Big bucks

RFD TV’s The American Rodeo will return to AT&T Stadium this month as cowboys and cowgirls compete for a huge pay day

RFD TV’S THE AMERICAN RODEO will return to Arlington’s AT&T Stadium this month. Known as the world’s richest weekend in western sports due to its tremendous prize ofering of $2.3 million, the event is set for March 6-7. Action will begin at 6:30 p.m. on Saturday, March 6, and at 2 p.m. on Sunday, March 7. “The American Rodeo has always been about the cowboys and cowgirls, and last year’s rodeo had a lot to do with determining who not only qualifed for the 2020 NFR, but who was eventually crowned the World Champion in each event,” says Patrick Gottsch, Founder and President of Rural Media Group, Inc., parent company of RFD-TV, Rural Radio on SiriusXM and The Cowboy Channel. “With COVID understandably still challenging many rodeos around the country, we feel it is even more important to hold The American Rodeo as scheduled in March, in order to give cowboys a chance to win big money that counts towards PRCA’s standings, and also give rodeo fans some sense of normalcy. “Over recent months Texas has proven to be a popular and safer destination with practicing CDC guidelines for major sporting events with the World Series, the Wrangler NFR, and the Rose Bowl game, which all moved to Arlington from their originally scheduled locations over the past year.” The American Rodeo qualifying events are held across the country, throughout the calendar year, as ropers and riders hope to compete and make it to The American Rodeo Semi-Finals and Finals. Locally, the 11-day rodeo competition kicked of last month in the Fort Worth Stockyards for slack and Semi-Finals, and the Finals will be held in “the big event” in Arlington. The American Rodeo unites the top athletes in the world from the Pro Rodeo Cowboys Association and pits them against underdogs who advance from The American Rodeo Semi-Finals, together to battle for the biggest single, life-changing paycheck of their lives. All events will be broadcast live on The Cowboy Channel and RFD-TV.

“I’m a known rodeo fan and really admire the strength and determination of the athletes,” says Jerry Jones, owner, president and general manager of the Dallas Cowboys. “The American Rodeo boasts a life changing prize purse for these competitors, and I couldn’t be more thrilled that it is returning to AT&T Stadium.”

For more: theamericanrodeo2021.com

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