B. Witching Bath Co. History

ARTISAN SOAPS, LOTIONS, OILS, SOAKS & POTIONS Since 1969

Our Humble Beginnings The B.Witching Bath Company was founded in Greenwich, CT, by Alice Bruce and her family in 1969, as a boutique manufacturer of wholesome toiletries formulated to alleviate dry skin and eczema issues. By combining Alice's knowledge of Alchemy and a family member’s expertise as a Columbia University Chemist they quickly developed their first product, a cream infused with rosehip oil, now sold as our One-hundred Roses Therapeutic Cream.

A woman way before her time, Alice encouraged the use of herbs grown in her family's organic gardens and they were thrifty, firm believers in “waste not, want not”. As a result, they only used recyclable and biodegradable containers when packaging their products. The business grew into a true old-fashioned family business employing many generations of the Bruce family. Alice continued to create new fragrances and handcrafted products over several decades until her later years, when the company went dormant.

In 2001, Alice’s eldest granddaughter, Barbara, along with the support of other Bruce family members, revived the company, updating everything while still remaining steadfast to their grandmother's vision of a bath and beauty line that is wholesome and effective. Soon, the company flourished under her leadership, and today B.Witching products are sold throughout the United States.

In keeping with our forty year tradition, B.Witching’s Award Winning bath and beauty products are uniquely formulated with the finest therapeutic botanicals, wholesome naturally-derived ingredients, essential oils and minimal preservatives. True to our patriotic values, B.Witching products continue to be manufactured in laboratories located in the United States. Many of our products require over thirty-five steps in the crafting process - we consider this a true labor of love anyone can appreciate. And a few of our collections are only available seasonally, mostly due to a limited supply of ingredients that meet our standards. Last but not least, our finished products are never tested on animals and we encourage the recycling of our simple product packaging. Above all the B.Witching Bath Company is well-known for its creative excellence and personal customer service.

Awards & Distinctions:

House Beautiful Magazine - Best for Kitchen 2010 House Beautiful.com - Best New Product for Kitchen 2010 Self Magazine - Healthy Beauty Awards 2011 - Best Bath Soak NYIGF Best New Product Award 2011 - Natural & Organic Product Fitness Magazine - Beauty Awards 2011 - Best Bath Soak Runner-up NYIGF Best New Products Award 2012 - 2nd Place Coastal Living Magazine - Best of the Zest 2012 House Beautiful Magazine - Best for Bath 2013

B.Witching Bath Co. 174 Lincoln Ave. Hawthorne, NJ 07506 973-423-1820 www.bwitchingbathco.com

About our simple product packaging:

About our company name:

Waste not. Want not. Here at B.Witching we don't believe in over packaging with extra boxes, fancy bows, cellophane and the like. Although many of our customers find our simply elegant, straight to the point packaging quite trendy, we believe it’s the goodness inside that sells every bottle. As a company who's founder grew up during the Great Depression, we support conservation. Our goal is to keep Mother Nature happy by not creating extra stuff that your trash company needs to dispose of. Since the very beginning our focus has been to reduce packaging and maximize the use of renewable or recyclable materials, with a special interest in reducing the flow of solid waste to landfill. We were "Green" way before it was fashionable.

Way back in the day when the company was emerging into the twenty-first century, there was much debate among our family members and ultimately we settled on renaming the company B.Witching Bath Company. In order to dispel any mystery here’s what it means. The “B” stands for Bruce, our family name.

“Witching” is a pun on words referring to some old family humor.

Which brings us to the “Bath” part. In some areas of the world a bath is a communal place where people come together to share an experience. A bath could be a cauldron, or taking a bath is a simple act of grooming. All jokes aside, we just thought these words sounded nice together and customers liked it, so it stayed with us.

Our inspiration:

Many people ask about our photos. Throughout our website and marketing materials you will see aged photos of our family members. All of these are real untouched photos of Great-grandma Bruce and our family. The main logo photo we use of a dark haired young woman held up by two other young men, is a photo of our founder along with her two brothers. We especially love this photo because it captures a whimsical moment and reminds us of a time when life was a little bit simpler.

Each of our products is inspired by an experience. A brief moment that touched the heart of someone at our company.

Maybe that event was a romantic gift of one-hundred roses, or a solitary introspective moment of gazing up into a cool crisp blue sky. Perhaps it was picking the first ripe tomato from our summer garden or running to the window to witness the first snow fall of the season. Our aspiration is to capture that moment and share the experience with our customers, so they can transform what would otherwise be a mundane task of grooming into something magical and bewitching.

How we source our ingredients: We search far and wide throughout the world to ferret out authentic ingredients that meet the high standards our customers have come to expect. Most are provided to us through long standing relationships with renowned farms that specialize in select botanicals. For example, our lavender oil and herb is provided to us from the Norfolk Lavender Farm in England.

Our Tea Tree essential oil is imported from a farm located in Nambucca, Australia and our rosewater is imported from Lebanon. Each ingredient is put through a vigorous screening process before it is used in any formulation. We consider this a true labor of love anyone can appreciate. We invite you to review our Formulation & Preservative Policy posted on our website.

Where are your products made?

100% of our finished products are made here in the USA. We have strong patriotic values that run deep throughout our company. Although B.Witching began as a handcrafted toiletries company, today our products are manufactured in laboratories located in Ohio and Washington State. We stand behind our motto "All American Everyday Luxury" with products manufactured in the United States, using luxurious authentic ingredients, available at affordable everyday prices.

I’ve heard your products are used to alleviate eczema issues: Yes. Our company was founded with the formulation of our first One-hundred Roses Therapeutic Cream, designed for hypersensitive skin. Our family has used this cream for generations to assist with treating our dry, flaky and itchy eczema issues. We have been so successful with our formulas that outsiders would never even know we had a skin ailment. These lotions and creams are especially useful during the colder months. Many of our customers have expressed the same success after using these products. So much so, customers still place pre-orders today.

Old family photos:

Do you practice or promote Witchcraft?

The simple answer is, NO. Any suggestion otherwise is false.

Several years ago we began to host Bath Potion Classes for children and adults who were interested in mixing bath salts and making candles. These classes are designed for entertainment purposes only.

How did you get so many celebrities in your Fan Club?

We have a sincere appreciation for all our fans. Celebrities are just like everyone else, except they are more willing to let us take their photo. E-mail us a photo and you very well may find it on our website. Look for our B.Witching Fan Club page on our retail website.

Many people prefer to shop locally. How can customers find a retailer in their neighborhood that sells B.Witching products?

True to our Main Street USA values, we encourage customers to shop locally. Our website has an active list of retail shops that stock a selection of our products. We also encourage customers to call our 800 number so we can assist them in locating a retailer.