Design Portfolio | Arjun Singh Assa | 2017

ARJUN SINGH ASSA FURNIUTRE AND DESIGN PORTFOLIO

BORN 1992

KENYA

1998-2011

Hi there, my name is Arjun Singh. as a designer and craftsman, I am a firm believer in culture and diversity as these are the driving elements of the human nature.

This portfolio exhibits my creative and conceptual journey through my furniture and product design course at Nottingham Trent University.

ENJOY

2011-2015

2015 - CURRENT

CONTACT

http://arjunpaj.wixsite.com/assadesigns https://www.instagram.com/assa_designs/?hl=en https://gb.linkedin.com/in/designsbyassa (UK)+7521775408 (KEN)+254724105741 arjunpaj@yahoo.com

CONTENTS

1 | Isokon Donkey 4

7| HA Chair

2 | Rocking Scale

8 | Hexa Coffee Table

3 | Pivot Sofa Bed

9 | Extras

4 | My Ice Breaking Kit

ISOKON DONKEY 4 Isokon Donkey 4 is a mobile multifunctional piece of furniture that can adapt to any domestic environment of the modern user. From your living room to your home office, it is your go to piece of furniture that can accomodate your basic work and leisure necessities.

DESIGN INTERACTION

1 2 3

4 5 6

RESEARCH

1939

1963

2003

2017

?

Penguin Books

Flat Top

DVDs

Laptop

Comprehensive Sketches

1.

IDEATION

2.

Conceptual Sketches

3.

SKETCH MODELING

DESIGN DEVELOPMENT

9mm Birch Ply

INSPIRATION

15mm MDF

Isokon Ship shape Donkey

Compound Bends

ROCKING SCALE A conceptual cooking scale designed for Joseph Joseph’s weighing scale collection. The rocking scale embraces a manual way of weighing itmes through a playful and innovative manner.

ROCKING SCALE - STORYBOARD

-STORAGESPACE SAVING

LIGHT WEIGHT

ACCURATE MEASUREMENT

-RESET TO ZERO“ADD AND WEIGHT”

-SELF BALANCING-

CAN ACCOMODATE VARIOUS BOWLS

INTERPRATATION

CURRENT SCALES OF JOSEPH JOSEPH

DESIGN A MANUAL SCALE FOR JOSEPH JOSEPH THAT EMBRACES A PLAYFULL WAY OF MEASURING. SWITCH SCALE 2 IN 1

FOLDING

DIGITAL SCALE

DIGITAL SCALE

RESEARCH

WHAT DO CONSUMERS SAY?

MIXING BOWL, MOST COMMON UTENSIL USED WITH KITCHEN SCALES

LESS MESS AND CLEAN UP

FASTER COOKING

A SCALE THAT CAN HANDLE WEIGHT

HOW TO MAKE A SCALE PLAYFUL?

EXPLORE THE ROCKING MOTION OF A PRINGLE TO MEASURE WEIGHT

DESIGN DEVELOPMENT

IN COLLABORATION WITH:

PIVOT SOFA BED The Pivot Sofa Bed explores a new and innovative way of upgrading the mechanism and style of the current commericial sofa bed. This design embraces the manner in which mechanical links work in a contemporary manner.

DESIGNED WITH:

DESIGN INTERACTION

The mattress encases the frame from both sides to function as a sofa as well as it does a bed.

Using a high-density foam to last longer and be a more comfortable experience

The frame work is a hollow steel with a classic spring connection between the frame to allow the frame to hold its rigidity when pivoting into a bed.

DESIGN DETAIL

The frame which supports the structure of the sofa is sealed between 2 layers of mattress. This allows the mattress to fold out and not bow in the centre.

CAD MODELING

SKETCH MODELING

MY ICE BREAKING KIT Based on the brief, A Ritual and Narrative in Design. These individual objects come together to tell a story through a personal ritual about how promoting thought and conversation in public and shared spaces.

BRIEF

ICE BREAKERS

How can we promote one to one conversation in our modern society?

NARRATIVE

Breaking the ice with mysterious objects in public and shared spaces

RITUAL

Cooking, philosophizing and sharing my humanity with others.

Container for Indian Spices

Prostethic Finger Spoon

Vaccum Didgeridoo

Story behind my Mum and cooking

Story behind my craftmanship

A party trick that has a story behind it

VACCUM STANT

DEVELOPMENT FINGER SPOON

SPICE CONTAINER

In Collaboration with :

THE HA|CHAIR 800

Available in Oak.

700

The HA|Chair offers a new look for the modern kitchen. Its dynamic ‘A’ and ‘H’ frame creates visual harmony that evokes space within the kitchen environment.

360

400

Angled back support and curved seating comfertably positions user to sit or partially stand.

The HA|Chair can easily tuck under any Kitchen counter.

MODELING

SKETCH IDEATION

HEXA COFFEE TABLE Aesthetically inspired by geometirc shapes and prisms, the Hexa coffee table is designed for the online retail market. Its economical computer aided manufacturing process allows it to be a marketable piece.

RESEARCH

TREND

Revival of Vintage Culture

INSPIRATION

Metal

Timber

Industrial Furniture

IDEATION

Chosen Concept

MANUFACTURE

MODELING

SKETCHING

WOODWORKING 2011-CURRENT, MORE ON INSTAGRAM

THANK YOU

CONTACT

http://arjunpaj.wixsite.com/assadesigns https://www.instagram.com/assa_designs/?hl=en https://gb.linkedin.com/in/designsbyassa (UK)+7521775408 (KEN)+254724105741 arjunpaj@yahoo.com