1 2 3 4 5 6
PROJECT description core values
RESEARCH precedents user journey
Building context site
SCHEMATICS concept exploration
DEVELOPMENT selection refinement
implementation rendering presentation
PROJECT
SP O KE AND HUB IS
an innovate retail experience that introduces small scale producers to customers. a hub for creative minds that fosters community building and growth. a dedicated space for design, production, and entrepreneurship. a platform for experimentation and education in branding and selling. an environment that encourages slowness, authenticity, and direct connections.
FURNITURE
CERAMICS & GLASS
LEATHER GOODS
SCREEN PRINTING
JEWELERY
TEXTILES
SPONSOR THE MAGAZINE Kinfolk is a slow lifestyle magazine published by Ouur that explores ways for readers to simplify their lives, cultivate community and spend more time with their friends and family. Founded in 2011, Kinfolk is now the leading independent lifestyle magazine for young creative professionals and also produces international editions in Japan, China, Korea and Russia. Published quarterly, Kinfolk maintains a vibrant contributor base from Copenhagen to Cape Town and hosts hundreds of global events that bring the community together.
THE TEAM The Kinfolk team is a small group of writers, artists and business minds working together in Portland, Oregon, along with a couple remote team members. The extended Kinfolk community consists of far-flung, likeminded, food-loving friends, photographers, designers, cooks and other creative types, whose contributions help define the magazine. Kinfolk provides a space where we can come together and share ideas about small gatherings, casual entertaining and great things to cook, make and do.
CLIMATE
TRANSIENCE
COST
ISOLATION
Conditions restrict
Existing meeting and
Small-scale producers
Makers often work
selling times for
production spaces
lack the infrastructure
at home, in isolation,
independent makers
lack stability and
and resources to
without collaboration
in outdoor markets to
predictability.
make and sell on a
or customer input.
the summer months.
T
E H
P
E H T
S
U L O
I T
N O
larger scale.
O R
L B
M E PERMANENCE
NETWORK
AUTHENTICITY
REVENUE
Dedicated studio
Increased potential
Direct customer
Community and small
and resource
for collaboration
interaction with
business growth
space stabilizes
with other makers
makers imbues
through product sales
working process
and visibility through
products with history.
and job creation
and encourages
Kinfolk network.
production.
C AF E
MARKETP LAC E
S TU D IO
COMPONENTS workshop
large vendor spcae
small-scale seating
private studios
small vendor space
group seating
open studios
cash / wrap
service counter
resource center
offices
kitchen
classrooms
stock room
meeting rooms
break room
lecture hall
KEY EXPERIENCES design
leisure
relaxation
education
novelty
conversation
exploration
discovery
connection
production
exploration
networking
collaboration
aquisition
CORE VALUeS
COMMERCE
NETWORK
PROXIMITY
BRAND
CRAFT
90% of retail journeys still
“Markets and merchants are
$45 of every $100 spent stays
“A brand is the one thing
“They offer connection to the
end in a retail store, even
part of the continuum of
in your community.
you can own taht nobody
maker in the skill and learning
those that begin online.
economic and community
can take away from you.”
apparent in their construction.”
development.”
AN D R B process
niche
AFT R C
K
N
ETWOR skill
discovery
authenticity story
local
C variety
O
M ME R
CE
Y
M I X IT O R
P
journey
curated
RESEARCH
“Markets are places , amenities attractive to neighborhood residents because they contribute to quality of life and sociability.” Alfonso Morales
“I
li ke to t hi nk of reta i l a s t he
“
Yes, most artists don’t have a lot of money. But when you hub all of them together, then actually you can do something. International Herald Tribune
d i p st i c k o f o u r e vol ut i on. A s we c hange a s a sp e c i es , t hos e cha nge s sho w u p b o t h i n how we s hop a nd w ha t w e sho p fo r.
”
Paco Underhill’s “Why We Buy”
“Handmade objects are imbued with touch and therefore offer a sense of the ‘authentic’ in an inauthentic world.” Susan Luckman
...mix the romantic and utopian vision of the handmade with the very real necessity of income generation. Susan Luckman
”
DM COMPONENTS
PMQ
outdoor market indoor market classrooms greenhouse meeting rooms event space teaching kitchen
VALUES dynamic fresh fun healthful entertaining
precedents
PMQ DOWNTOWN MARKET Detroit, MI
DM
COMPONENTS studio shops pop-up shops multi-function hall covered market hall courtyard
VALUES history transformation evolution industry
PMQ Hong Kong, China
entrepreneurship
SH COMPONENTS
SH
indoor market restaurants coffee shops
VALUES merchandising gastronomy movement presentation restraint
RB RUST BELT MARKET Ferndale, MI
COMPONENTS indoor market event space
VALUES local craft variety growth restoration
SCHRANNEN HALLE Munich, Germany
RB
user ANALYSIS PROFILES
JOURNEY
TYPOLOGY
Getting to know the
A more in depth
Examples of users in
typical user’s lifestyle,
look at each user’s
each category who
personality, and
approach, space use,
may have different
spatial needs.
and take-away.
goals in the space.
SP REA D T HE WO RD f r i end s & p eers
C A R CO M M U T E 3 .2 mi l es
RESO U RC E LIBRA RY sc h o o l researc h
S PR E A D TH E WOR D fri e nds & pe e rs
C A R COMMU TE 1 4 .8 m i l e s
R E S OU R C E C E NTE R brows i ng l i bra r y
MA R KE TPL AC E m e et i ng m a ke rs
S PR EAD THE WOR D f rie nds & pe ers
CYCL E .6 miles
CAFE coffee with ne w fr iend s
STUDI O meetin g ma kers
ne wlywed co u p l e Married / 26 / $$
M A RK ET P L AC E b ro w si ng p ro d uc ts
MAR K ETPL ACE b row sing p rodu cts
l oyal, lo ca l l y e s ta b l is h ed , su p p o rt i v e
CYCLE . 6 miles
PA I G E & DO UG B I SCH OFF
C A FE ta l k s wi t h fri e nds
re laxed, ta l ka tive , in ve sted
D OWN TOWN a pa rtm ent b uild ing
PD
C A R COMMU TE 1 4 .8 m i l e s
Married / Wh ite / Fe m ale / 6 7 / $ $ $
E A ST AU R ORA s i ng l e fa m i l y hom e
cafe visito r
C A FE co f fee w i th f r i end s
playful, vis u a l l y s tim u l a te d , gro u p o ri e nte d
COLL AB ORATORS
A N N A LO H
ST UDENT GROUPS
C A R CO M M U T E 3 .2 mi l es
S in g le / M id d l e Ea s te r n / Fem ale / 2 0 / $
B OUT I QUE OW NERS
AL
C U STO MERS co llege s tu d e n t
K EN M O RE parents’ h o me
AV A N YA VER DUGO
D E PA RTU R E & TA K E A W AY D E STI N ATI O N S OR IG I N & AP P R OAC H
RET I RED F RI END GROUPS
M OT HERS W I T H C HI LDREN
YOUNG COUPLES
KI NFOLK EDI TORS
OR IG I N & AP P R OAC H
D E PA RTU R E & TA K E A W AY
D E STI N ATI O N S
NW K IN FO LK HQ meeti ng s w i th p eers
BU FFA LO > P O RT L A N D ai r trav el
BU FFA LO h o tel stay
M A RK ET P L AC E sur v e y p ro d uc ts
ST U D IO meet w i th makers
C A FE mi d - mo r ni ng b o o st
aesthetica l l y m in d e d , p roa c t i v e ,
O FFIC ES meeti ng s & catc h - up
Sin g le / Wh ite / M a l e / 3 4 / $ $ $
BU F > M A RK ER’S M A RK E T cab r i d e
kin folk re p re s e n ta tiv e
P O RT L A N D > BU FFA LO ai r trav el
P O RT L A N D , O R k i nfo l k h ead quar ters
N AT H A N WI L L I AMS
MAN AGEMEN T KI NFOLK EDI TORS S PONS OR REPRES ENTAT I V ES CURATORS M ERC HANDI S E M ANAGERS V I S UAL M ERC HANDI S ERS F LOOR S UPERV I S ORS
GK PE E R DI S CUSS I ON a fte r hours bra i ns torm ing
C YC L E 1 .4 m i l e s
C A FE a fte rnoon s na ck
N ETWO RK IN G EVEN TS sp rea d th e w ord
CAR COMMUTE 2.8 miles
MAR KET PL ACE vis itor tours
O FFICES commu nication & sch ed ule
ro o ted , o u tgo in g , b u s i ne ss o ri e nte d
CAFE me et ings
prog ram ma n a ge r & co m m u ni t y o u t rea c h M arried / His pa n ic / Fem ale / 4 3 / $ $
CAR COMMUTE 2.8 miles
J U LI E PO I N T ER
NO RTH BUFFALO dup lex
JP
MA R KE TPL AC E vi s ua l s & l a y out
retail o r ie n te d , s e l e c t i v e, tea m - ba se d
OFFI C E S e - m a i l a nd m e et i ng s
M arried / Wh ite / Fe m ale / 3 2 / $ $
C YC L E 1 .4 m i l e s
o n site c u ra to r & m e rc ha nd i se r
E L MWOOD VI L L AG E one - be droom a pa rt men t
G E OR GI A FRA NCE S KING
PROGRAM COORDI NATORS ACCOUNT I NG S PEC I ALI STS FAC I LI T I ES M ANAGERS COM M UNI TY DEV ELOPM ENT
EDUC ATORS
CO FFEE M EET IN G d i scc usi o n w i th p eers
M ET RO CO M M U T E 5 sto p s, 2 .8 mi l es
RESO U RC E LIBRA RY reserac h b rand i ng
PE E R DI S CUSS I ON a fte r hours bra i ns torm ing
C A R COMMU TE 4 .6 m i l e s
MA R KE TPL AC E s ur ve y product s
STU DI O de s i g n cri t i que s
P EER D ISCUSSIO N af ter hou rs brains tor ming
CYCL E .8 miles
RE SO UR CE CEN TE R rese ra ch & b ra nd ing
MAR KET PL ACE su r v e y p rod uct s
e stablish e d c ra fts p e rs on & m ento r Married / His pa n ic / M a le / 4 2 / $ $
M A RK ET P L AC E meet w i th c usto mers
STU DIO te ch niqu e inst ru citon
CAFE coffee r un
grou n ded , co mmu n ity- o r i e nte d , pa ssi o na te
CYCL E .8 mileS
J E SS E HI ESTA NDT
ELMWO O D VIL L AGE apa rt ment b uild ing
JH
R E S OU R C E L I BRA RY m e et wi t h m a ke rs
establish e d , o p e n , pa t i ent
OFFI C E S a dm i ni s t ra t i on
Married / As ia n / M a l e / 3 7 / $ $
C A FE mi d - mo r ni ng b o o st
creative , e xc ite d , in d e p e nd e nt
C A R COMMU TE 4 .6 m i l e s
A MH E RST condom i ni um
desig n & b u s in e s s e d u cato r
ST U D IO d esi g n & p ro d uc ti o n
S in g le / Wh ite / Fe ma l e / 2 9 / $
W EB DES I GNERS
N AT E T I CK NO R
C RAF TS M EN
M ET RO CO M M U T E 6 sto p s, 2 .8 mi l es
maker & s m a l l b u s in e ss o w ne r
B RANDI NG S PEC I ALI STS
NT
MAKERS BL AC K RO C K si ng l e fami l y h o me
J E SS I C A GR EY
D E PA RTU R E & TA K E A W AY D E STI N ATI O N S OR I G IN & AP P R OAC H
JG
M ENTORS
GRAPHI C DES I GNERS
F I NE ART I STS
BUILDING
50,000 INHABITANTS CITY HALL John J. Wade
45-64
KLEINHAN’S MUSIC HALL Eero & Eliel Saarinen
1 9 .6 %
GUARANTY BUILDING Sullivan & Adler
18 - 2 4
DARWIN MARTIN HOUSE Frank Lloyd Wright
65 +
BURCHFIELD PENNEY Gwathmey Siegel
11 .3 %
RICHARDSON COMPLEX H. H. richardson
BU F F ALO , NY
1 3 .4 %
29.3%
25-44
26.3%
18 -
AGE BREAKDOWN
NEIGHBORHOODS
allentown bailey-lovejoy black rock central park cold springs delaware district downtown east side elmwood strip filmore-leroy first ward fruit belt hamlin park hospital hill humbolt park kaisertown
kensington lower west side masten park north buffalo north park parkside polonia riverside schiller park south buffalo university district university heights vernon triangle west side willert park
NICKNAMES queen city nickel city
city of light the rust belt
ONE MILE radius
5 PARKS 16 RESTAURANTS 3 HARDWARE STORES 1 COFFEE SHOP 57 BUS STOPS
E AS T S ID E
D O W N T O WN
1997
THE CENTRAL TERMINAL RESTORATION CORPORATION PURCHASES THE BUILDING FOR $1 AND BEGINS THE PROCESS OF RESTORING IT
1980
THE TERMINAL CLOSES AFTER A SERIES OF BANKRUPTCIES AND SUBSEQUENT OWNERS REMOVE AND SELL THE ARTIFACTS
1929
THE BUFFALO CENTRAL TERMINAL OPENS ON PADEREWSKI DRIVE IN THE BROADWAY/FILLMORE DISTRICT OF THE CITY
1925
NEW YORK CENTRAL RAILROAD COMMISSIONS ARCHITECTS FELLHEIMER & WAGNER TO DESIGN A TERMINAL IN BUFFALO, NY
BU F F ALO C ENT RAL T ERM INAL
AM PM
SUMMER SUN
AVERAGE SUNRISE: 5:45 AM
E N
S W AVERAGE SUNSET: 9:00 PM
TRAIN TRACKS Ruins to be considered for repurpose.
MEMORIAL DR. Primar y vehicular access to building.
RAISED PL ATFORM 22’ above ground le vel.
VIEWS FROM TOWER City and waterfront .
WINTER SUN
AVERAGE SUNRISE: 7:30 AM
N
S
E
W AVERAGE SUNSET: 5:30 PM
157
AVERAGE DAYS WITH SUN
48%
TIME BETWEEN SUNRISE AND SUNSET WITH SUN TOUCHING THE GROUND
CONCRETE TILE ROOF Vaulted; creates 57’ high interior space.
HINGED WINDOWS Operable; steel frame; surrounding Art Deco brick motif.
CUSTOM DESIGNED CLOCK Acts as symbol of transportation hub.
GROUND LEVEL Below raised platform; provides track access.
SASH WINDOWS Operable; steel frame.
ARCHED WINDOWS Operable; allow interior penetration of natural light and ventilation.
STEEL FRAME CONSTRUCTION A nod to technology and mass production.
OFFICE TOWER Groups of shifting plans creates interest in exterior volume.
SERVICE AREA/ STORAGE SEMI-PRIVATE OFFICE PUBLIC WORKSPACE VERTICAL CIRCUL ATION HORIZONTAL CIRCUL ATION
WALKWAY Passenger access to train concourse.
ANNEX Back of house and offices.
STRUCTURAL WALLS Allow for open space of concourse.
SERVICE AREA/ BACK OF HOUSE RETAIL RENTAL GUEST SERVICES VERTICAL CIRCUL ATION HORIZONTAL CIRCUL ATION
OPEN CIRCUL ATION Vaulted ceiling; 57’ A.F.F.
INTENDED EXIT Access to raised platform.
INTENDED ENTRANCE Marked by tower structure; proximity to ticket offices.
MEZZANINE LEVEL Provides passage ways, offices, and back of house.
schematics
1
HONESTY OF PROCESS
concept exploration
authentic appropriate honest honed ecclectic direct
2
REMOVAL OF EXCESS order har mony stripped raw modern
3
STRENGTH IN SIMPLICITY
Whether it be spaces, objects, relationships, or pieces of our history, those that resonate do so because they are pared down to the essence of what makes them special. The strength of the associations of these forms or memories keep them from becoming insignificant. The design of this marketplace should represent this resilience and connection to the past evident in the spirit of the people of Buffalo. The spatial elements will be familiar to the users of the space and evoke a sense of comfort and nostalgia. Bringing together these identifiable places will enable new functions and connections while celebrating the relationships and memories created within them.
HUBS & SPOKES City planners for Buffalo, NY (including Frederick Law Olmsted) laid out the land on a radial street and grid system. They called it the “spoke & hub plan.� Centers, or hubs, were parks or other community meeting areas. Streets radiated outward like the spokes of a bicycle wheel, connecting
final concept
disparate elements and forming communities. The design of the Spoke & Hub market connects areas in a similar way, surrounding feature areas with complementary elements. The hubs are fed by the areas radiating from it.The market iteself acts as a hub, bringing people together as a breeding grounds for ideas, growth, and friendship.
schematic drawings
SCHEMATIC PL AN I Shared retail & studio spaces. Visual access to production at entr y. Central cafe & hub.
SERVICE & BATHROOMS
SCHEMATIC PL AN II
SCHEMATIC PL AN III
Central retail hall with adjacent production. Cafe at exit lobby draws users through space. Public education are separated from semi-private media center.
Equal importance of education, retail, and workshop. Cafe inside ticket booths, a main building feature. Rentable e vent space at rear.
SERVICE & BATHROOMS
WORKSHOP
OFFICES
MEDIA CENTER MEDIA CENTER
CAFE
RETAIL / STUDIO EDUCATION CENTER
OPEN CIRCULATION
ENTRY / EXIT LOBBY
STUDIO CAFE
OFFICES
OPEN CIRCULATION
OPEN CIRCULATION
WORKSHOP
RETAIL
EXIT LOBBY
EVENT SPACE
EDUCATION CENTER
EDUCATION CENTER
RETAIL / STUDIO
OPEN CIRCULATION
SERVICE & BATHROOMS
OFFICES
ENTRY LOBBY
OPEN CIRCULATION CAFE
RETAIL
EXIT LOBBY
STUDIO / WORKSHOP
ENTRY LOBBY
RAISED WALKWAY Houses additional retail space. CENTRAL CAFE Acts as building hub and third space.
FEATURE CAFE Housed in main architectural feature of building. RETAIL BOOTHS Individual spaces for production and sales.
UNDUL ATING WALL Defines cafe area and acts as visual feature.
OVERHEAD ELEMENTS Bring the e ye upward and create visual interest .
CEILING GRID Provides physical link between market and adjacent studios.
OVERSIZE FIXTURES Designate separate selling areas.
Spoke & Hub Program Description
Sq. Ft. / Ea.
Qty.
Total Sq. Ft.
User Experience
Spatial Needs
Primary Entrance Coat Check / Bike Storage Museum Large Piece Pickup Unisex Restroom
100 500 500 50
1 1 1 2
Total:
100 Open, easy accessiblity. 500 Building and city history. 500 Locatable, functional. 100
Hanging, lockers, bike racks. Seating, gallery lighting. Exterior access, large doors.
1200
programming
Retail Space Small Scale Merchandise Medium Scale Merchandise Large Scale Merchandise Demonstration Area Hubs Cash/Wrap Stock Room Utility Closet Men's Restroom Women's Restroom
3000 3000 5000 100 500 250 400 100 800 1050
1 1 1 2 3 2 1 1 1 1
Total:
5000 3000 5000 200 1500 500 400 100 800 1050
Part tactile, part observation. Tactile, try-on. Interactive, functional. Gathering, learning. Informational, restful. Efficient, quick, accessible. Accessible, open.
Small fixtures, closed cases. Large fixtures, dressing area. Large open spaces, wall space. Raised, open area. Seating, signage. POS, clear queue space, storage. Equal shelving and open space.
17550 Offices
Private Office Open Office Common Space Break Area Supply Storage Utility Closet Men's Restroom Women's Restroom
140 80 200 400 50 50 132 168
3 10 1 1 1 1 1 1
Total:
420 800 200 400 50 50 132 168
Inviting, visually accessible. Collaborative, flexible. Informal meeting. Communal, relaxing.
Desk, storage, visitor seating. Individual desk space, storage. Lounge seating, work surface. Flexible seating, light food prep.
2220 CafĂŠ
Customer Seating Counter Kitchen Utility Closet
1000 200 500 150
1 1 1 1
Total:
1000 Warm, comfortable, varied. 200 Welcoming, clear, enticing. 500 Accesible from cafĂŠ counter. 150
Multiple seating options. POS, food display, pick-up. Food prep and storage.
1850 Workshop
Glass & Ceramics Studio
300
1
300 Collaborative, open, functional.
Kiln, ventilation, worktables, piece storage.
Large Scale Merchandise Demonstration Area Hubs Cash/Wrap Stock Room Utility Closet Men's Restroom Women's Restroom
5000 100 500 250 400 100 800 1050
1 2 3 2 1 1 1 1
Total:
5000 200 1500 500 400 100 800 1050
Interactive, functional. Gathering, learning. Informational, restful. Efficient, quick, accessible. Accessible, open.
Large open spaces, wall space. Raised, open area. Seating, signage. POS, clear queue space, storage. Equal shelving and open space.
17550 Offices
Private Office Open Office Common Space Break Area Supply Storage Utility Closet Men's Restroom Women's Restroom
140 80 200 400 50 50 132 168
3 10 1 1 1 1 1 1
Total:
420 800 200 400 50 50 132 168
Inviting, visually accessible. Collaborative, flexible. Informal meeting. Communal, relaxing.
Desk, storage, visitor seating. Individual desk space, storage. Lounge seating, work surface. Flexible seating, light food prep.
2220 CafĂŠ
Customer Seating Counter Kitchen Utility Closet
1000 200 500 150
1 1 1 1
Total:
1000 Warm, comfortable, varied. 200 Welcoming, clear, enticing. 500 Accesible from cafĂŠ counter. 150
Multiple seating options. POS, food display, pick-up. Food prep and storage.
1850 Workshop
Glass & Ceramics Studio Accessories Studio Woodshop Textiles Studio Jewelry Studio Screenprinting Studio Individual Workspace Shared Workspace Private Space Media Center Classroom Utility Closet Unisex Restroom Total: Total for Program:
300 300 500 400 300 400 150 200 40 700 300 150 50
1 1 1 1 1 1 24 3 3 1 1 3 2
300 300 500 400 300 400 3600 600 120 700 300 450 100 8070 30890
Collaborative, open, functional. Collaborative, open, functional. Collaborative, open, functional. Collaborative, open, functional. Collaborative, open, functional. Collaborative, open, functional. Semi-contained, customizable. Active, spontaneous. Comtemplative, calm. Quiet, reflective. Educational, flexible.
Kiln, ventilation, worktables, piece storage. Sewing machines, fabric storage, tools. Tools, large work tables, wood storage, ventilation. Sewing machines, fabric storage, bust forms. Welding, casting, ventilation. Printing tables, ink storage, drying racks. Work table, desk, storage, pin-up. Large work tables, central location. Semi-enclosed, seating, small table. Computers, print shop, library shelving, seating. Display board, projector, worktables.
development
Branding & pattern
PATTERN 1: Spokes
LOGO DEVELOPMENT
PATTERN 2: Deco
schematic collaging
HUB: Located in circulation lobbies, these hubs will act as mini galleries for featured makers to display process work, branding, and product. They aim to draw users into the retail area and provide them with a moment of information and reflection before moving on to the market.
The inspiration for the design, an original light fixture from The Central Terminal.
CAFE: By using materials that feel dark and rich, the cafe becomes an intimate beacon in an otherwise open and light space. The setting is conducive to a wide range of uses, from quick coffee stops to business meetings.
RETAIL BOOTH: Designed to maintain the feel of a booth in a traditional marketplace setting, this scenario uses the structure itself as the retail fixtures. Metal screens perforated with the “Deco� pattern connect the area with
CASH WRAP: Cash wraps in each entry hall are easily located by customers on entry and exit but are spatially separated from the larger space by translucent walls. The spaces should feel calm and welcoming, promoting a positive culmination for customers.
STUDIO FROM MARKET: Large windows and glass doors open the studio visually to customers shopping in the market. Makers work at either individual workstations or collaborative areas in this designated space, but act as a link between process and product for shoppers.
implementation
final plan
LOUNGE AREAS Six areas each relate to a different discipline practiced by the makers. 2.
1.
EXHIBITION HUBS Sculptural hubs feature each maker’s process and product on a rotating basis.
3. 5. 4.
WORKSTATIONS Flexible stations include desks, work tables,
and
lounge seating.
INFORMATION BOARDS Display wayfinding, workshop schedules, and community announcements.
10’
20’
50’
market with demonstration area
exhibition hub
cafe
studio
seating areawood
furniture & materials sample
lighting sample
final boards