GOOP GUYS

Goop ~ starting from scratch!

Goop is an innovative and unique way to protect a wide range of surfaces and products. Goop is a peelable temporary protective coating that rolls on like paint and peels off for easy removal. Goop Guys Australian made, non-hazardous Goop is an innovative and unique way to protect a wide range of surfaces and products. Goop is a peelable temporary protective coating that rolls on like paint and peels off for easy removal. Goop is an innovative and unique way to protect a wide range of surfaces and products. Goop is a peelable temporary protective coating that rolls on like paint and peels off for easy removal. he Copleys created a product, then built a thriving business in the industry. Made in Australia by trades, for trades, Goop is by far the leader for paint on/peel off surface protection. The genius of Goop came from observations by founders, Shane and Kirstee Copley. While working in their first business, a builder’s cleaning company, the couple saw T Goop is a temporary surface protection coating designed specifically for builders. The benefits include cost and time-savings, but many users also appreciate the relief from the stress associated with repair or replacement of damaged items. “Our products are very different to other forms of protection in the marketplace,” Shane said. products can be used to protect Goop Guys Australian made, non-hazardous products can be used to protect Goop Guys Australian made, non-hazardous products can be used to protect the everyday damage to surfaces during the building process. “The damage to expensive items like windows, window “Goop products are genuinely non-hazardous, user friendly, water-based, non-carcinogenic, environmentally friendly and can be disposed of in general waste.” frames, bathtubs, benchtops and flooring from scratching Shane and Kirstee said they are proud that the company and impacts during the construction stage was a glaring has grown from a one-man band in 2001 to a national issue in need of a solution,” Kirstee said. franchise operation ‘Gooping” thousands of projects Conventional methods of protection were often totally every year. useless in preventing a damage bill that was adding cost “Deciding to franchise was a big decision — especially for to the build and delays in completion and eventual hand my husband. Simply because you have to let go of your over. baby and trust that other people will take care of your Kirstee said identifying the problem was the easy part. brand,” Kirstee said. Finding and developing the solution required engaging “Our daughter has her own franchise in Victoria and our a team of chemists, painstaking research, testing and son manufactures the Goop product in Caloundra. So, trials in the formulation of a peelable coating that met we really are a family business, proudly Australian made the demanding performance criteria set by Shane and and owned. We have a great team who take care of Kirstee. administration, accounts, sales and application now too.

“When the product was finally perfected it more or less named itself, and in a relatively short time since its launch, Goop has grown to a market leadership position.” “If you have engaged a building company sporting Goop posters on their projects you know you are dealing with one that is focused on quality,” Shane said.