Little Style Magazine | KIDS.FASHION.TRENDS

MAY/JUN 2016

INTERNATIONAL E-MAGAZINE DEDICATED TO CHILDREN’S FASHION & TRENDS

STYLE

BENETTON.COM

ISSUE 01

SPRING SUMMER 2016

The Spring 2016 collection takes you on a stroll through the famous Château de Versailles, from Le Nôtre’s Gardens to Marie-Antoinette’s Le Petit Trianon via the glittering Hall of Mirrors and Louis XV’s opulent apartments. It provides little girls with a striking and romantic wardrobe where light and transparency blend with a wide palette of colours and textures to create modern and elegant outfits.

BOYS COLLECTION

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EDITOR IN CHIEF Nurettin Gümüşbaş Creative Director

Theodor Valmsdir

Managing Editor

Lida Tresale

Strategy Director

Ercan Yüzgeç

Fashion Director

Ebru Tekin

Fashion Editor

Nadia Ghazali

Contributing Fashion Editor

Adile Karal

Assignment Editor

Laurie Frisk

Lifestyle Editor Charity Researcher

Fernanda Capillari Olga Mendev

Copy Editor

Adelaide M.

Art Director

Ali Salehzad

Associate Art Director Senior Graphic Designer

Chris Hartzel Cecilia Perriard

Associate Designer

Melinda Heinrich

Photo Director

Mehmet Ali Saraç

Photo Editor Photo Researcher Associate Photo Director Marketing Manager Social Media Manager Web Development Advertising Coordinator

A.Kemal Burnak Editha Cruz Melis Batmanlı Tolga Meıiç Vladka Matic Özdemir Sarıkaya Metin Avcı

Contributors in this issue Merve Gürpınar Gül, Yasemin Gümüşbaş, Hülya Demirci, David Latterfeld

littlestylemag LittleStyleMag

littlestylemag

littlestylemag

littlestyle

Little Style is an international bi-monthly e-magazine devoted to children’s fashion & trends. It is registered trademark of “Aregon Yazılım İnovasyon” Company. For all inquiries please use the below contact address.

Aregon Yazılım İnovasyon

Muallim Naci Caddesi Melek İş Merkezi No.17 C Kat.4 No.64-65 Ortaköy-Beşiktaş ISTANBUL / TURKEY TEL: +90 212 3270024 info@littlestylemag.com

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the

EDITOR

from

01

EDITOR

Hello Dear Readers,

W

e are full of joy and excitement, Our first issue has been just published!

For parents, shopping clothes and accessories for their children is an important issue, and constitutes one of the major expenses in life. The child and youth-wear market is growing day-by-day and makes up a significant portion of the ready-to-wear clothing sector, thus we cannot ignore this huge industry and those who work within the sector indefatigably to serve parents & their children in a way they deserve it!

Utilizing the latest technological developments, our magazine’s first issue has been digitally published. Our objective is to help the readers and businesses in the children’s apparel sector to develop the right strategies for success. We believe those firms will be able to find opportunities to market overseas, expand their market and exhibit their different wares under a roof called “Little Style Magazine”.

We aim to provide companies, designers & related business owners with support in

48

market and product development, in order for them to develop business relationships and engage with new companies & customers. We believe the development of consumer and manufacturer relationships requires flexibility & bilateral recognition.

With our magazine, we aim to strengthen the existing networks of relationships between firms, end consumers & those who serve the kids’ fashion market & accordingly establishing new partnerships.

Throughout our first issue, You will find a variety of eye-catching 2016 designs, and collections from the leading companies in the sector. Moreover, you will be able to access brand stories, latest trends, styling suggestions, company promotions, and exciting contents covering many different subjects that will attract your attention.We appreciate you to accompany us on this journey & we hope you will like our new magazine.

Enjoy your reading & looking forward to meeting you again with the next issue...

müşb ü G n i Nurett

aş

Editor in Chief n_gumusbas@littlestylemag.com MAY/JUN 2016

View Page 124

ERMANNOSCERVINO.IT

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Sweet Sophistication for Special Moments

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CONTENTS

ART/LIFESTYLE

HIS BEACH STYLE

218

MIMMO THE DOG!

136

SUMMER SHOPPING TIPS

280

LICEO EUROPA

LOOK STORY

285 NEWS 232 142 92 248

H&M PUERTO RICO

KENZO / H&M COLLABORATION

MOLO OEKO-TEX CERTIFICATION FLORAL BREEZE

162

TRASLUZ FASHION CAMP

SIMONETTA ABU DHARA

198 HER BEACH STYLE BEACH HEROES

284 224

ON THE COVER BENETTON SPRING 2016 BOYS TODDLER COLLECTION Photo: Stefano Azario

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MAY/JUN 2016

226

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CONTENTS 244

GIRLS OF SUMMER

TRADE FAIR 143

288

CHARITY

TREND

PLAYTIME PARIS New Records

268

PLAYTIME NEW YORK

269

PLAYTIME TOKYO

First Solo Edition

Winds of Changes

244

GIRLS OF SUMMER

194

SUMMER RUMPUS

FEATURED LOOK 150, 172

LOOK STORY

MANGO SHOP

INDUSTRY 110

AS THEY DREAM

174

THE LOLLIPOP BOUTIQUE

FEATURED ARTICLE 254

124 72

MAY/JUN 2016

THE CURATED WARDROBE

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NEWS

H&M’s first store in Puerto Rico opens to excited customers After months of anticipation, the first H&M store in Puerto Rico, located in The Mall of San Juan, has finally opened its doors. More than 1400 H&M fans lined up for over seven hours to be the first inside the new store when it opened at noon on June 9th. Customers were also treated to a special appearance by model Joan Smalls!

D

aniel Kulle, President of H&M North America, model Joan Smalls and Store Manager Amanda Fuentes, were there to cut the opening ribbon along with the staff of the brand new location.

For the grand opening of this new market for the retailer, the first 1,000 customers in line received giveaways valued from $10 to $1,000 and 20 lucky customers won a meet and greet with Joan Smalls before the ribbon cutting. As part of H&M’s Garment Collecting initiative, excited customers who brought in garments to donate were entered to win up to $1,000 in gift cards.

“We are thrilled with the amazing response we have had from our customers here. This enthusiasm makes us feel part of the local community”, said Kulle. “We look forward to offering even more quality fashion at the best price to the people of Puerto Rico through our continued expansion here.”

“Seeing H&M arrive in San Juan is truly an exciting and important moment for the people of Puerto Rico,” said Joan Smalls. “I couldn’t be more excited to be back home to help celebrate this amazing opening!”

H&M will continue to grow on the island with a second store at Plaza del Sol located in Bayamon in the fall of 2016. For more information, visit www.hm.com and follow the conversation using the official hash tag #HMPUERTORICO. Regular store hours for H&M at The Mall of San Juan are Monday through Saturday 10:00am – 9:00pm, Sunday 11:00am – 7:00pm.

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MAY/JUN 2016

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G INDUSTRY

AS THEY DREAM!

G

oose is a brand of the “Noor Mimarlik Tekstil San. Ve Dis Tic. Ltd. Co. The company was founded in 1997 in order to help girls dress “AS THEY DREAM” and to design, manufacture and market the clothes all around the world. Goose began its first retail experience with outlets in Boyner multi-story department stores. Since then, it has taken its place successfully in the children’s clothing industry.

In designing its product profile, Goose has never comprised on its policy of “Child, Like

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A Child” In the female child clothing sector, from the fabric to the accessory, from the original design to the models, from the stitch-work to the presentation, Goose has aimed to maintain the standards of uniqueness and high quality,. With its supply and manufacturing approach that focuses on safeguarding children’s health, Goose has been manufacturing world class products in terms of safety and quality.

The objective of Goose is to establish its name in the existing market and to focus on gaining a bigger market

share in the retail sector.

Goose has been growing, with a young and talented team that make innovative, creative and simple designs.

In Istanbul/ Turkey, Goose has retails shops in Trump Plaza Mall, Istanbul Capitol Mall, Marmara Park Mall, and Kozyatagi Shop. In other cities it has a presence in the Izmir Alsancak Store, Ordu Store, Trabzon Cevahir Outlet Mall, Izmir Mavi Bahce Mall, Corlu Trend Arena Mall, and 50 other points of sale.

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SUMMER VIBES

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LOOK STORY

ERMANNO SCERVINO

C

OLLECTION SPRING SUMMER ‘16

PREVIEW

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MAY/JUN 2016

SMILE PLEASE!

LOOK STORY At Pitti Bimbo 81, Ermanno Scervino presents the new Spring-Summer 2016 collection, oozing 90s and matelot influences. The collection is divided into two parts which guarantee a total-look Ermanno Scervino experience.

The first part is devoted to daywear and streetwear, featuring practical and playful shapes and fabrics, such as fleece and jersey, with unexpected new jean styles in pole position.

Matelot Sport! Stripes, always one of the Maison’s great passions, in whiteand-cornflower, blue with two tone embroidered lace with a French flavour, striped sweatersand jeans in a blue as blight as the sea.

MATELOT SPORT 126

MAY/JUN 2016

NINET IES THEME A plunge into the 90s, looks in used and torn denim, short T-shirts over shorts, miniskirts and “boyfriend” jeans.

MILITARY FLOWER

Items with military inspiration for the “Military Flower” theme: Olive drab field and desert jackets are reinterpreted with a feminie touch with color enhanced by multicolor floral embroideries. Sport and romanticism come together in the “Romantic Retro”, with a poplin print combined with stripes and flowers on retro volumes.

127

LOOK STORY The second part is more elegant & sophisticated, with all-over embroideries, plisse, more elaborate processing and delicate prints on linear shape and volumes.

The result is a perfect mini-me: the little girl who loves playing with mummy’s wardrobe.

RETRO LACE

A retro and elegant look for a little lady, with dresses, skirts and tops in filet brode lace in shades of light blue and green, to be worn with the men’s-style shirts in light blue end-on-end fabric.

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MAY/JUN 2016

FLOWER POWER The “Flower power” theme encompasses georgette, printed with hippy-style micro and macro flower patterns of a 70s feel: shades of pink, yellow and green blouses and long dresses in roomy and light volumes.

TOTAL WHITE

VINTAGE ARCHIVE

“Total white”: is the common denominator for various material: lace, plumetis, tulle and embroideries. Details in Valenciennes lace and layeredfrills onitems with an ethereally light look such as the long dress in tulle or the embroidered tops. Finally, the “Vintage archive” look introduces a precious blue broderie anglaise on off-white organza inspired by research in the Maison’s rich archive. This is played down by jeans with inserts in blue and ecru cloth embellished with micro sequins , for a strong vintage look. For more looks please visit: www.ermannoscervino.it

129

© Gilmar S.p.a.

SPRING SUMMER ‘16 JUNIOR.ICEICEBERG.COM

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LIUJO.COM

ART/LIFESTYLE

BY ADILE KARAL

Summer

Shopping

Tips FOR CHILDREN’S CLOTHES

S

ummer is here and it is time to dress your children in comfortable and cooling clothes that are as bright as the weather. It is hard to not be drawn into a children’s clothing store this season—this summer, it is about peppy colours, interesting prints and inspirations from the surf culture and vintage pieces.

While these trends will make any parent’s eyes gleam with excitement, shopping clothes for children can be a challenge.

Therefore, here are some tips for mums and dads out there who are looking to shop the latest summer trends for their children.

1

Purchase clothes made from natural materials such as cotton and linen— they are naturally cooling and kinder to children’s skin. Avoid synthetic materials as much as possible. They are more likely to be harsher to your child’s young skin which will lead to various allergic reactions.

2

Choose health and comfort before style and fashion. Clothing labels con-

tain important information about the garments so do not ignore them. Make

136 MAY/JUN 2016

sure that the clothes are safe for your child and practical for them to wear.

Gladiator sandals are chic to wear but if it restricts the way your child move, it could pose a threat. 3D appliques add personality to the garment but if your child feels uncomfortable with it, do not force them to wear it.

3

Always factor in your children’s opinion —after all, they are the ones

who will be wearing the clothes. Allow them to choose what they want to wear and advise them on it. If there is a particular piece that you like, ask them to try it on but leave the purchasing decision for them. This will help them boost their self-esteem while teaching them about making responsible choices and negotiation. It will also keep them happy.

4

If you are looking to purchase sunglasses for your children, make sure

that the material is safe and that it provides the best amount of eye-protection.

Find a pair that provides 99%–100%

UVA and UVB protection—this will ensure that your child’s eyes are protected from harmful rays. Also, look out for bigger lenses—the more skin covered, the better. It is also important to remember that your children run, trip, fall and bounce when they play; therefore, their sunglasses should be as durable as they are active. Not only are plastic lenses safer, they are also lighter. The frames should bendable to allow comfort but not easily breakable.

5

Last but not least, remember that they are children. While they may

have a penchant for beautiful clothes, your children may prefer simplicity and comfort above anything else. They do not need to wear couture while they are out playing with their friends at the playground or on the beach. It is also important to keep them cool in summer to avoid any unwanted heat stroke!

Now that you are armed with these tips, good luck and have fun shopping with your children!

137

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NEWS Simonetta Floral Tea Party at Tryano Yas Mall Abu Dhabi

S

aturday 23rd of April, Simonetta, the Italian luxury childrenswear brand, celebrated with a Floral Tea Party the opening of its corner at Tryano, the new department store located in Yas Mall. The fashionistas of UAE and their children were treated to a magical tea party at ‘La Patisserie des Reves’ where the little guests were invited to decorate cookies. During this exclusive event Simonetta corner has been turned into a photo shoot and the little girls were treated to an afternoon of fun dressed in beautiful Simonetta clothing. The venue was dressed up with charming pink flowers, creating the perfect theme for every girl’s dream. The great participation of moms and children at the event confirms the appreciation of Simonetta in the Middle East Market.

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TRADE FAIR

RESULTS

OF THE LATEST EDITION OF PLAY TIME TRADE SHOWS

19 TH EDITION JANUARY 24-26, 2016 / PARC FLORAL DE PARIS

12 TH EDITION FEBRUARY 14-16, 2016 / METROPOLITAN PAVILION

14 TH EDITION FEBRUARY 23-24-25, 2016 / BELLE SALLE SHIBUYA GARDEN

143

TRADE FAIR PLAYTIME PARIS

Sticking to its course, Playtime has just achieved a

NEW RECORD!

At the dawn of its 20th edition, Playtime Paris chose the theme of ‘Marvelous’ for its gathering of professionals from the children’s and maternity universes.

T

his 19th edition gathered over 500 collections (+11% more than last winter), two thirds of which came from abroad, covering all of the children’s and maternity universes (71 % children’s fashion, 21% design and layette, 8% maternity).

Around one hundred brands exhibited at Playtime for the first time, and for some of them, it was the launch of their very first children’s collection (à l’ombre les enfants, carrousel & bazaar, dancing in the grass, de cavana, gosaoaky, howlin, minois paris, wynken, see concept, sawa shoes, sways,... ).

Exceptionally, the trade fair started one day later (from Sunday to Tuesday) in order to allow some of our visitors to organize back-to-back visits with Playtime and Pitti Bimbo in Florence, Italy.

This shift resulted in a whopping 2684 visitors on Sunday January 24, an alltime record number of attendees for one day. In all, over three days, the fair had 7457 professional visitors.

In spite of the recent events that pushed numerous visitors, particularly from Asia and North America, to cancel their trip to France, we noted a strong increase in foreign visitors for a rise of 8 points over January 2015 (57% vs.

49%), thereby surpassing, for the first time ever, the percentage of French buyers. Well anchored in the international scene for several seasons now, Playtime thus became the most international European professional trade fair, an undeniable advantage in a difficult national economic context.

In terms of details, European buyers made up the top contingent of visitors, in front of the French, the Asians and the Americans. And, although their

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numbers were smaller, several prestigious sales points in the Middle East and Australia were also present.

Finally, thanks to a strong communication campaign and continuous prospection efforts, the trade fair managed to attract a high proportion of new buyers, representing just as many development opportunities for the exhibitors.

Beyond sheer numbers, this edition will also go down as a formidable source of inspiration for professionals, who were able to discover: • The 3 children’s trend spaces put together by our trend-setter Julie Malait which presented the themes of ‘Winter Wonderland’, ‘Frozen Landscapes’ and ‘Surreal utopia’ designed, respectively, by artists Odette Picaud, Brigitte Amarger, and Hélène B. Caperna.

• A selection of accessories from Marie-Claire Enfant Magazine presented in vitrines in the 2 rest areas of the fair.

• The winners of 4 prizes given by the editors of Milk magazine (the Best Fashion prize for wolf & rita, the Shoes prize for pom d’api, the Design prize to camomile london and the Must-Have prize

for the combination of fox prints from hello simone).

• The Carlin trend office contributed a detailed spotlight on the ‘Textures’ that future mothers will be wearing, in the trend space designed by artist Zoé Landry situated in that sector of the show.

Trade Fair>268

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SUMMER 2016

+3

1 7 2 8 88 52

20

Collection

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The Sleeping Beauty Sun shines over the kingdom as the announcement of a new Royal. Princess Aurora is praised as one of the fairest in the land as she is shown to the royal court for the first time in the dramatic pink damask beauty “And they Called Her Aurora” dress. This dress symbolizes a great new era to the kingdom with spring blossoming along with her birth. Aurora grows into a beautiful young woman and over the years many forget about the curse that has been bestowed on her because of her ethereal beauty and wonderful gentleness.

Upon her 16th birthday, as promised by the evil fairy, she falls into the deep sleep of her curse. Aurora wears the “The Sleeping Beauty” dress; a wondrous enchantment in itself with tiered tulle and handmade embroidery is the essence of style and grace, as she lies waiting to be awoken. After many years of slumber, a prince comes to finally save her from endless sleep with the “Love’s First Kiss” dress, a beautiful statement of love with pleated tulle and flower embroidery not to be matched by anyone in the kingdom, including Maleficent.

Of course, Maleficent is not pleased that the beauty, Aurora has been awoken and in turn battles the young prince for awakening her! The “It’s Maleficent” dress almost overcomes, but Aurora prevails alongside her prince with the “Hail to the Queen “dress when she blossoms into the woman she was always meant to be!

Aurora and her prince go on to rule the kingdom and are loved by all, living happily ever after.

The Mischka Aoki Spring/Summer collection 2016 was inspired by the story of Aurora, who fell to a horrible enchantment but overcame her enemies to bloom into a beautiful woman. Using crystal beads, embroidered French lace, Jacquard, Brocade, specialized pleated tulle and many of the finest materials for the finest of little Queens, this collection is bold, yet feminine, in a modern way. The signature exquisite dresses shine with magnificent embroidery and Swarovski crystals that serves as a reminder of style and beauty in an enchanted kingdoms.

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NEWS

Molo gets Oeko-Tex Certified

A

s part of its long term strategy to further develop its sustainable production and products, Molo is pleased to announce that all of molo’s iconic all over printed textiles in jersey will be, as of Spring Summer 2016, certified in accordance with the global Oeko-Tex Standard 100.

Oeko-Tex is the world’s leading certification for textiles that are tested and approved based on the international Oeko-Tex organization’s stringent demands regarding the chemical

No Chemicals or other harmful substances… content of textiles, which harm, or are suspected of harming, the body. Molo has been certified in product class 1, which is the toughest product class since it concerns textiles that are used close to the body of children.

Molo’s CEO, Mogens Jepsen, says that Molo has wanted to be Oeko-Tex certified for a long time. He says, ”Responsibility is a value that is near to our hearts. Sustainability has long been a focus at Molo, but it is important for us to get the Oeko-Tex Standard 100 certification since it gives our customers confidence in the products that they are purchasing and assures them that these products never contain chemicals or other harmful substances that are detrimental to the health of their child.”

Molo’s all over printed jersey products make up a large part of the collections, and, as of December 2015, Molo’s customers can buy Oeko-Tex certified tops, t-shirts, leggings, dresses, under garments, accessories and blankets for both juniors and babies- all with a clear conscience. Molo strongly emphasises

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‘‘We don’t intend to stop there. We want to continue to contribute to responsible production, and we definitely intend to have more product groups certified in the future.’’

Mogens Jepsen, CEO social responsibility to ensure a sustainable future. Molo works exclusively with certified suppliers, where 90% of them havebeen BSCI and/or OekoTex certified. About 95% of Molo’s technical outerwear suppliers are Bluesign certified.

In addition, all Molo’s suppliers, as a natural part of their working partnership with Molo, must satisfy REACH rules that were created by the European Union in order to improve and secure personal health and environmental standards. Molo makes sure to avoid chemicals that are named in the EU’s observation list over potential problematic chemicals.

Tricolore

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173

INDUSTRY

The

Lollipop Boutique

A

nnie St-Pierre, designer and owner of Lollipop Boutique is among those successful women who followed her dream & succeed to achieve whatever she had in mind! It was after her daughter Sandrine’s birth, while she was on maternity leave, the idea of opening this boutique started.

Her European friends also helped her notice the lack of variety in child clothes offered around Quebec city in Canada. Her 10 years experience in the clothing industry was another motivation factor to push her forward for putting her experience to profit. So she decided to make the jump! “Everything seemed in place for the success of this project so I couldn’t simply ignore a challenge like that,” Annie says.

So is born Boutique Lollipop!

Boutique Lollipop is above all a high end clothing boutique. Annie in her boutique offers European collections marrying style and comfort for your little ones from 0 to 14 years old. She pays a special & precise attention in selecting the most beautiful pieces for her clients.

After 4 years on Maguire street/ Quebec, and a growing clientele, She has moved the boutique to the Place Ste-Foy mall and got twice the surface. That big step allows Boutique Lollipop to offer greater choice, more brands and easier access to the boutique. Annie & we at littlestyle magazine invite you to come and visit her charming boutique, she will greet you with distinguished service & for sure you will find great pieces for your little ones from her well established boutique. Whether you are in Quebec or miles away from the boutique in other part of the world, Annie has variety of services to fulfill your shopping & help your purchased items get to you without any hassle! For more information & working hours please check out http://blog.boutique-lollipop.com

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“I was already in love with my darling little one & when I saw her dressed up in beautiful clothes, she gave me the inspiration to go further.”

- A N N I E S T -P I E R R E

DRESS COLLECTION

SPRING SUMMER 2016

Ul. 3 Maja 11/2, 35-030 Rzeszรณw, Poland

ALICJA

+48 17 864 20 99

farÄąa

leda

SHOP at AL-DA.PL

alexa

flora

+44 (0)20 3637 3963

SUMMER 2016

BEANIEANDBEAR.COM

ER

M

G N

S

I R P

M U S

2

6 1 0

+34 910 25 51 08

OHSOLEIL.COM Calle Hermosilla, 52 28001, Madrid SPAIN

BALLERINAS SPRING SUMMER ’16

SANDALS

PEPECHILDRENSHOES.IT . +39 (0)381 310994

CLASSICS PèPè S.r.l.

Viale dei Mille, 51 27029 VIGEVANO (PV) ITALY

KRUTTER.DK

+45 2877 5739

MADE IN DENMARK / krutter.dk

/ krutter.dk

TREND

Key West surf Deck the boys in washed out sky blues and charcoal greys.

These hazy colours are paired with graphics that give homage to the surf culture like this fun print on this Slub jersey tee from BILLYBANDIT Pair it with these PEPE JEANS’ Casual bermudas in washed out stone grey plus these trendy Printed canvas slip-on shoes from LITTLE MARC JACOBS.

com

Melijoe.

Melijoe.

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Little Men

Present these classy shirts to your little boys that cannot wait to grow up this summer. This Signature print polo from PAUL SMITH JUNIOR, Printed cotton piqué polo from ARMANI JUNIOR when paired with Light piqué bermudas and Leather boat shoes from ARMANI JUNIOR are great for boys who are ready to be little men, Still need more punch, let’s add this Natural Straw Trilby from NEXT!

om

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Childrensalon.com

om e.c lijo Me

We covet the tonal layering trend that is going on for boys this summer. Marble colours are mixed with tonal prints ranging from text to geometric shapes with inspirations drawn from the orient and the surf Gods.

The JOHN GALLIANO KIDS’ Gazette cap and surfer shorts, TIMBERLAND‘s Flying Fox tee and ARCHIMEDE’s Shark Print Aqua Shoes are some of our favourites.

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com salon. n e r d il Ch

Double exposure

Summer Rumpus Let your boys break rules this summer but make sure they look good while they are at it! om

joe.c

Meli

Patchwork prince Melijoe.

com

This quirky trend consists of items that seem to be adorn with patches. Think of the garments like a scrapbook with odds and ends that make it livelier! It is impossible to not adore the Mini Me tee from DOLCE & GABBANA, the Graphic bear tee and Fancy shorts from STELLA McCARTNEY KIDS.

Melijoe.

com

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SPRING SUMMER 2016

JEANBOURGET.COM

+33 (0) 148 01 99 77

LOOK STORY

UNITED COLORS OF BENETTON

C

OLLECTION SUMMER 2016

PREVIEW

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IT’S SUMMER! 199

LOOK STORY Off to the beach! Yellow, light blue, pink and green, paired with tropical patterns,are the featured colors in the new United Colors of Benetton collection for summer.

If you are looking for just the right beach style or a post-seaside look for the city then look no further than an outfit with hibiscus print with delightful fuchsia details.For your little girls, bank on tank tops and t-shirts with neon text and glittery details to pair with floral pattern shorts.

SUMMER FLOWERS

SPORT Y FLUO

The new United Colors of Benetton collection gets summer going with casual looks for boys, restyled in the coolest ways. Maxi text prints and neon colors will keepyour active boy company in the city or during fun seaside trips.

Casual yet also athletic?

A polo is perfect for unleashing pent-up energy outdoors. Pair it with the right accessories: brightly-colored sneakers and a baseball cap.

He’ll hop on for bike rides alongside light jackets, printed t-shirts, shirts and bermudas.

For a foolproof selfie look? Bank on versatile and trendy fabrics likelightweight denim, in pure cotton, and a sweatshirt. Power on summertime joy with tanks,sweatshirts and jackets with neon details, paired with joggers and jean shorts.

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COLORFUL DRESSES Bright colors or floral patterns?

Dresses from the new United Colors of Benetton collection for little princesses are an assembly of style, adorned with cute appliques. Made of 100% cotton, soft and lightweight, they’re ideal for hot days. The silhouettes, delightfully bon ton with gathered waists and flared skirts, make the dresses perfect for both formal occasions and free time.

Choose between two variations: solid colored in the brightest shadeswith three-dimensional flowers affixed to the shoulders, or with allover floral print.

TRĂˆS JOLIE The United Colors of Benetton Collection for girls unveils delightful garment for spring that are designed for important celebrations. Floral patterns in shades of yellow or pastel pink give her looks an extra dose of color and cheeriness,while sailorstripes liven up cute muslin cotton dresses. Birthday party or important ceremony coming up? Put your faith in a frilled floral dress, covered with a delicate layer of sheer tulle.

For an additional sweet touch, pair it with a jean jacket with a cascade of flowers. For a party with friends in the garden, opt for a two-tone striped dress, decorated with soft tulle and chiffon flowers that are affixed under the neckline. Achieve whimsical and elegant look with a cascade of flowers and colors!

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LOOK STORY The new United Colors of Benetton Collection brings along an explosion of flowers and colors. The happy bouquets with white, yellow, pink and fuchsia colors adorn your looks as she heads off to new adventures. The fabrics, pure cotton and lightweight jersey, are perfect for running around and playing with friends, even on the hottest days.

An important event on the horizon? Bank on a mini suit embellished by a cascade of flowers: a Mandarin collar jacket and shorts to make your girl happy for the special day.

CASCADES OF FLOWERS Stretch pants and a floral pattern blouse are just the right combo to turn your little girl into a flower princess.

Looking to combine functionality and style?

Make it a fun game with a fuchsia jumpsuit, featuring a drawstring at the waist and convenient maxi pockets at the sides.

If you’re on the edge of your seat for vacation time, so you can pack the most whimsical summer clothes, don’t skip out on a candy pink sundress. You can find stylish details on casual outfits too,such as a 100% cotton tank top with multicolor print and a bow on the back. For the queen of your heart, put your faith in a skater skirt with flowers and t-shirts with rouches, or, a floral dress to pair with a small matching cardigan with cute heart inlay.

Forever whimsical, even on afternoons in the park, with an embroidered blouse and a pretty hat.

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SWEET SEA

The United Colors of Benetton Baby Girl Collection offers up numerous delightful outfits, perfect for your little princess. The dresses pinpoint delicate pastels and gracious patterns.

The most stylish models? Dresses with ruches embellished by flowers, or overalls with an embroidered skirt,pairing nicely with a romantic t-shirt adorned with crochet roses.

For a picnic in the outdoors, add an extra hint of fun with a tricot sweater in multicolor thread paired with a tulle skirt with lurex polka dots. Round out the ensemble with tender accessories.

Adorable floral shoes for her first steps and a hat with flap and bow, for sun protection.

For more information please visit: world.benetton.com

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ARGENTINA

MIMO.COM.AR

TIENDA.MIMO.COM.AR

SS 2016

SHOP at LELLIKELLYDIRECTSHOP.IT

Tela

Lelli Kelly S.p.a Via Bocchi n. 233 55012 Lammari Capannori (LU) ITALY

LACOQUETAKIDS.COM

SPRING SUMMER ‘16

+44 (0) 207 435 1875

La Coqueta 5 Heath Street London NW3 6TP

LOUISEMISHA.COM

22 rue de la roquette - 75011 Paris France

+33 (0)1 40 28 47 13

ART/LIFESTYLE

o m m i M THE

DOG

BY DOLCE & GABBANA

A

dog is a man’s best friend, and a stuffed toy is a child’s best friend. Mimmo, the youngest of three Labrador companions of the Dolce&Gabbana family has had puppies. Animal lovers Stefano Gabbana and Domenico Dolce have given Mimmo a very special gift for his birthday (posterity) and created a tiny Mimmo for each and every dog lover out there.

Stefano Gabbana’s fluffy companion has been transformed into a cuddly toy which will fill with joy any child’s, or dog lover’s heart! Mimmo, the labrador puppy with honey-colored fur has lived with Stefano Gabbana for three

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years and is the inspiration for a soft toy which takes the name #mimmothedog on his Instagram profile. This toy is part of the Dolce&Gabbana children’s collection and was created for all little dog-lovers. In beige, Mimmo always has his collar, which has his name inscribed, and is always by his kennel: a little yellow house with a red roof, created from and inspired by children’s drawings.

Mini Mimmo is available to buy in stores and online, and comes with his own little house, and collar, both exact replicas of the real Mimmo’s prized possessions. You may want to shop at www.luisaviaroma.com

YOUR GLOBAL STYLE DESTINATION FOR KIDS

The World’s Best Kid’s Brands

www.alexandalexa.com

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SUMMER 2016 Estrada dos Bandeirantes, 1700 GalpĂŁo 03 Armazem 104, Taquara - CEP 22710-112 Rio de Janeiro, Brazil

FABULA.COM.BR

FABULA.COM.BR

STYLE

Multi Parrot Print Maxi Dress

Orange Pom Pom Trilby

Tortoiseshell Effect Preppy Style Sunglasses Multi Parrot Print Swimsuit

FLORAL BREEZE LET YOUR LITTLE PRINCESS ROCKS THE BEACH WITh THESE COOL TINY STUFFS!

Floral Printed Clogs

Reversible Sun Hat

Multi Floral Print Swimsuit

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Dress Available in Green and Orange Colors

Khaki Printed Bikini

Ombre Trilby

HER BEACH STYLE

Navy White Stripe Skirt

Drawstring Bag

Navy White Stripe Bikini With Fluorescent Band

225

STYLE

Aqua Palm Print Leggings

Aqua Bikini

Lilac Plaited Toe Thong Sandals N Cap

Pink Trekkers

Pink Fisherman’s Hat and Five Other Colors

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Multi Floral Sunsafe Two Piece Set

SHOP FANTASTIC COLLECTIONS IN 72 COUNTRIES WORLDWIDE

227

+351 220 991 665

PIUPIUCHICK.COM

Rua Padre Luís Cabral, 973, 4150-759 Porto, Portugal

PORTUGAL

NEWS

3 to16 July 2016 TRASLUZ FASHION CAMP Pattern making Graphic design, Drawing, Photography & Make up courses.

F

rom 3 to 16 July 2016 will open new doors to Palace of SaldaĂąuela of Burgos to welcome 40 participants from the fourth edition of camp design and fashion TRASLUZ FASHION CAMP. Our camp is focused on developing the skills and creativity of the participants in the world of fashion and design, through courses, workshops, lectures ...

All our teachers and speakers are professionals from the fashion industry and help students to carry out collections to be presented on the 16th in a parade.

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Ceramic, Cookery, Hats workshops plus Cultural, leisure and companies visits.

During the camp period there are several educational talks from important people in the fashion industry and other fields are organized for the attendees.

Throughout the camp each participant will design a model that will parade on the closing day. The winning garment will be included in subsequent collections TRASLUZ. I F FA S H I O N I S Y O U R VOCATION, THINK ABOUT SUBSCRIBE YOU IN THE NEXT EDITION OF TRASLUZ FASHION CAMP 2016.

To register please email to trasluz@trasluz.net or call +34 947473261

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+34 935 518 020

SUMMER 2016

KIDS ADVANTURES

Pg Mare Nostrum, 15 08039 Barcelona, Spain

SPRING SUMMER ‘16

Colorful collection of cool, funny, tough, sweet chest prints and all-over prints

De Marne 106 8701 MC Bolsward The Netherlands

+31 (0)515 57 23 36

LUNTERTEXTIEL.NL

SPRING SUMMER ‘16

Girls of summer

TREND

Have fun dressing up your daughters for their adventures under the summer sun!

Prints that Pop

om

Rosy Punch

Energise your daughters’ summer with something bright and fun like this punchy Printed poplin dress from Mayoral. It can be a perfect dress for your spirited and curious little ones. Shop at Melijoe.com

m

Vintage Princess Ch

Melijoe.c

ild

It is never too early to start teaching your daughter to love vintage-inspired items like Simonetta’s vintage tulle dress and Alviero Martini’s Gold Vintage Map Print Headband. These are perfect for summer dinner parties at the beach house!

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rensa

oe.co

Child

Melij

Accentuate your child’s personality by mixing bold prints to create fund individual pieces. We love pairing this choupette t-shirt from Karl Lagerfeld Kids with the pink ‘Kyoto’ floral leggings by Roberto Cavalli for a quirky girl.

MAY/JUN 2016

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Groovy Staples sh

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Melijoe

.com

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Get you girls into the hippie chic vibe with groovy tie dye pieces. For a girl that loves all that glitters, the tie dye kaftan with sequins from Diesel is the perfect bathing suit cover for a day out at the beach. The Tommy Hilfiger yellow and green tie dye tank top would be perfect for a summer hike to the top of the hill but what about to add this Stone-washed blue jean shorts from Dsquared2 to the tank top and combine them with Double Tongue Perforated Sneaker from Converse in white/ blue! el

ijo

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m

Melijoe.co

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Tropical Prints Exotic tropical prints will contrast well on the day out on the beach. This one-piece Exotic print stretch lycra swimsuit from Kiwi will let your daughter stand out among the crowd. For an exotic casual look let’s mix Slim fit palm-tree printed jeans from Scotch & Soda with Tiger T-shirt from Kenzo Kids.

com

Melijoe.

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MORE THAN 40 YEARS WITH YESTERDAY, TODAY AND TOMORROW’S CHILDREN

MINICONF.IT

SHOP.MANGO.COM

NEWS

Introducing a new world of creativity, playful energy and love of fashion...

H

&M is proud to announce that its next designer collaboration will be with KENZO, the vibrant and playful Parisian house that captures the energy of global culture to create its unique, youthful spirit. Creative Directors Carol Lim and Humberto Leon will bring the spirit of KENZO to H&M, creating collections for women and men as well as accessories. KENZO x H&M will be available in over 250 selected H&M stores worldwide, as well as online, from November 3, 2016.

Since joining the house in 2011, Carol Lim and Humberto Leon have set their own fashion agenda with collections full of bold colours and vivid prints, revealed through high-impact shows, artist collaborations and creative digital campaigns. Global influences and traditions are remixed and fused with the energy of the street, resulting in collections that are both inspirational and accessible to their fans around the world. At KENZO, fashion expresses freedom, joy and individuality for all.

“We can’t wait to share with everyone the world of KENZO x H&M, with all of its creativity, fun and love of fashion,” says Ann-Sofie Johansson, Creative Advisor at H&M. “With this collaboration with H&M we want to think big, push the boundaries and bring the new energy of KENZO to everyone around the world,” says Carol Lim and Humberto Leon, Creative Directors at KENZO.

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PH. Stefano Azario

SPRING SUMMER ‘16

MINIBANDA

SARABANDA.IT

+39 0575 533 506

MINICONF.IT

+39 0575 5331

SPRING SUMMER 2016

SARABANDA.IT

FEATURED ARTICLE

The Curated

Children’s Wardrobe M

ost parents should plead guilty of these first world problems.

Guilty of collecting mountains of clothes for their children.

Guilty of staring into their children’s bloated wardrobe and say “My baby has nothing to wear.” Guilty of dressing their children in a garment only once.

But really, who can blame them?

It is hard for the modern parents to escape the images of children in beautiful clothes. Be it on TV or on their social media feeds, it is hard to shake off the presence of budding fashion icons like Romeo Beckham, Aila Wang, North West and Kingston Rossdale. Any parent would get caught up in ‘who wore what’, the new collections in children’s fashion and the latest ‘must have’ items. Even if you are not a consciously trend-following parent, there is a high chance that you try to keep up with

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what the media is telling you.

A curated wardrobe makes life simpler.

Some people will roll their eyes or chuckle at this ‘problem’ but your children’s clothes can have a big impact on your life. It may be a small collection at first with one or two additions every other week. Eventually, your children’s clothes will spill over into your wardrobe or the attic. Plus, like any other cluttered wardrobe, the noise it creates will distract you from your main aim: getting your children dressed. Choosing what they would wear each morning should not take much energy—it should be a quick and effortless process.

The key concept of a curated wardrobe is simple: only own pieces that truly resonate your personal style, makes you look and feel good, and can be easily mixed and matched. With a minimal amount of clothes, it is eas-

ier to get your wardrobe organized.

Dressing up will be easy because everything will make your feel good and confident.

Sounds simple? It is.

However, there is a ‘but’ when it comes to curating your children’s wardrobe.

Children wardrobe curating tips Admittedly, it is a harder task and requires a longer amount of time to complete. This is simply because you children are constantly outgrowing their clothes. They are also still figuring their sense of self, what more their own personal fashion style. It is also harder because you are editing for someone else that may not share the same fashion beliefs.

Do not be demotivated. There are some tips that you can abide by when you are curating your children’s wardrobe.

BY NADIA GHAZALI

–This

is truly a case where LESS

REALLY IS

MORE!

Do not purchase an item in anticipation. Children grow at different rates and their body shapes are constantly changing based on their environment.

Think twice before snatching that beautiful winter coat in summer—your child may outgrow the coat before winter comes or not be big enough to fill it out.

You should also refrain from getting shoes in sizes they are not currently wearing for future use; the shape of your child’s feet may change and the shoes would no longer be comfortable for them to wear. This will lead to clutter and lost the opportunity for clothes that actually fit your children.

Take into account what you children likes and dislikes are. We all know that some parents love dressing in ornate garments. Some children love it but if yours keep on fussing over it or blatantly take it off, get rid of it. Take note of what they like to wear and keep their wardrobe stocked with similar items. When they have outgrown these items and they are still wearable, check with your younger children if they would like to have any of them before culling them off to the donation bin.

Chances are that your younger children have been admiring their elder siblings’ clothes.

Buy good shoes and keep them to a minimum. Build your child’s footwear collection around a well-made pair of sneakers; these could be the most expensive pair your child has so make sure you plan for this purchase. Depending on where you are living, you children may need to have season-appropriate shoes—a pair for each season will be more than enough.

How many clothes do children need?

This is hard to estimate—it would probably depend on how often you do the laundry or if your child has a clothing-related skin condition that requires them to change clothes often. Proj-

ect333, a minimalist fashion challenge, contests people to dress with 33 items or less for three months. This would be a great base if you need a guiding number. This is rather generous for a child and while there are many ways you can curate their wardrobe with this number, here is a good list to start with: 10 tops, six bottoms, three pairs of shoes, two sweaters or hoodies, one seasonal jacket and one bathing suit.

Now that you know the basics, try it out! Your mornings will be much easier. It is also great if you are trying to encourage your children to dress themselves—they would be more confident in doing so with lesser clothing in the wardrobe. This is truly a case where less really is more.

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JUNONASTORE.COM

MADE IN BULGARIA

SPRING SUMMER 2016

+34 96 336 04 81

SHOP at RUBIOKIDS.COM

SHOP CHILDRENCHIC.COM

Made in Italy | Designed in California

Pico Red

Larchmont Yellow

Slverlake Pink Cloud

Fairfax Cyan

PAXLEYSHOP.COM

TRADE FAIR PLAYTIME NEW YORK

A successful first

“SOLO” EDITION

T

his winter, Playtime New York chose to liberate itself from the American trade show calendar and follow the beat of its own drummer. By shifting its dates to mid-February, the organizers felt that they could better address the needs of professionals being pulled in too many directions by trade shows that were either too early or too late in the season. And what better way to show its love for children’s fashion than by choosing to open on Valentine’s day?

And that is how 170 children’s brands came together February 14 - 16 at the Metropolitan Pavilion to present their Fall/Winter 2016/17 collections. Which is 13% more compared to last season, ranging from ready-to-wear, accessories, decoration items to gifts, to offer a complete and creative presentation of all the universes of children.

In addition to the usual suspects (akid brand, atsuyo et akiko, bacabuche, beau loves, bobo choses, devon’s drawer, everbloom, herschel, jess brown, little creative factory, maá / manuela de juan, misha and puff, nobodinoz, oaks of acorn, oeuf, rose pistol kids, sons + daughters eyewear, tia cibani kids, tinycottons, …), visitors also discovered the 38% of brands exhibiting for the very fi rst time, at Playtime New York, who were attracted by the selective approach of the show’s organizers.

Some came from far away to meet the American market (47% were American

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IN DETAIL

Diving into the theme of ‘Marvelous!’, the crème de la crème of buyers and specialized press were able to discover the future trends in the show’s dedicated trend spaces: • The ‘Winter Wonderland’ theme space, designed by artist Tara Linzalone, presented the lush wardrobes of the little queens and kings of the snow.

•‘Frozen Landscapes’, designed by artist Alex Hammond, proved to be the ideal setting to highlight subtle mixes of mineral colors and warm and cozy textures.

• Finally, creativity was given free reign in the ‘Surreal Utopia’ theme space, designed by Cecilia Elguero, where bright colors and arty patterns were on display. www.taralinzalone.com • www.alexhammondart.com • www. ceciliaelguero.com

brands + 53% came from the rest of the world). 1,947 professional visitors braved the arctic temperatures to attend the show, meaning an increase of 7% and a new record attendance.

In detail, the majority of visitors were American (84%), with a strong East Coast showing (87%). The proportion of buyers/press was maintained and refl ected a level of quality that guaranteed rich interactions amongst professionals.

In order to inspire buyers, but also act as a brand consultant, Playtime also proposed, in collaboration with its partner Earnshaw’s, a conference on the theme of the Mobile Revolution. www.earnshaws. com

And finally, to leave visitors with pleasant memories of these three days, Babiekins and Kid’s Wear invited visitors to be photographed in a vintage photo booth, or in front of the poetic panels illustrated by Elsa Dray-Farges. www.kidswear-department.com • www.babiekinsmag.com

PLAYTIME TOKYO

BOOSTED

by the international activity

S

taying true to a concept that is rather unique in Japan, the fair brought together brands from across the children’s and maternity universes, representing fashion, accessories, gifts, layette and design, in a warm and pleasant work environment.

Next to the ‘regulars’ (aden + anais, anaïs & i, arch & line, bobo choses, easy peasy, emu Australia, isabella oliver, herschel supply,…), many brands were participating for the very fi rst time at Playtime Tokyo, attracted by the opportunity to get introduced to the Japanese market. A choice that proved to be a good investment, as visitors were very receptive and did not hesitate to place their first orders.

In fact, the editorial staff of Milk Japon ended up giving their Milk Prizes only to brands who were participating at the fair for the very first time: Best

Fashion to motoreta, Best Design to nailmatic kids, and Editor’s Choice to sways.

The winds of change also blew over the visitor statistics, refl ected by a strong increase in international visitors.

Though the majority of visitors remained Japanese (91%), the percentage of foreign visitors (lead by South Korea, Taiwan, China and Hong Kong) enjoyed an extraordinary +73% rise over last season! A shift that crowns the efforts of the organizers to grow the event beyond the Japanese borders.

Overall, the fair established a new record with 2,994 professional visitors, for a double increase of +12% over last August and +23% over February 2015.

The principal buyers were out in force (department stores and multi-brand shops), as was the cream of the specialized press.

All were able to take in the forecasts of

the coming trends presented on video by trend-setter Julie Malait, as well as in the three trend spaces at the fair. Visitors could soak up the royal allure of the ‘Winter Wonderland’ trend in a setting illustrated by artist Kaori Kato; the sober and natural ‘Frozen Landscapes’ trend in a setting imagined by artist Aurélie Mathigot; and the unbelievable style that emanated from the ‘Surreal Utopia’ setting designed by David Takahashi. www.geocities.jp/kaorikato555 • www.aureliemathigot.com • davidtakahashi.amebaownd. com

And, since one never works as well as when one is also having fun, while the little ones were welcomed by the workshop of Abi Loves illustrated by Akiko Kawamura, the big ones were able to dive into the poetic universe of Elsa Dray Farges in front of the lens of Kid’s Wear Magazine. abiloves.com • www.kidswear-department.com • elsadray-farges.com

IN DETAIL

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TUTTOPICCOLO.COM

+34 965 546 899

SPRING SUMMER 2016

TUCHINDADESIGN.COM

+44 (0)20 8144 2118

SUMMER 2016

Photo: Ella Parkes

ANNALIV.CO.UK

Annaliv Unit 3 Indigo Mews 32 Carysfort Road London N16 9AE

Photo: Ella Parkes

ART/LIFESTYLE

LICEO EUROPA

R

osan Bosch Studio has designed a new holistic learning environment for the KG area at Liceo Europa in Zaragoza, Spain. The dynamic learning environment is designed in detail with a focus on supporting the educational institution’s applied pedagogy ‘Multiple Intelligences’, based on a unique concept design that accommodates children’s need to learn & develop based on a combination of different learning styles.

Rosan Bosch Studio has designed challenging custom-made furnishings in different learning zones with room for the individual student to facilitate differentiated learning in a kinder garden, where the physical space is one of the most important tools for educational development. Instead of a classic classroom setup with desks and chairs, a landscape consisting of a cave in a big mountain, a valley and sand dunes where toys and books can be stored & a desert with flexible furnishing now form the setting for many different types of formal and informal learning situations.

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ROSANBOSCH.COM

Learning through the body with hands-on learning, physical challenge, teamwork & exposure to music & art are just a few of the learning styles considered integral to young children’s education at the school.

Generouscapacity for these learning styles has been built into the indoor and outdoor learning environment.

By offering overlapping & differentiated learning zones containing areas for knowledge sharing, inspiration andpersonal challenge, the design supports, develops & engages each young student.

The building fit out includes 650 m2, and has a capacity for 200 students in KG. The design concept is a high quality and forward-looking design solution that meets international standards based on a strong visual identity, with reference to the local culture.

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LOSAN S.L.U. Ctra. Alcañiz s/ Aptdo, 82 50700 Caspe (Zaragoza) SPAIN

LOSAN.COM

STYLE

Pink Shark T-Shirts

Pull-On Shorts

Navy Floral Cap

Oxford Lace-Ups

BEACH HEROS ENJOY HAPPINESS OF YOUR LITTLE BOYS WEARING THE SEASON’S LATEST STYLES!

Yellow Minions Goggly Cap

Cargo Shorts in 4 colors

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White Minions All Over Print T-Shirt MAY/JUN 2016

Black Green Wetsuit

Aviator Style Sunglasses

Sporty Trekkers

HIS BEACH STYLE Orange SpeedoÂŽ Classic Arm Bands

Multi Surfboard Sunsafe Suit

Character Mules

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STYLE

Blue Lobster Two Piece Set (3mths-6yrs)

Speedo® Sea Squad Mask

Orange Speedo® Roll-Up Arm Bands

Aqua Surfboard Two Piece Set

Mirror Aviator Style Sunglasses

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SHOP FANTASTIC COLLECTIONS IN 72 COUNTRIES WORLDWIDE

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CHARITY

The

Water Project

Nearly one billion people worldwide lack access to safe drinking water.

N

early one billion people worldwide lack access to safe drinking water. Dirty water causes illnesses such as diarrhea and typhoid. Diarrhea alone kills 1.8 million children each year. Unsafe water causes a cycle of sickness and poverty. It is very sad to know that the poorest people in the world actually pay some of the world’s highest prices for drinking water, and the water they get is less clean and less plentiful. the poor pay more in the form of lost time, health, education, and life, but also in monetary terms. More than any other factor, water scarcity keeps the “BOTTOM BILLION” entrapped in a cycle of extreme poverty. In the end all of humanity pays the price. The GOOD NEWS is that it DOESN’T HAVE TO BE THIS WAY! Let’s start with an example, People living in the slums of Nairobi, Jakarta, and Manila actually pay 5 to 10 times more for water than those in high income areas of those same cities. They even pay more than consumers in London or New York. The poorest 20 percent of households in El Salvador and Nicaragua spend on average more than 10 percent of their household income on water. In the U.S. the median household spends only 1.1 percent of its income on water and sewage. For the poorest of the poor, the water bill may be the world’s most retrogressive tax—on life itself.

Infant mortality is highest where

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clean water access is lowest. Infant mortality is highest where clean water access is lowest. Every year 1.8 million children die from diarrhea, far more than armed conflict and terrorism combined. Picture a pre-school classroom blowing up every six minutes, day and night. The irony is that high infant mortality increases population. Demographers call it the “demographic-economic paradox.” Elderly people in extreme poverty depend on their children for sustenance in old age. When people know some of their offspring will die, others will move away, and some will not be able help, they tend to have more children. So it is that India’s former minister of population, Karan Singh, coined the phrase, “development is the best contraceptive.” Studies show that access to safe water reduces child death rates by more than 20 percent in Uganda. In Peru a toilet in the home reduces infant death by more than 30 percent. The world over, the people with lowest reproduction rates are those who know their babies are not going to die.

In Sub-Saharan Africa alone, 40 billion hours a year are spent mostly by women—just hauling water. That’s equivalent to a year’s labor for the entire workforce of France. The result, known as “time-poverty,” affects women and

girls most. About half the girls in Sub-Saharan Africa who drop out of primary school do so because of poor water and sanitation. At any given time close to half of the people in the developing world are suffering from one or more of the diseases associated with inadequate water and sanitation.6 Each year, 443 million school days are lost from water-related illness—equivalent to an entire school year for all sevenyear-old children in Ethiopia.7 Lack of education keeps children from getting out of poverty. Lack of water deprives children from education.

The payoff for water provision is big.

Every $1 invested in water and sanitation generates on average an $8 return in the form of saved time, increased productivity, and reduced health costs.

The long-term benefits of access to clean water would be felt by all of us in the form of decreases in economic aid, increased productivity, lower infant mortality, decreased population burden, increased educational opportunity, and decreased “time poverty”—not

to mention the ethical payoff of giving life to those who most need it.

You’re not alone if you had never fully contemplated how lack of water keeps people in poverty. The world is only beginning to take a close look at the root causes of extreme poverty. Almost two in three people lacking access to clean water survive on less than $2 a day. One in three lives on less than $1 a day.9 Their world and their challenges are foreign to us. Dripping taps in rich countries lose more water than is available to the poorest billion people on earth.10 It’s no surprise we’ve never put ourselves in their shoes and fully under-

stood how water scarcity perpetuates this cruel cycle of poverty.

The good news is that there is more than enough water in the world for domestic purposes, agriculture, and industry. And the payoff for its more equitable distribution is great. Gary Evans from LWI (The Water Project’s partner organization) puts it this way, “We’re in a world where there are 900 million people barely treading water, and the water’s too low for them to reach the ladder. They don’t need a boat. They don’t need a helicopter to rescue them. They just need a little boost so they can reach the ladder. Then they can climb out on their own. Clean water provides that boost.” And if you want to reach out and give that boost, then you’re in the right place.

The Water Project is a 501(c)(3) organization that’s bringing relief to communities around the world who suffer needlessly from a lack of access to clean water. The organization currently funding water wells, rain catchment systems, latrines, community mobilization, and sanitation and hygiene training in Africa and India. The Water Project’s work is a cooperative, grass-roots effort between its supporters, donors, partners in the field, and the communities it serves. They follow-up with local communities, helping to ensure long-term success. Then, through innovative web tools, it shows everyone the outcome, every time!

The Water Project teams with implementing partners in the field to dig wells or construct other systems to provide clean, safe water to thirsty communities. When a community, church, or school receives a new water project, women no longer spend hours searching for a source of water.

Children, especially girls, return to school. Water-borne illnesses are reduced. Hope is restored.

Let’s join the organization today, Even a small donation can make a big difference! Let’s help those who are really in need of clean water & sanitation, help them to relieve from various diseases & to help children to go to school! Good living is their right too!

We support this organization & we would like to invite you to support them too! See you there: www.thewaterproject.org

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INDEX

A AKID AKIDBRAND.IT AL-DA AL-DA.PL ANNALIV ANNALIV.CO.UK ARMANI BABY ARMANI.COM ARMANI JUNIOR ARMANI.COM

B

HITCH-HIKER MONNALISA.EU

E

HUCKLEBONES HUCKLEBONES.CO.UK

ERMANNO SCERVINO ERMANNOSCERVINO.IT

F FABULA FABULA.COM.BR FAKINI KIDS FAKINI.COM.BR

I ICEBERG JUNIOR.ICEICEBERG.COM I DO IDO.IT

J

FENDI FENDI.COM

JEAN BOURGET JEANBOURGET.COM

BABY DIOR DIOR.COM

FOLLIES GROUP FOLLIESGROUP.IT

JOAN CALABRESE JUNIOR.ICEICEBERG.COM

BEANIE & BEAR BEANIEANDBEAR.COM

FRACOMINA MINI FRACOMINA.IT

JUNONA JUNONASTORE.COM

BUGABOO BUGABOO.COM

G

K

GAUDI GAUDI.IT

KARL LAGERFELD KIDS KARL.COM

CHILDREN CHIC CHILDRENCHIC.COM

GIUSEPPE ZANOTTI DESIGN GIUSEPPEZANOTTIDESIGN.COM

KENZO KIDS KENZO.COM

CHILDRENSALON CHILDRENSALON.COM

GOOSE GOOSE.COM.TR

KRUTTER KRUTTER.DK

CHLOE CHLOE.COM

GRACI GRACI.ES

D

GUESS KIDS GUESSKIDS.GUESS.EU

L

C

DESIGUAL DESIGUAL.COM

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DUTCH HEROES LUNTERTEXTIEL.NL

H

LA COQUETA LACOQUETAKIDS.COM LELLI KELLY LELLIKELLYDIRECTSHOP.IT

DODIPETTO DODIPETTO.IT

H&M HM.COM

LES ENFANTINES LESENFANTINES.COM

DOLCE&GABBANA DOLCEGABBANA.IT

HASHLEY HASHLEYKIDS.COM

LITTLE MARC JACOBS MARCJACOBS.COM

MAY/JUN 2016

LIU JO JUNIOR & BABY LIUJO.COM

N

SONIA RYKIEL SONIARYKIEL.COM

LOSAN LOSAN.COM

NEXT NEXT.CO.UK

STELLA McCARTNEY KIDS STELLAMcCARTNEY.COM

LOUISE MISHA LOUISEMISHA.COM

O

T

OHSOLEIL OHSOLEIL.COM

TRASLUZ TRASLUZ.NET

OSCAR DE LA RENTA OSCARDELARENTA.COM

TUCHINDA TUCHINDADESIGN.COM

P

TUTTO PICCOLO TUTTOPICCOLO.COM

LUNTER LUNTERTEXTIEL.NL LE BEBE ENFANT FOLLIESGROUP.IT

M MANGO KIDS MANGO.COM MAXIMO MAXIMO-STRICKMODEN.DE MELIJOE MELIJOE.COM MIM-PI MIM-PI.COM MIMO&CO MIMO.COM.AR MINI CONF MINICONF.IT MINi RODINI MINIRODINI.COM MISCHKA AOKI MISCHKAAOKI.COM MISS BLUMARINE BLUMARINE.COM MISS CHIPS MISSCHIPS.BE MOLO MOLO.COM

PAXLEY PAXLEYSHOP.COM PEPE CHILDREN SHOES PEPECHILDRENSHOES.IT PIERROT LA LUNE PIERROTLALUNE.DK PIUPIUCHICK PIUPIUCHICK.COM

R ROBERTO CAVALLI JUNIOR ROBERTOCAVALLI.COM

TWIN-SET SIMONA BARBIERI TWINSET.COM

U UNITED COLORS OF BENETTON BENETTON.IT

Z ZARA KIDS ZARA.COM ZIEZOO LUNTERTEXTIEL.NL

RUBACUORI RUBACUORI.IT RUBIO KIDS RUBIOKIDS.COM

S

MONCHERI BRIDALS MONCHERIBRIDALS.COM

SARABANDA SARABANDA.IT

MONNALISA MONNALISA.EU

SIMONETTA SIMONETTA.IT

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