GOOD GONE BAD
Attacks about chicken and pickles over Twitter tell us more about company values What started as a story about agencies doing so many brilliant things for McDonald’s, like Pearlfisher’s minimal packaging designs and Leo Burnett’s delivery and key ingredients ads, took a turn to the “Oh no...” Popeyes hilariously came for ChknDrop.com. Wendy’s is usually brilliant at roasting competitors, so I searched to see if they had interacted with Popeyes. They had when Popeyes told them to take their orange money and stay out of their fight with Chick-fil-A.
Twitter is full of jokes about who has the best chicken sandwich. Buying up all the misspelled URLs to give away Popeyes sandwiches was next level. Calling out Wendy’s for supporting Trump had Madeline’s jaw on the floor. Everyone knows Chick-fil-A wants to re-educate the LGBTQ+ community, but Wendy’s CEO held a fundraiser at his house for Trump?
LESS IS MORE This minimalist outdoor ad isn’t only for people who know the Kit Kat slogan— clearly it’s time for a break even if you don’t know to me break off a piece of that Kit Kat bar. Sam Hennig submitted the concept on spec for One Minute Briefs, a U.K. creative project. The Master Card series by McCann Colombia cuts right to the point: Exploring is priceless, living is priceless, music is priceless. And McDonald’s, again, is lovin’ it.
February 23, 2021 • Art
Department Weekly
21
