Advertising Design
Spring 2013
1
Michelle Marcum Designer & Illustrator
Designer Bio Michelle Marcum is an illustrator & graphic designer who works in Mid-Missouri. She currently attends Stephens College as a Junior graphic design major. In this process book you will find a completation of her design work creating during her semester in advertsing design.
3
Adv erti sing Is
Over the course of this semester, I have enjoyed working with advertising and branding. A few years ago, I felt the same way most people feel about advertising- they hate it. Well, hate might be too strong a word. Distaste is probably a better one. The distrust that most people think of with advertising is where this distaste comes from, making it hard for people to like it. Who wants to be deceived? Nobody. Now that I am educated on the process of advertising, I see it in a whole new way. As a problem solver you don’t see advertising as deception, but as communication. It’s businesses that false advertise which have given advertisers a bad name. As problem solvers, for that is truly what we are, we find truth in the product and then create a message which brands it. Also, we make sure the message is great, and not poorly constructed. There is no pride in bad advertising in order to get someone to notice. Nobody likes an obnoxious person - the same goes for an obnoxious brand...
Cover art and issuu design by Michelle Marcum
Emergence
6 Art in the Park
Project 1
Haven & Face It
40
S
Table of Contents
Project 2
22
Project 3
Ch
efl
t&
ec
Ar C a t a ha pt nd pt er Co er 1 9 py 1
&
m
5p
m–
0a
Cr ea t ive ay
Pl
m,
4p
m–
0a
y1
da
un
&S
y la tP uc lay y od P la Pr po P Ty go
Lo
,R
ad Re
y1
e Lif
rt
po
Re
116 102
Table of Contents
s
en
da
h ep St
Sa tur
Pr oj ec t 4
5
80
Pr oj ec
tO
ne
7
Em
er
ge
nc
e
¬Project 1 GDE 320
Project Project One one Emergence
Stephens Costume Collection Winter/Spring show Client Goal To create a campaign of materials that brand the show for Stephen College Costume Collection Museum. The main goal is to catch someone’s attention, announce the show, create a “must see” excitement, inform them about the details and draw them into the museum to experience the work. Second goal is to create a campaign of professional materials that reflect the high standards and ideals of Stephens College and its students. Project Goal To work through the creative process. Focus on exploring design and a range of design solutions while refining the student’s skills in the areas of: concept development, color, typography, eye flow, grid, hierarchy and strong unity of all elements for a strong finished product that is well branded, and promotes the event to the given target market. Explore a range of design solutions – 1. type focused, 2. image focused and 3. combination type/ image Each student will design three (mentioned above) different posters. All three will be due for presentation on 1/28 @9:00. They will be mounted to black boards for the presentation. The strongest design will be selected from the three and the student will then develop additional materials as requested below. Final campaign materials will be hung and displayed.
Phase one – items due Three Posters: 11x17 max. (one side) Design solutions must explore a range of design solutions – 1. type focused, 2. image focused and 3. combination type/image focused. Phase two – items due Based on the design selected make changes as suggested in critique and develop branded materials listed below: Invitations/postcards: 4 x 6 Colors: 4 color process/1(K) PDF Poster: Saved as print high quality in our class folder under Projects. Name your file as follows: YourNamePosterHigh Design specs Bleeds: none (poster and invites) Colors: Poster: 4 color process/none Invites: 4 color process/1 (K)
Due Dates Intake: 1/14 @ 9:30 Creative development materials due for review: 1/16 Open LAB for project review (no attendance taken): 1/21 Over the shoulder critique with client: 1/23 @9:30 Presentation and top design from each student selected– project due: 1/28 @ 9:00 Final selected art from each student (Phase Two materials) due and hung: 1/30 9:00-9:30 Client selects top design for production: 2/1 Final design (from the one student selected) work due to client: 2/6
The Objective Our first project in advertising design is to create a poster for the Costume Collections at Stephens College. We are all given the same type face and picture which we must use. The strict guidelines make this assignment very challenging. Regardless of the uniform structure, we all create work which is very different. My work, as well as several others, were displayed in a student showcase at the exhibit. Lily and Stacy were the finalists for this project. They used Stacy’s design for the main exhibit poster, and Lily’s work was used for promotion (school posters and postcards). Nea’s poster was used as an installation at the show.
Didot: Emergence Winter to Spring Shades
9
Project One Intake
11
Intake
S earch
Calendar Girl
Project One Research
Michelle Marcum
Edit B o ar d
Calendar Girl des ig n -s eeds .co m
des ig n -s eeds .co m
Add a pin
t y p o g r ap h y s er v ed.co m
et s y .co m
t h ecin der ellap r o ject .blo g s p o t .c .c… …
icy teal
peaceful tones. Perfect!
Pinned from design-seeds.com
Pinned from design-seeds.com
Creative Hands book, by Greystone
Calligraphy by Francisco Javier Sassano, via B ehance #typ o #typ ograp hy #lettering #handw ritten #des ign
by CollectibleKat
by Francisco Javier Sassano
Pinned from etsy.com
ffffo un d.co m
ffffo un d.co m
Pinned from typographyserved.com
dr ibbble.co m
Layout Pinned from thecinderellaproject.blogspot.com
Script loops Chanel 4 - 25th Anniversary B ook on the B ehance Network
|| A :: by faheema patel :: via dribbble
Pinned from ffffound.com
Pinned from dribbble.com
webdes ig n s er v ed.co m
et s y .co m
Pinned from ffffound.com
Michelle Hunziker / Official 2011 website by Scozzese Design , via B ehance. I love the flow of this and how it scrolls.
Shells and Coral Wedding Invitation by ohmymia
pinterest.com/artchica83/calendar-girl/
1/2
4/10/13
Calendar Girl by Scozzese Design
Pinned from etsy.com
Pinned from webdesignserved.com
et s y .co m
img ur .co m emmadime.co m
❥ sweet bird on an icy branch
let sand ch ipfalling it .co snow m Icy branches
des ig n s p ir at io n .n et
icy branches
by bomobob Repinned from Debra des Kaye ig n -sGoffe eeds .co m
des ig n -s eeds .co m Repinned from Cynthia Carmella beh an ce.n et
Pinned from etsy.com
beh an ce.n et
Frosty trees... Paint colors from Chip It! by Sherwin-Williams
urchin tones
Pinned from letschipit.com
packaging
1 like
Intelligence in Lifestyle Magazine Pinned from designspiration.net
Pinned from design-seeds.com
Pinned from emmadime.com
Pinned from succulent imgur.com color Pinned from design-seeds.com
Clara Fernández by Clara Fernández
ch as emat t .co m ch as emat t .co m
Calendar Girl - Matt Chase | Design, Illustration s t ev ek elly des ig n .co .uk
Pinned from chasematt.com
Vogue
B LU Magazine by Steve Kelly by Steve Kelly Pinned from stevekellydesign.co.uk
Repinned from "Rites of Spring" - Nikki Golds…
Calendar Girl - Matt Chase | Design, Illustration
Pinned from behance.net
my lus cio us life.co m
ch as emat t .co m
Pinned from chasematt.com
Calendar Girl - Matt Chase | Design, Illustration Pinned from chasematt.com
natasha-poly-vogue-russia-2010 more cover lusciousness here: mylus cious life. co. . . Pinned from mylusciouslife.com
13
Sketches
Project One Sketches
15
Sketches
Project One Sketches
17
Computer Play winter shades to spring
February 22 – May 5, 2013 Location: Historic Costume Gallery, Stephens College 6 N. College Ave. (mezzanine floor of Lela Raney Wood Hall) Gallery hours: Noon – 3 p.m. Saturday and Sunday, 5:30 – 8:30 p.m. on Thursday (or by appointment) For more information call 573-876-7220 stephens.edu/campuslife/researchlibrary
EMERGENCE Location: Historic Costume Gallery, Stephens College 6 N. College Ave. (mezzanine floor of Lela Raney Wood Hall)
Winter to Spring Shades
Gallery hours: Noon – 3 p.m. Saturday and Sunday, 5:30 – 8:30 p.m. on Thursday (or by appointment) For more information call 573-876-7220 stephens.edu/campuslife/researchlibrary
February 22 – May 5, 2013
EMERGENCE Project One Design
WINTER SHADES TO SPRING
February 22 – May 5, 2013 Historic Costume Gallery, Stephens College 6 N. College Ave. (mezzanine floor of Lela Raney Wood Hall) Noon – 3 p.m. Saturday and Sunday 5:30 – 8:30 p.m. on Thursday (or by appointment) For more information call 573-876-7220 stephens.edu/campuslife/researchlibrary
19
Design
February 22 May 5, 2013
EMERGENCE WINTER SHADES TO SPRING
Historic Costume Gallery, Stephens College 6 N. College Ave. (mezzanine floor of Lela Raney Wood Hall) Noon – 3 p.m. Saturday and Sunday 5:30 – 8:30 p.m. on Thursday (or by appointment) For more information call 573-876-7220 stephens.edu/campuslife/researchlibrary
Project One Final Execution
EMERGENCE WINTER SHADES TO SPRING
February 22 – May 5, 2013 Location: Historic Costume Gallery Stephens College 6 N. College Ave.
Gallery Hours: Noon – 3 p.m. Saturday and Sunday 5:30 – 8:30 p.m. on Thursday
(mezzanine floor of Lela Raney Wood Hall)
(or by appointment)
For more information call 573-876-7220 stephens.edu/campuslife/researchlibrary
Designed by Michelle Marcum ‘14 Graphic Design major
21
WINTER SHADES TO SPRING
EMERGENCE WINTER SHADES TO SPRING
February 22 – May 5, 2013 Location: Historic Costume Gallery Stephens College 6 N. College Ave.
(mezzanine floor of Lela Raney Wood Hall)
Gallery Hours: Noon – 3 p.m. Saturday and Sunday 5:30 – 8:30 p.m. on Thursday (or by appointment)
For more information call 573-876-7220 stephens.edu/campuslife/researchlibrary
Historic Costume Gallery Stephens College 6 N. College Ave. Columbia, MO 65203
Postcard
EMERGENCE
Pr oj ec
tT wo
23
Ar
t in
the
Pa
rk
Project Two
Art in the Park
Project 2 - Art in the Park 2013 Project Goals Main Create a campaign to promote Columbia Art League’s Art in the Park event. These materials need to create a “must see” or “not to be missed” feeling. The materials are targeted to the community and specifically families. Secondary Create awareness that Art in the Park is a Columbia Art League event Class
Goals 1.Create a campaign of materials based on a strong theme and are well branded 2.Design portfolio-quality materials 3.Refine design and creative problem solving skills 4.Work through every step of the creative process 5.Work together in a collaborative setting
Project materials 1.Poster a.Size: Max 11x17 (horizontal or vertical) b.Bleeds: none c.Colors: 4/color (CMYK) Note: all images need to be 300 dpi d.Givens: Space for sponsor, Art in the Park logo, Columbia art league logo, date time, location, web site, sell lines 2.T-shirt design Colors: 4/color process or 4 spot colors 3.Ad – information and get people to the event a.Colors: b/w b.Size: 6 ¼ (w) x 6 7/8 (t) c.Givens: Space for sponsor, Art in the Park logo, Columbia Art League logo, date time, location, web site, sell lines 4.Program cover a.Colors: 4/color (CMYK) Note: all images need to be 300 dpi b.Size: 8.5 (w) x 11 (t) Note: You will need 1/2-inch boarder or “live” zone around your art. So your design need to fit into a 8 (w) x 10.5 (t) space c.Givens: Space for sponsor, Art in the Park logo, Columbia art league logo, date time, location, web site, sell lines 5.Logo with graphic elements a.Colors: 4 color process b.Size: No more than 3 inches in any direction
25 6.E-invite: (Note will be attached to an email) a.900 x 600 pixels b.Colors: RGB c.Givens: Art in the Park general information invite. Needs to highlight the dates and location i.Copy from postcard ii.CAL and AIP Logo Presentation Materials 1-5 will be printed and mounted on black presentation boards. The students will present their ideas on 2/23 at 9:30. Business attire is mandatory. Post critique After the critique the students be allowed to redesign their layouts if needed. A redesigned printed copy of the poster will be needed for your process books. Also the final designs will be placed in the project’s digital template. Files will need to be saved as high and small file size pdf and placed in the appropriate folders as part of the process book requirements. A printed intake form/creative brief for the project and pencils for the poster and program cover will be due with your digital process books as well. Schedule Intake: 2/4 @ 10:30-11:30 (Fleming Studio) Over the Shoulder: 2/18 @ 9:00 - 11:50 (or in that time frame) (Fleming Studio). Presentation: 2/25 @ 9:00 (Fleming Studio) Final Selected Art - To Press: 3/6
The Objective
Our second project had an interesting element in our classroom environment because the class was split between two clients; Stephens College 2013 Fashion Show and Columbia Art League’s 2013 Art in the Park. We participated in intake for both clients and then chose which project we wanted to work on. I tried to complete both projects, but in the end I ran out of time. My first choice was Art in the Park. I had been looking forward to this project since my arrival at Stephens. My work was placed in 2nd, with Stacy’s design work used as the final logo. For the Fashion Show, Quinn’s work was used for the poster and print materials.
Project One Intake
27
Intake
/
4/10/13
Art in the Park
Art in the Park bet a.t h r eadles s .co m
bet a.t h r eadles s .co m
bet a.t h r eadles s .co m
bet a.t h r eadles s .co m
Edit B o ar d
Art in the Park
$32.00
Project Two Research
/
Art in the Park
malleus de
et s y .co m
n en un o .co .uk
o h s o lo v ely v in t ag e.blo g s p o t .co m
Watering (A Life Into Itself) Hero Shot
Nature Call! Hero Shot
Fall Hero Shot
Disc Jockey Hero Shot
Pinned from beta.threadless.com
Pinned from beta.threadless.com
Pinned from beta.threadless.com
Pinned from beta.threadless.com
bet a.t h r eadl
Mockingbird Handmade Linocut Oil Paint Art B lock Print with B lue, Lavender, Gray, Light B lue, room decor, wall art. $32.00, via Etsy.
beh an ce.n et bet a.t h r eadles s .co m
$50.00
bet a.t h r eadles s .co m
bet a.t h r eadles s .co m
by annasee 1 like Pinned from etsy.com
JrDragao
Hey DJ Hero Shot
Pinned from nenuno.co.uk
A French Ninja Cat! Hero Shot Light travel Lee White Theby Lonely Fox Hero Shot 1 like
Mid century color inspiration.
Pinned from Pinned from beta.threadless.com behance.net
Pinned from ohsolovelyvintage.blogspot.com
Pinned fromFrom Ma In bloom... beta.threadless.com Lab
n in et een eig h t y eig h t .co m
Pinned from beta.threadless.com
$25.00
Alice's Sewing B asket Hero Shot
2 repins 1 like
Pinned from beta.threadless.com
Pinned from malleusdelic.com
jay decar din alli.co m
blo g .g es s at o .co m
$35.00
g ig p o s t er do mes t icap r in t .big car t el.co m
2 4 .media.t umblr .co m
racoon B B Q full moon
Pinned from blog.gessato.com
Pinned from 24.media.tumblr.com
p lay wh o .co m
Pee Wee, Rex + Dinny by Doug LaRocca $50 fr 1988 LA
p lay wh o .co m
apanese artist Sato created this series called “Torigun” featuring colorful songbirds wearing military uniforms.
Vahalla Studios.
t h ejealo us cur at o r .co m Pinned from nineteeneightyeight.com
Pinned from jaydecardinalli.com
Weapons of Mass Creation 2012 Art Print | Go Media $35 printed by Mandate Press
Winter Cardinal Art Poster by Strawberryluna $25 NeighborhoodStudio — B ull Poster
Art in the Park
4/10/13 Pinned from
Pinned from gigposters.com
Pinned from playwho.com
Pinned from domesticaprint.bigcartel.com
playwho.com
Furturtle Edward Sha
Art in the Park 1/7
pinterest.com/artchica83/art-in-the-park/
fillmy h ear t wit h p r et t y t h in g s .t um … um… t h edielin e.co m t o p it .me des ig n s p ir at io n .n et
des ig n s p ir a
g ig p o s t er s .co m
by Jon Klassen james g ulliv 0er2h.tan co ck.co .comm was bella1 umblr Pinned from fillmyheartwithprettythings.tumblr.com
Swig ils ev an g ar der en .co m
Pinned from thedieline.com
birds art illustration
2 5 .media.t umblr .co m
r o s ebiar .t umblr .co m
Pinned from topit.me
.
James Gulliver Hancock London print
No. Ilse Van Garderen, linocut, "Girl with B alloon"
Pinned from etsy.com
o mg p o s t er s .co m
g ig p o s t er s .co m
Gabriella B arouch
frog
feather
Pinned from designspiration.net
jamesgulliverhancock.com
Pinned from wasbella102.tumblr.com
Pinned from 25.media.tumblr.com
Poppy & red via des
Pinned from designspiration.net
Pinned from gigposters.com
Pinned from be still... David Arms
et s y .co m
Poppy & Red via designspiration
Pinned from rosebiar.tumblr.com
Pinned from thejealouscurator.com
g ig p o s t er r io wan g .blo g s p o t .co m
Pinned from ilsevangarderen.com
Jay Ryan Talkseek Pinned from omgposters.com
Pinned from gigposters.com
abo r ddemo n r ev e.t umblr .co m
.… fuck y eah clas s y an imals .t umblr .…
Aaron Scamihorn
birds
bet a.t h r eadles s .co m
t eag an wh it e.t umblr .co m
B ear on bike
Repinned from Kendrick Kidd
birdy chill
Pinned from riowang.blogspot.com
g ig p o s t er s .co m g ig p o s t er s .co m
LORA ZOMB IE - “B LUEB IRD”
Pinned from fuckyeahclassyanimals.tumblr.com
Pinned from aborddemonreve.tumblr.com
First Fruit of our Labours Hero Shot Pinned from beta.threadless.com
Teagan White #cute #color #illus tration
Furturtle Printworks
Furturtle Printworks
pinterest.com/artchica83/art-in-the-park/
2/7
Pinned from gigposters.com
4/10/13
29
Art in the Park Pinned from Pinned from teaganwhite.tumblr.com gigposters.com
Pinned from gigposters.com
wat t s alo t .co m
des ig n s p ir at io n .n et
bet a.t h r eadles s .co m dwell.co m
r ich ar dg o o dallg aller y .co m
beh an ce.n et
malleus delic.co m
ey Hero Shot
Gig Posters by Dustin Holmes Difícil escolher...
m less.com
Pinned from designspiration.net
opprobriations - Chinook CMB – Music Poster Series - Kidon B AE | Communication Design
cr eat iv eallies .co m
bet a.t h r eadles s .co m
B irds Of A Feather Hero Shot andrew bird
a.t h r eadles s .co m
Pinned from designspiration.net
The Dandy Warhols
Pinned from beta.threadless.com Pinned from dwell.com
Pinned from designspiration.net
Sarah Watts - Neko Case Show Poster - find it and more of her work on w atts alot. com Pinned from wattsalot.com
blo g s .s eat t leweek ly .co m
B jork
Pinned from richardgoodallgallery.com
Pinned from behance.net
Design music poster entry Pinned from Hey DJ Hero Shot creativeallies.com Pinned fromFrom Malleus Rock Art In bloom... beta.threadless.com Lab
wing B asket Hero Shot
2 repins 1 like
m less.com
Pinned from malleusdelic.com
ar t ch ica8 3 .dev ian t ar t .co m
in alux e.big car t el.co m
Music poster illus t r at o r s .r u
artchica83's deviantART favourites artchica83's deviantART favourites
$35.00
des ig n s p ir at io n .n et g ig p o s t er s .co m
of Mass Creation 2012 Art Media $35 printed by ress
m m
ed via designspiration
Pinned from artchica83.deviantart.com
Pinned from artchica83.deviantart.com
artchica83's deviantART favourites Pinned from artchica83.deviantart.com
B otanical Assembly No: 1 ~ ©inaluxe: Kristina Sostarko + Jason Odd Pinned from inaluxe.bigcartel.com
beh an ce.n et
cute yellow logo, illustration inspired
lo g o p o n d.co m
Pinned from unrulylittlethings.com
Poster
beautiful..
Furturtle Edward Sharpe. So good.
Pinned from designspiration.net Pinned from gigposters.com
4/10/13
Created for an brazilian adventure group. "Guanaco" is a cousin of the Llamas. The variety of colors symbolize the variety of challenges they have to face along the way.
pinterest.com/artchica83/art-in-the-park/
Pinned from logopond.com
Pinned from illustrators.ru
T H E F O U R S E A S O N S My
Art in thesenior Parkproject at the Minneapolis
3/7
lo g o g aller y .n et s t o ck lo g o s .co m
s ig n s p ir at io n .n et
m tion.net
Pinned from blogs.seattleweekly.com
un r uly lit t let h in g s .co m
p lay wh o .co m
g o o g le.co m
by teagan white
s t o ck lo g o s .co m
1 repin Pinned from logogallery.net
des ig n s p ir at io n .n et
dezin eg uide.co m
Pinned from logomoose.com
2 repins
5/7
Pinned from behance.net
LogoMoose - 28/900 - Logo inspiration community [title] logo
College of Art & Design - a group of illustrations based on the intricacies of the four seasons. Illustrations made in ink, graphite, or gouache, and finished digitally. 1 repin 1 like
lo g o mo o s e.co m
des ig n s p ir at io n .n et
Poppy & red via designspiration
My Morning Jacket
Gorilla by Gal ...... 30 B eautiful Logo Inspired B y Animals
s mas h in g h ub.co m o mg p o s t er s .co m
webn eel.co m
Pinned from designspiration.net
Pinned from google.com
do wn g r af.co m
Pinned from dezineguide.com
Pinned from dezineguide.com
bird love
Pinned from smashinghub.com
3 repins
logo process sample
2 repins Pinned from g ig p o s t er s .co m webneel.com
dezin eg uide.co m
LOMAPOKO by Gal
B ear B eautiful Animal themed Logo Design examples for Inspiration
1 repin Pinned from stocklogos.com
dezin eg uide.co m Pinned from stocklogos.com
g o o g le.co .uk
Methane Studios
1 s t webdes ig n er .co m
Pinned from Pinned from downgraf.com designspiration.net
30 beautiful logos inspired by animals. 1 repin Pinned from dezineguide.com
Pinned from omgposters.com
an g .blo g s p o t .co m
ke
ar t ch ica8 3 .dev ian t ar t .co m
ar t ch ica8 3 .dev ian t ar t .co m
fox design
flick r .co m
B ringing Out Your Inner B east with 75 Awesome Animal Theme Logos
Pinned from google.co.uk
in s p ir at io n feed.co m
1 repin Pinned from 1stwebdesigner.com
Aaron Scamihorn Pinned from gigposters.com
70 B eautiful Animal Logo Designs | ins p irationfeed. com
Sly Fox Farm Logo by crosti, via g ig p o s t er s .co m Flickr 1 repin
m ogspot.com
en g lis h mus e.co m
1 repin
by crosti
t h ear t o fan imat io n .t umblr .co m
Pinned from flickr.com
Furturtle Printworks
Pinned from inspirationfeed.com
Flamingo Print – via English Muse
Pinned from gigposters.com
Pinned from englishmuse.com
Riccardo Guasco Pinned from
pinterest.com/artchica83/art-in-the-park/
4/7
6/7
Research
des ig n s p ir at io n .n et
des ig n s p ir at io n .n et
a.t h r eadles s .co m
Project Two Word Play
31
Sketches
Project Two
Sketches
33
Sketches
Computer Play Project Two
JUNE
2013
1st & 2nd
Saturday
10am–5pm
Sunday
10am–4pm
Stephens
Lake
Park
JUNE
1st & 2nd
JUNE
2013 Saturday
10am–5pm
Sunday
10am–4pm
Stephens
Lake
Park
Magic nce the
Experie
Saturday
10am–5pm
Sunday
10am–4pm
Stephens
Lake
Experie
JUNE
1st & 2nd
2013 Saturday
10am–5pm
Sunday
10am–4pm
Stephens
Lake
Park
Magic nce the
Experie
2013 Saturday Sunday Stephens
10am–5pm
10am–4pm Lake
Park
Park
Magic nce the
Magic nce the
Experie
1st & 2nd
2013
JUNE
1st & 2nd
Magic nce the
Experie
JUNE
1st & 2nd
2013 Saturday Sunday
10am–5pm
10am–4pm
Stephens
Lake
Park
Magic nce the
Experie
35 PRESENTS
JUNE
Computer Play
1ST AND 2ND 2013 STEPHENS LAKE PARK
Saturday 10am–5pm & Sunday 10am–4pm
artintheparkcolumbia.org/573-443-8838
PRESENTS
JUNE
1ST AND 2ND 2013 STEPHENS LAKE PARK
Saturday 10am–5pm & Sunday 10am–4pm
artintheparkcolumbia.org/573-443-8838
PRESENTS
PRESENTS
JUNE
JUNE
1ST AND 2ND 2013 STEPHENS LAKE PARK
1ST & 2ND STEPHENS LAKE PARK
Saturday 10am–5pm & Sunday 10am–4pm
Saturday
artintheparkcolumbia.org/573-443-8838
Sunday –5pm &
10am
artintheparkcolumbia.org/573-443-8838
e Magic
rience th
pm Expe
10am–4
Final Execution
PRESENTS
JUNE 1ST & 2ND
Project Two
STEPHENS LAKE PARK
am–5pm
y 10 Saturda
artintheparkcolumbia.org/573-443-8838
,
m–4pm
y 10a & Sunda
agic
e the M
perienc 2013 Ex
37
Final Execution
Final Execution
PRESENTS
JUNE 1ST & 2ND
Project Two
STEPHENS LAKE PARK
Saturday 10am–5pm & Sunday 10am–4pm, 2013 Experience the Magic
artintheparkcolumbia.org/573-443-8838
39
Final Execution
PRESENTS
JUNE 1ST & 2ND JUNE 1ST & 2ND PRESENTS
STEPHENS LAKE PARK
STEPHENS LAKE PARK
0am–5pm
Saturday 1
0am–5pm
Saturday 1
& Sunday
& Sunday
artintheparkcolumbia.org/573-443-8838
10
erience the
2013 Exp am–4pm,
10
artintheparkcolumbia.org/573-443-8838
erience the
2013 Exp am–4pm,
Magic
Magic
Pr oj ec
tT
hr ee
41
Ha
ve
n
&
Fa
ce
It
Haven & Face It Project Three
Project 3: FMM Brand and Ad Campaign Goal To create logos and then a campaign that effectively brands and conveys the essence of the new business you are working with for this project. Your main goal is to introduce the business to its target audience and promotes its unique aspects. Your professional-level design work needs to be finished and create “must see/buy” feeling. Each piece of the campaign must be well-branded and not only hold hands but be developed to convey a consistent message.
Copy You will need to write ALL your own copy for this assignment. That includes: headline, tagline (if not provided), ad copy etc. Campaign materials Logos Type of Logo: word mark, letter mark or combination mark ¬ _ Color: both black/white and 4/ color process and RBG. Targeted event marketing materials – Color: RBG or 1 color to 4/color process Create a promotion or event and promotional tool to advertise both the event/promotion and new business. This tool will help the business owner measure the success of a promotion or event. Tools can be: Print or digital; direct mailer, coupon, give away, invite to special event, T-shirt, electronic (website, blog, e-invite) or a “gorilla” tactic are just a few examples. The student will need to provide visuals for the targeted event marketing materials, a description of the event and how this tool will help the business owner track its success (event ideas –trunk show, social marketing event, meet the artist reception, wine tasting, home make over…). Remember - the more creative the better. Merchandise hang tag – Color: 1 to 4 color process a tag that will hang on the merchandise or be packaged with the merchandise once mailed. It will need to have a place for size (if it applies) and price. When you present I will need your intake form and description of your promotion or event for your store and a print of your design work even if they are “digital” designs. Due dates Intake 3/11 Creative development worksheet, research, educated pencils and computer execution (if ready) in small team review – 3/13 Studio time – 3/18 Over-the-shoulder with students/business owners to show designs - 3/20 Final logos to student/business owner (Email students/business owner’s logos -.eps and jpg) and placed in class folder - 3/21 Spring Break Studio time - 4/1 PRESENT OF COMPLETE CAMPAIGN (plus written materials and packaged files for hang tags class folder) - 4/3
NOTE: a portion of your grade will be awarded based on the quality of your files for press and your client’s evaluation of your work.
43 The Objective Project three was a joint project between Monica’s business capstone class and our advertising class, Our object was to take the capstone students business or product and make a logo. We did not have to create promotions or products for both students, I just choose to do so because I love branding so much! This project had to be my favorite semester project. I loved working with my clients (they were fabulous) and branding for them (my favorite type of design). I am very happy with how the work turned out and the experience I learned from it.
The Clients
Student: Jessica Banks Business: Haven Home Decor
Student: LaJoy Epperson Business: Face It Tagline: Chemicals are a sin
Face It Branding Project Three
natural cosmetics
CHEMICALS ARE A SIN
45
Product Info
Project Three
Product Info
47
Product Info
Project Three
Product Info
49
Word Play
Project Three Intake
51
Intake
4/10/13
Face It Repinned by Michelle Marcum Pinned from blog.whitneyenglish.com
Research
ict .t iffin .my zen .co .uk
wh o leliv in g .co m zs azs abellag io .blo g s p o t .co m
bear dedan dblack .t umblr .co m
marketing images
Pinned from ict.tiffin.myzen.co.uk
zan s aar .co m
color inspration
Pinned from wholeliving.com
Felt Applique Leaf Patterned Cushion Cover Repinned by Michelle Marcum
g o o g le.co m
marketing images
Repinned by LaJoy Anisse
color inspration/ marketing images Repinned by LaJoy Anisse
Repinned from LaJoy Anisse
Repinned by LaJoy Anisse
color inspiration
et s y .co m
Repinned by LaJoy Anisse
blin k deco r .co m
Pinned from bodylondon.com
Pinned from beardedandblack.tumblr.com
leaf pattern
Repinned by Michelle Marcum Pinned from google.com
Pinned from stylemepretty.com
by paperparasolpress
fo x o n t h er un .t umblr .co m
Pinned from etsy.com
peaches and warm orange. Repinned by LaJoy Anisse
Paper Parasol Press - Leaf Pattern Thank You Letterpress Card. $5.00, via Etsy.
Repinned by Michelle Marcum
s t y lemep r et t y .co m
marketing images
$5.00
Pinned from zsazsabellagio.blogspot.com
Pinned from zansaar.com
Project Three
Repinned by LaJoy Anisse
bo dy lo n do n .co m
des ig n s p ir at io n .n et
Leafs Pattern Repinned by Michelle Marcum Pinned from blinkdecor.com
plant type fr o mup n o r t h .co m
fo r t h elo v eo ft y p e.blo g s p o t .co m Repinned by Michelle Marcum Pinned from designspiration.net
des ig n s p ir at io n .n et
4/10/13
Face It Repinned by Michelle Marcum
Organic leaf pattern - can't stop staring at this.
the Holy Spirit
dr ibbble.co m Repinned by
dr ibbble.co m
Pinned from fromtheska.tumblr.com
fr o mt h es k a.t umblr .co m
Repinned by Michelle Marcum
Michelle Marcum
Pinned from foxontherun.tumblr.com
Lettering
Now comes the mystery dr ibbble.co m Repinned by Michelle Marcum
Pinned from designspiration.net
Pinned from fortheloveoftype.blogspot.com
des ig n s p ir at io n .n et
Lettering by Luke Ritchie
des ig n s p ir at io n .n et
pinterest.com/artchica83/face-it/ Repinned by
Evan Silver
Dirty
Pinned from dribbble.com
Pinned from dribbble.com
bir dcag ewalk .t umblr .co m
Take Action
Repinned by Michelle Marcum
Michelle Marcum
Repinned by Michelle Marcum Pinned from fromupnorth.com
2/4
Repinned by Michelle Marcum
Raen
Pinned from dribbble.com Repinned by Michelle Marcum
dafo n t .co m
my fo n t s .co m
o cean -br eeze-s ummer -p leas e.t …
Channel Font | dafont. com Pinned by Michelle Marcum Pinned from dafont.com
Faraday B icycles Repinned by Michelle Marcum Pinned from designspiration.net
love type and organic elements (in garden bed look) Repinned by Michelle Marcum Pinned from ocean-breeze-summer-please.tumblr…
s t udio n udg e.co m
Pinned from designspiration.net
Repinned by Michelle Marcum
nudge.
Mishka™ - Webfont & Desktop font « MyFonts
Pinned from birdcagewalk.tumblr.com
Repinned by Michelle Marcum
1 comment
Pinned from studionudge.com
Pinned by Michelle Marcum Pinned from myfonts.com
des ig n s p ir at io n .n et
p iccs y .co m
Mic h e lle Ma rc um What do you think of this font?
Add a comment...
lo ubo o s an ds h o es .blo g s p o t .co m
t h ep r ep p y ch icblo g .co m
Edge Painted Letterpress | B usiness Cards Observer
Typography by Ale Paul Repinned by Michelle Marcum Pinned from piccsy.com
I really enjoy this!
Repinned by Michelle Marcum Pinned by LaJoy Anisse
Pinned from designspiration.net
Pinned from louboosandshoes.blogspot.com
Pinned by LaJoy Anisse Pinned from thepreppychicblog.com
Liquor store sign in Los Angeles, shot on Kodak Trix-400 Repinned from LaJoy Anisse
pinterest.com/artchica83/face-it/
wood store sign Repinned from LaJoy Anisse
3/4
53
S earch
Face It Edit B o ar d
Research
Face It fab.co m t h efr es h ex ch an g eblo g .co m
Add a pin t o r s o v er t ical-in s p ir at io n s .t umb umb‌ ‌
. 1 like
Element from amb erb create. com Repinned from Kaylyn Crane
y o ut h edes ig n er .co m
Announcing Wild Measure | The Fresh Exchange
Repinned by Michelle Marcum Pinned from fab.com
Repinned by Michelle Marcum Pinned from thefreshexchangeblog.com
blo g .wh it n ey en g lis h .co m
Torso Vertical - Inspirations The Art of Typographic Flourishes: Vintage Typography Design Inspiration
beh an ce.n et Repinned by Michelle Marcum
g et br aizen .co m
Pinned from torsovertical-inspirations.tumblr.com
Repinned by Michelle Marcum Pinned from youthedesigner.com
Volkswagen Print Design by Josiane Marquis by Josiane Marquis Repinned by Michelle Marcum
love the type
Pinned from behance.net
Repinned by Michelle Marcum Pinned from getbraizen.com
marketing images/ body Repinned from LaJoy Anisse
Holly Mathis Interiors by Whitney English
pinterest.com/artchica83/face-it/
1/4
4/10/13
Face It
t ag -co llect iv e.co m dr ibbble.co m ades ig n p o s t .co m
k las h er ber t .co m car g o co llect iv e.co m
brooklyn taco / tag collective. Repinned by Michelle Marcum Pinned from tag-collective.com
blo g .james t edmo n ds o n .co m
p in s p ir e.fr
window lettering / land. Repinned by Michelle Marcum
Repinned by Michelle Marcum Pinned from dribbble.com
Still Light by Klas Ernflo 1 like 1 comment
Pinned from adesignpost.com
confetti & co logo design by @minna so
signage. cr eat t ica.co m
Repinned by Michelle Marcum
the bird & the bees honey / james edmondson.
Repinned by Michelle Marcum Pinned from ffffo un d.co m cargocollective.com
#logotyp e #s crip t #lettering Repinned by Michelle Marcum Pinned from creattica.com
La J oy An is s e I LOVE this! And I LOVE this board! Mic h e lle Ma rc um I'm glad you like it :) Thanks for the tips. It makes my process so much easier. Please pin as many examples as you want to this board!
bir ch an dbir d.co m
La J oy An is s e This is probably one of my favorites!
Add a comment...
Pinned from pinspire.fr
Repinned by Michelle Marcum Pinned from blog.jamestedmondson.com
1 like 2 comments
Repinned by Michelle Marcum Pinned from klasherbert.com
B irch + B ird: Spruce Collective logo by Jessica MacDonald 1 like 1 comment
Leica #logotyp e #s crip t Repinned by Michelle Marcum Pinned from ffffound.com
Repinned by Michelle Marcum Pinned from birchandbird.com La J oy An is s e I like the leaves
Add a comment... Add a comment...
pinterest.com/artchica83/face-it/
4/4
Project Three Sketches
55
Sketches
Project Three Sketches
57
Sketches
Project Three
Computer Play
59
Computer Play
REWARDS To see program terms and details visit us at FaceItCosmetics.Blogspot.com.
FACE IT REWARDS CARD REWARDS CARD
Phone Email Address State Zi p Y N Sign me up for emails and mailings. Signature Date Name
FACE VALUE REWARDS CARD TERMS AND CONDITIONS. 1) POINTS CAN ONLY BE EARNED BY SHOPPING AT THE FACE IT STORE LOCATION AND ARE NOT TRANSFERABLE. 2) BY PROVIDING YOUR CONTACT INFORMATION, YOU AGREE TO RECEIVE MARKETING COMMUNICATIONS, INCLUDING OFFERS AND PROMOTIONAL MESSAGE FROM FACE IT. YOU MAY DISCONTINUE RECEIVING SUCH COMMUNICATIONS AT ANY TIME. 3) MEMBERSHIP IS LIMITED TO 1 ACCOUNT PER PERSON. REWARDS AND/OR MEMBERSHIP CARDS ARE UNIQUE ACCOUNT SPECIFIC AND NON-TRANSFERABLE. 4) ANY LOST OR STOLEN CARDS CAN NOT BE REPLACED OR REISSUED, AND REWARDS MUCH BE SURRENDERED AT TIME OF REDEMPTION. 5) FACE IT MAY TERMINATE, ALTER, LIMIT OR MODIFY THE REWARDS PROGRAM OFFERS AT ANY TIME WITHOUT NOTICE.
Project Three Final Execution
E x c l u s i v e cardholder savings throughout the year I n v i t a t i o n s to events at Face It L e a r n about new products and receive special discounts F R E E Rawbites gift on your birthday
PERKS Auberge du Soleil Spa retreat in Napa Valley, CA = Raw Bites samples package FREE 5 0 0 p o i n t s = Free one hour Face It skin care facial 1 0 0 0 p o i n t s = Enter to win a weekend tri p to 300 points
100 points
= 10% off your next purchase of $50 or more
$1 dollar spent = 1 point earned
REWARDS MADE WITH 20% RECYCLED PAPER FACE IT COPYRIGHT 2013. ALL RIGHTS RESERVED.
61
CHEMICALS ARE A SIN Front
natural cosmetics C HnE aMt IuCr Aa Ll S c oAsRmE e tAi c sS I N CHEMICALS ARE A SIN
LaJoy Epperson L a J o y o wE npepr e r s o n owner
816.665.0855 E m a i8l F1a6c. e6I6t @ 5 .g0m8a5i5l . c o m F a c Ee m I t aC iol sF ma ec et iI ct @ s . gB ml oagi sl .pcoot m .com L oFcaact ee dI t Co on s m t h ee t iCc os u. Bn tl royg sCpl uobt . cP ol amz a
CHEMICALS ARE A SIN
CHEMICALS ARE A SIN
Located on the Country Club Plaza
Final Execution
Side
Project Three Final Execution
natural skincare
CHEMICALS ARE A SIN
63 Final Execution natural cosmestics
CHEMICALS ARE A SIN
Haven Branding
D E C O R
Project Three
H O M E
H O M E
D E C O R
65
Product Info
Project Three Product Info
67
Product Info
Project Three Intake
69
Intake
H
Project Three Research
H
mar cus des ig n in c.blo g s p o t .co m
Add a pin
r eas o n s t o br eat h e.t umblr .co m h o me-s t y lin g .blo g s p o t .co m
bathrooms
clean
Repinned by Michelle Marcum Pinned from marcusdesigninc.blogspot.com
jo s s an dmain .co m
bev er ly wo r k man 5 .blo g s p o
Repinned by Michelle Marcum
simple but elegant home office
Pinned from reasonstobreathe.tumblr.com
Repinned by Michelle Marcum Pinned from home-styling.blogspot.com
bedroom... Repinned by Michelle Marcum
Pinned from beverlyworkman5.blogspot.com
aven
t y p efo r y o u.o r g
Gates Rug in Silver B lue h o us ein d.co m Repinned by Michelle Marcum Pinned from jossandmain.com
Haven
beh an ce.n et
Eight Hour Day 1 comment
This board is secret. Repinned by Michelle Marcum
Haven
Edit B oPinned ar d from
Repinned by Michelle Marcum Pinned from typeforyou.org
houseind.com
4/10/13
H a ve n H ome D e c or Really like the usage of pattern, would like to keep cohesive to logo font and such. For labels, I would
nice Repinned by Michelle Marcum Pinned from behance.net
really like something in shape..I can sketch a you what I'm looking f
pinterest.com/artchica83/haven/ jo s s an dmain .co m
h o me-s t y lin g .blo g s p o t .co m
et s y .co m
Add a comment...
bev er ly wo r k man 5 .blo g s p o t .co m
ombre logo example by ArtisanClassic
Transitions Harmony Rug Repinned by Michelle Marcum
3 comments
s h o p bo p .co m
Pinned from jossandmain.com
simple but elegant home office Repinned by Michelle Marcum Pinned from home-styling.blogspot.com
Repinned by Michelle Marcum
bar bes k ump e.c
Pinned from etsy.com
bedroom... J e s s ic a B a n ks really like this, even more dramatic an ombre is also great! def what I am looking for though!
Repinned by Michelle Marcum Pinned from beverlyworkman5.blogspot.com
g o o g le.co m
Mic h e lle Ma rc um Yes, I would like to do something like this in grey, using the color palette from the dress. I think I will use a san serif instead.
Love this dress- so pretty!! 3 comments
beh an ce.n et
Repinned by Michelle Marcum
H a ve n H ome D e c or I am really excited to see something like this.
like the little H as a house cool. Repinned by Haven Home Decor Pinned from barbeskumpe.com
Add a comment...
Pinned from shopbop.com
nice
patterns Repinned by Michelle Marcum
Pinned from behance.net
Repinned by Michelle Marcum Pinned from google.com
J e s s ic a B a n ks like this color scheme, the more dramatic shift/gradation the better. Like this alot.
up t o wn fur n it ur ean dflo r al.co m
zazzle.co m
Mic h e lle Ma rc um I love this color too. I saw this it reminded me of you! H a ve n H ome D e c or haha, at first I didn't realize what
home decor logo - Google Search
key logo - Google Search
71 Haven
Research
really like something in a house shape..I can sketch and send to you what I'm looking for.
Add a comment... ilo v et y p o g r ap h y .co m
bar bes k ump e.co m
I like Amazingly fine, Regulate 213 Pinned by Haven Home Decor
dafo n t .co m blo g .in v is iblecr eat ur e.co m
Pinned from ilovetypography.com
more dramatic at! def what I h!
o something g the color s. I think I will ad.
c or see something
like the little H as a house..kinda cool. Repinned by Haven Home Decor
s lack lin edes ig n .co m
s t o ck lo g o s .co m
Pinned from barbeskumpe.com
Tall Films Sparrow B uilders: Invisible Creature Speaks
.
interior design logo - Google Search 1 comment
zazzle.co m
flo r al.co m
Pinned by Michelle Marcum Pinned from slacklinedesign.com
Michelle Marcum
key logo - Google Search 1 comment
PinnedPinned from by Michelle Marcum blog.invisiblecreature.com Pinned from stocklogos.com
s t o ck lo g o s .co m
Add a comment...
Pinned by Michelle Marcum
mir abelp r es s .t y p ep ad.co m
Pinned from zazzle.com H a ve n H ome D e c or not sure how I feel about this key..possibly a more modern looking one? I just don't like the handle.
t
Pinned from dafont.com
H a ve n H ome D e c or like this font.
gle Search
.com
interiorRepinned design logo by - Google Search
Pinned by Michelle Marcum
Add a comment...
home decor logo - Google Search 3 comments Pinned by Michelle Marcum
g o o g le.co m
home decor logo - Google Search Pinned by Michelle Marcum Pinned from mirabelpress.typepad.com
Pinned from stocklogos.com H a ve n H ome D e c or Key idea could be another neat something to incorporate Mic h e lle Ma rc um Yes, I liked the font and the key. Not the tree though
2/3
Project Three Sketches
73
Sketches
Project Three Sketches
75 2a original
1a
HOME DECOR
D E C O R
2b H O M E
D E C O R
HOME DECOR 2c
1b
H O M E
H O M E
D E C O R
H O M E
D E C O R
D E C O R
2d
2e H O M E
HOME DECOR
D E C O R
4 3
HAVEN HOME DECOR
HAVEN HOME DECOR
Computer Play
H O M E
Project Three Sketches
77
Sketches
Project Three Final Execution
DREAM HOME EVENT F e b r u a r y 7 th f r o m 6 - 9 p m
us Postage paid
8211 Clayton Road St. Louis, M0 63117
w w w. H av e n s t l . co m
SH APS R I N G SPRUNG Spring is here and now is the perfect time to begin spring organizing and redecorating with Haven!
come to our
Dream Home Event February 7th, 6pm-9pm Our valued customers will enjoy refreshments, home design ideas, and advice from an interior designer! We look forward to seeing you there!
79
Front
JESSI CA BANKS owner 31 4.566.520 4 JBanks@Havenstl.com 8211 Clayton Road, St. Louis, M0 63117
www.Havenstl.com
Final Execution
Side
Pr oj ec
tF
ou
r
81
St
ep
he
ns
Lif e
Project Four
Stephens Life
Project 4 GDE 320 Stephens Life spring 2013 issue: promotion campaign Points: 100 Client Goal Advertise and promote the delivery of the new Stephens Life publication to Stephen College students. The main goal is to catch someone’s attention, “announce” the new publication and create a “can’t wait to see” excitement. Second goal is to create a campaign of professional materials that reflect the high standards and ideals of Stephens College and its students. Project Goal To work through the creative process. Focus on exploring new and unique design solutions while refining the student’s skills in the areas of: concept development, color, typography, eye flow, grid, hierarchy and strong unity of all elements for a strong finished product that is well branded, and promotes the event to the given target market.
Budget: none - however - printing expenses will be covered. After an intake session with Professor Nichol Caddy, the Ad Design students will work in teams of two to create an ad campaign that reaches the target audience. Professor Nichol Caddy will review the team ideas in small creative team review on 4/15 at 9:00. Then the campaigns will be “pitched” or presented on 4/22. Students will receive grades for this project as teams not individually. However, each member will be asked to evaluate their performance as well as their team member’s performance. Campaigns can incorporate any or all advertising strategies – for example: digital, print, gorilla, social media, interactive, etc. The strongest campaign will be selected and executed the week of 4/22. Givens Keep in mind budget limitations. Campaign must be easy and quick to execute. Have fun and play with this project! Others: to come from Professor Nichol Caddy. Due Dates Intake Project 4 and Digital Process Book TOC: 4/8 @ 9:00 Advising Day / NO CLASS: 4/10 Small Team Creative Review (Part of your Grade): 4/15 Open LAB for project and process book development (no attendance taken): 4/17 Presentation and top design selected – DUE DATE: 4/22 @ 9:00 Selected design, executed 4/22-4/25 Over the shoulder for Digital Process Books: 4/24 Final present Digital Process Books: April 30th – 12:30-2:30
83 The Objective For our last project in Advertising design we had a group project. Kate mentioned this was the only project she had ever assigned where two students would collaborate and create a design campaign together. I was actually glad that I had someone assigned to help me. So close to the end of the year is a busy time, so dividing the work made the process much easier. I felt that Kelli, my partner, and I worked well together. We both were open to each others ideas and I believe our project turned out really well. I focused on the social media and digital side of the project while Kelli worked on the posters and print side. I was very pleased with what her final project and am glad she was on my team!
Project Partner
Student: Kelli Ross
Project Four
Intake
85
Sketches
Project Four
Intake
87
Sketches
Project Four
Research
89
C=8, M=0, Y=76, K=11 P 166-14 RGB=216/212/88
C=41, M=0, Y=22, K=0 P 125-2U RGB=148/220/207
C=1, M=36, Y=72, K=0 P10-8U RGB=247/174/93
C=65, M=12, Y=0, K=0 P 112-5U RGB=64/177/129
SELL LINES
SELL LINES
SELL LINES
SELL LINES
SELL LINES
SELL LINES
SELL LINES
STEPHENS LIFE
VOLUME 1 FALL 2012
Stephens Life Branding
SL
C=0, M=100, Y=0, K=0 P 73-16U RGB=236/0/140
Project Four
Computer Play
91
Computer Play
Project Four
Final Execution
93
Finals Final Execution
Project Four
Final Execution
95
GET THE NEW ISSUE OF STEPHENS LIFE OR
Visit our social media sites for more information & Stephens Life Memes!
SL I WILL POOP IN YOUR SHOES
STEPHENS LIFE
Facebook/StephensLifeMag Twitter/@stephens_life YouTube/stephens life
Finals Kelli Design
THE NEW ISSUE OF STEPHENS LIFE AVAILABLE APRIL 29TH, 2013
CHECK YOUR MAILBOX OR PICK UP A COPY FROM ROOM 115, HELIS COMMUNICATION CENTER
Kelli Design Project Four
SL STEPHENS LIFE
GET THE NEW
THE NEW ISSUE OF STEPHENS LIFE AVAILABLE APRIL 29TH, 2013 Check your mailbox or pick up a copy from Room 115, Helis Communication Center Visit our social media sites for more information & Stephens Life Memes!
ISSUE OF STEPHENS LIFE OR I WILL POOP IN YOUR SHOES
Facebook/StephensLifeMag Twitter/@stephens_life YouTube/stephens life
97
Visit our social media sites for more information & Stephens Life Memes
SL STEPHENS LIFE
Facebook/StephensLifeMag Twitter/@stephens_life YouTube/stephens life
Finals Kelli Design
THE NEW ISSUE OF STEPHENS LIFE AVAILABLE APRIL 29TH, 2013
CHECK YOUR MAILBOX OR PICK UP A COPY FROM ROOM 115, HELIS COMMUNICATION CENTER
Kelli Design Project Four
SL STEPHENS LIFE
THE NEW ISSUE OF STEPHENS LIFE AVAILABLE APRIL 29TH, 2013 Facebook/StephensLifeMag Twitter/@stephens_life YouTube/stephens life
Check your mailbox or pick up a copy from Room 115, Helis Communication Center Visit our social media sites for more information & Stephens Life Memes!
99 Finals Kelli Design
For a Great Mix of Women
@STEPHENS_LIFE
Kelli Design Project Four
For Women of Style and Creativity #STEPHENSLIFE
101 Finals Kelli Design
For Women of Intelligence & Independence
@STEPHENS_LIFE
Cr ea t
ive
Pla y
103
Creative Play
Product Play
l
U
II
D oo o o
Q ll
l
Y
Typo Play
o o U
D
105
o
j
o
Logo Play – exercise GDE 320
Creative Play
Logo Play
Goal 1.Based on the item you will soon select, explore and play with creative ideas for a new busi ness or product with a unique selling advantage. 2. Work through the create process to create a logo and tagline for your new product or company that is unique, fresh and new. 3..Develop logo design skills to create a finished mark that is readable at any size (minimum size 1”x1”), all elements work together, can be developed for other branding uses and works in all mediums (print, web, silk screening etc.)
Instructions Part 1 1.Select an item from the bag 2.Write down your first ideas 3.Complete word palette. Look for unique and interesting combinations to develop your con cept and brand for the company or product 4.Research 5.Pencil ideas a.At least 30 logo ideas – can be word mark, letter mark or combination mark Total time: 1 hour Part 2 1.Meet in creative teams and review ideas 2.Select top idea/designs 3.Refine pencil sketch and bring refined drawing to class on Tuesday 3/6.
Logo terms Word mark A word mark, word mark or logotype is a standardized text logo or graphic representation of the name of a company, institution, or product name used for purposes of identification and branding. A word mark is usually a distinct text-only typographic treatment as can be found in the graphic identities. The organization name is incorporated as a simple graphic treatment to create a clear, visually memorable identity. The representation of the word becomes a visual symbol of the organization or product. Letter mark A letter mark is a type of logo consisting wholly of an abbreviation — usually a company’s initials. When building a brand, companies often do so using letter marks. Combination mark A combination mark is the combination of an image/icon and type or name of the company or product.
107 The Objective This project was really simple and so much fun! Our process was a little backward. Here we took an idea and made it into a product. Usually we take a product and find the idea! We all had to grab a stuff toy animal from a garbage bag. What ever animal we pulled would be our inspiration for a logo and company. I pulled a weird fire fish and was able to re-draw. The second time I got a black cat (a vast improvement). From there I was able to pull several ideas for my product. A makeup company called Cat’s Eye Cosmetics, Knitty Kitty, a knitting store, Lucky’s Milk Bar and Feline Wine. All four would use the cat for an identity. The first idea I came up with, and ultimately the one I would use was “Cats Eye Cosmetics”. This brand of eye products would be for women with a wilder side. The traditional mod look “cat’s eye” is coming back into style and a perfect brand for the trendy!
Toy inspiration
S earch
Cats Michelle Marcum
Edit B o ar d
Cats et s y .co m
lo g o p o n d.co m br ig et t eb.co m t ur n in g p o in t 2 .t umblr .co m
Add a pin
Logo Play
umb … y o ubr in g t h at s mar t h air cut .t umb…
Dancing Kitty . She loves to dance and she secretly keeps her little dear fish friend in her pocket. If you want to, you can keep a little note for someone special :)
"Knitty" B y Miroslav Vujovic Graforidza brigette.b
Pinned from logopond.com
by dancingintherains
Pinned from brigetteb.com
Pinned from etsy.com
cat & bear 1 repin
Catwoman by Rafael Albuquerque Pinned from turningpoint2.tumblr.com
av o cado cadav er .t umblr .co m
Pinned from youbringthatsmarthaircut.tumblr.com
wen dig r at z.blo g s p o t .co m g ilado r ig ami.co m
et s y .co m
Petite broderie... r en der .g lo balg aller y .co m
Sam Wolfe Connelly: ‘The Docks’
The benefits of having a cat in your life... by whatkatiedoes
origami Siamese cat
Pinned from avocadocadaver.tumblr.com
Creative Play
mein ek at ze.t umblr .co m
Pinned from wendigratz.blogspot.com
Pinned from etsy.com
Pinned from giladorigami.com
Affiche. (by Georges Rogier)
Cat ballet...
Pinned from render.globalgallery.com
Pinned from meinekatze.tumblr.com
pinterest.com/artchica83/cats/
1/5
4/10/13
Cats Pinned from wherethelovelythingsare.com
space to show the cocktail glass. Logo designed for B lack Cat Lounge.
Repinned from Brandey Ryan
Pinned from dribbble.com
s t o ck lo g o s .co m
mas h able.co m p in t er es t .co m
dr ibbble.co m
s h in zch an g .blo g s p o t .co m
fav im.co m
Cat Flip Logo logo Pinned from stocklogos.com
happy cat logo. cant stop laughing.
Am purring at this cubist cat logo Viva cubism!
lo g o s .co
2 cats Pinned from dribbble.com
animal, cat, cat logo design graphic, design, graphic, illustration (Full Size) Pinned from favim.com
Repinned from Kaitlyn Thomas
Pinned from pinterest.com
Thinking about printing this and pinning it to the Starbucks logo on my apron atp work. I wonder how lo g o eo p le.blo g .co m many people will notice...
playing cat Pinned from shinzchang.blogspot.com
Pinned from mashable.com
Sketchy Cat Logo Design cat logo Pinned from logos.co
Pinned from logopeople.blog.com
lo g o t t ica.co m
fabio 2 k 5 .dev ian t ar t .co m blo o mwebdes ig n .n et
p in t er es t s h o w.blo g s p o t .r o
t ut o r ialch ip .co m lo g o p o n d.co m
B anjo Cat logo by Randyheil PINK CAT Double Concept #Logo #D es ign: ZombieCat | #b us ines s #identity #b randing #marketing #advertis ement
Pinned from fabio2k5.deviantart.com
from Flickr
mau cat logo
Pinned from pinterestshow.blogspot.ro
Pinned from bloomwebdesign.net
Pinned from logottica.com
catlogo B ook Cats Logo Pinned from tutorialchip.com
Pinned from logopond.com
4/10/13
Cats
Cats
blo o mwebdes ig n .n et
$7.00
abduzeedo .co m
Pinned from etsy.com
Pinned from etsy.com
black cat bis t r o .co m
et s y .co m
Double concept logo design: GentleCat
Cat logo
1 repin Pinned from abduzeedo.com
p en g uin an dfis h .blo g s p o t .co m
Pinned from bloomwebdesign.net
p en g uin an dfis h .blo g s p o
YARN KITTY magnet by boygirlparty - unique, super strong illustrated cat magnet glass - gift for animal lover. $7.00, via Etsy.
B lack Cat Logo... Pinned from blackcatbistro.com
by boygirlparty
pinterest.com/artchica83/cats/
4/5
love this kitty love this kitty Pinned from penguinandfish.blogspot.com
Smelly Cat Logo Designs Repinned from Rubber Cheese
Pinned from penguinandfish.blogspot.com
109 4/10/13
Cats
mleiv .co m
ar t co v e.co .uk
mleiv
The Cat’s Dream eco-friendly high quality cards by Anne Hutchings (1943) Pinned from artcove.co.uk
elg at o g o mezar t s .co m
Pinned from mleiv.com
Chat . ebay .co m
Research
s h elley s dav ies .co m
br o ws e.dev ian t ar t .co m
g o o g le.co m.br
g o o g le.co m.br
Pinned from n y t imes .co m shelleysdavies.com
ElGatoGomez
Illustration
Pinned from google.com.br
Pinned from elgatogomezarts.com
Pinned from google.com.br
Cat Got Your B rain
Pinned from ebay.com
Pinned from nytimes.com
Pinned from browse.deviantart.com
et s y .co m
flick r .co m
flick r .co m
Newberry B LACK CAT ASLEEP UNDER COVER 1940
Typo
Nice design
flick r iv er .co m
Eighteen Cats . 8x10 Art Print from 3 crows etsy Pinned from etsy.com
Ninja, via Flickr. Chat à la manière de... Matisse
by meowbrown
by bijoudesigns Pinned from flickr.com
Pinned from flickr.com
n y -imag e0 .et s y .co m
Gina Picasso color by Tina's Art, via Flickr by Tina's Art Pinned from flickriver.com
p ay lo ad9 .car g o co llect iv e.co m
et s y .co m
felis s imo .in fo
B elly smackin' good cubicler efug ee.t umblr .co m Pinned from ny-image0.etsy.com
Les Perles de Pluie. Lucienne Fontannaz. (1975).
'Etienne Silhouette's Cats'. by Elizabeth Rosen.
kitty coin purse
by ElizabethRosenArt
Pinned from felissimo.info
Pinned from payload9.cargocollective.com
Pinned from etsy.com
mimieux: (vía Illustration / Kitty Dots
pinterest.com/artchica83/cats/
2/5
4/10/13
Cats embroidery pattern) Pinned from cubiclerefugee.tumblr.com
p o ly min t h e.blo g s p o t .co m.es
Two Cats. (drawing by Rikke Asjboern).
2 5 .media.t umblr .co m
ev er y wh er e-i-g o .t umblr .co m
n er dn ir v an a.o r g
flick r .co m
Pinned from polyminthe.blogspot.com.es
blo g .s t ut t g ar t er -zeit un g .de
cwct o k y o .co m
aliceis wo n der ful.t umblr .co m
. vintage cat.
♥ ~
Pinned from everywhere-i-go.tumblr.com
Pinned from Pinned from 25.media.tumblr.com blog.stuttgarter-zeitung.de
yarn ball kitty - Google Search 1 repin
Vintage Cat
Pinned from nerdnirvana.org
Pinned from flickr.com
Pinned from cwctokyo.com
Schmidt Pinned from aliceiswonderful.tumblr.com
et s y .co m
t wis t y n o o dle.co m alley cat s an ddr ift er s .blo g s p o t .c .c… … p eaceo fs h ell.t umblr .co m
cus t er diedfo r y o ur s in s .t umblr .c .c… …
yarn ball kitty - Google Search Pinned from etsy.com
elg at o g o mezar t s .co m
yarn font - Google Search
Cats Cats, cats, cats! Pinned from peaceofshell.tumblr.com
Pinned from twistynoodle.com
Jellicle cats
Pinned from alleycatsanddrifters.blogspot.com
wh er et h elo v ely t h in g s ar e.co m
Pinned from custerdiedforyoursins.tumblr.com
Cats Pinned from elgatogomezarts.com
dr ibbble.co m
cats
pinterest.com/artchica83/cats/
This is a bloody sexy logo by Jacob Weaver. Wonderful use of negative
Cats
3/5
Creative Play
Logo Play
111
Sketches
Creative Play
Logo Play
113
Sketches
Logo Play Creative Play
WILD, BEAUTIFUL AND
BOLD
Lorem ipsum dolor sit amet, consectetur adipiscing elit? Donec a justo erat. Suspendisse hendrerit scelerisque velit, quis ultrices nunc condimentum eu. Suspendisse potenti. Praesent condimentum enim vitae augue luctus eu interdum sapien euismod. Aliquam erat volutpat. Vestibulum ac lectus vel nunc gravida aliquet non id ligula. Nulla eget massa nunc, sit amet pulvinar tortor. Maecenas elementum interdum porttitor. Curabitur aliquet accumsan tincidunt. Pellentesque aliquet consectetur leo, quis luctus sapien laoreet non. Mauris aliquet vehicula leo sed venenatis. Quisque congue ultricies ultricies. Nunc sodales lorem non nibh scelerisque interdum. m tortor libero sit amet eros. Nunc dignissim gravida odio.
115
WILD, BEAUTIFUL, BOLD & FREE
Final Logo & Product
WILD, BEAUTIFUL, BOLD & FREE
Re ad
, R efl ec t
117
&
Re
po
rt
Read & Report
Chapter 9
Branding
Oh what fun branding is! Also what a challenge. I think the evolution of branding, as highlighted in our book, is very fascinating. How exciting it must have been 70 years ago when branding was becoming it’s own, yet the idea was not completely created. I have had the opportunity to brand before, and I am currently working on a project where I am branding a new hire campaign for Subway. As I read through the chapter, I noticed that this would be a great resource as I complete my task. Subway already has a well established brand, and my task is to brand their hiring identity. From start to finish I have had to take into account our target audience, our store setting, and an overall message that would apply to many different uses and settings. This is not something that can be done overnight. It is a process that demands quality and thoughtful planning. Even
though it will have qualities of the Subway brand, it will also stand on it’s own identity, so it can better attract the target market. In the chapter, they did a case study on The Island of the Bahamas, which is
“There is an actuality of a brand, and then there is the audience’s perception of it.”
one of my favorite branding ever done. I have seen the marketing before, but I have never seen it broken down. Even though I found the process so fascinating and smart, I feel I already knew just about everything they told me. The brand
is so well designed, that I understood the concept without prior knowledge, only a visual. Overall, that is what we gain to learn from Ad Design. We must be able ti communicate to the audience in a second and surprise them with its wit or complexity.
119
At one point of time I really wanted to be an Art Director. That is until I found out all I really wanted to do is design. Yeah, I’m sure I could lead a group of people and direct them properly. But then again I’d probably make a better Creative Director, rather than an Art Director. Especially when I read in our reading that a great Art Director should be able to write copy. Well, so I wasn’t blessed with the gift of writing, but luckily in a traditional advertising agency I will be paired with a copy writer. I personally want to be the one to work with the design and get my hands all dirty. It doesn’t seem like either director really does any of the hands-on stuff. Another thing, which has always amused me, is the birth of electronic devices and the effect it has had on the creative world. I personally could care less about social media or creating websites, but that technology goes hand in hand with the software I rely so heavily on. Could I
be a designer if it weren’t for online school or Adobe products? Probably not. And even if I did acquire the skills, would there be a job waiting for me when I graduated? Yeah, that probably wouldn’t be so easy either.
“Memorable advertising and branding involves good brand storytelling...”
Advertising on the Internet is what will fuel my generation. Even though I love print more than anything, I can’t let myself take up arms against technology. Some say print is dead, but I think it will always be around, and never totally gone.
Chapter 13
Advertising
Art & Copy
Notes
121
before people know what they want
"
Art & Copy Type Poster
"
He knows want people want ...