Create an advertising campaign featuring characters from the brand playmobil indicating the different insights that bus users should apply for everyone to enjoy an atmosphere of inclusion and respect. To be advertise at bus stop. There are characters and accessories in the market like adult wheelchair,
child wheelchairs ‌ mothers with child pushchairs,
mothers with children in backpack canes for people with reduced mobility black glasses for blind people, and guide dogs ... With all these characters may act out in an attractive desirable behavior patterns scene. Seats on buses can fix some of the caracters as wake-up call, as well as vinyl labels to invite you to visit a website where tips are collected …or create an interactive online game with this caracters for the youngest