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THE POWER OF BRAND
• End-to-End Patient Experience … Mental Health Care Continuum
• Setting Expectations … Empathy, Compassion, Respect
• Reducing Stigma … Promoting Prosperity & Mental Wellness
• Best-in-Class … Regional Hub
Why
CHKD mission + strategy
CHKD care philosophy project parameters
process - led design creative expression as a pathway to transformation health
healing
hope for a ll children o national mental health crisis o identified community need (from needs assessment) o holistic, integrated care drives better results/outcomes o mission: health, healing & hope for all children o because we could … o we knew we could do it better …