Photo book

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PLEDGE The Juttis Of Punjab Photo Series


PLEDGE The Juttis Of Punjab Photo Series A Craft Documentation Project

Simran Toor & Aavriti Kushwaha BDes Program 2015

Guide - Swasti Singh Ghai


Muktsar, Punjab


Many, many years ago, leaving their mark in the history of Punjab, Juttis were created by mochis the for royalty, which was popular among the commoners as well.

Fazilka, Punjab


Paired with Patiala salwar and oh-so beautiful Khaddar Phulkari Dupattas these Juttis became as important a staple in the lives of women as the existence of the Sola Shringars.

Muktsar, Punjab


They were the talk of towns on end, for the exquisitely hand-crafted, tilla (gold-threaded) and long lasting effect of the leather, which was taken from the carcasses of dead animals.

Fazilka, Punjab


Malout, Punjab

Malout, Punjab


The cobblers of Punjab were so skilled, were said to have made Juttis so light that it was said even sparrows could fly away with them.

Malout, Punjab


Learning the craft of embroidery at the young age of 12, women just like Mala would sit in their houses spending hours on beautiful embellishment.

Malout, Punjab


Muktsar, Punjab

Muktsar, Punjab


While these curled, upturned, flat-soled Juttis were made out of the leather of dead , they now are responsible for the slaughtered death of many of the animals which are considered holy.

Muktsar, Punjab


Muktsar, Punjab


Religious sentiment is the motive for decisions like beef ban to protect the consumption and exploitation of animals which were deemed holy by the gods, and yet we seem surprisingly comfortable crushing them under our feet.

Muktsar, Punjab


At the rate at which people are consuming these carcassed goods in the name of aesthetics and visual pleasure, they wont have any animal breed left to compare them to.

Malout, Punjab


Malout, Punjab

Malout, Punjab


Does the mighty Sun Restrict light? Do the rain clouds Preserve water? Does a shadowy tree Reserve shade? Every object is tuned To give in nature. But it's human greed demands everything for self.


Jalandhar, Punjab


India produces 15% of the worlds leather. Total production stands at around USD 11 Billion.

Jalandhar, Punjab


In the year 2017, the number of cows slaughters in India for meat and leather are 38400. Only in India.

Jalandhar, Punjab


When man has progressed as far, as to create duplicate leather why is it so important to take a living beings’ life for human luxury ?


Thank You Swasti Singh Ghai Aaroolya Rajesh Jaspreet Chala Anahat Chahal United States Department of Agriculture



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