August Art Business Today

ARTTODAY

BUSINESS £6.50 August 2013 www.fineart.co.uk

Galleries: how to pop-up Framing challenges Diversification INDUSTRY MARKETING SURVEY ANALYSIS

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CONTENTS Art Business Today August 2013, Issue 4

First published June 1905 as the Fine Art Trade Journal

BUSINESS

REGULARS

32 A competitive edge An analysis of ABT’s latest marketing survey 36 Going for growth: diversification Five retailers explain how diversification has helped business

8 Trade news 27 Face to face: Kerry Darlington 28 Product news 51 Business tips for artists 59 Trade secrets 60 Pete Bingham’s agony 62 Branch news 63 Letters 64 B2B: classifieds 66 Last word: Mike Sweetman, Venture Productions

ART 40 Just popped up Pop-up gallery veterans explain how to pop up successfully 46 Sold!

Artists can clinch sales at private views, says Karen Wallis Coleman

FRAMING 52 Time for something completely different Lyn Hall GCF Adv frames a set of Olympic medals and a 9’ tapestry 56 A pedigree project Tim Haysell frames a 30’ family tree with lights and a rolling mechanism

www.fineart.co.uk

COVER

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COVER The GUNNAR T2 Scribe Tool. The optional pen tool for use with the F1 and F1 Hybrid, 601, 3001 and 4001 – operating in conjunction with the innovative and easy to use operating software GMC GUNNAR MAT CREATOR. www.gunnar-int.com See the Gunnar ad on p35

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ART BUSINESS TODAY

August 2013 5

ARTTODAY

BUSINESS

Art Business Today Published by the Fine Art Trade Guild 16-18 Empress Place, London SW6 1TT, UK T: +44 (0)20 7381 6616 F: +44 (0)20 7381 2596 info@fineart.co.uk www.fineart.co.uk Publisher Louise Hay louise@fineart.co.uk

The power of framing would recommend a visit to next year’s Society of Botanical Artists’ annual exhibition to anyone with an interest in painting. More than 700 exquisitely painted images are included in the show, many of them priced at less than £500. As I walked round marvelling at the detail captured by the artists, along with their technical expertise, I couldn’t help but notice that much of the framing was rather less impressive. These artists clearly have a highly sophisticated sense of colour, tone and hue, yet this didn’t always extend to their choice of frame.

One painting in particular crystalised my thoughts. It was a gentle, subtle painting of three figs on a wooden table; a symphony of natural shades, soft colours and shadowy contours. But this charming picture was visually crushed; it was squashed into a small and heavy brown mount and frame. There was no room for the artwork to breathe; the end result was claustrophobic. The frame made the picture appear dated and unsuitable for a modern home. How could an artist with such an acute sense of colour make such a disastrous decision about framing?

I suspect that the artist, understandably, didn’t want to spend much on framing and was pleased to re-use an old frame found languishing at the back of the studio. I strongly believe that the frame will have made the difference between the picture selling at the private view (because it is lovely) and not selling at all (it was still available on the last day of the show).

Conversely, there were some paintings displayed in wide, deep mounts and well-proportioned, sometimes hand-finished, frames that looked fantastic. Most importantly, buyers would feel confident that these framed pictures would complement a contemporary interior.

Of course artists can’t afford to spend too much on each frame, but sometimes a little more investment would achieve substantial results. Many artists are capable of hand-finishing their own frames, so it may be more a matter of planning and imagination than financial investment.

We all have to work harder than ever at marketing in an age where people are bombarded with visual images; if a picture looks wrong, potential buyers won’t stand there wondering why, they will move swiftly on.

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Editor Annabelle Ruston annabelle@fineart.co.uk Advertising manager Kasia Szkolnicka kasia@fineart.co.uk Subscriptions Moira Sanders moira@fineart.co.uk Contributors Jan Baker Sarah Bayliss Pete Bingham GCF Lyn Hall GCF Adv Tim Haysell Mick Hodson Karen Wallis Coleman Publication dates Art Business Today is published five times per year: January, April, June, August and October Subscriptions 2013 UK Europe World One year £30 £36 £44 Two years £53 £62 £74 To subscribe, call 020 7381 6616 or visit our website, www.fineart.co.uk, and click on the ‘go to Art Business Today magazine’ button Liability ©All rights reserved. ABT is intended to inform but no liability can be accepted for action taken, or not taken, in reliance on it

Annabelle Ruston

Guild CEO Louise Hay

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Master of the Guild Steve McKee GCF Adv Like us on Facebook facebook.com/artbusinesstoday Follow us on Twitter twitter.com/abtmag

6 August 2013

ART BUSINESS TODAY

Make a statement with Washington Green Fine Art this autumn

View our brand new collections and meet the artists behind them

Sunday 1 September – Tuesday 3 September Castle Fine Art, International Convention Centre, Birmingham Call us on 0121 633 0645 for more information or to make an appointment.

washingtongreen.co.uk

NEWS

Inbrief

Awards 2014 date announced

Animals in art THE ASSOCIATION of Animal Artists’ exhibition, entitled Animals in Art, takes place from 27 July until 15 September at The Haworth Gallery, Lancashire.

Admission is free.

Work from award-winning professional artists sits alongside contributions from talented amateurs. Artwork includes depictions of animals in the air, in water and on land, and a range of media and styles are included. www.associationofanimalartists.com

Arqadia sales manager Graham Miller with his wife Fiona at this year’s event, in front of the pictures that won the company’s star artist competition

Going for growth in the north THE BUY Art Fair and The Manchester Contemporary, the north of England’s biggest art buying events, return to Manchester from 26 to 29 September.

Last year saw Buy Art Fair welcome 7000 visitors, up 43 per cent from 2011, and sales of original art topped £400,000.

Launched in 2008 and supported by the Arts Council, the fair offers original work from £50 up to £5000+.

Over 500 artists working in a range of media will be represented at these free shows. www.buyartfair.co.uk www.themanchester contemporary.com

8 August 2013

THE ART & Framing Industry Awards Event will take place on Saturday 17 May 2014 at the Holiday Inn, Elstree.

This venue has been booked once again following positive feedback from guests in 2012, who enjoyed the high-spec rooms, easy access and competitive prices.

Put the date in your diaries now to ensure that you don’t miss out on the art and framing industry’s number one social event. Guests will enjoy the

chance to network and study the frames that made it to the final round of the framing competition, as well as let their hair down, dance and relax.

The hotel is just inside the M25 to the north of London, just off the A1 motorway. Further details on how to enter an award and make a booking will be on the Guild website shortly and in the October issue of Art Business Today. www.fineart.co.uk

E-commerce a valuable asset for Britannia UK FRAMING supplies company Britannia Mounts is planning new developments to its e-commerce site.

Launched in January this year the site has proved a big success attracting new customers as well as helping existing customers who prefer to purchase products online.

‘We have had so much positive feedback from customers new and old,’ says Mandy Loughnane, sales executive for Britannia. ‘The site is user-friendly and customers especially enjoy being able to design their own custom-cut mounts; they can even upload their own image and visualise the finished product.

They can see prices immediately, together with volume discounts.’

Additions will include a custom-cut back board option to complement the innovative custom-cut mount designer, and there will be promotional offers in the coming months.

Britannia’s product range includes Crescent mountboard in single sheets, Britannia mountboard, Tru Vue glass, and Corri-Cor and Crescent tapes in addition to a bevel cut mount service, acrylic sheets, clear re-sealable bags, back boards and other accessories, which can all be ordered online.

All products are delivered carriage free to UK mainland addresses on orders over £50 net, allowing framers to reduce costs and stock levels. www.britmounts.com ART BUSINESS TODAY

NEWS

Two shows in Russia this September RUSSIAN PICTURE framers will enjoy an embarrassment of riches with two trade events scheduled for Moscow during September. However, as the two shows are so close together, many international exhibitors will not be able to support both and would prefer it if one strong show had been organised instead.

First on the calendar is the Art and Frame Expo Forum, to be held from 13 to 15 September. International speakers include Steve McKee GCF Adv, Stephen Finney GCF, Rob Markov CPF and Martin Harrold, along with many local industry figures. There will be a total of 24 masterclasses and business seminars and around 60 exhibitors will be taking part. This show is run by Artindustry, owners of the Russian

Framing School, who last year ran the rival Baguette Forum fair in St Petersberg.

Following closely is the Moscow International Framing Forum, from 26 to 28 September. International speakers confirmed so far are Brian Wolf GCF CPF, Jim Miller, Mal Reynolds GCF Adv, Lyn Hall GCF Adv and John Ranes GCF CPF, who has two new masterclasses planned for this event.

There will be a wide range of classes from Russian tutors as well as a conference and framing competition.

This event runs alongside an established craft show. MIFF, which was held in Moscow last year as well, is organised by NeoArt, a Russian framing distributor. www.artframeexpo.ru www.bagetforum.ru

Tru Vue® frames US museum collection TRU VUE® Optium® acrylic glazing has been used to frame the Art Institute of Chicago’s entire show, Abelardo Morrell: The Universe Next Door. The show includes 110 photographic works.

‘This museum-quality non-reflective glazing is ideally suited to Morrell’s work,’ says curator Elizabeth Siegel.

‘Morrell includes a great range of detail in his work, with many rich blacks and

subtle tones. Optium® allows us to present the work free of any distracting reflection or glare, greatly enhancing the viewing experience for thousands of visitors this summer.’

Tru Vue glazing is available in the UK from Arqadia, Britannia Mounts and Wessex Pictures. www.tru-vue.com

Inbrief New website for Fletcher Sibthorp

FIGURATIVE ARTIST Fletcher Sibthorp has launched a new website to showcase his work. www.fletchersibthorp.com Changes for Italian framing show AS WE go to press it is understood that organisers Publifiere srl will no longer be holding the FrameArt Expo trade show in Italy in 2014, scheduled for 22 to 24 March. It is expected that a new framing show run by FAMA will return to its ‘spiritual home’ of Bologna in 2014. FAMA is a consortium of leading European picture framing suppliers and manufacturers. www.famaeurope.it GB eye wins HMV exclusive PUBLISHER AND distributor of licensed products GB eye has signed a contract to supply posters, 3D posters, prints, canvas, frames, framed images, badges and tattoo packs to music and games retailer HMV on an exclusive basis until May 2016. www.gbeye.com

ART BUSINESS TODAY

August 2013 9

NEWS

ARTIST’S SKETCH ‘I am guided by what customers say they would like to see in my next collection’

Sarah Bayliss

hen working as an interior designer I used to paint canvases to incorporate into the rooms I designed. I often struggled; it was hard to decide what would look right. A painting can enhance a scheme or ruin it and often represents a considerable investment.

My work was wide-ranging - from children’s murals with cartoon characters and dinosaurs to trompe l’oeil frescos with vines creeping around stone walls, pillars and columns. Other commissions included pub signs, blackboard menus and logos. I never expected to be specialising in animal artwork, despite my love of nature and animals.

I aim to portray animals with character and personality - I concentrate on this as much as their physical attributes. I want them to be real and full of life, so that when my customers take their artwork home and hang it on the wall they become attached to the character and soul of the animal I have depicted. My paintings make people smile; they are happy pictures, painted with passion by an artist who is herself in a happy place.

Since I started painting animals there has been no shortage of ideas, only a shortage of time in which to paint them all. My brain is a Noah’s Ark. I am guided by what customers say they would like to see in my next collection. I recently added

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Tristan, a Hereford bull, as I was often asked for non-dairy cattle. He was named after a delightful eight-year-old boy whom I met at an agricultural show and who lent me a copy of a Hereford breeding magazine. Tristan frequently sells out at the shows we attend.

I don't want to paint just farmyard animals - I want to include owls, garden birds, even insects in my collection.

Every animal, no matter how small and insignificant, has character and personality. Once on an 80x100cm canvas that character and personality demand attention. I have painted two very cute robins which have stolen many hearts and this Christmas I will be turning my hand to penguins. I was asked for giraffes, so now my portfolio includes a wonderful giraffe picture named, perhaps a little vainly, after me and my partner Steve. Again, this has proved to be a good choice of subject.

My son’s idea of painting myself as a warthog was simply out of the question!

The British public really do love animals; a high percentage of homes have a pet dog, cat or rabbit and I believe that many families would welcome an elephant, giraffe or fully grown cow if it was feasible.

My painting style lends itself to anthropomorphism. Many customers admit to talking to their animal paintings; I have even received emails and texts ‘from’ my characters to let me know that they have settled into their new home and are happy and looking good. ● www.sarahbaylissfineart.co.uk

Bloodstock announces first art exhibition in 2014 ROCK AND metal festival Bloodstock will include an art exhibition for the first time in 2014, named The Rock and Metal Gallery. The concept came from Bloodstock co-founder Paul Raymond Gregory, who is also an acclaimed artist with an extensive body of work which includes many album covers and monolithic pieces inspired by the writings of JRR Tolkien.

The gallery will include festival artwork going back to the first event in 2001. Paul’s latest Tolkien work, The Silmarillion, will be on show in a handcarved frame by master-framer John Davis, which was designed by Paul himself. There will also be a display of 10 August 2013

BC Rich guitars. The gallery will be housed in a specially constructed space of around 1300 square feet and all artwork will be professionally lit and hung.

This exhibition will mark the first step on the road to establishing a permanent rock venue under the Bloodstock banner. The proposed venue would include a live music space with bar, rehearsal and recording facilities, and a permanent exhibition space. A true hub for British rock and metal in the heart of the Midlands, the birthplace of metal. www.bloodstock.uk.com www.paulraymondgregory.com

The artwork that Paul Raymond Gregory designed for Bloodstock 2012

ART BUSINESS TODAY

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Inbrief Scandinavian auction search service launches in the UK BARNEBYS.CO.UK, AN auction search service, launched in the UK this summer. The site, which brings together the UK’s quality salerooms and online auctions in one easy-to-use website, features over 75,000 auction lots each week and has already delivered 10million searches. The initiative is supported by Sotheby’s, Bonhams and Christie’s, as well as over 30 specialist auction houses.

Within a month of working with one of Sweden’s largest auction houses, Barneby’s users represented one per cent of the company’s turnover. The site delivers over 60,000 potential buyers per month to this one auction house alone.

Launched in 2011, Barneby’s now covers the whole of the Scandinavian market, listing up to 70,000 lots each week. www.barnebys.co.uk The best of British THE 20/21 British Art Fair, the only fair to specialise exclusively in British art, takes place from 11 to 15 September at London’s Royal College of Art. The show’s particular strengths lie in its range of modern (1900-1945) and post-war (1945-1970) art, though its selection of contemporary artwork grows each year. The fair, which celebrated 25 years in 2012, owes its long-standing success to its 56 exhibitors. Artists whose work will be featured include Elizabeth Frink, David Hockney, Bridget Riley and Graham Sutherland. www.britishartfair.co.uk Thrill Me, a screenprint by Allen Jones RA, from Whitford Fine Art

12 August 2013

US patent for Valiani

VALIANI, THE Italian manufacturer of computerised mountcutters, has been awarded a US patent for their interchangeable cutting head system.

The system has already been granted a European patent and won the Art & Framing Industry’s Innovation Award in 2008.

The cutting head system, which has been sold in 65 countries, enables users to cut, emboss and draw. Outstanding Italian engineering provides incredible accuracy and the colour-coded heads

can be changed rapidly.

In addition to the MatStylus Deluxe pen head and the packaging tools there are six cutting heads and an embossing head. All nine heads are available across the range of Valiani CMCs, from the Geminus to the newly released Ultra and Ultra Vacuum. www.valiani.com

Offering artists a helping hand DEGREE ART, founded ten years ago by art graduates Isobel Beauchamp and Elinor Olisa (pictured right), now showcases work from 300 artists and has a gallery on trendy Vyner Street, east London.

The business helps aspiring art graduates to break into the industry and profit from their work. The founders saw their fellow graduates leave university with fantastic art and no means of selling it, so they created their online gallery to promote and distribute this work.

‘Every year 12,000 graduates enter the art industry, which can be intimidating for them and many have no idea about business. Degree Art punctures the hierarchy and offers every artist a place to promote, sell and prosper,’ says Isobel Beauchamp. www.degreeart.com ART BUSINESS TODAY

NEWS

FESPA 2013 pulls in the crowds

Valiani, of computerised mountcutting company Valiani, explained that their mission was to find new markets for their CMCs that would complement, not compete with, their use in the picture framing industry. Also showing at the massive fair were well known brands such as Epson, Canon, Agfa and HP. Much of the talk on the floor was about fine art print solutions utilising eco solvent and latex inks. Innova Art, celebrating their tenth birthday at the show, showcased their new range of Eco Solvent Fine Art Papers. Also on display to great effect was a feature wall of

More th than han jjust good d llo ooks.. looks... k

Above: Innova’s feature wall which showcased artwork from Keith Drury Left: Visitors to the show

highly detailed artwork from Keith Drury printed on Innova’s new selfadhesive wallpaper and JetMaster Photo Wrap panels. www.fespa.com

The Next Generation * Adjacent Mat Pro Ultra fitted with optional board storage unit.

FESPA 2013, the world’s largest event for the wide format print industry, was held at ExCel London this summer. 650 exhibitors showed the latest equipment and consumables for digital printing, screen printing and garment decoration at this busy five-day show.

Guild members Fotospeed, Keencut, LION Picture Framing Supplies, Permajet and Valiani all ventured into new markets at the FESPA 2013 event.

FESPA (the Federation of European Screen Printing Associations) runs this event aimed at bringing together diverse business sectors with a common interest in print and visual communication. The show takes place in a different country each year. FESPA Digital will be held in Germany from 20 to 23 May 2014.

Toby Herlinger of Fotospeed says, ‘We had no idea quite what to expect from this event, but we’re delighted with the number of leads generated. Over 60 per cent of them are from overseas markets.’ Toby’s observations were echoed by other new exhibitors. Nico

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ART BUSINESS TODAY

UK Sales: D & J Simons ns & Sons Ltd (London). T Tel el +44 20 7749 8250 - joe.adepoju@djsimons.co.uk V aliani Support Group: Grou ‘There to Help & Support’ - valianisg.uk@btinternet.com Valiani Rep. of Ireland Sales: Scopas Moulding (Kilkenny).. T Tel el +353 56 777 0949 - info@scopasmouldings.com

August 2013 13

NEWS

SHOP TALK ‘You will make savings and generate more cash for your business’

Jan Baker

find it hard to find the time to do the accounts, and next to no inclination to get down to it. I now employ Sue to do the books which means that my evenings are free from the torture of book-keeping.

However, employing a book-keeper does take you a step away from the detail of the business, and precise knowledge of what you are spending.

It’s too easy to think, ‘I will have a look at that tomorrow … or next week …’

And you end up not getting round to it.

The biggest hazard for a small business is poor cashflow, and in most instances this is down to the eye being taken off the ball - with catastrophic results.

I make certain that Sue (known as the financial director; we like to encourage her) and I sit down together once a week. In less than an hour, including all our chitchat, we dissect the accounts completely. It’s surprising how often something comes to light that can save money. I let her know what is coming up: maybe there is stock to be purchased or a computer that needs replacing, so between us we can monitor cashflow accurately. Sue has a wealth of knowledge which we can benefit from, so we don’t have to learn the hard way.

Make a point of looking at profit margins on items you are selling and assess whether the valuable space you have given them is earning its keep and providing value for money. On certain items we have decided to accept

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lower profit margins, such as our handmade kaleidoscopes, as they attract new people into the gallery and give the opportunity to start conversations that can lead to more profitable sales. The point is, we have taken control and made a calculated decision.

Look at your staffing and decide if you really do need all their hours, or could someone work part time? This is hard when the people you work with become friends, but work does expand to fit the time available. They won’t thank you if the company goes bust and they have no work at all.

This year we crossed a boundary and decided it would be more cost effective to become a limited company. We made this important decision by being informed and proactive, rather than by trying to react when it might be too late.

We all store an enormous amount of information that we simply do not make the best use of, so we may not be making the most of the money we earn.

Tills provide a huge amount of data which can provide insight into what’s selling, and help us manage our cash and, in turn, our profit. We should be analysing this data, not just stapling the print-outs to the daily sheets.

It may be boring, hard to understand, or not what we want to do late in the day, but you’ve got to do it. Read your accounts, then think, ‘Does this look right? Can I save money on one thing this week?’ If you do this regularly you will make savings and generate more cash for your business. ● www.theframe-gallery.co.uk

First major retrospective of Vettriano’s work held in Glasgow THE BIGGEST exhibition ever devoted to the work of Jack Vettriano opens on 21 September and runs until 23 February next year at Glasgow’s Kelvingrove Art Gallery & Museum.

Vettriano’s publisher, Heartbreak Publishing, is releasing a range of prints especially for the exhibition including classics such as Dance Me to the End of Love and Mad Dogs.

The show will bring together more than 100 paintings, many of which belong in private collections and have not been seen in public for 20 years. A fully illustrated catalogue, priced at £15.99, will be available. www.heartbreakpublishing.com 14 August 2013

ART BUSINESS TODAY

NEWS

LifeSaver and GCF: working together

LIFESAVER PICTURE framing software is subsidising customers who take the Guild Commended Framer exam. The promotion will be retrospectively applied to anyone who has qualified over the 19 years since the qualification was launched and customers can claim up to £118.

LifeSaver software has been available in the USA since 1994, but the company’s UK arm is new this year.

Director Eric Crowe has relocated here and a UK website has been launched.

The site features 30-day free trial downloads, ‘how to’ training videos and in-depth product descriptions.

Eric Crowe explains why his company is supporting GCF, ‘We believe that framers who are committed to their trade and business want to take opportunities to both confirm and demonstrate their proficiency through programs like GCF certification. It is this commitment that we also find in our LifeSaver customers as they want to take steps to improve their business and ensure that they are both profitable and efficient. Because of this natural match we have begun this promotion to reward those who have already taken the GCF and incentivise those who are thinking about doing so. The ultimate goal of the promotion is to do what we can as a leader in this industry to help framers improve and grow their businesses.’

‘We are very pleased that LifeSaver Software has recognised the importance of the GCF exam to the framing industry,’ says Guild CEO Louise Hay. ‘By encouraging framers to take the exam they are helping raise standards and giving their customers the tools they need to thrive. We applaud companies who are prepared to ‘give something back’ to their industry. We are all stronger if we work together.’ www.lifesaversoft.co.uk/gcf2013 Top: LifeSaver’s Eric Crowe at the recent Guild Artists’ Exhibition Below: Steve McKee GCF Adv examining a candidate’s picture during a GCF exam at D&J Simons

Inbrief New German trade show cancelled THE INAUGURAL Art & Frame Show, a trade show planned for September this year in Germany, has been cancelled. Director Heinrich Ackermann explains, ‘There were not enough exhibitors signing for the show. Maybe we did not allow companies time to decide whether to take part. The organiser, Expo Management Company, is thinking about giving it another try in 2014, but there will not be a show this year. www.artandframeshow.com New face at LION

SARAH CLARK has joined the team at LION Picture Framing Supplies as a sales executive. With several years’ experience in the promotional textiles trade, she is used to working in partnership with independent retailers. Sarah says ‘I’ve been impressed by the levels of professionalism and creativity in the trade, and I’m looking forward to getting to know everyone.’ www.lionpic.co.uk Handmade Christmas at London’s O2 THIS ONE-OFF event will bring hundreds of the country’s best crafters to the London O2 for a special Christmas fair. Handmade Christmas runs from 13 to 15 December and exhibitors will include designers, crafters and food and drink merchants. Over 100 of the 300 stalls are already booked and there will also be workshops and demonstrations. www.handmadechristmas.co.uk

ART BUSINESS TODAY

August 2013 15

NEWS

IN BUSINESS ‘Events are rising and falling from grace in ever shortening time scales’

Louise Hay

he Guild has held many strategic discussions at board level and within the industry, as to the value of trade fairs to both exhibitors and visitors.

There seems to be lots going on right now with events rising and falling from grace in ever shortening time scales.

All exhibitors want from a trade fair is a smooth in-and-out, an attractive environment and plenty of relevant visitors to talk to. To increase the value of their event to exhibitors, show organisers must work harder to get bums on seats, and to do this they need to provide more added value benefits for visitors: education, refreshments, vouchers, free parking and so on.

We often hear, or read online, ‘It’s not worth going to xxx show – it’s just the same old . . .’ Those of us who regularly attend a lot of exhibitions around the world know that this is not true, but it’s the job of show organisers, working with exhibitors, to convince their industry that their show is worth attending and that visitors will find the elusive new products they crave.

Many companies think that if they have a professional team of reps, already doing a really good job, then they have saturated their potential market. They have a point, but it’s just not the same - at a show, exhibitors really get the chance to present themselves in the best light, make a feature of their new products and show customers new ways to display and use old favourites.

News snippets throughout this

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issue reveal that the proposed new German fair was cancelled before it was even launched and the Italian organiser Publifiere srl has reputedly folded, so no FrameArt Expo in 2014, though I am in touch with Mauro Fioravanti regarding FAMA’s plans for an alternative Italian show. Focus on Imaging has closed, though a new photo show has quickly risen to fill its spot in the industry calendar. The Photography Show will launch 1 to 4 March and is supported by the Royal Photographic Society On the bright side, US trade fair WCAF, now branded as West Coast Art & Frame Expo, is one of the few events that continues to grow its offering and visitor numbers; the co-location with its own National Conference and the PMA annual get together has contributed to its success. As we go to press I am working with Spring Fair International organisers i2i Events Group and a selection of exhibitors to refresh the offering for art and framing at Spring Fair 2014. There will be much more to follow on this, so look out for trade fair news from the Guild.

For visitors, I find it’s the accidental discoveries that make a show worth attending – the artwork you’d never consider online or in a catalogue; the moulding that is just the job; the mounting technique you’d never think of alone or the demonstrations that instil confidence to try a new technique.● Louise Hay is the Chief Executive of the Fine Art Trade Guild

The world’s longest painting TO ENCOURAGE people to think creatively about recycling and sustainability Alex Borissov is painting on used cotton hand towel rolls to create one long painting. The painting is currently 1.3km long and is potentially the longest painting made by a single artist.

Alex is mainly working in Switzerland, but to ensure that the project is international, he has painted parts in Italy and Austria, and is planning to work in Germany, Sweden and Russia. This will emphasise that sustainability transcends national borders. www.abfile.com 16 August 2013

Alex Borissov painting in Florence, and part of his hand towel painting

ART BUSINESS TODAY

NEWS

Inbrief

CxD celebrates 21 years

CONSERVATION BY Design is hosting a day of intimate and informal seminars at its Bedford manufacturing facility to celebrate 21 years of making and supplying conservation storage and display equipment.

On 11 September between 9.30am and 4.30pm CxD will welcome museum, gallery and library professionals from across the UK. A series of free seminars will be presented by an invited panel of industry insiders.

Topics include storage and paper conservation, along with a focus on the discoveries that have influenced the

conservation sector over the last 21 years.

Emma Murphy from CxD said, ‘By hosting this seminar and networking event we are offering conservation professionals the opportunity to meet and share their experiences of working in this ever-evolving profession. That way, we will continue learning and developing our skills and understanding of conservation processes, long into the future.’

There will also be the opportunity to take a guided tour of the CxD facilities.

Places at the seminars are limited to 70 and will be awarded on a first come, first served basis, so register your interest on the website. www.cxdltd.com

Spring Fair 2014 takes shape A STRONG art and framing sector is in place for next year’s Spring Fair International, and the Fine Art Trade Guild is supporting the event with a new programme of workshops and seminars.

The Guild seminars are always packed and 2014 will see sessions on marketing, social networking, technical framing issues and diversification, plus many more.

Exhibitors already confirmed include Aquarelle Publishing, Buckingham Fine Art, Collier and Dobson, D&J Simons, Kerry Darlington, FujiFilm, Gunnar and Wessex Pictures, among others.

Wessex Pictures’ MD Ashley Younger explains why they are supporting the show, ‘Our industry needs an event where people can meet each other, share ideas and see new products. I’m amazed at the number of people who call us saying they’ve never seen specialist glass; well, the full range is on show at the Spring Fair. As well as demonstrations, machinery, software and all our mouldings. People shouldn’t just come to see us; there is a fantastic array of gifts and sculpture in other halls.

Visitors need to research the exhibitors and plan their visit, then it will be worthwhile.’

Visitors to SFI are able to see ART BUSINESS TODAY

Artist James Buttifant at Spring Fair 2013

hundreds of first-time exhibitors as well as exclusive suppliers who won’t be at any other trade show. The event is divided into 13 sectors. As well as art and framing, sectors include: kitchen, dining and housewares; gifts; the party show; and body and bath.

To book a stand at SFI 2014 contact Ketna Taylor, Spring.FairSales@i2ieventsgroup.com.

To suggest a workshop contact louise@fineart.co.uk www.springfair.com

Hamish Mackie exhibition this autumn LEADING WILDLIFE sculptor Hamish Mackie will be showing 50 works at The Gallery in Cork Street, London, from 7 to 19 October. The sculptures reflect his travels over the last three years and range from life-sized camels to albatrosses observed in Antarctica.

Hamish works with the Lockbund Foundry in Oxfordshire and all his pieces are cast using the lost wax method in either silver or bronze using a ceramic shell. www.hamishmackie.com

Karen Wallis Coleman from Artko FIGURATIVE AND floral artist Karen Wallis Coleman is proud to announce that framed picture manufacturer Artko are publishing a further three of her images, to add to the seven they have already produced.

The full range will be available on Artko’s stand at Autumn Fair International, (Hall 2, K07/J06).

Illustrated is Dancing Delphiniums 1. www.karenwalliscoleman.com August 2013 17

NEWS

IN PRINT ‘I have had seven inkjet printers and four RIP systems over the last 12 years’

Mick Hodson

efore digital inkjet printers, fine art prints were produced by offset lithography. This was the technique used to create most ‘ink on paper’ work.

Etching, screenprinting and other techniques existed, but these are specialist and expensive, so they remained the preserve of artistprintmakers.

You didn’t print one-offs back then, you printed an edition, so you were in for bills of hundreds or thousands of pounds, payable up front. The down side was that you had hundreds of prints to sell, and store, and editions were typically larger than they are now. The up side was that the unit cost was low.

The art market embraced inkjet printing. But as a traditional, old school business, the idea of inkjet replacing the whole long winded process of films, plates and big machines in factories was a tall order. However, we gradully came to accept that giclée prints can meet our quality standards. This opened up a new market for one offs and enabled the man in the street to publish artwork.

The inks became lightfast, the papers became acid free, and we were off.

I got into giclée printing by accident.

I was happily designing books and other ‘ink on paper’ items, when a client for whom I was producing a book about Newmarket races, saw me proofing pages using my large format inkjet printer. He said that his wife had a gallery, and asked if I could print some limited editions for her. Of course I

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agreed, believing that my state-of-the-art Epson 9000 would be ideal.

Then I found out that fine art work is very different from proofing. You need special ink and paper. I dabbled with replacing my inks with lightfast substitutes, but discovered that this would void my support contract, and that it would mess up my machine.

So I decided to invest in a specialist giclée set-up. I have so far had seven inkjet printers and four RIP systems over the 12 years I have been offering a digital printing service.

To achieve consistency, I had to convert and adjust image files from and to all different colour settings, CMYK and RGB. A nightmare. Now the process has become more simple, as I work wherever possible with RGB. Giclée technology has moved on amazingly and it is hard to see what other improvements can be made.

All clients want to feel that you are giving them the best result possible.

Publishers want reliablity, consistancy and a good price. Self-publishing artists need a bit more hand-holding and educating about how the system works, particularly where file preparation and the choice of materials are concerned; you have to work to develop their confidence in your abilities. The hobby amateur artist will let you get on with it, without getting too bogged down in technology. They all want to be sure their prints will last and won’t fade in a few months. ● www.mickhodson.co.uk www.gicleelondon.co.uk

New venue for The Other Art Fair THE OTHER Art Fair has announced that its fifth edition will take place at the Old Truman Brewery, in London’s Brick Lane, from 17 until 20 October.

The show takes place during London Art Week and is expected to attract 10,000 visitors. The fourth edition of the show attracted 7500 visitors and Time Out magazine described it as ‘A prime opportunity to pick up a bargain’ and ‘Overflowing with creative talent’.

The show’s selection committee includes Turner prize nominee Yinka Shonibare, National Gallery curator David Jaffe and Saatchi Gallery director Rebecca Wilson. www.theotherartfair.com 18 August 2013

ART BUSINESS TODAY

NEWS

1600 exhibitors take part in Autumn Fair

AUTUMN FAIR International, the UK’s largest second season gift and homewares show, once again opens its doors to trade buyers this September.

The show, which is held at the Birmingham NEC, runs from 1 to 4 September, with the volume halls opening on 31 August.

The event is divided into eight sectors, including: hobby, arts and craft; greetings and gift; home interiors and furniture; and fashion jewellery and accessories. Exhibitors from the art and

framing industry include Art Marketing, HHJ Trading, The Art Group, GB eye and Pyramid International.

1600 exhibitors take part in Autumn Fair, 900 of whom you won’t see at any other show this season. Of the 500,000 products on show from 78 countries, 60,000 will be new product launches.

There will be more than 400 new suppliers at the show. See page 23 for information on the AFI seminar programme. www.autumnfair.com

Wild Apple adds images and artists WILD APPLE has released 74 images as part of their July print collection. Artwork from 17 artists is included and buyers will find florals, fun chefs, shells, whimsical owls, wine, abstracts and more.

‘This collection is filled with a great variety of looks and trends,’ says founder John Chester. ‘We continue to listen to our customers and stay on top of the latest looks to ensure we are delivering the art that consumers are looking for.’

In June Wild Apple added two new artists to their portfolio: Diane Hoeptner, who is known for her poetic arrangements of flowers, and Kent Youngstrom, an artist with a background in both graphics and interior design.

The newly appointed UK distributor for Wild Apple is Beaver Lodge Prints. www.wildapple.com www.beaverlodgeprints.co.uk

New Framiac software available SINCE ITS UK release at the 2012 Spring Fair, Framiac FramR software has been adopted by framers across the UK and Ireland.

Steve Brant from Your Picture Framer in Worcester, who is in his fourth year of business, doesn’t know how he survived without it. ‘FramR has streamlined the admin side of my business, saving me an incredible amount of time and worry.’

‘I was using another pricing system and surviving, but FramR allows me more time to focus on the needs of my customers. Total confidence in my pricing is a big relief and makes it easy to deliver the price to the customer. It’s not until you know the cost of running your business that you can really appreciate what it costs to make a frame, and FramR really helps with this. I discovered that I needed to increase my prices to be truly profitable, which I admit I did with some trepidation. I was concerned how my customers would ART BUSINESS TODAY

react, but I found very little resistance to the price increase and I now have more money in my pocket.’

‘The flexibility of the software is great; I can include or exclude any aspect of making a frame and ensure that my price covers everything, even those little costs that don’t look like much but do add up. The flexibility of the software also makes it very easy to upsell. There’s no doubt that FramR has made my business more professional. I even show off the software to customers as I’m pricing and they’re generally very impressed.’

‘Framiac has just released version 9.06 of FramR with a number of new features,’ says director Mark Wilson.

‘And we’re already working on 9.07 which, among other things, will make ordering stock even easier. As always, all updates are free to install from our website.’ www.framiac.com

From top, Steampunk Owl, Welcome Home and Arches, all of which are available from Wild Apple’s July Print Collection

August 2013 19

NEWS

Focus on Imaging closes after 24 years FOCUS ON Imaging, the photography and imaging show held each March at the Birmingham NEC, has been cancelled after 24 years. This year the show occupied two halls and over 200 exhibitors took part.

The decision to close the show by its owner Mary Walker Exhibitions may have been prompted by the absence of exhibitors including Sony, Samsung and Panasonic in recent years. On the show website Mary Walker says, ‘Focus on Imaging will not be sold – I’m simply bringing it to an end.’

Focus was the UK’s largest photographic trade show, but was less significant globally than Photokina, which takes place in Germany during alternate years.

Many framing suppliers exhibited at the show and did very well there, including Arqadia, LION Picture Framing Supplies, Gunnar, Hot Press, Framers Corner, DIY Framing and D&J Simons.

See p24 for details of a new photographic show at the NEC. Top : Mary Walker, owner of the show Below: Visitors to this year’s show

20 August 2013

Making Pictures Bristol round-up

FRAMERS, ARTISTS and gallery owners met at The Island Gallery, Bristol, for an evening of networking, demonstrations and learning, organised

by The Fine Art Trade Guild. The event, which was made possible by the generous support of Epson and their reseller Tetenal, was the second Making Pictures event of the year.

This year’s Best-selling Published Artist, Laura Wall, presented live painting demonstrations and talked about earning her living as an artist.

Tetenal’s Phil Barker offered advice on self-publishing and the ins and outs of fine art printing, while demonstrating the latest Epson equipment. Guests brought memory sticks along on the night and Phil printed their images out on the spot.

Framing business guru Martin Tracy GCF talked about marketing your business. Known for his creative PR stunts, Martin explained how to achieve top results from low-cost promotional activity.

Framiac’s Gilly and Mark Wilson helped framers understand profitability through pricing, while Steve Goodall and Paula McConkey represented Wessex Pictures.

Artist Victoria Clothier found the evening useful, ‘I was fascinated to watch Laura Wall painting and she gave me lots of encouragement and practical advice. She said that you have to have the confidence to really sell your work and approach galleries, and we discussed how to do this. Martin Tracy gave me tips and support on how to build up the business too. I know that you’ve got to keep pushing when you are starting out, and talking to kind generous people who understand what you are going through makes it that bit easier. Networking is so valuable.’

Jo and Alec Palmer, The Framing Lot, travelled from south Devon for the event. ‘We mainly wanted to talk to other framers, which is always useful, but we wanted to talk to the guys from Framiac as well, as we are looking to invest in pricing software. It was worth the effort; we talked to various people about pricing software and we discussed business, profitability and the most effective marketing methods. We ended up sharing ideas with gallery owners who are based ten miles away from us, but even though they are local we never normally get the chance to chat.’ www.fineart.co.uk ART BUSINESS TODAY

NEWS

Wessex Oldham branches out WESSEX PICTURES Oldham is continuing the campaign to make a visit to their depot both fun and worthwhile.

Spurred on by receiving the Art & Framing Industry Customer Service Award – on behalf of the rest of the Wessex group – the team at Oldham have been hosting some fun events.

After chatting to new customers, the Oldham team have added inkjet media and varnishes to their extensive array of products. The Permajet range of inkjet products is already well respected within the fine art printing market and Colin Hulley from Permajet spent a day at the Oldham depot explaining the products to local customers. ‘The day was very well attended and we have already picked up a lot of new business for this

exciting range of papers and canvases,’ reports branch manager Ken Turner.

As long-standing fans of local Fine Art Trade Guild branch events, the Oldham team were pleased to host a meeting in June. The guest speaker, Lesley Humphrey, gave a fantastic talk about PR and marketing for artists. The event was well supported and northern area manager Steve Goodall confirms, ‘We are looking forward to promoting another Guild event before the end of the year.’

Located just six miles from Manchester city centre and only 500 yards from Junction 22 of the M60 Manchester ring road, Wessex Oldham is easy to reach. www.wessexpictures.com

New collection from Slater Harrison SLATER HARRISON, the makers of Colourmount mountboard, have launched a monochrome range, which gives the effect of a triple mount, though only one cut is required. The board is ideal for framing black and white photography, pencil drawings and charcoal sketches.

The board, which is available in three thicknesses, comes with white facing papers and a black core, or black facing papers and a white core. Sheets measure 815x1200mm and are packed in quantities of five. www.slater-harrison.co.uk ART BUSINESS TODAY

Inbrief Conservation Framing Annabelle Ruston

Supported by Conservation by Design

A Fine Art Trade Guild publication

Conservation Framing achieves positive reviews THE FINE Art Trade Guild is pleased to report that its recent publication, Conservation Framing by Annabelle Ruston, has been favourably reviewed in the global trade press, from Der Kunsthandel magazine in Germany to Profile magazine in Australia. ‘Framers around the world are recognising the importance of conservation framing and our book makes it clear which practices and materials are acceptable at Conservation and Museum Level’, says Guild CEO Louise Hay. This 128-page paperback is £12.99, or £11 to Guild members, plus £2 p&p in the UK. www.fineart.co.uk Action-packed programme at DIY Framing DIY FRAMING has training courses running all over the UK this summer and autumn. On 17 and 18 August in Derby there will be an art and photography framing weekend, which then travels around the country to venues in Salisbury, Cambridge, Manchester, Chichester and Maidstone. Fabric framing in High Wycombe on 21 September and a workshop on decorative finishes at the same venue on 22 September are two further highlights. www.diyframing.com August 2013 21

NEWS

Inbrief Hahnemühle lauches new portfolios for fine art prints PAPER MANUFACTURER Hahnemühle have launched a range of leather inkjet albums.

Different leather covers and content papers can be combined, and the albums are available in sizes up to A3, so every artist’s album is different.

Book-binder screws are available in different lengths, allowing room for 20 or 40 printable pages plus interleaf sheets. Available papers include four popular types from the Photo Rag range.

ICC profiles can be downloaded. www.hahnemuehle.com

Jan Coutts show in London JAN COUTTS, a wildlife painter who captures the speed, grace and pattern of African animals, has an exhibition at the Belgravia Gallery from 7 to 27 September.

The artist, who trained at St Martin’s College of Art, The Royal College of Art and Camden Art School, first visited the Serengeti in the early 1990s and African animals have been her main source of inspiration ever since.

She has exhibited all over the world, from New York to Hong Kong, and the forthcoming show will feature 20 new works created in oils, gold and silver leaf, acrylic and resin. Jan Coutts’ work is in private collections including those of fashion mogul Philip Green and footballer Thierry Henry. www.jancoutts.com

22 August 2013

Making Pictures Dublin coming up Top: A session on the importance of professional image capture at this year’s Making Pictures Scotland event Below: The venue for Making Pictures Dublin, The Copper House Gallery

THE FINE Art Trade Guild is holding the fourth Making Pictures event of the year on the evening of Tuesday 3 September, this time in Dublin. The event, which is sponsored by LION Picture Framing Supplies, will be held at The Copper House Gallery, which is also the HQ of imaging company Fire.

Making Pictures events enable artists, framers and gallery owners to meet suppliers in an informal environment, as well as to benefit from a range of educational opportunities. Artist Matthew Grayson attended Making Pictures Bristol recently, ‘I’m glad I went to the Making Pictures meeting. I found it very interesting and helpful for my career as an artist. I made several valuable contacts.’

In Dublin, Leszek Wolnik of Fire will be presenting a demonstration on his Cruse scanner and will talk about the importance of image capture to fine art printing. Leszek’s talk will also cover ethical practice, licensing, production, marketing and pricing fine art prints.

There will be a demo on fine art printing by Fire’s Mark Paisley, who specialises in C-type photographic printing and archival printing. Prints that Mark has made are on permanent display in Tate Modern.

Master of the Guild Steve McKee GCF Adv will be talking about conservation framing techniques and will be showing guests how to hinge artwork using hinges made from Japanese paper and starch paste.

LION’s Jack Siwinski will present a workshop on cutting and joining hard woods and unusually shaped mouldings.

Jack is an expert on workshop equipment and will also be offering

technical advice and giving tips on making the most of your machinery.

LifeSaver Software’s Eric Crowe will be showing guests how to use FrameVue, his company’s frame visualisation software, as well as the LifeSaver frame pricing program. He will also be talking about profitability and offering advice on how framers can make more money from each job.

The Guild’s Kasia Szkolnicka will be on hand to answer questions about the Guild’s many initiatives for framers, artists and gallery owners, including Guild standards. A selection of publications will be available to buy.

Doors open at 6pm and refreshments are included in the ticket price. Entry is £5 for Guild members and £7 for nonmembers who book in advance. Book online or call +44 (0)20 7381 6616 www.fineart.co.uk ART BUSINESS TODAY

NEWS

Diverse offerings at AFI seminars AUTUMN FAIR International once again boasts an information-packed seminar programme. Sunday 1 September sees a session entitled ‘Be your own PR machine: building a brand for your store’, as well as sessions on search engine optimisation and home interior trends for 2014.

Anyone who feels that they are not maximising the possibilities presented by the internet should attend the ecommerce masterclass, then the session on social media marketing, with the title ‘The art of engaging with the social shopper’. Those more focused on bricks-and-mortar marketing initiatives will find food for thought at the clinic on visual merchandising and shop styling, as well as ‘Sales success: the art of customer engagement’.

The programme covers an impressively wide array of retailing topics, from traditional subjects such as setting up a giftwrapping service, to tips on using Google’s universal analytics tool. ‘These training sessions are a

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compelling reason to visit the show,’ says Guild CEO Louise Hay. There really is something for everyone.’

The full programme can be seen at www.autumnfair.com

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August 2013 23

NEWS

Inbrief New photography show at the NEC A NEW photography show will take place at the Birmingham NEC next year, from 1 to 4 March.

This announcement follows the revelation that Focus on Imaging will be closing its doors after 24 years at the same venue.

The Photography Show, organised by the Future media group, will be a consumer and B2B event marketed at amateurs, professionals and retailers.

The show will be supported by the Royal Photographic Society, whose director general, Dr Michael Pritchard, comments, ‘The RPS is delighted that Future has launched The Photography Show as the industry needs an annual showcase to promote itself. Future has some ambitious plans and the RPS will be supporting them.’ Future publishes an impressive portfolio of photography magazines, in print, online and on mobile, including Digital Camera, which is the UK’s best-selling monthly photography title. The show has a six-figure marketing budget. www.futureplc.com The stone faces of Walcot 20 STONE faces, carved in Bath stone, are displayed in Walcot Street, Bath, home to 60 independent businesses including The Framing Workshop.

The faces relate to the business owners and have been positioned alongside four originals. The official launch takes place at 6pm on Friday 16 August and everyone is invited to celebrate this inspired promotion. www.framingworkshop.com

Upbeat news from AC Art & Framing

TRADE PICTURE supplier AC Art & Framing has joined forces with artist Darren Baker to produce a print of his portrait of Kenny Dalglish. The print is being sold to raise funds to support the Marina Dalglish charity and has been launched exclusively via Liverpool FC. ‘We are honoured to have been chosen to not only publish this wonderful limited edition print but also to be given the responsibility of framing and despatching the images,’ says AC Art & Framing MD Mike Baggs. ‘Darren’s portrait is simply sensational and hopefully the prints will raise lots of money for an excellent cause.’

This spring saw new artist Amanda Stratford’s first limited edition print collection unveiled. ‘Amanda has built an impressive following for her work over the years, but couldn’t cope with demand for her prints so a customer of ours suggested she speak to me. The

rest, as they say, is history,’ explains Mike Baggs. ‘Amanda’s originals are produced in felt, and the reproductions are absolutely brilliant, really capturing the depth and movement that felt provides. The work has quickly rocketed up our best sellers list.’

The first collection of prints from new artist Danny Abrahams has been well received. ‘Danny’s originals have been selling well for over two years but he had never taken the step into publishing. Not only has Danny agreed to give us exclusive rights to publish his work, but he has entrusted us with sales of his original pieces. From mid-July onwards galleries around the UK can obtain Danny’s brilliant originals from us. They are well priced and they really do sell. One gallery sold over 30 at a recent exhibition,’ enthuses Mike Baggs.

(See one of Danny’s prints on page 30.) www.acartandframing.co.uk

Top, left to right: Darren Baker, Mike Baggs and Kenny Dalglish Left: Stroppy Lass by Amanda Stratford

24 August 2013

ART BUSINESS TODAY

NEWS

8th Chinese show

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THE 8TH annual China Art and Frame Expo - the largest art and framing trade show in the world - will be held from September 8 to 10 at Yiwu International Exhibition Centre, China.

Angela Pang from the show organisers comments, ‘China Art and Frame Expo is a great platform for international exporters to promote their products to Chinese markets. It is an especially useful opportunity for art and framing manufacturers to evaluate the designs and styles that will sell in our country. As show organiser, we welcome wholesalers and retailers of the world to attend our show and enjoy the fun-filled business atmosphere in the city of Yiwu.

Exhibitors will be showing high quality products at competitive wholesale prices, all of which is good for your business.’ www.cafexpo.net Pictures from

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August 2013 25

NEWS

Gunnar releases GMC 2.0 software SWISS COMPUTERISED mountcutter manufacturer Gunnar Weissenberger AG has launched Mat Creator GMC 2.0 operating software, which includes many creative and productivity-enhancing features. The software is available for download and is free to Gunnar customers.

Gunnar GMC 2.0 integrates several innovative features. ArtView provides 3D previews of framed artwork, and photographs can be uploaded with the help of a webcam. The software also boasts interface with the SpecialtySoft point of sale software and graphics tablet Tretchikoff biography published INCREDIBLE TRETCHIKOFF: Life of an Artist and Adventurer, a paperback by Boris Gorelik, is now available, priced at £15.95.

Tretchikoff has been in the news recently, following the sale of his famous Chinese Girl for nearly £1million. The artist’s exotic studies of Asian and African women, along with his enigmatic studies of oriental flowers, were top of the best-selling print lists for many years during the 1960s and 70s. Prints of his work sold by the thousand through Boots.

This flamboyant artist began life as a Russian orphan, worked for the British Ministry of Information in Singapore and was finally captured by the Japanese in World War II, where he was forced to use his artistic skills for the enemy. He settled in South Africa after the war, eventually becoming the country’s bestselling artist.

Tretchikoff abhored the moniker ‘king of kitsch’ which was bestowed on him by art critics, as he considered himself to be a serious artist. His reputation is undergoing a revival, with early prints of his most famous works selling for hundreds of pounds, particularly if they are still in their original white 1960s frames. A major retrospective of his work was held in South Africa’s National Gallery in 2011. www.artbookspublishing.co.uk 26 August 2013

support, which provides an easy way to create signatures and hand drawn images.

Simplified View allows for efficient operation and a remote control makes it fast and easy to control your machine.

GMC 2.0 software is available with the F1 and the F1 hybrid models, as well as the 601RS and the 4001XL. Gunnar’s knowledge is based on over 20 years experience in developing and manufacturing machines, thousands of which have been placed across the world. www.gunnar-int.com

ArtView provides 3D previews of framed artwork

Photo competition: call for entries FRAMING SUPPLIER Arqadia is holding a nationwide hunt for the photographs that best capture the essence of Britain.

Open to both professional and amateur photographers, the competition will be judged by industry experts including Guild CEO Louise Hay, Dr Michael Pritchard from the Royal Photographic Society, Andy Cole of Arqadia and Derek Poulson of One Vision Imaging.

The winning submissions will be used

by Arqadia’s sales team for both in-store promotional activity and advertising campaigns throughout 2014, and will be displayed at the Art & Framing Industry Awards Event on 17 May 2014 and at the Photokina trade show in Germany.

JPGs should be emailed to arqadiaart@htpr.com before the end of

November 2013. The winner will be revealed in January 2014. www.arqadia.co.uk

ART BUSINESS TODAY

FACE TO FACE

A magical journey KERRY DARLINGTON’s highly imaginative, vibrantly coloured artwork has been a hit with galleries for the last seven years.

In 2012 she won the Art & Framing Industry’s coveted Best-selling Published Artist Award and she and her husband have just launched their own publishing company

Did you go to art school?

I have a degree in illustration. After graduating I was employed to design huge illustrative murals for walls and the bases of swimming pools. They were painted by hand then installed into palaces and hotels across Saudi Arabia and the UAE. How did you start selling your art?

I left my job when I had my third child and began to sell paintings on eBay. I noticed a trend on programmes such as Changing Rooms for large decorative canvases, so I experimented with this type of work. Up to that point I had always worked on paper creating smallscale illustrations. I began to do so well that my husband Cristhian gave up his job so that we could grow the business.

A gallery owner saw my work on eBay and started selling my paintings.

He suggested that I exhibit at Spring Fair International. I approached a gallery in Chester who started to sell my work too, so I was able to give up eBay. At our first Spring Fair in 2006, we sold everything and received a lot of commissions. We did business with around 15 galleries. We did the show again the following year, which is where I met my first agent. That agreement was for originals only, so two years later I approached a publisher with an idea for 3D prints.

How is your business structured?

We publish in-house and sell to independent galleries. Cristhian manages framing and the general running of the operation, with the help of a wonderful PA and a sales team.

ART BUSINESS TODAY

I employ artists to help assemble my 3D Unique Editions, which frees up my time to work on new ideas. These editions are prints with hand-crafted 3D embellishments, then resin is applied by hand, so the artwork is unique and indistinguishable from an original.

We ventured into publishing to launch my Unique Editions. It was always our intention to self-publish eventually, because we wanted control over my work and our finances. The idea for the product was ready, but distribution was an obvious problem. As we had previously used agents, we did not even know which galleries were selling my work. We eventually decided that we were not ready to self-publish, so we opted to sell to a publishing company for a couple of years instead.

I am regularly approached by licensees and greeting card companies, but I haven’t had time to explore this area yet, though it is something I will think about in the future.

How do you market your business?

I use Facebook and Twitter to speak to customers and introduce new images, then my galleries share this information with their buyers via Facebook. We use e-newsletters to provide galleries with more detailed information about new images for their websites and marketing.

We distribute artwork via courier, so we can get orders out really quickly. We have just introduced regional sales representatives to our galleries, dividing the UK into three sections, so each rep can provide their designated galleries with personal attention.

We will be exhibiting at Spring Fair

International in 2014, where we will launch new images. We also look forward to meeting gallery owners faceto-face and hearing their feedback on our products and service.

Any advice for artists starting out?

Artists really have three options: find a distributor for your originals; join a publishing company; or build up a business on your own. It depends what work you are willing or able to do.

If you find a distributor for originals, you have to be able to produce a lot of work quickly. Publishing is good if your work takes a long time to produce, but the publishing company will take the biggest cut, as they finance marketing and distributing. Or you can start independently, like I did, with one or two galleries helping to build your reputation, combined with investment in trade shows. It will take longer to develop a reputation on your own, but you retain control. All paths have pros and cons.

What are your plans?

I will continue to work on more figurative pieces and eventually hold a major exhibition. Ophelia (see page 28) was my first figurative release and the public response has been fantastic. We would like to develop a manageable network of galleries across the UK; we will develop my brand to our mutual advantage and work together for many years. We have only been independent for six months, so we are still learning, but we are loving it. ● www.kerrydarlington.co.uk See Kerry’s work on page 28 August 2013 27

PRODUCT NEWS

Kerry Darlington

Jacqueline Stanhope Fine Art

Ophelia is new from artist-publisher Kerry Darlington

Artist: Jacqueline Stanhope Title: Brothers and Sisters Edition size: 250

www.kerrydarlington.co.uk

0191 384 5343 www.jacquelinestanhope-fineart.com

Image size: 38x32cm Retail price: £75

Valiani

Alex Borissov

Strapped for Space? Valiani’s new mountboard storage base provides a simple solution to a big problem.

The base is optional and provides the facility to store part or full sheets of mountboard, on easily accessible enclosed shelves. Sizes up to and including 32x48” (820x1220mm).

The storage base is available for the new Ultra and Ultra-V. The cost at CMC order is 980 euros (approx £840). The cost of adding the base to the ‘old’ MatPro CMC iX and ixV is 1550 euros (approx £1330).

Instead of brushes, Alex Borissov uses ravioli to create stunning abstract expressionist artworks. ‘Pasta happens to be the ideal tool with which to launch paint onto canvas with a catapult. It has weight but is soft enough to create delicious splashes of line and colour,’ explains the artist.

www.valiani.com

00 41 79 843 7881 www.abfile.com ab2@abfile.com

Selective Prints

AC Art & Framing

Throughout July, August and September, Selective Prints will be donating ten per cent of the proceeds of sales of Farewell Ark Royal, by Chris Sheldrake, to the armed forces charity, Help For Heroes.

Edition: signed, limited edition of 495 Image size: 380x380mm RRP: £45

Artist: David Cowden Image: Grand Central Format: signed limited edition of 195 copies Image size: 16x16” See the website for more details and other work from this popular artist, whose work is exclusively available from AC Art & Framing, and to find out about sale or return options.

01948 818181 www.selectiveprints.co.uk

01484 547947 www.acartandframing.co.uk

28 August 2013

ART BUSINESS TODAY

To advertise here, call Kasia Szkolnicka on 020 7381 6616 or email: kasia@fineart.co.uk Entries are £80 for Guild members, £150 for non-members (+ VAT)

Paul Tavernor

Karen Wallis Coleman

Brand new low edition giclée prints Titles: Bonnie & Clyde Edition size: 125 Image size: 30x40cm - approximate Trade price: £36 titled, signed

Artko are launching three new images of Karen Wallis Coleman’s paintings, to add to the seven they have already produced. The full range of prints will be on show at Autumn Fair International (Hall 2 K07/J06).

Illustrated is Fantasy in White.

giclée print or £45 with additional mount and presented ready for resale. Price is per image.

Available individually or as a pair of notorious hares.

PRODUCTNEWS NEWS PRODUCT

01663 766568 www.paultavernor.co.uk

0780 1073 879 www.karenwalliscoleman.com

Arqadia

LION Picture Framing Supplies

The new Urban Chic range delivers a modern twist to classical wooden framing styles by combining flat contemporary profiles with a sleek silver top edge in a variety of neutral wood tones.

Available in 20mm and 30mm profiles, Urban Chic comes in a choice of colours including walnut, oak, beech, ivory and wenge and has a generous rebate which is ideal for box framing.

The collection is priced at £3.37 and £4.59 consecutively. For more information or samples, please contact Arqadia’s customer services team.

LION Trade Catalogue No 49 and LION Fine Print Edition 15 are now available.

01234 852777 www.arqadia.co.uk

0121 773 1230 www.lionpic.co.uk

Jester Designs

Marialuisa Marino

This design has been produced for a Valiani master class at the Moscow International Framing Forum (MIFF) (www.bagetforum.ru/en/), 26-28 September 2013.

A leaflet describing the design procedures is in production and will be available, on request, after the MIFF.

Artist: Marialuisa Marino Title: Fantasy (launched in Cambridge, Massachusetts, USA, June 2013) Format: signed limited edition prints, size on demand marialuisamarino @live.co.uk facebook.com/fantesise Look for Marialuisa Marino on LinkedIn

01673 860249 www.jesterdesigns.co.uk ART BUSINESS TODAY

07770 553787 www.marialuisamarino.com August 2013 29

PRODUCT NEWS

AC Art & Framing

Clinton Banbury Illustration

Artist: Danny Abrahams Title: Distant Memories Format: signed limited edition of 195 copies Image size: 10x10”

A series of ten new bird prints will be showcased at the Bird Fair at Rutland Water this August. Also new are humorous illustrations for the RSPB calendar, ‘A Year with Nature’.

Title: Lesser-Spotted Woodpecker Format: signed limited edition giclée prints, editions of 195 Image size: 30.5x21cm plus mount Price: £18 (RRP, £45)

See the website for more details and other work from this popular artist, whose work is exclusively available from AC Art & Framing, and to find out about sale or return options.

01484 547947 www.acartandframing.co.uk

01789 773526 / 07971 106628 www.clintonbanbury.com

LifeSaver Software

Eli-Chem Resins

FrameVue is new digital preview software from the makers of LifeSaver Software for picture framers. The company was founded in the USA in 1994 and co-founder Eric Crowe has just relocated to the UK in order to promote the company’s products in Europe.

FrameVue, which integrates with LifeSaver Software, creates a library of mounts and mouldings, eliminating the need to recapture. Mountboard can be re-positioned without re-shooting and multi-opening mount designs can be displayed. Users can create bespoke slide show presentations and email designs to customers.

Eli-Chem Resins has launched a revolutionary step forward in pigments for artwork.

Eli-Glow is the latest pioneering technology in creating stunning effects that come alive in the dark.

These amazing pigments are available in a fine crystal form for easy mixing into Clear Artwork Resins. They can be added to the resin or sprinkled over the surface and sealed in place with a brush.

By day the crystals absorb UV light and after dark they release energy in a long-lasting glow. This enables the artist to achieve two very different effects as the light changes. Unlike conventional pigments, Eli-Glow is not a primary light reflector, but is an actual source of light. The available colours are green and aquamarine blue, with more to follow soon. Eli-Glow pigments release light for up to ten hours in darkness and ‘charge up’ in minutes.

020 3286 5431 www.lifesaversoft.co.uk

01483 26 66 36 /37 www.elichem.co.uk

Salt of the Earth Giclée Print Service

Britannia Mounts

Salt of the Earth provides services to artists and photographers throughout the UK and Europe. The company has been awarded Fine Art Trade Guild accreditation, so customers can rest assured that their prints will be of the highest quality and will stand the test of time. Salt of the Earth also prints greeting cards and postcards for artists.

www.salt-of-the-earth.biz 30 August 2013

Britannia Mounts is launching its e-commerce site to feature sheet products such as mountboard, glass, back board, acrylic and foam board as well as a mount design tool that lets users create a mount online, upload images and check prices prior to ordering via the secure server.

Britannia’s brand product range includes Crescent mountboard in single sheets, Britannia mountboard, TruVue glass, Corri-Cor and Crescent tapes in addition to a bevel cut mount service, acrylic sheets, clear resealable bags, back board and other accessories.

All products are now delivered carriage free on orders over £50 nett. The Crescent white core range is illustrated.

01484 668990 www.britmounts.com ART BUSINESS TODAY

To advertise here, call Kasia Szkolnicka on 020 7381 6616 or email: kasia@fineart.co.uk Entries are £80 for Guild members, £150 for non-members (+ VAT)

PRODUCT NEWS

Arqadia

Pollock Images

Foundry is a new collection of industrial-inspired mouldings crafted

by Larson Juhl.

This range of geometric profiles provides a timeless sophisticated look that is ideal for not only traditional oil paintings but also modern black and white photography.

Manufactured at Larson Juhl’s Arcobalegno facility in Italy, Foundry features matte patinas and worn metal edges. There are three subtle finishes: brass, iron and rust. Prices start from £1.66 per metre.

01234 852777 www.arqadia.co.uk

Distinctive, emotive fine art limited edition and canvas giclée prints from Scotland-based artist and Guild certified printer, Robert Pollock. Please visit the gallery: Unit 4, 80 Kempock Street, Gourock, PA19 1ND. Seeking additional gallery representation.

Towngate Publications

AC Art & Framing

Towngate Publications is proud to present Eric Kincaid’s Alice in Wonderland series of signed limited edition prints. Eric Kincaid has illustrated many famous children’s books for over 45 years and has asked Towngate Publications to produce a collectors’ limited edition for Peter Pan. Other famous titles such as Wind in the Willows are available.

Title: The Mad Hatter’s Tea Party Image size: 40x30cm Paper size: 47x37cm Edition: 500 Trade price: £36 +vat Paper: Hahnemühle 310gsm German Etching This is one of a set of four Alice in Wonderland limited editions by the internationally famous Eric Kincaid 01202 679182 www.towngate-publications.co.uk

Artist: John Ormsby Image: Here Comes The Rain Format: signed limited edition of 195 copies Image size: 21x21” See the website for more details and other work from this popular artist, whose work is exclusively available from AC Art & Framing, and to find out about sale or return options.

01484 547947 www.acartandframing.co.uk

Clinton Banbury Illustration

Anne Corless

A series of ten new bird prints will be showcased at the Bird Fair at Rutland Water this August. Also new are humorous illustrations for the RSPB calendar, ‘A Year with Nature’.

The inspiration for A Gentle Touch comes from spending time watching, sketching and photographing wildlife in Kenya many years ago.

As with all Anne Corless’ artwork, the reference is her own and she is delighted that this captured moment is now available as limited edition giclée prints produced by Towngate Publications. Part of the proceeds of sales of this print will be donated to a wildlife charity. The artist is thrilled that this mixed media painting has been accepted into the Artists for Conservation 2013 festival in Vancouver.

Title: Turnstone Format: signed limited edition giclée prints, editions of 195 Image size: 30.5x21cm plus mount Price: £18 (RRP, £45)

01789 773526 / 07971 106628 www.clintonbanbury.com ART BUSINESS TODAY

07813 144827 www.robertpollock.net

01253 780734 www.annecorless.com August 2013 31

BUSINESS

Printed adverts booked since January 2012 42% 40% 36% 26% 23% 20%

14%

Yellow Pages phone book

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14%

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Programmes Other, eg for local maps, events shopping guides, tourist info

No print advertising

A competitive edge Marketing is essential for any business. There are numerous ways for companies to promote themselves nowadays, and it can be hard to know which methods will be most effective, so Art Business Today asks readers what works for them. Annabelle Ruston analyses the results 32 August 2013

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August 2013 35

BUSINESS

Going for growth: diversification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

D There are myriad benefits of diversifying into new product groups and offering new services, the main one being that people come in for one thing and end up buying another as well. Five retailers tell Art Business Today about their experiences of diversification

%' ! % ! % ' %& , ) %& , !'" ! %' #% !' ! # "'" % # & %) & #% !' ! "!'" % ! & %' "(%& & ! & ! (# % ' '& ! * %, Mike Bond GCF Sports Framing Diversified into: sublimation printing and Morsø repair . ) "! &' ! ! % #(' ' "! "% % ! &#"%'& "% * !"* "(!'& "% # % !' " "(% (& ! && ' ' % "% & !& "% (& '" !) &' ! &( ' "! #% !' ! % (& * ! '" #% !' # $( & "! , & & " #% !' ! "% "' % % %& '"" & " ) "# !' "% (& ) %& ' "! !& '' ! ' "&' "(' " "(% $( # !' ) %, &#"%'& & %' ' & &'"%, ' % /& !" #" !' ! % ! & %' * ' "(' # $( '" ' ' &'"%, ! ' # (% # $( & " ' ! ! '" ! ( &#"!&"%&/ " "& ! ( " "& & * &! & ' & ! # & % && # $( & % !" "" ,"( ! % , % ' ' +' #% !' "!'" &# '% ' &' * * &'" ! )

This page: Mike Bond GCF and a selection of the brass plaques he creates with his sublimation printer Opposite page: Mounts inspired by geometric Russian designs, cut by Mal Reynolds GCF Adv

36 August 2013

ART BUSINESS TODAY

BUSINESS

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

%, 4 0 - 00'+% ),! ) $ !1,/6 0, "/,--#" *6 ! /" '+ +" 0(#" 1&# /#!#-1',+'01 1, - 00 '1 1, 1&# ,$$'!# * + %#/ &#6 ! ))#" 1&# +#51 " 6 4'1& 7 ,$ 20'+#00 ,2:3# %,1 1, # -/#- /#" 1, 0#)) 6,2/ 0#/3'!#0 ,+:1 1&/,4 4 6 *,2)"'+% ,$$ !210 -21 6,2/ 01'!(#/ ,+ 1&#* +" "/,- 1&#* '+1, ),! ) 20'+#00#0 ,01 -#,-)# & 3# /14,/( ,/ !#/1'$'! 1#0 4 '1'+% 1, # $/ *#" $ 6,2 4 )( '+1, /#01 2/ +1 4'1& $/ *#0 ,+ 1&# 4 )) 1 )( 1, 1&# * + %#/ +" #5-) '+ 1& 1 6,2 !,2)" * (# 1&#'/ -'!12/#0 '+1, !) 006 1 )('+% -,'+10 $/ *#" '+ 1&# /#01 2/ +1:0 !,*- +6 !,),2/0 ,+:1 )#1 "'3#/0'$'! 1',+ 1 (# 6,2 4 6 $/,* 4& 1 6,2 /# #01 1 $ $/ *'+% '0 6,2/ !,/# 0#/3'!# $,!20 ,+ 0#))'+% $/ *'+% '3#/0'$6'+% '+1, ,1&#/ 0#/3'!#0 ! + # 20#$2) 0'"#)'+# 1&,2%& : Mal Reynolds GCF Adv Harlequin Frames Diversified into: offering a mount cutting service and teaching mountcutting masterclasses 9 /#!#+1)6 $,/*#" !,*- +6 ! ))#" #01#/ #0'%+0 4&'!& ,$$#/0 0) *'! +" ,1&#/ "#0'%+0 !21 '+1, *,2+1 , /" 6 1 /%#1 * /(#1 '0 '+1#/',/ "#0'%+#/0 %'$1 /#1 ')#/0 +" $2/+'12/# 0&,-0 3'+% !/# 1#" "#0'%+ $')#0 '1:0 # 06 1, !21 $2/1&#/ *,2+10 20'+% *6 )' +' !,*-21#/'0#" *,2+1!211#/ 0, '1 * (#0

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BUSINESS â&#x17E;ş

Left: Richard Lovesey at work creating fine art prints Above: Neil Duguid outside one of his galleries

+ /1&01 *" &+ 6"01"/! 6 4 +1&+$ "&$%1 1%& ( !,2 )" *,2+10 4%& % %" ,2)!+;1 21 20&+$ %&0 ,4+ *,2+1 211"/ %" 1,- *,2+1 4 0 ** +! 1%" ),4"/ *,2+1 ** % 3" $,,! )&"+1 4%, 0"))0 #,,1 )) *"*,/ &)& /" 1"! !,7"+ *,2+1 !"0&$+0 #,/ %&* +! %" ))0 0(&+$ #,/ 1"+ ,/ 0, 1 1&*" 4,/( 4&1% * /&1&*" /1&01 4%, ,/!"/0 # + 6 *,2+10 #/,* *" 1%,2$% %" !,"0 %&0 ,4+ #/ *&+$ /" "+1)6 21 / % 1,- *,2+10 #,/ %&* )) !,2 )" *,2+10 4&1% + ,-"+ $/,,3" ";3" '201 !"0&$+"! !,2 )" *,2+1 1,$"1%"/ 1% 1 % 0 1%/"" !&##"/"+1)6 0&7"! -"/12/"0 )) 4&1% / %"! 1,-0 +! %";0 ,/!"/"! ,# 1%"0" 0 4")) " /" 4,/(&+$ ,+ -/"0"+1 1&,+ ,5"0 4%& % 4&)) 21 ,+ *6 )& +& +! %" 4&)) 00"* )" %&0 201,*"/ /" ,$+&0"0 1%" &*-,/1 + " ,# $,,! -/"0"+1 1&,+ +! %,4 &1 !!0 3 )2" 1, #/ *"! /14,/( 21 0&+ " %";0 #&/01 +! #,/"*,01 + /1&01 +,1 #/ *"/ %" ,21 0,2/ "0 1%&0 4,/( 1, *" # 6,2 % 3" + 00"1 02 % 0 &1 * ("0 0"+0" 1, 20" &1 0 *2 % 0 -,00& )" "4 ".2&-*"+1 +! 0(&))0 0%,2)! ,-"+ 2- +"4 3"+2"0 ,# 20&+"00 +! -/,#&1 20&+"00 $2/20 )4 60 0 6 1% 1 "0-,(" #/ *"/0 0%,2)!

-/,*,1" 1%"&/ /,)" 0 "5-"/10 ,##"/&+$ 0-" & )&01 !3& " +! $,,!0 1% 1 +;1 " #,2+! )) ,3"/ 1%" %&$% 01/""1 /" 1&+$ ") ,/ 1" *,2+10 &0 !,&+$ '201 1% 1 ; Richard Lovesey Lovesey Fine Art Diversified into: creating giclĂŠe prints and greeting cards for artists, and offering a mounting and wrapping service : 6 ,/" 20&+"00 &0 !/ 4&+$ -"+ &) 38 August 2013

-,/1/ &10 #/,* -%,1,$/ -%0 * &+)6 ,# !,$0 %,/0"0 +! %&)!/"+ -)20 1%" ,!! ) 00& / 21 ;3" !&3"/0&#&"! &+1, ,##"/&+$ #&+" /1 -/&+1&+$ 0"/3& " 1, ,1%"/ /1&010 ;3" ""+ 0")# -2 )&0%&+$ 0&+ " 4 0 ,+" ,# 1%" #&/01 /1&010 1, &+3"01 &+ 4&!" #,/* 1 -0,+ -/&+1"/ +! %&$% .2 )&16 ,+02* )"0 0, * 3"/6 "5-"/&"+ "! &+ 1%" 2+&.2" 0-" 10 ,# #&+" /1 4,/( * )0, 3"/6 20"! 1, ,),2/ ) + &+$ +! * +&-2) 1&+$ &* $"0 &+ %,1,0%,- ,01 -/&+1"/0 !,+;1 2+!"/01 +! 1%" 2+&.2" /".2&/"*"+10 ,# #&+" /1 4,/( /&+1&+$ #,/ ,1%"/ /1&010 * ("0 1%" *,01 ,# *6 &+3"01*"+1 &+ ".2&-*"+1 +! "+02/"0 1% 1 *6 0(&))0 /" $"+"/ 1&+$ -/,#&1 /1&010 +! )"&02/" - &+1"/0 ,*" 1, *" #,/ 0%,/1 /2+0 ,# -/&+10 4&1% 4%& % 1, 1"01 1%" * /("1 + 1%" ) 1" 0 ,**&00&,+"! #,2/ /2+0 ,# 3& 1&,+ &* $"0 #/,* + ,## 0"1 )&1%, -/&+1"/ &1 ,01 0* )) #,/12+" +! ;3" 01&)) $,1 *,01 ,# 1%" -/&+10 3&+$ * !" 1% 1 *&01 (" *60")# 2+!"/01 +! 4% 1 /1&010 /" 1/6&+$ 1, %&"3" 0 4")) 0 1%"&/ ,+ "/+0 +! #&+ + & ) /"01/& 1&,+0 % /$" /1&010 9 1, 0 + +! ,),2/ * 1 % + &* $" +! ;* % --6 1, -/&+1 &* $"0 ,+ !"* +! ,*" /1&010 ,+)6 ,*" 1, *" #,/ -/&+1 ,+ " 1%"6;3" * !" 0 )" 4%& % &0 #&+" 6 *" ,01 ,# *6 $& )8" -/&+1&+$ 4,/( ,*"0 1, *" 3& 4,/! ,# *,21% /" ,**"+! 1&,+ )0, % 3" /"$2) / ) 00&#&"! ! &+ /1 20&+"00 ,! 6 +! ,+ 1%" 2&)! 4" 0&1" ,##"/ *,2+1&+$ 0"/3& " 1, /1&010 +! 4&)) 4/ - *,2+1"! -/&+10 +! #&+&0% 1%"* 4&1% -"/0,+ )&0"! 01& ("/0 "/1&#& 1"0 ,# 21%"+1& &16 +! +6 ,1%"/

* /("1&+$ * 1"/& ) 1%" /1&01 /".2&/"0 -/&+1 .2&1" ),1 ,# $/""1&+$ /!0 #,/ /1&010 1,, !,+;1 !, 01 +! /! ,##& " 01 1&,+"/6 0 +;1 ,*-"1" ,+ -/& " 21 0,*" ,# *6 /1&010 4 +1 0* )) .2 +1&1&"0 ,# 2+&.2" 01 1&,+"/6 6 201,*"/0 3 )2" 1%" -"/0,+ ) 0"/3& " 1% 1 -/,3&!" +! *6 &0 1% 1 * + /1&01 1,, 0, 0% /" +! 2+!"/01 +! *6 201,*"/0; -/&,/&1&"0 ; Neil Duguid Primrose Gallery Diversified into: restoration, art classes, art materials, digital image restoration, photography and a range of product groups : " % 3" 1%/"" $ ))"/&"0 1 1%" *,*"+1 +! 4" % 3" !&3"/0&#&"! &+1, * +6 /" 0 ,3"/ 1%" 6" /0 4%& % &0 +" "00 /6 &+ ,/!"/ 1, * 5&*&0" 1%" -,1"+1& ) ,# 6,2/ 0- " 2/ ,/" 20&+"00 &0 #/ *&+$ +! &1 )4 60 % 0 ""+ #/ *&+$ 2//"+1)6 ,2+10 #,/ -"/ "+1 ,# 12/+,3"/ 1%,2$% &1 % 0 ""+ -"/ "+1 &+ " 0&"/ " ,+,*& 1&*"0 4%"+ &1 4 0 " 0&"/ 1, 0")) - &+1&+$0 %"+ 4" % ! ) /$" 4 /"%,20" 0- " &+ ,/1% *-1,+ 4" / + /1 ,2/0"0 +! ) 00"0 4" 0,)! /1 * 1"/& )0 +! 4" !&3"/0&#&"! &+1, 0"))&+$ /1 ,,(0 +! * $ 7&+"0 2/ &* 4 0 1, " ,+" 01,- 0%,- #,/ /1&010 1%"6 4,2)! ,*" &+ #,/ + /1 ) 00 +! "+!

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ART BUSINESS TODAY

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Alan Matthews Alan’s Gallery & Kirkgate Yarns Diversified into: selling needlecraft supplies and art materials , #% $% $ * #* $% #% &% $ ( *% $ * #%( # ( ' # (% ( % $ ! ( # &% % # $! # $ #' $ $ *! ! ( # # "& $% % $ $ #' % % #%( # % % # # ( $ $% % $ ( *( # % * $ ' #* % !# $ % $ % ( # $!# &% #$ $ # # # % #% $%$ % &$ # # $ $% % #$ $ &$ % $% $% % %$ % # $ $ ( ( %% * # $ % % ) ' !# $ $ %% $ % $ #% % # $ $&!! # $ $ ( & %% # $% $% #% % # $ &% % $

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August 2013 39

ART

Just popped up Temporary pop-up shops, music venues, restaurants and beauty salons are everywhere, a response to the increasing number of empty shops on our high streets, and the speed and ease with which customers can now be informed of new ventures.

A pop-up gallery at little or no rent can be a cost-effective way for artists and promoters to show artwork. A selection of experienced pop-up retailers tell us why the formula works Above: londonart.co.ukâ&#x20AC;&#x2122;s pop up gallery in Dulwich Village

40 August 2013

PAUL WYNTER, LONDONART.CO.UK

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ART ART

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% **#07 % ', '$ 2&# 0'%&2 1'2# ! +# 3. ," 5# !-3*" ,#%-2' 2# 2&# 0'%&2 .0'!# 9 SARA DZIADIK, SHAPE IN THE CITY, WWW.SHAPEARTS.ORG.UK

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Above: Tony Heaton, CEO of Shape, with his artwork in the pop-up space, Space in the City; Right: the interior of one of the Animal Art Fair’s pop-up galleries

ART BUSINESS TODAY

➺ August 2013 41

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42 August 2013

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ART BUSINESS TODAY

➺

ART ➺

THE TEAM OF POP-UP ENTHUSIASTS AT ART QUEST, WWW.ARTQUEST.ORG.UK, OFFER ADVICE ON HOW TO POP UP

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Left: the interior of an Animal Art Fair pop-up Right: the facade of a gallery organised by popupgallery.co.uk

ART BUSINESS TODAY

August 2013 45

ART

Sold!

Artists often shy away from selling their work, as rejection can be painfully personal, but their presence can really help galleries sell their artwork. Artist and gallery owner KAREN WALLIS COLEMAN urges artists to play a role in the sales process

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46 August 2013

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ART BUSINESS TODAY

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Make good use of photo opportunities. Shots of customers with the artist can help clinch sales and these are also useful for your post-show publicity

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August 2013 47

➺

ART ➺

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CASE STUDY: the gallery owner Jonathan Dodd, Waterhouse & Dodd, www.waterhousedodd.com ‘When potential buyers meet artists it gives them an entrée into the creative process; the work of art seems more authentic if you have heard a first-hand description of it from the artist. Artists choose to paint or sculpt, they don’t choose to negotiate or talk for a living, so art dealers may be able to discuss the artwork more effectively on some levels; a combination of artist and dealer working together is the best way to make sales.

Young artists may be understandably proud of their exhibition, so invite large numbers of friends and family to the private view, which occupies space and takes the artist’s attention away from talking to clients. The dealer has to be diplomatic but firm and ensure that the artist circulates with the right people.

Similarly, artists can get caught in conversations that the dealer knows

Artist and dealer working together is the best way to make sales. I’ve never know an artist whose presence at the private view didn’t have a postitive impact on sales won’t lead to a sale, in which case it’s necessary to move the artist on.

I’ve never known an artist whose presence at the private view did not have a positive impact on sales. I wouldn’t have an artist demonstrating at the event, as this would focus attention away from the art on the walls.

Artists may place undue weight on making sales at the private view and be very downcast if none are achieved, so the dealer has to explain that sales on the first night are not always an indicator of the success of the show.’

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CASE STUDY: the artist Pip McGarry, www.pipmcgarry.com ‘It’s essential for the artist to attend private views. The more involvement you have with the selling process the easier it is to build up a following. Pictures are very personal, they are an unnecessary luxury, and customers are buying into the artist as much as the picture. They are less likely to buy the picture if they can’t relate to you.

With wildlife art there’s lots to talk about; you very often share interests and travel destinations with customers. The story behind the image is vital. I helped sell a picture on Friday when I explained that I’d watched the cheetah in my painting catch a gazelle; I discussed the speed and

elegance of the movement. I helped sell an elephant painting by explaining that the elephant had waded within two metres of our boat and had splashed us with irritation; we talked about the river and the location for some time.

I am often asked to sign private view invitations and write messages on the backs of prints. If I have brought greeting cards to the show I offer to write a personal message in the card.

I love meeting customers. There’s a lot of hard work in creating paintings, getting them framed and varnished, hanging them and meeting deadlines. Being at the private view and chatting with customers is one of the best bits of my working life.’

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48 August 2013

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ART BUSINESS TODAY

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❞ Sales people can’t be everywhere at once, so artists provide a practical solution too.

We don’t expect them to discuss money and make sales though; they engage, we sell

❞

50 August 2013

CASE STUDY: the artist Helen Elliott, www.helenelliott.net ‘I think it’s essential for the artist to attend private views. I’m quite shy, so I get very nervous, but you’ve got to get past that.

There’s normally a glass of wine to hand, which helps, but limit yourself to one.

Attending private views is less intimidating if you have a good rapport with the gallery owner and staff.

It’s not about making direct sales. My role is to talk to potential buyers and show them the human being behind the art.

They often want to know the background to the piece, or find out how I developed my style or sense of colour. Once

someone has engaged with the person and the product they are much more likely to buy.

Some people want to know about the details in a painting. For example I often include jack russells in my pictures, so that leads to a discussion about dogs, and I ask the customer whether they have a dog, and so on. Meeting the artist gives people something to say about the picture when they get it home; they can point out some of the details we discussed.

Once I get talking to people, attending private views isn’t so bad. The feedback is always positive, since people are there because they want to be.’

CASE STUDY: the gallery owner Liz Honey, Saffron Art Gallery, www.saffrongallery.co.uk ‘We don’t encourage artists to attend private views before group shows; it’s too complicated and we prefer to use the space to entertain clients. But it can definitely be useful to have the artist present at solo or two-person shows.

Collectors enjoy meeting the artist, especially those who have bought several pieces from one artist. Customers want to ask about inspiration, methods, materials – it depends on their interests.

Often they want to find out the story

behind particular pieces.

Some artists were born to help with sales and are very comfortable talking about themselves and their work. That’s very useful for us. Others dread public appearances, in which case we don’t put pressure on them to attend.

Our sales people can’t be everywhere at once, so having someone else available who is knowledgeable about the work is a practical solution to a problem as well.

We don’t expect artists to discuss money and actually make sales; they engage, we sell.’

ART BUSINESS TODAY

ART

BUSINESS TIPS FOR ARTISTS ALAN REED WWW.ALANREED.COM

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August 2013 51

FRAMING

Time for something completely different Framing trainer and author LYN HALL GCF Adv frames a 9â&#x20AC;&#x2122; long mixed-media embroidery and a set of valuable Olympic medals

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Lyn Hall GCF Adv with the framed textile, and a close up of a detail of the textile

52 August 2013

ART BUSINESS TODAY

FRAMING

❞ A bed was made on the floor under the frame; one person lay underneath receiving the needle, stitching up, and someone else worked on top stitching down

❞ , &% ,/' * *+ / ! *'++ , +% $$ * !% &+!'& -+ , & / * * +' # ,+ / ! (*'. ,' !&. $- $ -+ , 1 '-$ $+' "-+, +!$1 *! / + +,* , '. * , !+ * % -+!& -( '$+, * *+4 +, !&$ ++ +, $ +, ($ + -+ , + % , &!)- + ' '* &. + & &$!+, $( -*!& , !+ +, ,' &+-* , , , *! / + (-$$ +,* ! , & '' , &+!'& / + ! . , , !+ ('!&, , +,* , &. +

0 3 & / + . *1 / ! ,1 % +-* -+ ' % $-0 ' % + , '* , #!& (*!% *!$1 '* $, & + ,1 * +'&+ !+ (! /'-$ & !& (- $! -!$ !& & + !+ '. * / & * %!& '* '+(!, $+ $, & + ,1 !+ ,'( ' , $!+, !+ #!& !+ $! ,/ ! , !* * , * &, & +1 ,' -, #!& / + + * / ,' , # ' , +,* , * *+ / ! $+' $( ,' +, !$!+ , * % & 0, "' / + ,' % # * % , ,/ + ( &'- ,' '%%' , , (, ' , % *'! *1 & # ( , $ 2!& / $$ / 1 *'% , *!

1 -+,'% * '+ & & *) ! %'-$ !& / ! + &! (* , & . *1 +!%($ +$! ,$1 -*. (*' !$ (, ' , %'-$ !& / + +,!$$ &', +- ! ! &, '& !,+ '/& +' % ,/' ! &,! $ * % + '-&, *+-&# $' + ' + * / '$ + !&,' , # ' , $'/ * * % , & ', * % + / * $!% & ('$!+ ,' ! . , '$'-* * )-!* 1, -+,'% * % *'! *1 / + * -$$1 ('+!,!'& !& , $'/ * * % & + * / !& ($ *'% , # /!, 3 + * /+ ,' /'*# , & & $ -+ '&$1 , * % +! , + %1 + '*# &'/ +, *, '& , ,'( * %

-+ *1$! *,+ ! $ '* , $ 2!& & , !+ / + $'/ * !&,' , ,'( * % *!$$ / +$!,+ !& , *1$! +' , , '-$ -+ ( & $ (!&+ ,' !, , $ 2!& /!, '-, !, !+,'*,!& $!,+ * , * , & (!& '$ + % & , , 0( &+!'& /!$$ &', (*' $ % + , *1$! + *''% ,' %'. * , * , & '/ -, !$$ ,+ ' , ! # ' % ' * ,' , ' , +! + & $$ & , ' , + !&,' , * , !+ /'-$ !&!+ ' , !&+! ' , * % & +-(('*, , $ 2!& ' % ' * / + +$! ,$1 ( * , & , %'-$ !& +' , , !, /'-$ "-+, !, !&+! , ',,'% * % (*'.! !& & , !&!+ ,'( * % / + ,-*& '. * & , ',,'% * % / + ($ '& ,'( ,/' * % + / * "'!& /!, 3 + * /+ -+!& , '-&, * +-&# '$ + $* 1 (* ( * & , ,/' * % + / * '& , * % / ++ & ,' &+-* , , ', +-* + (( * + '& , & , / '$ * % / + * $!% & ('$!+ *1 $ * ($ , + / * ,, ,' , # '* + & !& & ' , * % Below: the summer medals to the right, and the winter medals to the left

➺ ART BUSINESS TODAY

August 2013 53

FRAMING

8&/5 50 *54 /&8 )0.& */ 5)& 6*-%'03% *7& $&/53& 5 *4 /08 0/ 7*&8 "4 " -"45*/( 53*#65& 50 *,& &7*/4 '03.&3 ":03 0' 6*-%'03% -0/(4*%& *5 )"/(4 "/ "%%*5*0/"- 1*&$& '&"563*/( &.#30*%&3*&4 3&13&4&/5*/( ."/: -0$"1"3*4)&4 Olympic medals 8"4 "4,&% 50 '3".& 580 4&54 0' -:.1*$ .&%"-4 #: " $6450.&3 .&5 07&3 4*9 :&"34 "(0 )& (&/5-&."/ #306()5 */ .&%"-4 #65 8)&/ $"-$6-"5*/( 5)& '3".& 4*;& )"% 50 5",& */50 "$$06/5 .&%"-4 5)"5 )& 806-% "$26*3& "5 #05) 5)& &*+*/( "/% 0/%0/ -:.1*$4 "/% 41"$&4 )"% 50 #& ."%& "$$03%*/(-: )& -:.1*$4 #&("/ */ "/% 8*5) 5)& &9$&15*0/ 0' " $061-& 0' .&%"-4 5)"5 "3& /&"3 *.1044*#-& 50 (&5 )0-% 0' 5)*4 8"4 " $0.1-&5& 4&5 '30. #05) 5)& 46..&3 "/% 8*/5&3 (".&4 "/% *4 8035) "/ "#40-65& '0356/& )& .&%"-4 "33*7&% "5 .: 803,4)01 */ " 4530/( #09 "/% 8&3& ,&15 */ " 4"'& %63*/( 5)& '3".*/( 130$&44 7&3: .&%"- *4 " %*''&3&/5 4*;& "/% $0-063 "/% &"$) 0/& *4 " -*55-& 1*&$& 0' "35803, 40.& */&7*5"#-: 13&55*&3 5)"/ 05)&34 $0/4*%&3&% .: 015*0/4 "/% %&$*%&% 5)"5 806-% 5"$,-& 5)& 501 .06/5 '03 5)& 46..&3 (".&4 .&%"-4 '*345 )& .06/5 )"% "1&3563&4 &"$) 8*5) " 5*5-& #09 "/% " 5*5-& "5 5)& 501 0' 5)& .06/5 )& '3".& /08 )"4 "1&3563&4 $65 .03& '0--08*/( 5)&

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

❞

➺

A sheet of glass was positioned behind the foamboard, so the backs of the medals are touching it, which provided a firm base. Chemically inert hot glue holds the medals in place

❞ #"$,*/( (-"44 "/% )"3%#0"3% 8&3& 4&"-&% 50 '03. " 4530/( 1"$,"(& (6/.&5"'3".& 8"4 $)04&/ 4*/$& 5)& $0-063 8"4 /&653"- "/% 806-% /05 %&53"$5 '30. 5)& %*''&3&/5 $0-063&% .&%"-4 )*4 '03."5 8"4 3&1-*$"5&% '03 5)& 8*/5&3 .&%"- $0--&$5*0/ */$& ."%& 5)& '*345 '3".& 5)& 46..&3 .&%"-4 )"7& #&&/ 3&563/&% 50 .& 58*$& 40 5)"5 &*+*/( "/% 0/%0/ .&%"-4 $06-% #& '*55&% )& .&%"-4 "3& */ " 13*7"5& $0--&$5*0/ */ 0/%0/ 8"4 (-"% /05 50 ,/08 5)& 7"-6& #&'03& 45"35&% 803, #&$"64& 806-% )"7& )"% 4-&&1-&44 /*()54. ●

:/ "-%7 08/4 3*/(& 354 "/% )& 35 0' 3".*/( 53"*/*/( 4$)00888 '3*/(&"354 $0 6,

A close-up of some of the framed medals

54 August 2013

ART BUSINESS TODAY

FRAMING

A pedigree project / + 2 +, "' .,"' ,, &2 (&) '2 "' ,0(( + & , "++(+, ! , ' ,) " %","' "' -! + ,-(+ -"(' '

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+ )+( . -"(' ( ,0 )(+ ' ) "'+ & , .- , %% + & +, $'(0 ,(& #( , + &(+ ! %% ' "' -! ' (-! +, ' !(0 / + 1) +" ' 2(. + 2(. 0"%% ('-"'. -(

TIM HAYSELL explains how he and his team made a frame and case for a 30â&#x20AC;&#x2122; parchment, which includes a hinged door, a roller mechanism and 5â&#x20AC;&#x2122; LED light strips

Clockwise, from top left: The bottom of the finished case, with the parchment rolled around the tube; the finished project; the lined case awaiting installation of the pedigree; the lined case with the specially-made reeded profile clearly visible

56 August 2013

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2 .+ -(+, +(& !"+$ ,-% -"(' % +.,- )+() +-2 "' % , -( + & 3 %(' ) " + -2) ( &"%2 -+ !" !%" !-"' -! , ' '-, - -! ,-% !"+$ ,-% 0 , ."%- "' -!

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'-.+2 2 ( + (+-"& + -! ' (. !- 2 !(& , 2 %-(' "' ", , ' '-, ,-"%% + ," "' ) +-, ( -!", 2 + (% ,-% ! ) + !& ',!(0, -! %"' ( , ' '-, ( -!

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

FRAMING

The frame & $ "% ! "$ & % ) % &' # &.% %"'! $+ & $)& ) !"&% ) & % # !& ! %& ! ) ! " % ! "" ) & % & % %% + &" % $ ! "$ "( & ! %" & $! & ( % ! & &% %% &"* %% % & ! "& $ & $% $ ' ! & #"%% &+ " #$" % ) & "* ! "$ %& ! ! "( $ & $ ) # ! % ) $ $ ## ! # ! &" "$ -& " $ % % ) $ ' &" & $ &" . + # ! % "$ & "&&" &"# ! % % " & % %" & ) % "%& $ & ! ## $ ! ! - ) % & "! &" $ & && % " & % &" " " & & $ '! & "$ & & ! %+%& ) & %& & $ "' & $ ! % ! $"'& $ $ & ) % ! !&" & " & "'$ % % &" " " & & # ! % ) % ' ! % $ ) !#

ART BUSINESS TODAY

#$"(

! & '! & ) & %" %&$' &'$ * . ""$ &" "$ & $"!& " & % ") ! $ ' $ %% "'$ # ! # % " * - &' # )"" ) $ "$ '% & $ '&& $ "! "'$ "' ! ! &" '& #$" !&" & % )"" ) %% $ ! % ! &" & "& $$"$% &) ! ) & !% $ )"' !

The cradle $" $ % %+%& ) % % ! &" $ & # $ %"$& " )"" ! " % ) % "!%&$' & '% ! &' # "$ & '$( % % "!&" ) # " $ ! # +)"" ,& ) % '% " &% * &+ & % "' % # !&" & '$( % % ) ) ! %% $ & %"$& " % $ #% # "* &" " & # $ !& & "$! $ " & $ # " &' # # ! ! '& &" * * - ) % % '$ ) & " '& !&" & - ! & $ )"' & &)" # ! '&$ $ " $ &' % !&" & % " % ) #$"( %'##"$&% "$ & $" ! %+%& ! & # $ !& )"' && &" &

❞

$ % $ #'$#"% % ) )"' ! % & "'!& & & & "$ ! ( &" ! )"'

We used the reeded cutter on our moulding machine to cut the profile, which is similar in design to the gothic mirrors between which the frame would hang

❞ Finishing and assembly ' # % $ + "" ! & $ ! % % " &)& ! &'$ ! % $ &' # )"" )"' $& ! + ( "" "'& " $ & $ ) & & $ %& " & # % ! & $"" & $ %& ) $ & ) % &" ! " ( ! "" & ) " % ) %% ! $%& ) & ' % ! # # $ ! ! +)& "$

August 2013 57

➺

FRAMING ➺ # 4 2 - -4 . - 2 /*" /# - - /# /# ) "'0 2#$ # 2*0' ( & $/ .$ . $) /# !0/0/* $. .. ( ' /# .#*0' /# ) -$. $)".2** 2*-&. *- $)" /* /# *). -1 /$*) $ ' /# / )*/#$)" .#*0' + -( ) )/'4 !$3 */# ) .. -4 !$3$)". .#*0' ($)$( ' ( &$)" $/ .4 /* - /0-) /# $/ ( /* $/. *-$"$) ' 0)!- ( ./ / .#*0' /# / - ,0$-

1 -4 .*!/ !$)$.# '' # " .2 .*!/ ) . /# !$)$.# . 2 2 - "*$)" /* ++'4 2*0' # 1 )*/ / & ) 2 '' /* .# -+ *-) -. /# - 2*0' # 1 ) + ' *- 2#$/ '**&$)" " . 2# - /# !$)$.# $ )*/ / & *- )4*) 2#* $.

3+ -$( )/$)" 2$/# # ) !$)$.#$)" $/ $. "** +*$)/ - /* .*!/ ) /# " . *! (*0' $)". !*- ++'4$)" 2 3 + $)/ *1 ) " ..* . /# !$)$.# . # 1 ) .$ " /* / & /* $! $/ $. .'$"#/'4 -*0) # ./ $) ++'$ 2 . ($ * & .+$-$/ . ./ $) / 2 . ++'$ 2$/# '*/# ) /2* * /. 2 $) *- /* #$ 1 /# .$+ -$ # *'*0$/# .+$-$/ ./ $) $)" )*/# - * / + ). /# *'*0- . $/ .$/. *) /# .0-! *! /# 2** . *++*. /* */# - /4+ . *! ./ $) 2#$ # .* & + $)/* /# "- $) # ./ $) # /* . ' . $/ 2*0' )*/ ' ./ 0)!$)$.# 2$/#*0/ +-*/ /$*) 58 August 2013

.* 2 ++'$ -& * & 2 3 2$/# '*/# 2#$ # 2 . ' !/ !*#*0-. /* # - ) !*- !$) ' +*'$.#$)" # ) /# +$ 2 . -4 /# 2#*' $)) - . /$*) 2 . + $)/ 2$/# /2* * /. *! -4'$ +-$( - /* .(**/# /# .0-! ) . ' " $)./ $ ($"- /$*) !-*( /# /$( - / 2 . /# ) "$1 ) !$) ' . ) $)" 2$/# 2 / ) -4 + + - +-*1$ $)" 1 -4 .(**/# .0-! ) */# 0)$/. 2 - !0''4 !$)$.# -$ ) . ) $).$ /# 4 2 - '$) 2$/# 2 .# ) ./- / # *!! 2#$/ '$) ) - !0''4 '$) /# $).$ *! /# !- ( . /# - ' ) /# /2* - * - /0 . /* 0. . -*'' -. #$. +-*1$ !0-/# - +-*/ /$*) !*- /# + - #( )/ . /# ! -$ $. '$")$) !) $/ "$1 . /# !$)$.# . .*!/ (*- .4(+ /# /$ ++ - ) !/ - /# ! -$ 2 . . 0) -4 '' /# *(+*) )/. *0' .. ( '

❞

Clockwise from top left: constructing the case, with the ‘ski ramp’ shaped end and the 4” holes visible; the finished case hanging between the gothic mirrors; holes to support the pH neutral tubes are cut and joined at four corners; the whole interior is painted with acrylic and then sanded down, before being lined with linen

Lighting and installation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● $( 4. '' *2). $)".2** - ( . $--*-. 222 &$)".2** !- ( . * 0&

The units were dried and sanded inside, then lined with washed and stretched offwhite linen. This provides further protection for the parchment

❞

ART BUSINESS TODAY

FRAMING

TRADE SECRETS BARRY LEVETON GCF ADV LEVETON STUDIOS

RICHARD WILLIAMS GCF IN A FRAME

BARRY LEVETON GCF ADV LEVETON STUDIOS

3 . , * $' #+ ' /'' / ! / -+ / & !&+ *,!& , + !&,' , #+ ' * % + / * / . -+ & **'/ %'-$ !& & * 1 *'% , -& -+ + , %'-$ !& ,' .! * , & , $ ++ & "-%( / 1 *'% , * , 1'- '$ (! ' /'' !&+, , '-,+! ' , %'-$ !& !, +'* + , & * 1 *'% , -& -+ ! * &, +!2 $' #+ '* !& ,' , +!2 ' , * % 4

3 -+ ',+ !&! ,' + -* , / !& ,' , # ' , !&& * +-(('*, ' * !&+! %1 * % +('*,+ + !*,+ 1 * +1 ,' -+ & * . !$ $ + !, * ( *% & &, '* * ('+!,!'& $ !+ (*' - , !+ +'$ 1 4

3 . -+ *-%% * ,'((!& '* !$$!& * #+ '$ + & $ %!+ + !& * % + '* 1 *+ ,5+ / , * +'$- $ +' !+ +!$1 /!( / 1 *'% *'-& , * # , '% + !& -+ -$ * & ' '$'-*+ & 1'& (($1 (* ,,1 %&1 ( !&, '* +, !& '. * !, 4

JENNY ISAACSON GCF TOPMOUNT FRAMING

RICHARD WILLIAMS GCF IN A FRAME

ROWENA PLATTER THE ART CENTRE

3

& !& ', $+ '* '& ,* !&+ ($ & + '* &1/ * , , + , % + . , $!,,$ %!$# (',+ + * *!$$! &, '* %!0!& ,!&1 )- &,!,! + ' ( !&, !$$ * +, !& '* &1, !& $+ !+('+ ' , % , * -+ 4

3 ' , & -+ (!&+ ,' ,, & ('+!,!'& $', !& & % %'* !$! !+ !+ )-! # * , & + /!& & $ ++ ! $1 , & -+!& , -& !& , , , + ' , & * # '* /'&5, ' , *'*, !& , ! #& ++ + 4

3 * + $$!& $',+ ' '$ !$$ ,+ ,' ' -& * %'-&,+ '- & -1 '* ,!. '$ , ( !& $',+ ' + + & !&!+ + & !,5+ +1 ,' (($1 , !+ ,' ' % ' * '$ !$$ ,+ * '&, %('* *1 $, *& ,!. ,' / + $!& + & , 1 * / 1' !& . $- / & * %!& '$ / , * '$'-*+ & (*!&,+ 4

JUSTIN SMEDLEY THE ART OF DECOR

JENNY ISAACSON GCF TOPMOUNT FRAMING

DAVID HARCOURT FRAMING IN THE COURTYARD

3 5. "-+, * % + , ' ('* $ !& &!% $+ + -* '& !&,' * ++ / ! / + !& , * ' * ,-, !& $ , & $!& /!, +- ,, *! & * +-$, !+ . *1 +% *, & !+ $+' '' 0 %($ ' * 1 $!& 4

3 $!,,$ + ' ('$!+ !& - *+ , , 1'- , !& ', $ + ' $ &!& #!,+ * 0 $$ &, '* $ &!& , *-&&!& % &!+% '& 1'-* %'-&, -,, * 4

3 $ *&, , !+ ,*! # *'% *! & '$ / & 1'- / &, '$'-* ('/ * '* %'-&, '* ,!& (-*('+ + "-+, + * ( +' , *,!+,+5 ( +, $+ /!, * 2'* $ + '* , ' * + $'/ * %'-&, / & % #!& '- $ + '* ,*!($ + , & 1'- '&5, & ,' /'**1 '-, /'*#!& /!, !& , ( '* $!& + 4

ART BUSINESS TODAY

August 2013 59

FRAMING

Pete Binghamâ&#x20AC;&#x2122;s

Agony Send your framing problems to: pete-bingham@hotmail.co.uk

Q

% 3 " ) /$ " &+!"+ 12 /" 1 , # / * " +! 1%" 201,*" / &0 ) 6 & +$ ! , 4+ 0 , *" 0 1/& 1 /" .2 &/" *"+ 10 % " 4 +1 0 3 "/ 6 4 & !" * , 2+ 1 1 % 1 4 & ) ) 1 ( " 1% " ,3 "/ )) 0&7 " '2 0 1 "6,+! 1 %" 1 ,)&*& 1 ,# *6 *,2 +1 2 1 1" / 1 , 8 ,3"/ )) " ,+! )6 0%" 4 +10 1 %& ( 0 )&- " 14 " "+ 1 %" *,2 +1 +!

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PICTURE FRAMING AND HANGING ACCESSORIES

Guild Commended Framer Study Guide

Published by the Fine Art Trade Guild Researched, edited and compiled by Annabelle Ruston and Fiona Ryan GCF

“The GCF Study Guide is referred to on a daily basis in framing workshops across the world” The GCF Study Guide is £15 from the Guild Bookshop (£12 to members), plus p+p Order at www.fineart.co.uk or contact Moira Sanders on 020 7381 6616 or moira@fineart.co.uk ART BUSINESS TODAY

GALLERY HANGING SYSTEMS SCREW RINGS & EYES PICTURE WIRE CASSESE WEDGES FIRESCREEN FITTINGS “D” RINGS WALL HOOKS PICTURE CHAIN BLISTER PACK New concealed security DISPLAY STAND hanging system etc . . etc . . etc

For details of our comprehensive range of products for framing and hanging pictures send for our free illustrated Catalogue & Price List.

FRANK B. SCRAGG & CO. 68 VITTORIA STREET, BIRMINGHAM B1 3PB TEL: 0121-236 7219 FAX: 0121-236 3633 e-mail: s a l e s @ f r a n k s c r a g g . c o . u k www.frankscragg.co.uk August 2013 61

BRANCH NEWS

Membership Secretary Daniel Radley tells readers about the best of this autumn’s up-coming events

Some dates for your diaries . . .

#( * ## $ ) ' %( " & " " &' # ( & & # $& (& ( % & $#' &* ($& ! - # & )' # $(( ! - & " & '($& & + !! ( ! # $)( ( & +$& . + !! $( & # # # ' "%! ' '$ ( & ( ! ' + !! !- * ') ! # #( & ( * / ' -' & $# ! $& # ' & ( & # . + !! & # % % & ( ( ' ') & * & $)' (-% ' $

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What’s on in 2013?

Details of upcoming branch events, reports on past events and details of officers and regions can be seen in full at www.fineart.co.uk

COTSWOLDS

LONDON, INC MIDDX & SURREY

NORTHERN IRELAND

REGIONAL ORGANISER

BRANCH MASTER

BRANCH MASTER

Cath Friend GCF, Emerald Frames 07507 774017 10 Sept, 12 Nov

Paul Webb GCF, Artwork Creations 020 8390 0205 18 Sept, 27 Nov

John McDermott, Still Photography 02893 368682

EAST MIDLANDS

NORTH WEST

BRANCH MASTER

BRANCH MASTER

Andy Rossiter GCF, Artisand Framing and Art 01778 394664 9 October

Anne Corless 01253 780734 11 Sept, 11 Dec

REPUBLIC OF IRELAND

SOUTH WEST

BRANCH MASTER

BRANCH MASTER

Leszek Wolnik, The Copper House Gallery 353 1 5354332 Making Pictures Dublin, 3 Sept

Fiona Haddon, Haddon Galleries 01803 313133

Above: Guests at this summer’s North West event, which was held at Wessex Pictures’ newly refurbished Oldham depot Right: The Copper House Gallery, Dublin, where the Making Pictures event will be held on 3 September

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WESSEX

62 August 2013

REGIONAL ORGANISERS (EASTERN)

Johanna Cruickshank, Framing Star, 01962 850430 and Suzanne Parker GCF, Appleshaw Frames, 01264 772251 2 Oct, 20 Nov

ART BUSINESS TODAY

NEWS NEWS LETTERS

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Write to: The Editor, Art Business Today, 16-18 Empress Place, London SW6 1TT, UK annabelle@fineart.co.uk

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ART BUSINESS TODAY

Keep your web design simple and easy to navigate, with nothing detracting from the artwork itself. www.lhouette.com, the site of artist Lâ&#x20AC;&#x2122;houette, is an example of effective web design

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I

August 2013 63

B2B

REPLYING TO A BOX AD? Email your contact details to sales@fineart.co.uk or fax 020 7381 2596. We will forward your details to the advertiser

AGENTS & JOBS Experienced picture framer required to join a busy team based in East Twickenham.

The successful applicant must be used to working in a busy environment. Must be capable of using most framing equipment including a computerised mountcutter.

Must be capable of working to a high standard. Must be able to work every other Saturday. Good rate of pay for the right person. Do not apply unless you are an experienced picture framer. Contact either Richard or Simon, preferably by email info@justgoodframes.com, or phone 020 8892 1530

Mounts4You. Online web based mount cutting service. www.mounts4you.co.uk Hardwood wedges for stretched canvases.

Over 50% of 19th and 20th century stretched canavases have broken or missing wedges. We manufacture eight different size/thickness combinations of replacement hardwood wedges, £5.50 per set of ten plus £3.50 p & p per order. Try the Studio Selection:10 each, 4 useful sizes, £23.50 post paid and save £2. Tel 01603 743374 with credit/debit card details. Leveton Studio, Orman House, 17a Grove Avenue, New Costessey, Norwich, NR5 0JD Play and display art vinyl album flip frames.

White and black. Single item £12+VAT, triple set £25+VAT, limited stock. Carriages cost.

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BUSINESSES FOR SALE Manchester framing business, training and testing centre. Gross profit during recession £35K. Massive customer base. Present owner cruising into retirement. Massive potential.

Full training given. Lock, stock and barrel £75K. 07775 883391 For Sale Off The Wall 24 Hill Street, Corbridge NE45 5AA Gallery of Contemporary Arts & Crafts, Long Established Business, Beautiful Market Town, Leasehold £149,950 Ref F541

Call 0191 2120000 www.rookmatthewssayer.co.uk SERVICES

PRINTS AND ORIGINALS Fine art photography of London available in limited editions from Mr Smith World Photography. We supply homes and offices internationally. Call now to discuss bespoke collections. info@worldonfilm.com.

01992538899 Indian fine art prints available on canvas and paper in a range of sizes to suit any wall. View our unique collection including Vintage Bollywood film posters online. www.allindiaarts.com Jacqueline Stanhope Fine Art - original oil paintings and limited edition prints at trade prices. International delivery. Free print brochure on request. 0191 384 5343 or www.jacquelinestanhope-fineart.com MATERIALS & EQUIPMENT

Subscribe to our weekly promotion For saving up to 50% off Top brands of consumables, machines and serving Subscribe to: sales@ukframingsupplies.com www.ukframingsupplies.com 64 August 2013

Daler Rowney inspiring creativity since 1783 For all mountboard requirements, please contact: Tom Hopper Key Account Manager - Framing tom.hopper@daler-rowney.com

Affordable giclée printing for galleries, framers and artists. Easy upload, trade discounts and great prices. Specialists in affordable canvas prints. Visit point101.com for more information and full price lists or call +44 (0)20 7241 1113 Digital artwork suppliers. High volume photographic restoration and enhancement services. Range of photo-to-art products available includes Caricatures, Pop Art, and Fantasy templates. Free to register.

0208 144 2472 or yasmin@photo-wonder.com Frame pricing software available for both Macs and PC's and in imperial or metric measurements. Powerful yet simple to use and easily adapted to suit all businesses. An indispensable tool for the modern framing business. Visit www.royallframing.co.uk or call Mike Royall GCF on +44 (0)1454 617022 Richard C O Lovesey Fine Art & Desktop Publishing. Personalised stationery, business cards, all in full colour. Products for artists: greeting cards, keyrings, notelets. Giclée printing. Mountcutting service. +44 (0)1507 600836 www.loveseyfineart.com The Association of Animal Artists invites artists working in any media to join for exhibition opportunities, workshops, field trips, AAA Art Rendezvous Days and the opportunity to work from life with the AAA En Plein Air Group.

Please visit www.associationofanimalartists.com ART BUSINESS TODAY

To advertise here email info@fineart.co.uk

TRAINING Applegarth Framing, Derbyshire. Individual framing training, beginners to advanced, courses tailored to suit students’ requirements. Contact Mary Evans GCF Adv on 01283 703403 or mary@applegarthframing.co.uk Art of Framing Training School. www.fringearts.co.uk or call Lyn Hall GCF Adv to request prospectus. Flexible training to suit your needs. Accommodation available. Based outside Guildford/Farnham.

Call (01483) 810555 Atkin Framers Ltd – Individual/joint tuition on all aspects of picture framing offered to new and experienced framers. Fine Art Trade Guild and ILA Scotland accredited.

Call Richard 07821 918 476 www.atkinframers.co.uk

Harlequin Frames, Lincolnshire. Individually tailored textile framing workshops. Contact Mal Reynolds GCF Adv to discuss details 01673 860249 or e-mail mal@harlequin-frames.co.uk

Down School of Picture Framing. ALL courses accredited by the Fine Art Trade Guild. Call Steven McKee GCF Adv 028 9269 3807 / 07834 787487 downschoolofpictureframing.co.uk Hedgehog Art & Framing is a Fine Art Trade Guild accredited trainer. Basics to advanced, worldwide training on your premises. Over 500 students to date. Roy Rowlands GCF 01527 876293, training@hedgehog-art.co.uk In a Frame - Individual framing training by a qualified GCF (Hertfordshire/Essex borders).

Courses fully accredited by the Fine Art Trade Guild. Call Richard Williams GCF on 01279 260069, www.inaframe.co.uk Northern Framing School, Sheffield. Run by trainer and author Pete Bingham GCF. All aspects of framing, including GCF refresher courses and 4-day beginner course. 0114 245 1547 or pete-bingham@hotmail.co.uk ART BUSINESS TODAY

GILDING COURSES A practical introduction to water and oil gilding in an intensive 3-day course with an optional 4th day covering antique frame restoration.

Courses held in London, Oxford, Salisbury, Newark, Hastings and Scotland. www.gildingcourses or call Jan Pike on 01424 754104 or 07973 732184 Royall Framing (Bristol). Individual or joint tuition is offered by Mike Royall who's been a GCF since 1994 and is the only framing trainer in the UK who’s also a qualified adult education teacher. All courses are fully accredited by the Fine Art Trade Guild.

For more information visit www.royallframing.co.uk or call Mike on +44 (0)1454 617022 Sophie Brown Conservation Framing.

Registered GCF tester in Australia. Individual tuition from basic to advanced framing. The emphasis is on conservation. www.conservationframing.com.au +61 2 9518 0624 Sports Framing offer training from basics up to GCF standard. I day engineering courses on the Morsø. Oldham, Lancs. www.sportsframing.co.uk UK School of Framing. A range of courses available at a pace to suit each level to allow students to enjoy and absorb what is taught.

Courses take place at venues all over the UK and are accredited by the Fine Art Trade Guild. www.ukschoolofframing.com, 01494 459545 Wessex Pictures Framing School (est 1987) offers training to novices and experienced framers. It is recognised by the Fine Art Trade Guild. The 5-day course in Leatherhead is £395 + VAT. Phone Garry White GCF, 0845 456 9970

Conservation Framing Annabelle Ruston

Supported by Conservation by Design

A Fine Art Trade Guild publication

Order at www.fineart.co.uk or contact Moira Sanders on 020 7381 6616 or moira@fineart.co.uk

Conservation Framing by Annabelle Ruston is published by the Fine Art Trade Guild with the support of Conservation by Design. 128pp; paperback; colour photographs; £12.99 (£11 to members), plus £2 p+p.

B2B AD BOOKING OCTOBER 2013 DEADLINE Please send coupon and payment by 16 September to: Art Business Today, 16-18 Empress Place, London SW6 1TT, UK ■ CLASSIFIED (TEXT ONLY) 30 words: £35 + VAT (FREE to Guild members). 50p per word thereafter.

Box number £10 + VAT, Guild members £5 + VAT ■ BOXED CLASSIFIED Box: £55 + VAT per 60mm (£40 + VAT to Guild members) + £5 for picture or box no YOUR LISTING ________________________________ ________________________________ ________________________________ ________________________________ ________________________________ ________________________________ ________________________________ NAME

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NEW B2B

LAST WORD

Formula 1 framing

Venture Photography has studios on high streets across the UK, US and Hong Kong. All printing and framing is carried out at Venture Productions in Cheshire, which employs 45 people. Production director MIKE SWEETMAN talks to Art Business Today What does your job entail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ell us about your production process /","-(+ +(& + &"' ,.))%" + + '-%2 (&& '- -! - (.+ "%"-2 ", 66 August 2013

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