YORK pulls up for a shot at Stanford on Thursday, Jan. 21. The Wildcats survived the Cardinal 71-57 behind York’s game-high 19 points.

SUGAR DADDIES, 4

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