Kerala Tourism A hate campaign #boycottkerala against Kerala was gaining strength on social media because of the dog culling issue. We needed to counter it with our own set of campaigns. The following is a set of campaign done on social media
#MANBITESDOG is a usage when the mainstream media spends time on frivolous issues rather than focussing on the facts. The following set of campaign is to bring to people’s attention that the mainstream media is interested in sensationalise an issue rather than finding the truth behind it. Case in point: depicting Kerala as a land of dog haters. Hence the name, # MANBITESDOG.
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