Howdo 2 by LICHT op Eindhoven

13 A R EA â&#x20AC;˘ ed iti on 2 20 EN V O H D N EI IN LS IN TE R N A TI O N A TH E M A GA ZI N E FO R

Interview: Kris de Prins f H o ll a n d d ir e c t o r o ter south expat cen

Interview: Shinjan Dasgupta fro m Kol kat a, Ind ia

Dutch Design Week WWW.HOWDO.INFO

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OVER 25 YEARS OF EXPERIENCE ROTS -VAST MAKES YOU FEEL AT HOME LARGEST OFFER OF FURNISHED AND SOFT- FURNISHED ACCOMMODATIONS IN EINDHOVEN SHORT AND LONG TERM RENTALS SPECIALIZED IN EXPAT HOUSING NO WAITING LIST ner your part d an g n si in hou nce for a n te in a m ls and individua s sse e n si bu

ner your part d an g n si in hou nce for a n te in a m ls and individua s sse e n si bu

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Howdo magazine is Arrogant Media’s bimonthly publication. Editors-in-Chief Niels ter Haar Noël Hoek Editor Joyce de Vor Editorial Office Joyce de Vor Renske Dilven Laura Bastiaansen Rachel van der Heijden Joost Pool Bobby Born Boxx Claudia Cavens Marketing Manager Ron Jacobs Media Advisor Remco Claes

Foreword

Photography 040fotografie Renske Dilven Bobby Born Biki90 Photodette Design Stefan Willigendael www.willigendael.com Contact Arrogant Media Postbus 851 5600 AW Eindhoven www.howdo.nu info@arrogantmedia.nl Would you like to receive Howdo at home? For € 17,50 a year you will receive the magazine once every two months. Mail info@arrogantmedia.nl for inquiries. Copyright and disclaimer All materials and content is protected under Article 15 of the Copyright Act. Copying is prohibited. © 2013 Arrogant Media Arrogant Media is not liable for the content of the columns and eventual inaccuracies and/or typographical errors.

Having relocated numerous times myself, I have a good sense of what an expat experiences. With this second edition of Howdo we hope to make Eindhoven and the Eindhovenaren even more familiar to you than we already did in our first issue. For me there was no Adeus in Brazil, nor a Sayonara in Japan or a So Long in England. I basically had to find out for myself and cross many hurdles along the way. The days are getting shorter and the nights longer. Yet the coming months will prove to be a feast for your eyes. In October the much acclaimed Dutch Design Week provides a stage for many (inter) national students of the Design Academy. In November, Eindhoven does true justice to its name as the City of Light and the birthplace of Philips by hosting GLOW, a spectacular light show that attracts crowds from near and far. True, filling out paperwork and applying for permits will be among your least exciting experiences during your first days abroad. Fortunately the Holland Expat Center South is there for you and your family. Read all about DDW, GLOW, the Expat Center and much more in this issue of Howdo! Enjoy, sayonara and Howdo! Joost Pool

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Buying or renting? When you decide to move elsewhere, the question of buying or renting a house arises. Especially in times of financial crisis this is an important consideration. Low mortgage interests, decreasing house prices and increasing rent are all important factors when making a decision. But how do you know what’s the right thing to do in your personal situation? ABN AMRO, specialized in expat banking, can give you personal advice about this matter. The increasing rental prices and the limited possibility to change something about the house are disadvantages of renting a house. Is the duration of your period of stay insecure? If yes, renting might be the best option for you. ABN AMRO the bank for expats ABN AMRO is the leading Dutch bank for expats. Our employees not only understand the language, they also understand your situation. They know everything about the financial rules and regulations for expats. They can give you tailor-made advice about buying or renting a house. You can also contact the bank for other matters. When opening an account you will receive a complete package to manage your account: a debit card, a credit card and various tools for online banking. Other benefits include:

For expats it is not always sure how long they will stay in one place or country. Therefore, it is important to make careful considerations in buying or renting a house. Renting in the privately-owned sector is very expensive. But buying isn’t always beneficial either, because of the new mortgage rules in The Netherlands. Nowadays, people who get a mortgage have to completely repay within 30 years. This leads to a monthly increase in costs. Buying or renting Are you renting a house at this moment? Then this might be the right moment to buy a house. The low mortgage interest and house prices glance, while the rent is increasing. On the other side the decreasing house prices lead to uncertainty. Will they drop even further, and is now the right time to buy? Before making a decision, it is useful to take a look at the pros and cons. Which aspects are important for you? By carefully considering your wishes, you will discover what fits you best. Pros and cons of buying a house There are advantages and disadvantages when buying a house. An advantage of buying a house is the fact that you can reconstruct an furnish the house to your own wishes. You also build your own equity and when you completely repaid your mortgage the house will be yours. But there are also a couple of disadvantages. By moving, you have to arrange a lot financially. You also are responsible for the maintenance of the house and the costs will be higher because of the extra insurances and taxes. If you are sure of staying in the same place for a long period of time, then buying might be the best option.

• • • • • • •

24/7 full service in English Internet banking, apps and documentation in English Financial advice in many other languages Worldwide access to personal accounts The ability to open an account without a BSN (citizen service number) Detailed knowledge on rules and regulations for expats Expert advice on payments, savings, insurance, credit, mortgages, loans and investments

About ABN AMRO ABN AMRO is a full-service bank with many years of international experience. As the leading Dutch bank for expats, we have detailed knowledge of all financial and insurance rules and regulations international clients encounter. We make sure you don’t have to worry about your banking matters. Please visit one of our four International Client Desks or www.abnamro.com/expat to make an appointment with one of our experts.

Disclaimer: This article contains general information only, i.e. information that has not been tailored to your personal circumstances. This article therefore does not give you personal advice on whether or not to do something. Any decisions you make purely based on the information on this article will be at your own risk. We would be happy to help you if you do want personal advice. Simply get in touch with us through the website, by telephone or by visiting a bank branch to make an appointment.

But what about renting? In some situations, renting is a better option than buying. The advantages of renting can be that you sing up your lease and move out quickly, plus the homeowner is responsible for the maintenance of the house.

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Interview: Kris de Prins Dir ect or of Ho llan d exp at cen ter sou th

8. Table of Contents: October 2013

24.

14.

Sinterklaas

Everything about Sinterklaas

12.

Interview Shinjan

CEO & Founder of Proxible B.V.

14.

Dutch Design Week

Come and see the work of more than 1,800 designers and

28.

32.

experience the beauty of Dutch design

23.

Practical Tips

24.

Abraham Art

Julio Ghiorzi, Brazilian artist inspired by Dutch art

28.

Discover E

Enjoy nature right here in Eindhoven at the Philips Fruit Garden!

32.

GLOW

From November 9th until the 16th, the city of Eindhoven will be in the sign of light art

34.

History

The yearly Eindhoven Marathon 5

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Bulletin board Robin Hood Foundation

l x h c e t h g i h p m a c t o o B

For a good, healthy and affordable

Startupbootcamp HighTechXL ensures the fastest way to bring your team and ideas

meal, Robin Hood Foundation has the

to a higher level. The mentor-driven program open doors to specialist knowledge in

restaurants you are looking for!

more than 8 innovative technology areas. The Startupbootcamp HightechXL is focused

You are welcome in two neighborhood

on making the impossible, possible. An excellent team with a convincing presentation

restaurants ‘Het Cruydenhuisch’ or ‘In de

is not enough. The presentation they have to provide proof of a concept and a

Voortuin’, in our city restaurant ‘Caffee

demonstration of a working prototype. From November until February HighTechXL

Allee’, or in our lunchroom ‘Eetalage

will provide low-cost housing in Eindhoven. Teams have free office accommodation

040’. The Robin Hood menu in the

until the end of May 2014. Each team will receive €15.000 from HighTechXL because

neighborhood restaurants are priced

they know expats will focus 100% on building them business. HighTechXL will give

at only €7.00 per meal.

contribution for food and living expenses. Holland Expat Center will help expats settle.

All our enterprises have a social meaning,

www.startupbootcamp.org

where learning, working and participation of the staff is central. Under professional guidance, the staff has the possibility to build on their work experience. They also have the opportunity to obtain a catering diploma to increase their chances on the job market. The staff learns all facets of hospitality and restaurant business; from cleaning and serving to purchasing and administration. www.robinhoodeindhoven.nl

GLOW / Galerie Jan ssen Jan van Munster At Strijp S during GLOW S a Light and Warmth installation will be presented in the Veemgebouw. This exhibition is realised by the Light Art Centre, the new foundation that initiates exhibitions with the Light art collection of Eindhoven in which also Jan van Munster’s work is presented. (Glow 9.11-16.11.13) Light is essential in the work of Jan van Munster. For him light is a medium to express the idea of his work. Contents and emotions are essential, because the light is his work is treated and used as a form of energy. Energy is the source of works in which movement, magnetism, heat, cold and electricity are the central theme, especially because of their polar tension, visible in the plus minus, the positive and negative, the light and the dark. Finally the effect is the decisive concept. www.galeriejanssen.nl

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Let’s Hit The City again!

to Eaters

e Pota Exhibition about Th

A special exhibition shows why Van Gogh wanted to make this painting, how he made On Sunday November 3rd, 2013 the

use of color, who his models were, and what has happened to the painting in its long

second edition of Hit the City will take

life. The exhibition gains an extra dimension with iPads and the ‘Explore Vincent’ app.

place. On this day there are fun bands

This app explains everything about Vincent van Gogh’s life. From his childhood years

to see, an interesting literature program,

in Zundert, his school days in Tilburg, the start of his artistic career in Etten-Leur to his

and an inspiring expo to visit in different

failed love affairs and artistic ‘explosion’ in Nuenen and his stays in many other places at

locations in Eindhoven. De Effenaar, The

home and abroad. The cottage where the de Groot family models lived can still be seen

Rambler, Studentenkapen and Kelder-

a 5 minute walk away. In the middle of the Brabant countryside, close to the windmill.

man en Van Noort open their doors for

This exhibition in Van Gogh Village Nuenen extended until 15 November 2013.

you and offer a great time! Don’t forget to purchase tickets ahead of time.

www.vangoghvillagenuenen.nl

Hit the City is a festival hosted by de Effenaar and Friendly Fire and made possible by the city of Eindhoven. We would love to see you then at 15.00 hours at Hit the City! www.hitthecity.nl

t h ig n n fu a , F E L s Ladie for ladies only LadiesLEF is inspiring and challenging, smart and sexy and something that can’t be missed by the contemporary lady. The ladies of today are aware of themselves and their surroundings, open-minded and choose themselves once in a while. Women do this when they go to LadiesLef. During the day you can visit the expo, the hart of LadiesLef, and view inspiring objects such as smart & easy, wine, dine and living, new beauty, wellness &recreation and sexy & exciting. Would you like to stick around after or make it a weekend get-a-way? Then you can enjoy our club night or the casino, join us the next morning for breakfast and experience a weekend in a stylish location. www.ladieslef.nl

Playgrounds Digital Ar ts Festival 2013

This is the first time that the festival will also take place in Eindhoven. It takes place in three cities including Eindhoven. During the three-day festival, daytime makers and studios talk about the story behind their creation; the ideas and concepts, the creative process, limits of yourself or the client and what you can learn from a failed pitch. All of this, of course, is accompanied by beautiful visuals. You will also find the latest in the field of: moving image: film, graphic design, character design, games, animation and everything in between. November 7th is the day program in Eindhoven in the Klokgebouw.

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t a p x E d n Holla h t u o S r e t n Ce

. ls a n o ti a n r te in r fo p The one-stop sho As the ‘smartest region,’ Eindhoven’s municipality and the

easily controlled and dealt with. The Expat Center is the one-stop

South of Holland recognize the importance of international

shop for all these matters. In the past, the expat would first have

knowledge. The ‘smartest region’ title remains in Eindhoven,

to go to his own city hall and then to Rijswijk, which are very time

to a large extent, because of internationals. The Expat Center

consuming and a pain for the employer and the expat. The services

South Holland has been founded in February 2010 to make

in the English language and broader information on all practical

the transition from different cultures to the Dutch cultures go

matters were left to be desired for. With us, the registration in

as smoothly as possible. Kris Prince is the managing director.

city hall and the residence of the IND can be arranged in one appointment. We are now active in a number of regions: the region

“I read that you are of Belgian origin and that you lived in Sweden for a year. Are you also an expat?”

around Eindhoven/Helmond, Tilburg, and Maastricht. Maastricht and Tilburg have service offices and Eindhoven has the main office. We are currently working on the Breda offices. For information expats can come to the service offices, for formalities the expat is designated to the Eindhoven office. Can every foreigner contact the Expat Center? No, not yet. We currently focus on a few target groups: migrants, researchers, EU citizens and their family. On the latter we even

No, I am an international. An expat finds an international function

added a criterion to manage the growth in applications. The

from his homeland and then moves for that reason. I moved to

company must be an approved sponsor and the expatriate

the Netherlands twelve years ago for love and decided to find a

must have a contract of at least four months. Besides this, we

job here. Can you tell me about the origins of the Expat Center? There was a great need to reduce the administrative burden that comes with a migration for both the migrants and international employers. The municipalities of Eindhoven and Tilburg, the Brabant Development Agency (BOM), Midpoint Brabant, the Immigration and Naturalization Service, the province of North Brabant and Brainport Development all jumped on board and became the founding fathers of the Expat Center. The Expat Center currently has a partnership between 23 Brabant and Limburg municipalities, the provinces of North Brabant and Limburg, the IND and Brainport Development. In the future we would like to expand into 35 municipalities to increase the reach of our target group to 75%. But what does the Expat Center do? We, the region, want the Expat Center to be attractive for international business and foreign talent. Formalities should be 9

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are also of service to the family members of the expats. We have the objective to expand the service in the future: search-year

banks, and insurance companies. They pay us a fee for the

high-educated, self-employed and “privileged persons.” Minister

exposure and goodwill we generate for them. We can’t point a

Kamp of Economic Affairs and the FNV have a pilot set for

customer to just one provider; we always offer him a choice.

trained specialists who often remain for less than three months, which also requires certain criteria. The important criteria is that

Can the Center also be a meeting point for expats?

the employer should have revenues of at least €50 million. The

The center itself, no, but of course expats can meet here while

Ministry of Social Affairs, the IND, and the UWV are now running

they are here for their appointments. Expat Center does see

this pilot. If the pilot is deemed successful, then this target group

the importance in meeting other expats and for them to share

can, with short-term contracts, eventually join the Expat Center.

experiences and exchange information; therefore, they organize

They, and the other groups I mentioned earlier, can still make

Meet & Greets in the van Abbe museum where some 175

use of the service counter there. The same limited assistance and

internationals come to meet. We also organize coffee morning

information is offered at the service counters in Maastricht and

and workshop evenings with different themes. Twice a year a

Tilburg. I have heard from an employee that they receive the

conference takes place alternating between Eindhoven, Tilburg,

strangest questions there.

and Maastricht.

After checking with one of the employees, who keeps a logbook

During some of these activities, we feel that we need to introduce

of all the questions, he told me that there is an assembly line of

the partners of expats to other people as well. For the expat, their

hilarious questions. We have had someone come in asking for the

employer controls everything and free time is limited. The partners

nearest Burger King. Another came in and was aware of the fee

of expats have often left their homeland job and usually have

for dog taxes and wondered if he also had to pay taxes for his cat.

some difficulties in finding a job in the Netherlands. This means

But most questions are related to formal matters such as licensing,

that most of their time might be spent at home. Sometimes

insurance, IND, taxes, and the exchange of driving licenses.

partners come to us for help in finding jobs; in these cases we refer them to regular staffing and agencies. We do bring to their

And the expat and international can receive answers to those

attention the cultural issues such as museums and Vincent van

questions there?

Gogh, on sport/fitness possibilities and international schools.

Yes, we answer many practical questions and we refer them to

To get a better understanding of our target group, we are

people of the appropriate authorities or companies. We have

currently developing an E-panel. Ultimately, we want a group

partnerships with several commercial providers such as brokers,

of 300 expatriates who we link to a survey a few times a year. In

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the surveys, we will ask questions about various issues to which our participants can answer anonymously. Think of questions about the quality of service in the region, the satisfaction with the available housing and public transportation. We are also active on social media, which has been deemed to be very satisfying by the responses. Our website has about 15,000 unique hits per month. Does one expat adjust easier than the other? Generally, you can’t say much about this. Both the cultural and language differences play a major role. Furthermore, it differs from person to person and linked to their family situation. Expats whose partner has found their rhythm here and whose children have made friends probably adapt easier than an expat who comes home to a homesick family every day. You work closely with various governments. How is that cooperation going? Local and provincial governments think very cooperatively. Of the national politics, I hope that they continue on their journey of easing the procedures and further digitalization. It would also be appropriate in the light of all internationalization, that from the national government, structural financial support is given for the Expat Center. So now, does the expat or the employer pay for you services? The services of the expat center are free to businesses; the participating municipalities, provinces, and the IND fund it. The companies pay fees to the IND for the products that are taken away from the expat. For the expat it is free. The Expat Center Amsterdam charge, like I said before, commercial service providers with whom we have a partnership, pay us a fee, which we invest back in exposure we organize for them. How many expats do you help? On an annual basis, about 1200 formalities, about 100 a month. This includes all the family members, so a married expat with three children counts as five. Last August we provided 160 people with our services. This is right before the academic school year, which is the busiest time of the year. Do you have a vision for the future? In addition to expanding public services, we would also like to broaden the source of information for agencies dealing with expats. There is also an extensive ambition of adding public services and target groups and to further spread our services geographically. If you are an international, please sign up for the e-panel! This can be done via www.hollandexpatcenter.com just hit the ‘e-panel’ button (upper right)! For more information visit: www.hollandexpatcenter.com Connect with us on Facebook, Twitter, and LinkedIn. 11

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Bulletin board Until we meet on Facebook

Thrillerfest Top British thriller authors come to the Netherlands for the first edition of Thrillerfest! The first edition of Thriller Fest, a new book festival all about thrillers and thriller

You move to Eindhoven and get thrown into the deep end. You have so many

authors, will take place on November 2nd,

questions and they are coming from every direction, leaving you helpless on where

2013. Present at the event are authors;

to even begin. It can be the smallest things, which can be logical for locals, but hard

Nicci French, Sophie Hannah, RJ Ellory, SJ

for you. For instance, in the Netherlands, you will most likely run into the public

Watson, Peter James, Helen FitzGerald,

transportation scene and realize how expensive it is. To travel for a reasonable price

Hannah Jameson, Jonathan Holt and Ro-

locals purchase the OV chipkaart, which is something that everyone knows, but a

bert Goddard. Do you want to meet your

foreigner may not! Meaning that you could be wasting money that you shouldn’t have

favorite British thriller-author in real life?

to! For your questions, problems, and practical business we have created a Facebook

Then this is your chance. There are Meet &

page. We invite you to visit our Facebook page to meet new people, creating a way for

Greets, interesting panels, signings, and a

us and other expats to help you get acquainted. We are here to make it easier for you.

big pub quiz about British crime. The day

Howdo!

is fully catered; including lunch and a well stocked goodie bag with book one of the

Like us on Facebook : www.facebook.com/howdoeindhoven

contributing authors of your choice.Best Western Premier ART Hotel, Lichttoren 22

INNER WALKING D eet and eat! a nice way to m

WALKING DINNER is a perfect way to get to know the area,

in Eindhoven & IGLUU www.thrillerfest.nl

Halloween

local people, other expats, explore and hot spots. Upon arrival, guests are divided into groups who will then walk together. You

On October 31st it’s Halloween. This holiday is very well known

may join alone or with friends, family or colleagues.

in the USA. Children dress up and go trick or treating, people decorate their houses with pumpkins, witches, and black cats,

WALKING DINNER Veldhoven

and children carve pumpkins. In the Netherlands, many do not

Sunday 27th of October 12.00 – 17.00 hrs

celebrate Halloween, as it’s unknown to most Dutch citizens. It

• Culinary event in Veldhoven-Dorp

is getting more popular in schools though, and children create

• Visit 8 different restaurants

Halloween crafts and might be taken out to go trick or treating.

• A signature-dish and coordinating drink at each restaurant

As the Netherlands is warming up to the Halloween idea, some

• Closing drink with all groups

clubs are experimenting with Halloween parties, in which all

WALKING DINNER meets at GLOW

attendees get to dress up! To get the Halloween feeling in the

Wednesday 13 & Thursday 14th of November

Netherlands, check out the clubs, decorate your house, or turn

• Visit all objects of GLOW lightfestival in the city of Eindhoven

off all the lights and watch a scary movie!

• Visit 4-5 different restaurants for a nice dish and coordinating drink (complete dinner) • Closing drink with all groups • Distance 4-5 km For more information and tickets visit our website (Dutch): www.walking-dinner.nu You can also send an email to: info@walking-dinner.nu Hope to see you at WALKING DINNER! 13

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Sur viving Sinterklaas If you are new in the Netherlands, you may not be familiar

Pakjesavond “Gift-night”

with the Dutch tradition ‘Sinterklaas.’ Sinterklaas is a

During Sinterklaas’ visit, children spend countless hours making

1733-year-old man and is recognizable by his long white

crafts, singing songs, and create wish lists for their most desired

beard, red miter, and loyal helpers, known as Buck (Black

gifts. On December 5th, the children are extra sweet and sing just

Peter, Zwarte Piet). Every year he sails around mid-November

a little louder. The helpers work hours to deliver the presents to all

to come the Netherlands by steamboat (packed with presents

the well-behaved children. After all the gifts are unwrapped the

and gifts for the children who behaved) from Spain. He then

children sing thank you songs to Sinterklaas and his helpers. Then

continues his journey with his horse, Amerigo. Many children

on December 6th Sinterklaas departs and goes back to Spain.

are eagerly awaiting his arrival and can follow him on almost all the Dutch TV channels. After arriving, he visits schools and is present at parades for all the children to see. Oh and, Sinterklaas has many colleagues that dress like him, since it is impossible for such an old man to visit all the children. Between his arrival and present-night on December 5th,

n The oldest Sinterklaas song is “see the moon shining through the trees.” n In the Netherlands we’ve been putting our shoes out as early as the 15th Century.

Sinterklaas visits all the homes during the night with his

n We used to place our shoes in the church.

helpers to deliver presents and delicacies to the children who

n Pepernoten are available in stores starting in August.

put out their shoes. The acrobatic helpers climb into the house

n Sinterklaas is not celebrated in Grou (Friesland).

through the chimney or in homes without chimneys, the cat

n Sinterklaas would have celebrated his 1733th birthday

door. If your not Dutch, this story might seem hard to believe or a lie to children, nevertheless, it is a fun celebration and sooner or later you will appreciate the delicious delicacies that it brings!

this year. n Buck (Sinterklaas’s helper, also known as Black Peter, Zwarte Piet) came of existence in 1850. n Since 1990, Sinterklaas’ horse is called Amerigo. n In 1986, the horses name was Jasper.

Sint-Nicolaas Throughout the Netherlands, it is one big festival. But why? And how did Sinterklaas become of existence? Sinterklaas was formerly known as St. Nicholas and he originated from Myra (Turkey), where he was the bishop and seen as a patron. In the year 343, St. Nicholas passed away and was buried in Myra (Italy). Later his resting place moved to Bari. From this rest place he became more popular as the tales of his generosity spread through out Western Europe. 14

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a t p u g s a D n Shinja

. .V B le ib x o r P f o r e CEO & Found Shinjan always had the dream of working abroad, ever since he finished his education in India. Through out the years, he moved from one country to another, but found himself staying

How did you find the transition to live in Eindhoven?

in the Netherlands and has been here for quite a while now.

To be honest, the transition was quite smooth. I didn’t have that

Today, with the introduction of his new company, he is ready

many problems interacting with internationals due to my past

to take on a new journey as an expat. We sat with him to see

experiences. What I like about the Netherlands is the work and

whether his perceptions are everything he imagined them to

life balance. People take a lot of time out for their family and

be.

sports, which I didn’t see very often in Asia or in South America.

Where are you originally from?

What do you enjoy the most about living in Eindhoven?

My name is Shinjan and I am from Kolkata, India. After I received

I think that would be the sport facilities around. I also find it very

my degrees in computer science and manufacturing, I felt

easy and convenient to get to other places. That may be one of

that I’d like to work abroad. Luckily, I had the opportunity to

the advantages of living in smaller cities.

work internationally in the field of Business development and consulting for a software development company based in US. I

If you could pick one piece of advice to anyone

initially worked in India and then moved and worked to South

moving here, what would it be?

America, namely Argentina and Brazil. My last stop was in UK but

Settling in Eindhoven is not that difficult! The big issue that I

I ended up in the Netherlands in 2009.

dealt with was housing and its costs. Expats need to consider this aspect before moving here. But again, there is information

What brought you here?

available at the expat center, which I found very useful.

It initially happened by chance but when I arrived in Eindhoven, I really liked the whole eco-system of the high-tech campus with

What do you think of our new magazine?

this ability that anybody can contact larger companies and get

I think “Howdo” is a very good initiative for expats. That’s

advice from them. This year, I won a start up competition, which

something that I felt lacking in our community. It is really

then allowed me to launch a new business that can provide a

interesting, because the information that you provide does make

sensor-based marketing software.

a difference for both current and upcoming expats. 15

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Photography: biki90

Dutch Design Week On October 19th the Dutch Design Week will kick off. For nine

Graduates present their designs and highlights the facts. Outside

days this creative and innovative event is found all over the

the walls of the Design Academy, creative director,Thomas Wid-

city. Come and see the work of more than 1,800 designers and

dershoven, examines the balance between I and we design. At the

experience the beauty of Dutch design.

Van Abbemuseum you can see the work of the Design Academy alumni and others designers at the time of graduation show.

The Dutch Design Week is an international event, meaning that almost everything is provided in English. Dutch Design week is

Design for kids

open for show 24/7, so it fits everyoneâ&#x20AC;&#x2122;s schedule! HOWDO gives

The city hall in Eindhoven will be transformed to a place where

you the scoop on events you should definitely not miss.

you can find exhibitions, workshops and a lot of things to do. Children can learn about design here. For example, how can you

DDW 2012

make your own windmill. Does your windmill create the most

In 2012 there were more than 200,000 visitors at DDW. With the

energy? Or did you create a masterpiece? Let it blow! is based on

enthusiasm of 2,000 designers and a lot of attention from and in

the innovative capacity of children. The workshops are organized

the international press you can say that the Dutch Design Week

by the Technology Tournament and accompanied by students

2012 was a great success. We expect above and beyond for the

from the TU / e. Itâ&#x20AC;&#x2122;s not only interesting for children but also for

12th edition in 2013.

adults. During Design for kids there are daily tours and many different kinds of workshops.

Graduation Show Every year, the Design Academy in Eindhoven organizes the Gra-

Design shopping

duation Show. For the first time around a theme: Self Unself. The

All over the shopping areas you will find Design Windows.

work of 126 graduate designers can be seen in De Witte Dame.

Inspiring shop windows, each with work by a designer or design

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Week 2013 as a whole. “Ode to the City ‘connects the presentations in the Klokgebouw with other exhibitions and events in Eindhoven which together make the Dutch Design Week. You can entertain yourself for hours here. Agri meets Design During the DDW agriculture and design unite. Designers are set to meet the challenges we face in agriculture and want to tackle them in an innovative way. Dutch design is bursting with creativity, which can be used to solve social problems. Connecting these worlds can come to beautiful solutions. Part of the program is the Agri meets Design Showcase. This exhibition provides an overview of special projects in which farmers and designers work together. With a draft they reply on social issues of our time. It allows designers to show their contribution to the sustainability of agriculture. Piet Hein Eek You can see Piet Hein Eek as the personification of design city Eindhoven. He is a designer and an entrepreneur who studied at the Design Academy. His factory at Strijp S has, since the opening in 2010, been one of the most popular locations during DDW. As an ambassador, he therefore feels the need to assist the organization in meeting the challenge formed by allowing paying, big brands to take part in DDW in a way that suits DDW. You can also take a look at the Piet Hein Eek shop or have a bite to eat in the collective, will turn the city centre into a work of art. It gives shop-

restaurant.

ping in Eindhoven a real experience. During the DDW there is a DDW Shop. It is open all day and filled with goodies designed by various designers participating in DDW. The shop is located in the Klokgebouw and is definitely worth visiting. Another place worth visiting is the Urban Shopper. The new shopping center of creative Strijp-S is the place for authentic shoppers, Small-scale initiatives, innovative concepts and challenging combinations in the field of fashion, eco design, vintage, and (urban) art have the space here. Klokgebouw The industrial building, a former Philips factory, is located in the creative ‘Strijp’ near Eindhoven. During DDW the Klokgebouw is transformed into one of the hotspots of the event and covers more than 5,000 m² of presentations. The joint presentation in Hall 2 offers a place for more than 50 emerging designers and established names. Through the presentation format, each design will be exhibited in a similar manner. Several designers, studios and collectives are also in Hall 2, through individual presentations they show their latest designs and visions. Hall 3 is devoted to more than 30 labels, studios and brands that display their latest collections in an almost fair like fashion. The art directors have created a special presentation in Hall 1,”Ode to the City’. This presentation gives an impression of Dutch Design 17

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09-10-13 12:09

A home away from home

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09-10-13 11:35

“All you need is your suitcase and your laptop” Stoit Groep offers furnished, semi-furnished and unfurnished

children. In addition, it will cost extra money when moving

housing. To expatriates in the North Brabant region through

again. At Stoit Groep you will not run into these sorts of

its headquarters in the center of Eindhoven.

problems because we do not offer homes with this clause.

But what do you choose and what do you have to look out for

Find your new home, with a wide range of 300 homes, on:

as an expat in Eindhoven. Are you going to rent furnished or

www.stoit.com

unfurnished? You arrive in Eindhoven as an expat and the first few weeks are usually spent in a hotel. During this time you go and look for a more permanent living space and might view a couple of places. But what kind of housing should you pick? If you opt for a furnished house, than all you need is your suitcase and laptop, everything else is further available in the home that you can rent for a minimum stay of three months. The house even provides towels, linen, and Internet.

Stoit Groep Additional Services:

Upholstered homes have carpet, curtains, and lighting. It is therefore only a matter of moving in your furniture and you are ready to settle right in! Short Stay appartement Are you only staying in Eindhoven for several weeks and don’t

- Stoit Groep has a 24-hour key-desk ideal for when your flight arrives at night. - Locked out of your home? Stoit Groep will bring you a spare key.

want to spend those weeks in a hotel? Then Stoit Groep has the ideal solution for you.

- Is a piece of equipment or something broken in your home? Call Stoit Groep 7 days a week until 10:00 pm and

Stoit Groep offers fully furnished short stay apartments that are

they will help you.

located right in the city center. The short stay apartments are available from a minimum of 14-day stay. Some advantages are

- If you don’t have sufficient time to clean or just don’t

that it’s fully furnished, is cleaned for you once a week, and it’s

want to, our cleaning services may sound appealing for

provided with an Internet connection. Short stay apartments can

you.

be booked online or reserved telephonically for an ‘all inclusive’ day price. It’s like living in a vacation home, but then right in the city center! What are things I should look for before renting? Note the small print in the contract. A common clause in the lease is the “vacancy clause.” The vacancy clause enables the

“An additional service that makes it easier for you”

landlord to sell the house you are renting, leaving you on the street when it gets sold. This is unthinkable for a family with 19

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s t s o h n e v o h d n i E C WT s s e n i s u b ’ n o i t a ‘Gamific n n a m r e h c i Z e b a dinner with G EINDHOVEN, THE NETHERLANDS – “Understanding our poten-

fun and more engaging for the consumer, no matter what their

tial to experience the same things in two ways is the first step to

companies actually do.”

understanding the power of gamification,” says Tedx speaker, Gabe Zichermann. “Gamification is the process of using game

Lastly, Zichermann assures that games provide what all players

thinking and game dynamics to engage audiences and solve

and customers desire, which is status, access, power and stuff. An

problems”.

example of this Zichermann points to is Continental Airlines priority boarding line, “The Blue Carpet Treatment.” The actual carpet

A native of Toronto, 37 year old New York based Gabe Zichermann

costs eight cents, but people will pay a premium to get on it. “Sta-

is the co-author of Game Based Marketing (Wiley, 2010) and of Ga-

tus, access and power cannot be priced, so people overvalue it,”

mification by Design (O’Reilly, 2011) which provide in depth looks

says Zichermann. “Yet, if you buy ten coffees and get the eleventh

at “gamification” — how techniques of the game can be applied

free, you know exactly how much that free cup of coffee costs.”

to books, films and other products, or as Zichermann puts it: “the application of the best lessons of games, outside of games.”

For more information on this article or registration of the event please contact WTC Eindhoven at: www.wtce.nl or info@wtce.nl

One of the most fundamental aspects of gamification is what Russian psychologist Mihaly Csikszentmihalyi describes as flow. Flow is that state of mind achieved when one is between boredom and anxiety. The result is, the player is so engaged in the experience, they literally lose track of time. Currently, it is the goal of every business to achieve this state of mind with their product or service. Therefore, many companies have already started incorporating gamification in to their end-product process, e.g. Facebook, LinkedIn, Nike+ etc. “Richard Bartle (game researcher) proves that it’s not the theme of a game that makes it fun, it’s the mechanics,” says Zichermann. “The theme is what gets you in the door and the mechanics are what keep you coming back. Businesses appealing to these game-mechanics can make their business or their product more 20

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Apple is the first device to come up with a retina display on its iPhone 4. Now, manufacturers are starting to deliver OLED screens, which are thinner and give better contrast. Black is really black on these screens. The Samsung Note 3 is Samsung’s new model, which makes use of the latest OLED technology. This new technology will not only be used on tables and smartphones, but in the near future, OLED can also be found in the living room, TVs will be even thinner and colors brighter. But it doesn’t stop there, technology is always changing. The iPhone 5S is the first smartphone that has a fingerprint scanner. No longer will you need to type in your passcode to secure you information, with an easy swipe of your finger, your iPhone is unlocked. Purchase items in the App store with a single swipe. The 5S is also the first smartphone with a new type of 64-bit processor, meaning that the power of the smartphone is doubled. Soon your smartphone will be faster than your desktop at work. Samsung has recently introduced the smart watch. A watch that communicates with your smartphone. When a new mesSmartphones and tablets, a new model is released al-

sage comes in on your phone, it is displayed on the screen of

most every day. A few years ago it was trendy to have a

your watch. Samsung isn’t the first, because a while ago, Peb-

small phone, nowadays, it is the other way around. They

ble Watch introduced a smart watch that is compatible with

keep getting bigger. The screens of the devices increase

the iPhone and Android models. Other manufacturers such as

so that we can see more information on the screen. In

Sony have also launched watches. In 2014 expect to see many

addition, the qualities of the screens are continuously

more of these smart watches.

improving. At Repairlab we love technology. We disassemble new devices and examine how they are put together to ensure that we can fix them in the future. This allows us to continuously satisfy the needs of our customers and give them the best service available. Repairlab Dillenburgstraat 11c 5652 AM Eindhoven 040 28 70 700 www.rapairlab.nl

21_HOWDO_2-13_Column_Repairlab.indd 21

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Driving in the Netherlands Are you in possession of a valid Dutch drivers license? ANWB Drivers Training can help you obtain your Dutch drivers license. For more information call 040 28 27 640 ANWB Drivers Training Eindhoven, Frederiklaan 1b, Eindhoven

Drivers Training

NEW: Professional childcare at the International School Eindhoven (ISE) Good news for parents and children who (want to) start at ISE or want to raise their child in an international environment. Columbus offers professional day care and out of school care at the new ISE Campus. In the near future we also start with foundation groups.

Columbus is part of Kinderstad. We offer children (0-13 years) an environment where they can explore, develop and just be themselves. We see your child. Please contact our servicedesk (Servicebureau Kinderopvang) for more information t. 013-583 80 40 - e. info@sbkinderopvang.nl

00_HOWDO_2-13_Adv.indd 22

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Waste In the Netherlands, we separate and recycle our waste. Outside, you can find two garbage bins, a gray one and a green one. The green one is for food residues, plants, shells, etc. The grey one is for non-recyclable waste. Plastic can be saved in special bags that can be found in grocery stores (usually free of charge). Paper is also recycled. These items are all picked

Drivers License

up separately, an agenda should be provided upon move in, so that the right items are placed on the curb of your street

The Netherlands has different rules of the road than, say, Belgium and Germany. When you have a driver’s license issued by the European Union or Liechtenstein, Norway, Iceland, or Switzerland you can drive in the Netherlands for 10 years as of the issuing date. After 10 years you will need to obtain a Dutch drivers license. Is your driver’s license issued by another country ? Then you can only drive in the Netherlands for a maximum period of 185 days as of the registration date at the Dutch municipality.

Bottle Recycling

Before the 185 days period ends, the holder of a foreign dri-

In the Netherlands we use a deposit system for recycling

ving license either should take a driving test in The Nether-

cans, bottles, and beer bottles. This stimulates people to

lands to acquire a Dutch driving license or exchange the

recycle their products. That is a small amount of money is

foreign license for a Dutch license if the 30%-ruling has been

levied when you purchase a product. This is mostly on pro-

granted on your behalf by the Dutch tax office. As soon as

ducts like plastic bottles and crates of beer. When the buyer

the 30% ruling is granted on your behalf, you and your family

hand in the product that’s empty, he gets a little bit of money

members are allowed to exchange the foreign driving license

back. We do this to stimulate re-use of these products. You

via your municipality office.

can hand in the products at the shop you bought it.

The so-called International driving licenses cannot be exchanged for a Dutch license as these licenses are only used as a legalized translation of a national driving license.

OV In the Netherlands, we often travel by public transportation. To reduce costs we use the OV- smartcard. OV- smartcard is

e Daylight Savings Tim

an electronic, reloadable card that can be used to purchase a traveling plan that is in accordance with how much we travel Once you have found the right plan, you can start saving! All you have to do is check in and out of the bus, metro, or

In the Netherlands, we change our clocks to summertime

train using your card. There are a few different cards; the

on the last Sunday in March and on the last Sunday in

anonymous OV- smartcard, the business card, the personal

October we switch to wintertime. Many countries change

OV- smartcard and the corporate OV- smartcard. You can find

their clocks on different dates, so there might be a larger or

more information at the train station or the Albert Heijn to

smaller time difference with your home country.

find the perfect card for all your traveling needs.

23_HOWDO_2-13_Practical Tips.indd 23

09-10-13 12:03

i z r o i h G Julio

rt a h tc u D y b d e ir p s in t Brazilian artis

Julio Ghiorzi is a Brazilian artist who has been inspired by the Dutch masters of the art for years. This is Julio’s first time in the Netherlands; he is currently living in Eindhoven and has been working on his new collection for two months. We met with Julio and Bram Reijnders from gallery AbrahamArt. AbrahamArt has a very special way of working with artists. One of these amazing stories is Julio Ghiorzi from Brazil, former professor of the Art Academy. Julio is a highly skilled art theorist and maintained a very practical career. In Brazil, he exhibited in major and popular museums. Six years ago Julio’s career was booming and he was viewed as a very important artist. Sadly, his career got put on hold when he got a cerebral infarction, from which he is still recovering.. Dutch inspiration Bram:’’ we have been working together for almost ten years. He was truly a world-class artist. With what he made, he could manage the world. I dare to say it so violently. Of course his cerebral infarction was very radical. Now I asked him to come 24

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here because I know how important it is for him. “But why the

Rent a painting

Netherlands? Dutch Masters have always been an important

AbrahamArt you can not only buy and view art, you can also

reference point for Julio. Think of Rembrandt and Vermeer. He

rent it! Art renting is a Dutch phenomenon. Almost all known

has been working with Dutch references since he was 16, which

modern artists are available in the art library. If you want to

was his biggest inspiration. He makes his own interpretations of

change your look after a while you can simply exchange for

noted paintings and lets that be the guide for his new collection.

another painting. If you are an expat want to decorate your house without buying, renting art could be the solution for your

‘’At the Rijksmuseum I burst into tears!’’

home! This way you can enjoy beautiful art without the hassle of buying and having to ship it when moving. Julio’s exhibition can be seen until the end of October at AbrahamArt. Julio’s work is available for sale and rent. For more infor-

Sacred time

mation and opening times please visit: www.abrahamart.com

Julio’s work stood still for a while because he had to recover and now, after five years, he is finally able to commit to what he loves. It means the world to him that he is able to find sources of inspiration right here in the Netherlands. We recently visited the Rijksmuseum. He burst into tears as he saw the real Vermeer for the first time. This was truly a sacred time for him,” says Bram. The cerebral infarction that Julio had gotten really influenced his life. Julio: “I never imagined that such a thing could happen to me. The fact that I can come to the Netherlands and do my work is very special and important to me.’’ This journey takes him back to a piece of the life he once had. Special technique Julio has developed many different techniques in the course of the years. In all these techniques one thing is similar: the paint does the job. For this collection Julio uses a special technique. He paints on wooden shelves with large portions of paint. Then another plank is turned over and placed on top. . Than spontaneous things happen. When the two planks are separated, two paintings will appear on both sides. This is called a twin painting. The paint merges on the other piece of wood and takes its own form.. This creates two un-identical, unique pieces. Sometimes the paintings are clear and other times the original is very blurred, but that’s what makes it so special. Adoring Eindhoven Julio is very impressed by Eindhoven. He is a very cultured man and someone who is interested in aesthetics. His experience in Eindhoven is intense and he enjoys seeing the city. ’’I like the architecture of Eindhoven, there are so many different styles. That’s really the power of the city. I am also very interested in the history of Philips, ’’says Julio. He is also very pleased with the inhabitants of Eindhoven. “In Brazil there is quite the prejudice that Europeans are very cold and aloof. But the people here are actually very receptive and warm. I think that the people are very nice.’’ 25

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09-10-13 11:38

Every year in Octob Eindhoven hosts a er, marathon?

th, That on November 4the 1973 Eindhoven had ay? first car-less Sund This occurred during an oil-boycott from the Arabic countries that stopped the supply of crude oil. Eindhoven had a calm

This marathon has been around since 1956 and is the third

reaction to this and therefore the car-less Sunday way held.

largest marathon in the Netherlands.

been That Eindhoven hasmore sorting its trash for than 20 years? On February 18th, 1991, the residents in Stratum started to sort their household trash. The rest of Eindhoven quickly joined the trend soon after.

venâ&#x20AC;&#x2122;sâ&#x20AC;&#x2122; 1.Bombs hit Eindho the well known church, Sint-Catharinakerk? The church, which has been around since 1867, was hit and severely damaged in 1942 and 1944. The old windows were replaced with lead windows after the war!

d to That Eindhoven use xi? have a Cannabis Ta

nd we That in the Netherla ss-bins? gla recycle our glass in

In the 90s there was a couple that delivered Hash and

We recycle our glass in three different bins for the three

Marijuana to homes. This captured the attention of not only

different colors of glass; brown, green, and white. This way

the national media, but also the international media!

we can easily recycle and reuse the glass.

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09-10-13 12:23

That one of the large bank robberies in th st Netherlands took plae ce in Eindhoven? In 1998, two Amsterdam-residents locked themselves in the ABN-Amrobank at VestDijk for a whole weekend to empty all the safes and stole around 10 million euros!

That the second larg air port in the Nethe est is Eindhoven Air portrlands ? Eindhoven Airport had 3 million passengers in 2012. Around 1200 Eindhoven residents and military staff work there.

That the title, Howdo, is a joke? Eindhoven residents say ‘houdoe’ when leaving, this is similar to saying ‘goodbye’ or ‘see you later.’ In other parts of the Netherlands this is not said.

That the stores in er Eindhoven were nev t? open at nigh On September 4th, 1970, Eindhoven had its first ‘koopavond’, which translates into night buying. From that moment on, the stores have been open every Friday night.

Eindhoven had the r first meeting point foof women in the South Holland?

iThe history of televiss is on in the Netherlandat of closely linked wit th Philips? Television pioneer Erik de Vries, who worked at the Philips Research Laboratories, built the first stations. Philips also broadcasted 264 experimental television episodes between

On April 11th, 1975 a club was opened for women only in

1948 and 1951. Mainly Philips Employees in the Eindhoven

which events and activities were held on a weekly basis.

region received these broadcasts.

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09-10-13 12:23

Enjoy nature right h e r e in Eindhoven at the Philips Fr uit Garden ! HENRI LATHOUWERS REGIO EINDHOVEN

Theater de Schalm Meiveld 3 5501 KA Veldhoven

HENRI LATHOUWERS

REGIO EINDHOVEN

Tel. 06 - 41268350

Tel. 06 - 41268350 autostomerijeindhoven@gmail.com autostomerijeindhoven@gmail.com www.autostomerijeindhoven.nl Tel. 06 - 41268350 www.autostomerijeindhoven.nl

WELCOME IN THEATER DE SCHALM: Please have a seat and enjoy an evening of music, comedy or dance!

A new cultural meeting place dedicated to film and contemporary art established by Plaza Futura, Broet and Baltan. Kastanjelaan 500, 5616 LZ Eindhoven, +31 40 2946840, www.natlab.nl

autostomerijeindhoven@gmail.com www.autostomerijeindhoven.nl

28_29_HOWDO_2-13_Discover.indd 28

09-10-13 11:39

ting film y y oet

In a beautiful piece of green in Eindhoven you will find the

Pit

Philips Fruit Garden. You’ll see a glorious orchard, the country

The Fruit Garden recently added a new information center called

store ‘Landwinkel’ and pancake house ‘De Proeftuin’. HOWDO

Pit. Pit stands for Presenting, Informing and Treating. It is a point

magazine spoke with enthusiastic employee Carien.

where city and country come together. You can take beautiful

walks and enjoy bicycle routes around the area of the Fruit

Day out at the Fruit Garden

Garden. At Pit you can ask for fun routes and advice. Carien says

Carien is immediately very clear ‘’At the Fruit Garden you can

‘‘we want people to come here as a starting point to explore the

enjoy all day and escape from the grind.’’ Start the morning

area. It is very green here and there is so much to do. You are

off with a cup of coffee or tea our terrace. After that, there

immediately in the area called Strijp Groen but we are also the

are a handful of things to see and do at our orchard. A tour of

gateway to the Green Forest where you can walk right into the

the orchard or a workshop in nature, then after lunch you can

nature.

explore the area. Find a route that suits you and then enjoy hiking or biking in those green surroundings. Lastly you can

It is a place to share knowledge and experience together. The

enjoy what the country store has to offer in the Landwinkel. To

information and tours are in Dutch and English. In the new in-

end a perfect day, you can enjoy a tasty meal at pancake house

formation center it is also possible to have meetings. The center

De Proeftuin.

has three meeting rooms with stunning views. There is enough space for meetings or presentations in a green environment.

Paradise for children The Fruit Garden is a perfect getaway for children in which they

Did we ripen your curiosity? Take a look at

can play on the playground, explore the orchard with other

www.philipsfruittuin.nl for more information and visiting hours.

children, or get lost in the corn maze.. It is the perfect place to throw an exclusive children’s party and with our English speaking staff it is also a great place to take non-Dutch speaking children. The Landwinkel Our handpicked products and other locally grown products are available in the Landwinkel. The Fruit Garden works together with farmers and growers in the area. You do not just buy any fruit or vegetable here, you buy a product with a story behind it. The employees know where the products come from and enjoy telling about it. It’s a different way of shopping and tastes so much better!

experience

Oirschotsedijk 14a 5651 GC Eindhoven 040 - 262 14 53 info@philipsfruittuin.nl www.philipsfruittuin.nl

www.grapedistrict.nl

Bilderdijklaan 10, 5611 NH Eindhoven www.vanabbemuseum.nl

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n i e l p a n i Wilhelm The square is named after Queen Wilhelmina (1880-1962)

Nassaue, and café’s Wilhemina and Prins Hendrik refer to the

and built on the occasion of her visit with Prince Henry to

monarchy.

Eindhoven on August 20,1904. During the war the square was temporarily called Willemsplein, to take away the ties

Frans Spierings from restaurant The Prince said: “ The building

between Queen Wilhelmina and the square. During that time

that we are located in is already 105 years old. Together with

the square was the place for markets and events.

my wife, Lian, we started a restaurant five years ago. We now have 20 employees and five months since creating a new con-

Starting in 1905, a large number of houses were built around

cept. We serve 55 different small dishes, unlimited, for a fixed

the Wilhelmina Square. Many of these properties have been

price. Our global kitchen consists of French, Italian and oriental

preserved. The buildings around the rectangular Square con-

cuisine. The terraces on the Wilhelminaplein are quite extensi-

sists of two- and three-story, single, middle class homes that

ve, so it is always a promising summer!”

date back as early as the 1900-1920s. The oldest buildings date back to 1905/1096. Eleven of these buildings on the square are municipal monuments. A bronze statue can be found on the

The Bergen is one of the oldest districts in Eindhoven. It was

square from the Oirschots artist Hans van Eerd (1941) named

largely spared during the war, leaving many buildings the

“Caged Freedom.” The statue was commissioned by the city of

way they were. In the middle ages it was part of the town,

Eindhoven in response to the 25th anniversary of the Eindho-

although the area was located just outside of the city. The

ven branch of Amnesty International. On December 12, 1987

name “Bergen” or mountains refers to the sand hills it was

Deputy mayor Peter van de Baar unveiled it.

built on. The central part of the district is formed by the Kleine Berg (Little Mountain), Grote Berg (Big Mountain),

On the Wilhelminaplein, a lot of pubs, restaurants, and terraces

and the Bergstraat (Mountainstreet). The Wilhelminaplein

can be found. In the summer a lot of events are organized. In

also plays an important role in this. The area south of the

addition, it is often the starting point of demonstrations and

Grote Berg also belongs to the Bergen. The Dommel River

tours. The names of the square, the cafes, and restaurants make

separates the southeast in Anne Frank’s parking district near

it clear that is the “orange-neighborhood” or patriotic part of

the Elzent. The various dining cafes and art and antique

Eindhoven. Restaurants The Prince, Oranje Boven, Auberge

shops characterize the district.

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As a hotel we are - as well as being in the middle of holiday season preparations – working hard on promoting ‘our’ Eindhoven as the best place to visit over the coming period. Potential visitors to the city can get sharply priced packages and combine a weekend of shopping with a cultural experience, visiting Glow, Dutch Design “Last, but not least!” This well-known saying could have

Week or any of the city’s great upcoming events!

been invented in Eindhoven. The last part of the year is booming in Eindhoven.

Next to attracting extra visitors we are ‘using’ all these upcoming

Mind-blowing events as Glow and Dutch Design Week will

events to surprise new guests and promote our city to the business

take place, followed by full-scale celebrations of

traveler. Our regular guests will all be invited to join us on our Glow

Sinterklaas, followed by Christmas. I am personally really

Charity Walk, allowing us to show them our city and its architec-

looking forward to this festive period.

ture in the most captivating way; an evening stroll through the beautifully lit streets! Whilst walking with them we will also take the opportunity to get feedback from their experience of our hotel, of Eindhoven as a destination and of our rich cultural offering. Hotels promoting their city and the city offering opportunities to their hotels - a great example of good team work! I am looking forward to meeting you at one of the events and in the meantime, if you have any questions, remarks or tips please e- mail me at sbroers@pphe.com Shaun Broers is Hotel manager of Park Plaza Eindhoven.

Shaun Broers is Hotel manager of Park Plaza Eindhoven, an upscale four-star hotel in the heart of Eindhoven.

An upscale four-star hotel in the heart of Eindhoven. www.parkplaza.com/eindhoven

center for the arts eindhoven center for the arts eindhoven

JOIN CKE AND CHOOSE YOUR CREATIVE LINE

WWW.CKE.NL

31_HOWDO_2-13_Column_Park Plaza.indd 31

09-10-13 12:25

Glow Eindhoven is the city of light in the Netherlands. We owe this

space are part of the more than four kilometre long art rou-

to Philips with their first bulb factory. From 9 until November

te. Made of stone, cement, asphalt and concrete they are the

16th 2013, the city of Eindhoven will be in the sign of light art.

building blocks of the city. By playing with shape, size, color,

GLOW takes place in the city and Strijp-S. For artists, architects

movement and sound the artists of GLOW reveal the identity of

and designers it’s the challenge of the year. They will trans-

the city in a special experience for the visitors.

form Eindhoven to one big temporary museum. During GLOW you can enjoy the GLOW food, sociability and lightshows.

The influence of light GLOW emphasizes the strong bond of Eindhoven with light. Due

GLOW’s history

to the mass production of light bulbs by Philips early last centu-

A few years ago Eindhoven was looking for an event which the

ry, the city could develop into the current technological metro-

city could profile in the field of light on a qualitative and distinc-

polis. The city succeeded in light, art, design and technology and

tive way. The event had to be fitting at the image of Eindhoven

continues to evolve in these areas. From the first moment on

as a creative, design and technology city. LUCI LUCI, Lighting

GLOW has been overwhelming. The balance between accessible

Urban Community International, a community of parties who

projects and high-quality artworks is interesting and draws at-

are active in de light industry, organized the first GLOW in 2006.

tention of national and international audience. The steadily rising

It was a great hit. GLOW provides a platform for artists, designers

number of visitors, from a nice 45,000 in the first year to 450,000

and architects working in the light industry. The projects vary

in 2012 speaks volumes.

from projection, video, computers, sensors to animation. The opportunities with light art are limitless so every year it is a great

GLOW Food

experience to see what’s is possible.

During the beautiful walk of a four kilometre long art route you must be hungry or thirsty. For these people there is a concept ‘’

A wonderful expedition

GLOW Food & Drinks’’. Many hospitality operators participate to

Buildings, streets, warehouses, squares and alleys in the public

this initiative and make a special GLOW course, GLOW drink or

32-33_HOWDO_2-13_Glow.indd 32

09-10-13 11:41

GLOW menu for a special price. You can recognize participants of

Esphere

‘’GLOW Food & Drinks’’ to the GLOW beach flag on the outside of

We love to be happy and we love to enjoy endless. GLOW is

the company.

fantastic art with light. The Esphere is used to get an added interactive festival experience. Everywhere we are and every-

GLOW NEXT

thing what we do we like to share with our friends and that’s

Next to the light art in main centre is at Strijp-S also a collection

why there is Esphere for you. When you are walking at GLOW,

of light art presented by the name GLOW NEXT. The theme by

Esphere will give you some information about the light arts on

GLOW NEXT is playground. These installations are characterized

your Smartphone. If you find a beautiful artwork, you can quickly

by their innovative and interactive character. GLOW NEXT is a

share it on your social media. Are you fall in love with a light art?

place to develop, explore and experiment with new techniques,

Show it everybody with Esphere! Than we know which light arts

to gain ideas and create new concepts. There will also be an

are loving by the audience and that’s what we know. On this way

international community for scientists, businesses, artists and

you can help GLOW by show the public another view of GLOW.

the ‘’ make industry’’ to inspire each other, to work together and to share their knowledge. It’s a place where cooperation and

GLOW awards

experiment results in pushing the limits.

Light art festival GLOW have won a lot of prices with their spectacular art. In 2008 GLOW won the ‘’ Eindhovense Trots Award’’

GLOW on tour

and are named to one of the most innovative Dutch events. In

The light arts will be seen under the management of VVVguide.

the Netherlands GLOW is the biggest event oriented at the light

During the tour the guide will give information about the artists

art. They are working together with cities as Gent and Jeruzalem.

and his art. Beside it the tour guides have many knowledge

Eindhoven is the expert in light, art, design and technology and

about the location and the city Eindhoven. GLOW on tour will

is constantly developing at this industry.

give you an extra dimension. At the VVV will be a special GLOW Brochure and other merchandise products.

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Eindhoven Marathon

through surrounding villages such as Valkenswaard and Aalst. The circuit was twice as long during these marathons, which means that runners only run one round instead of two, as they do now. At first, the circuit followed the bicycle lanes, but later they started using broad roads. The marathon became situated more in the city center in the late ‘90s and the ‘00s. The whole marathon is two

Nobody in Eindhoven could have missed it. The yearly Eindho-

times the circuit, as mentioned before. It was decided in 2013 to

ven Marathon took place on October 13th. Over the years, the

lessen the amount of bends and move the start and finish spot.

Eindhoven Marathon has become the third largest marathon

Both the start and the finish were at the Vestdijk this year.

event in the Netherlands. Moreover, the Eindhoven Marathon belongs on the list of the seven fastest marathons in the world.

Eindhoven Marathon has acquired an international allure in a

2013 was a special year for both the organisation and the

short period of time. The first couple of editions of the Eindhoven

runners, because the marathon celebrated its 30th anniversary.

Marathon already had contestants from countries such as Belgi-

This presents a great opportunity to look back at three decades

um, England, and Germany. The first winner was even a German.

of sport history typical of Eindhoven.

Since the ‘80s, runners from Eastern Europe started to participate, and in the ‘90s the first runners from Africa appeared at the star-

The first marathon in Eindhoven was organised in 1959. During

ting line. The majority of the runners are still Dutch, with 22.5 %

that first “Lichtstadmarathon” (or “Light City Marathon”), which

from the Eindhoven region.

took place in July, 48 men stood on the starting line. Because of the warmth of the July sun, only half of the runners made it to the finish line. It took 22 years after the first two marathons of 1959 and 1960 before a new marathon was organised in October 1982. This third marathon was not named Lichtstad Marathon, but it became the first official Eindhoven Marathon. In the years after that, the sport event was organised once every two years. This changed in 1990, when it was decided to organise the marathon

Eindhoven Museum

every year. It was done mainly because Eindhoven was celebrating the hundredth anniversary of Philips in 1991, which was an

This year, Eindhoven Museum was present on Friday

intermediate year. The marathon had also grown into a huge and

and Saturday at the participant registration at the

popular event, and the runners had no problem with coming back

Beursgebouw. The museum presented an overview of

to Eindhoven every year.

thirty years marathon in the new EMobiel with photos, attributes, and interviews. Photos taken during the event

During the first two marathons, in 1959 and 1960, the route

can be found on the Eindhoven Museum website

did not only run through the city center of Eindhoven, but also

(www.eindhovenmuseum.nl).

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Elsa Kamberi

Expat in Eindhoven After she finished her bachelor in Albania, Elsa Kamberi (33)

Since July 2012, Elsa is the Ambassador of InterNations in Eind-

applied for a scholarship in Tainwan to study the Chinese lan-

hoven and voluntarily organizes networking events for expats.

guage. After eight years of living, studying and working there

InterNations is an (the largest) expatriate community worldwide

she decided to move to Holland for one reason: her great love.

for people who live and work abroad.

Howdo magazine spoke with Elsa about her ambitions, her travel experience and her life as an expat in the Netherlands.

Through this network, Elsa already made a lot of new friends. “I first thought Eindhoven was boring, but it turns out to be a really

When I asked Elsa about her decision to move to Taiwan, she

nice city to live in”, she said. “The city has a lot to offer and there

answered this question with a big smile on her face: “Living in

are many activities, but the hard thing is that you really have to

Taiwan was one of the best experiences in my life. The first year

search for these activities by yourself. And that still is an everyday

I did a Chinese language course and after that I did a two-year

challenge”.

master program in Internal relations”. During her master, Elsa also continued the language course, because some of her courses were in Chinese. When she graduated, she decided to stay and got a job at a semi conductor company. After eight years in Taiwan, she gathered all her courage and decided to move to Eindhoven. Finally she could live together with her current

“I first thought Eindhoven was boring, but it turns out to be a really nice city to live in”.

boyfriend, who she met a few years ago in Taiwan. Right now Elsa is very happy and satisfied with her life as an “It was a big step, way too big in the beginning”, Elsa said. “After

expat in Eindhoven. But there is still one more challenge remai-

eight wonderful years in Taiwan it is really hard to start all over

ning, which is completing one more exam in order to complete

again in Holland”. “It was hard for me to get used to the weather,

her highest level of the Dutch language (NT2) and finding a paid

because I am always cold. But also the way of living, as it is

job in Public Relations.

strange that the shops close so early here. Additionally the language was also a struggle”. Today, two years later, she has almost completed the ‘Dutch as second language course’ and almost speaks fluent Dutch. 35

Agenda October 12th – 18th

Eikeltjeswandeling

Kadinski + Juicy Flavour

Location: Genneper Hoeve

Location: PopEi

Bekendmaking van de Dirk Roosenburgprijs

October 12th – 20th

October 19th

Location: Van Abbemuseum

Doe-week: De Toverlantaarn Location Eindhoven Museum October 15th

Eilandrace- Island Race

80’s Anders Location: Effenaar

Self Unself Location: Van Abbemuseum

October 25th

Alles Went behalve een Vent Location: Parktheater

Oktober bierfesten Location: de Schalm

Location: Zwemcentrum de Tongelreep October 26th October 15th – 17th

October 19th – 27th

Location: Indoor-Sportcentrum

Location: Centrum Eindhoven

Disney Live!

Dutch Design Week

Location: Muziekgebouw Frits Philips

Eindhoven October 16th – 18th

VakantieDansKriebels Herfstvakantie Location: Centrum voor de Kunsten Eindhoven

Jörg Widmann, Carolin Widmann & Oliver Triendl

October 20th

Eindhoven

Location: Strijp - S

Pubquiz

Feelgood Market Janne Schra + Maaike Ouboter

Location: Café Wilhelmina October 27th to 27th

The Rush of Life – VanVelzen

SPAM!

Themaweekend: Het varken is dood, lang leve het varken!

Location: Muziekgebouw Frits Philips

Location: Eindhoven Museum

Location: Parktheater

Eindhoven

Location: Effenaar October 17th

October 27th

Abba Mania

Ter plekke 1 - Afslag Eindhoven

Location: Parktheater

October 22nd

October 23rd to 24th

Het Kan Hier Zo Mooi Zijn - Guus Meeuwis Location: Parktheater

Torenspringen

Sara Kroos

Location: Zwemcentrum de Tongelreep

Location: de Schalm

Location: Dynamo

October 18th

BPM Battle Of The Beats Location: Dynamo

Girls Stand Their Ground

October 24th

Lezing Rewilding Europa Location: Milieu Educatie Centrum

October 30th

City Tales Location: Natlab

36-38_HOWDO_2-13_Agenda.indd 36

09-10-13 11:42

October 31st

Zebrahead + States and Empires Halloween Editie

November 9th to 11th

December 1st

Location: Beursgebouw

Location: Van Abbemuseum

Spellenspektakel

Concert Mouvement

Location: Dynamo December 6th

Het Boekenfestijn

LUST FOR LIFE VAN UNITED-C

Location: Beursgebouw Eindhoven

Location: Klokgebouw

October 31st to November 3rd

November 1st

De betoverende kermis van Eindhoven Location: Klokgebouw

December 6th to 7th

VANS WARPED TOUR 2013

Moet niet gekker worden! - Tineke Schouten

Location: Klokgebouw

Location: Parktheater

November 10th

November 2nd

Er was eens… Location: Van Abbemuseum November 3rd

Hit the city

November 15th to 17th

Cirque Stiletto 2 Ellen ten Damme en Wëreldbänd Location: Parktheater

Location: binnenstad Eindhoven

December 6th to 8th November 16th

Sinterklaasintocht

Kerstmarkt 2013 Location: Beursgebouw

Location: Eindhovens Kanaal aan de

November 5th to 6th

Eurotrade fair

Hugo van der Goeslaan

December 7th

We are electric

Location: Van Abbemuseum

Museum of Arte Útil

Location: Klokgebouw

Location: Beursgebouw

December 8th November 19th to 24th

Love Story Joop van den Ende Theaterproducties

Jubileumshow ‘’make a memory’’ Location: de Schalm

Location: Parktheater November 21st to 25th

Excellent wonen en leven beurs Location: Beursgebouw October 22nd

Onder de douche Veldhuis en Kemper

Memphis Maniacs Mega Mash-Up Invasion

December 11th to 13th

Location: Parktheater

Location: Klokgebouw

Location: Parktheater

November 7th

Einde oefening oudejaarsconference Theo Maassen

36-38_HOWDO_2-13_Agenda.indd 37

09-10-13 11:42

das AgAecn tivitie Tongelreep In the Tongelreep pool in Eindhoven you can enjoy a day of sliding fun. With 65 meters of slides, this is a guaranteed day of fun! Tired of swimming? No problem, you can relax here too! For example, you can read a book at the relaxation pool. You can enjoy the Tongelreep seven days a week!

Philips Museum Philips is known worldwide, but here in Eindhoven you have the unique opportunity to view the history of Philips and see where it all started. In the Philips museum you can find how Philips started as a small light bulb manufacturer and how he turned it into a world phenomenon. From day one until the innovations of tomorrow, at the Philips museum you can experience a small piece of Eindhoven’s history.

Dutch Design Week Nine days long Eindhoven will be the design capital of Europe with incredible exhibitions at 65 locations with

Dierenrijk Mierlo

1500 designers. The newest trends in the area of product design, textile & fashion, graphic design, spatial design, and

Dierenrijk is not your average zoo. At this zoo you can do

design management & trends are exhibited. There will be

more than just visit the animals, for example, here you can

lectures, workshops, openings, product launches, seminars,

see how the zookeepers take care of the elephants. For

and exhibitions during the Dutch Design Week. With these

those of you who would like to cuddle and play with the

countless topics, this is something that everyone can enjoy,

animals, this is the place to be with a petting area! Did you

so come take a look!

know that Dierenrijk has the largest bird exhibit in all of Europe? If you love birds and a fun day out, come visit the

Effenaar

Dierenrijk in Mierlo.

The Effenaar is already a household name to Eindhoven.

Van Abbemuseum

Established in 1971, this venue has grown to be one of the largest venues in the Netherlands. The main hall has

One of the leading museums of the art of today is the Van

a capacity of 1,200 visitors. National and international

Abbemuseum. Names like Lissitzky, Picasso, Kokoschka,

music talents can be found here. The Effenaar hosts parties

Chagell, Beuys, McCarthy, Daniëls, and Körmeling complete

and events every week, so this is the place to spend your

the international collection of over 2,700 pieces of art.

weekend!

Openness, hospitality, and knowledge are central to the Van Abbemuseum. Not only do they think about new designs,

GLOW

but they also try to stimulate their visitors. Are you looking

Eindhoven is the light-city of the Netherlands. We received

for a surprise or inspiration, come visit the Van Abbemuseum!

this name thanks to Philips because it was home to the first

Sinterklaas Parade

light bulb factory. From November 9th-16th Eindhoven is filled with light and art. For artists, architects, and designers

On November 16th, 2013, you can welcome Sinterklaas and

it is the challenge of the year, Eindhoven is turned into one

his helpers in Eindhoven. Sinterklaas will arrive at 12:15 on a

big temporary museum. GLOW takes place in the inner

boat at the Eindhoven Canal by the Hugo van de Goeslaan

skirts of the city and at Stijp-S. Come enjoy the GLOW

in Tongelre. At 13:00, Sinterklaas will take the parade into

menus, atmosphere, and the light shows!

the center. Enjoy the afternoon with acrobatic helpers, Dutch delicacies, and a fun atmosphere. 38

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09-10-13 11:43

? o d u o Y o D w Ho An expat’s life can already be exciting as it is. Excluding your

Is it a boy or a girl?

personal situation changing and not being familiar with the

Preparation is key. Even though your child is not born yet, it is

possible legal consequences. Perhaps you are expecting,

wise to better understand Dutch legislation your newborn has

daydreaming about starting your own business or anxious to

to comply with. Apart from the ‘must-do’s’ such as applying

buy that amazing house just across the border in Belgium. This

for a passport and residence permit, registration at your local

column will discuss some of the topics that may influence your

municipality and consular body of your child’s nationality,

legal status in the Netherlands.

Dutch law also prescribes a fun part, which is the child benefit. If your residency is subject to Dutch social security, you are

Partner’s career

entitled to child benefit, which is in fact a contribution of Dutch

Your partner is ambitious and keen to start or follow up a career

government in the upbringing of your child. More (application)

perspective in the Netherlands. As long as your partner’s legal

information is published on the SVB website (www.svb.nl).

residency status is depending on yours, your partner is allowed to perform work for the duration of your ‘knowledge migrant’

Your idea, not your own business

permits without the obligation to have an additional work permit.

The intrinsic motivation of an entrepreneur is captivating. As

This is applicable for both paid employment as well as activities

an employee you can also have a unique idea that you are

performed on a voluntary basis.

exploring to turn into a business. However, keep in mind that the IND will end your Dutch residence permit if you quit your job.

Moving out can be tricky

Any entrepreneurial activities will have to be performed on the

Houses are abundant and easier available to buy then ever before.

side. Furthermore, it will be hard to qualify as an entrepreneur

More over, in a region that has no visible borders with neighbo-

for tax purposes, since it is mandatory to spend at least 1.225

ring countries, the tempting huge lawns of Belgian properties are

hours per year on your enterprise. Therefore, before making

contagiously attractive but yet not such a good idea if you are not

any major decisions it is important to have a keen sense of the

a EU national. Your Dutch permit is namely based on a residency

marketability of your unique idea.

in the Netherlands. Should you however decide to move to another country and yet continue your work in the Netherlands, keep

Since your options depend on your particular situation,

in mind that the IND may end your Dutch residence permit.

feel free to consult our experts | howdo@boxx-expat.eu.

Also those who continue their residency in the Netherlands, but tend to go elsewhere for a couple of months – maybe for work like a temporary project, but also having a sabbatical in for instance India –, you must realize their legal residency in the Netherlands is strained. Furthermore, these foreign activities can have an impact on your Dutch tax position. 39

39_HOWDO_2-13_How do you do.indd 39

09-10-13 12:09

A new kind of global footprint. Address

Heikant 1 3930 Achel Belgium

00_HOWDO_2-13_Adv.indd Boxx-Howdo_Back_2.indd 1 40

Contact

Claude Debussylaan 187/189 1082 MC Amsterdam The Netherlands

T : +32 11 55 99 10 E : info@boxx-expat.eu I : www.boxx-expat.eu

09-10-13 30-09-13 10:54 17:34