Cause related marketing

3603QCA-Major Studio Project Cause Related Marketing

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The National Breast Cancer Foundation (NBCF) is the leading community-funded organisation in Australia raising money for research into the prevention and cure of breast cancer. Â NBCF is privileged to work with the public who both give and raise funds and the research community to whom we grant funds to change the health future. Since the National Breast Cancer Foundation was established in 1994, more than $105 million has been awarded to fund over 370 Australian-based research projects across every state and territory to improve the health and wellbeing of those affected by breast cancer.

The Ark.Ark Scarf Company is a seacoast community situated in the city of Gold Coast, Queensland, Australia. It is a young and enthusiastic company established in 2014 as a style of girls and ladies fashion accessories most notably on scarves.

The Ark.Ark Scarf Company aims to build strong relationships with customers and communities.

The company is currently working on fast service and inventory back-up and so a better customer service rate. The Ark.Ark Scarf Company takes great pride in its long-term relationships with the National Breast Cancer Foundation (NBCF). For the purpose of a better cooperation with NBCF, the Ark.Ark Scarf Company marketed a series of pink products to help found-raising by donating 20% of the profits to NBCF.

Press Release

Ark.Ark and the Breast Cancer Research Foundation (BCRF) are joining forces during the month of May 2014 to raise money for the breast cancer research and cure. Â Breast cancer is an issue because it is the main leading cause of cancer death in women. As a result, many children are having tough time without their mothers' love and care, which is a significant social issue. Ark.Ark and charity aim to raise public awareness about good breast health and support the lifesaving research. Ark.Ark company will donate 20 percent of each purchased product to BCRF to support the breast cancer research.

Poster

Event T-shirt

Umbrella

Wristbands

Totebags

Outdoor poster