Goop ~ starting from scratch!
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Goop is a temporary surface protection coating designed he Copleys a product, then to builtprotect a thriving p is an innovative andcreated unique way business in the industry. specifically for builders. The benefits include cost and p isrange an innovative and unique way to protect de of surfaces and products. Goop is a time-savings, but many users also appreciate the relief p is an innovative and unique way toGoop protect Made in Australia by trades, for trades, is by de range of surfaces and products. Goop is a from the stress associated with repair or replacement of able temporary protective coating that rolls far the leader for paint on/peel off surfaceGoop protection. de range of surfaces and products. is a damaged items. able temporary protective coating that rolls ke paint andThepeels removal. genius ofoff Goopfor cameeasy from observations by founders, able temporary protective coating that rolls “Our products are very different to other forms of and Kirstee Copley. While working in their first ke paint andShane peels off for easy removal. protection in the marketplace,” Shane said. ke paint and peels off for easy removal. business, a builder’s cleaning company, the couple saw p Guys Australian made, non-hazardous everyday damage to surfaces during the building “Goop products are genuinely non-hazardous, user p Guys Australian made, non-hazardous can be the used to protect pucts Guys Australian process. made, non-hazardous friendly, water-based, non-carcinogenic, environmentally ucts can be “The used to protect friendly and can be disposed of in general waste.” damage expensive items like windows, window ucts can be used totoprotect frames, bathtubs, benchtops and flooring from scratching and impacts during the construction stage was a glaring issue in need of a solution,” Kirstee said. Conventional methods of protection were often totally useless in preventing a damage bill that was adding cost to the build and delays in completion and eventual hand over. Kirstee said identifying the problem was the easy part. Finding and developing the solution required engaging a team of chemists, painstaking research, testing and trials in the formulation of a peelable coating that met the demanding performance criteria set by Shane and Kirstee. “When the product was finally perfected it more or less named itself, and in a relatively short time since its launch, Goop has grown to a market leadership position.”
Shane and Kirstee said they are proud that the company has grown from a one-man band in 2001 to a national franchise operation ‘Gooping” thousands of projects every year. “Deciding to franchise was a big decision — especially for my husband. Simply because you have to let go of your baby and trust that other people will take care of your brand,” Kirstee said. “Our daughter has her own franchise in Victoria and our son manufactures the Goop product in Caloundra. So, we really are a family business, proudly Australian made and owned. We have a great team who take care of administration, accounts, sales and application now too. “If you have engaged a building company sporting Goop posters on their projects you know you are dealing with one that is focused on quality,” Shane said.
Made by Tradies ‘For Tradies’
