ADVERTISE IN ART + FRAMING TODAY
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TRIED AND TRUSTED Founded in 1905, and previously known as “Art Business Today”, Art + Framing Today is not only the oldest UK magazine for the art and framing sector, it is also the industry’s only award-winning magazine. Promote your products to a dedicated discerning, discerning readership. EDITORIAL INTEGRITY At Art + Framing Today, we guarantee a 50:50 balance between editorial and advertising as a minimum, so your advertisement always appears alongside features, not another company’s marketing message. THE INDUSTRY LEADER Readers turn to Art + Framing Today for authoritative, in-depth coverage of news and trends. First with news on company moves, product launches, the trading picture, industry standards. First with interviews of key players, trendsetters and policymakers. First for international news – the latest developments worldwide.
50:50 Ratio of Editorial to Advertising
Focused on the bottom line, with dedicated sections on business, art and framing. TIMED RIGHT Art + Framing Today, published five times a year, advertises your products when it matters most: Our January and August issues are published at least two weeks ahead of the key international trade shows, when readers are selecting new ranges. April hits the doormats as the crucial spring season gets underway, and in June we highlight your products alongside the industry’s brightest and best in our special Art and Framing Industry Awards issue. In October, we place your products on our readers’ shopping lists as they make their final Christmas stock purchases. THE RIGHT AUDIENCE AFT is read by: artists, gallery owners, bespoke and contract framers, art materials’ suppliers and retailers, printers, conservators, publishers, interior designers, department store buyers, moulding manufacturers, and equipment
suppliers. Art + Framing Today print edition has an average circulation of 2500, with a pass on readership of 12 000 key industry contacts. RESPONSIVE READERSHIP Our recent surveys to all AFT readers revealed that unlike many other magazines and media platforms out there – half of AFT readers have responded to an advert, the majority of AFT readers don’t read any other art and framing magazines and that readers see the ads as part of the informative and relevant content AFT provides. WORLD-WIDE PRESENCE Art + Framing Today is available digitally via Magzter. This means a wider, world-wide reach and increased exposure for advertisers. Art + Framing Today can also be found on Facebook and Twitter. FRESH CONTACTS Be assured, we keep our mailing list fresh by regularly adding details of visitors of key international trade shows, as well as buying in other relevant third-party lists.
Art + Framing Today has advertising packages to suit all budgets. To book, please telephone +44 (0) 20 7381 6616 or email: sales@fineart.co.uk.
Media Pack 2017 Opportunities w Rates w Specifications w Deadlines
“If you are serious about building a brand you have to advertise, Art + Framing Today has been instrumental in ensuring we have made a breakthrough with ours!” HARRY BRIOCHE, ARTWORKS
“Art + Framing Today has really helped support the launch of our new business in a highly competitive art market” TIM BENNETT, MD, IDWALL LIMITED
“Informative, topical and in touch with all aspects of the framing industry. We regularly receive a fantastic response from customers to both articles and advertising in Art + Framing Today” PAULINE HUTCHINSON, MARKETING MANAGER, ARQADIA
MAKING YOUR BUSINESS STAND OUT Art + Framing Today: 2 Wye House, 6 Enterprise Way, London, SW18 1FZ, UK Tel: +44 (0) 20 7381 6616 Email: sales@fineart.co.uk
ArtandFramingToday.co.uk
ADVERTISING RATES 2017 Print Advertising Page Rate Front Cover (including page 3) Double page spread Inside front cover Outside back cover Inside back cover
£2390
Guild Member Rate £1890
£2905
£2145
£1905 £1905 £1905
£1495 £1495 £1495
Full page Half page Quarter page Sixth of a page (horizontal)
£1645 £955 £535 £428
£1265 £735 £405 £324
Advertorial Product news Inserts per 1000 (<60g, machine insertable)
Price on demand £150 £80 £250 £175
Series Discounts 3 adverts – save 5% 4 adverts – save 10% 5 adverts – save 15% Terms and Conditions of Booking All advertising bookings must be confirmed in writing and are subject to the following terms and conditions: 1. You must notify us in writing 28 days before the deadline date if you need to cancel for any reason. Failure to do so will result in a charge of 50% of the space booking. 2. Please supply a colour proof with your digital files. If we do not receive this proof, we cannot ensure your satisfaction with the published advertisement and cannot be held responsible for discrepancies of colour. 3. For new advertisers and for classified/Product News bookings, payment is pro-forma in advance of publication; otherwise invoices will be issued after the publication has been mailed. We require payment within 30 days of the invoice date. Series booking payments must be up to date to ensure the running of subsequent ads. Agency commission will be disallowed on all overdue invoices. UK advertisers, please note all prices art net of VAT
Web Advertising at fineart.co.uk Page Rate Classified ad
Web banner Sponsored Blog post
Guild Member Rate £35 for first FREE! (first 50 50 words, words, then then 50p per 50p per word) word £100 for 3 months From £75
All website advertising spaces are charged at a standard £100* for 3 months. A horizontal banner can be placed along the bottom of any content page. Vertical banners can be placed underneath left hand menu boxes, or sign-in box, on any content page. *UK advertisers please note all prices are net of VAT
Advertising on fineart.co.uk gives you unique access to the art and framing trade. It is the home of the Fine Art Trade Guild, an international organisation representing all those in the art, framing and printing business. The Guild’s 105 years of expertise in this industry ensures that the website is a trusted source of information on all aspects of the industry. The website holds vital information not found anywhere else online. Advertisers can choose between consumer and trade pages, meaning that you can target your advertising to the right audience, something not offered by many other media platforms. Whilst being highly affordable, online advertising is fully measurable; you can easy track the effectiveness of your campaign.
TECHNICAL SPECIFICATION
Digital Ad Specifications File formats: Adobe Acrobat PDF (Print Optimised), Photoshop TIFF or EPS files. Digital Images: At least 300 dpi, CMYK TIFF or EPS. Please note that Jpeg files not optimised for print will appear LOW quality in the magazine.
Sending Your Advert At first instance, all adverts should be sent via email to sales@fineart.co.uk . If the file is too large to send this way, please use Dropbox or WeTransfer and send the link to the email address above.
2017 PUBLICATION DATES AND DEADLINES January 2017 Publication: 9/1/17 Content deadline 20/12/16 April 2017 Publication: 3/4/17 Content deadline: 17/3/17
June 2017 Publication: 5/6/17 Â 19/5/17 Content deadline: August 2017 Publication: 31/7/17 Content deadline: 17/7/17
October 2017 Publication: 2/10/17 Content deadline: 15/9/17