Interior design nov '15 issue arteco

An ITP Business Publication

November Vol. 11 Issue 11

HOTEL DESIGN THE SEVEN SECRETS OF SUCCESSFUL STORYTELLING

DOMINION OFFICE HADID TURNS AVANT-GARDE FOR MOSCOW MASTERPIECE

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Y E A R S

A DECADE OF DESIGN

INSPIRATION

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MARBLE AND CERAMIC DESIGN

BIG TO STAY TILES

HERE

ARE IN

CID SPE A K S TO PROF E SSION A L S F ROM T HE REGION A BOUT N AT UREORIENT ED T RENDS IN T HE RE A L M OF INT ERIOR DE SIGN, T HE M A RBLE RE VI VA L A ND HOW T ILE S KEEP GE T T ING BIGGER A ND BIGGER

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W 1 Graniti Fiandre’s Maximum series is distributed by Arteco 2 Maximus Mega Slab

by RAK Ceramics reduces design interruptions

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ith annual growth of 8.5% from 2014, the global ceramic tile market is expected to reach $125.32bn by 2020, according to reasearch by Grand View Research.

With the Expo 2020 on the way and the region’s construction sector experiencing strong growth, Stefan Schmied, head of tiles and sanitaryware at RAK #ERAMICS CONjRMS THAT MARBLE AND ceramic tiles are likely to see a further increase in demand.

Schmied says: “The marble and ceramics industry has become very fast paced recently as the building materials market in the region continues to PROSPER 4HERE IS A SIGNIjCANT DEMAND

NOVEMBER 2015 | Commercial Interior Design

for new design trends to complement the shifting tastes of consumers and the latest fashions in interior design.�

When it comes to latest designs, Schmied adds that luxurious materials and aesthetics are becoming even more important. “The design trends are inspired from nature. Companies are trying to achieve natural look and feel in terms of colours, patterns and the touch of the ceramic surface. This gives customers aesthetics of nature and durability OF CERAMICS 4HE FEEL jNISH AND TOUCH that emulate natural products is appreciated and demanded by customers, whether it’s wood, metal or marble.�

For its latest launch, RAK Ceramics

managed to have a balanced portfolio of products consisting of 15 designs, which include the Solids Range, Marbles Range, Concrete Range, Wood Range and Metal Range. The designs come in different colours and are continuously developed according to customer needs.

Although there is a strong emphasis on more neutral colours and earthy palettes, such as grey and brown, Ali Maarrawi, general manager of Cosentino Middle East, also notices that in marble design the trend is moving towards exotic colours that are hard to jND OR REPLICATE IN ARTIjCIAL STONES LIKE Azul Bahia.

3 He explains: “We are launching

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Silestone Authentic Life ®

KITCHEN & BATHROOM WORKTOPS

THE ORIGINAL Everyday life can limit our living emotions.

Only you have the key in deciding to how you live your own authentic life, and in being passionate about everything you do.

Silestone allows you to create your personal space to your likings thanks to its wide variety of colours and textures available.

Silestone is the only quartz surface with a 25 year warranty.

SILESTONE AUTHENTIC LIFE

YE A R ANNIVERSARY

25 YEAR WARRANT Y

Worktop PULSAR NEBULA CODE SERIES Sink INTEGRITY DUE 25 Year Warranty - Bacteriostatic Protection Available in some colours High resistance to Scratches - High resistance to Stains

CONTACT: Dubai Media Cty - Aurora Tower (Previously Al Thuraya Tower 2) 6th floor, office 24 - P.O.Box 500717 - Dubai - United Arab Emirates Ali Maarrawi, Middle East General Manager / Tel: +971 55 6252907 / Email: amaarrawi@cosentino.com www.cosentino.com / www.silestone.com / www.sensabycosentino.com / www.dekton.com F CosentinoMiddleEast

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3 Dekton Aura by Cosentino offers extreme performance and highlights the beauty of natural stone 4 Arteco Ceramics' large tile collection offers unique visual appeal AND kEXIBILITY

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more new colours in our breakthrough product Dekton, like wooden grains or the concrete look, among many others.

Due to its creamy beige colour and cosy texture, the Danae colour is one of the favourites in the Middle East. We are delivering this colour right now to the -ALL IN +UWAIT FOR THE kOORING OF the food court. Its superior features of non-staining, non-absorbent, nonSCRATCHING AND HIGH kEXURAL STRENGTH make it a practically maintenance-free surface. Also the most wanted design is the imitation of Statuario or Carrara marble with continuous veining and book matching patterns.”

So how are ceramics and marble being treated to imitate other materials, such as wood, marble and stone?

Maarrawi reveals: “In Dekton we can achieve very innovative designs in colours, textures and even embossed patterns (see picture 6), an unprecedented novelty of a great added value for the market.”

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The Grand View Research report SHOWS THAT kOOR TILE WAS THE LARGEST product segment for ceramic tile market, accounting for over 50% of market volume. Besides the volumes growing, it seems that tiles are getting bigger and bigger – and that this trend is here to stay.

“The ceramic trend is going towards using large format tiles with as few joints as possible and as thin as possible,” says Maarrawi.

Schmied agrees that large format tiles are gaining in popularity, as they provide a setting that promotes a very open look.

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5 RAK Ceramics tiles combine the look and appeal of traditional wood 6 Cosentino introduces innovative designs in colors, textures and embossed patterns 7 Maximus Mega Slab is available in four sizes

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“The new trend at the moment is to go bigger and bolder. RAK Ceramics created an evolution in the large tiles segment of the industry with the launch of the extra-large format slab WHICH APPEARS ALMOST AS A SINGLE kOORing or wall piece. The company was the jRST TO MANUFACTURE IT IN THE REGION USing SACMI Continua+ technology. Maximus Mega Slab is available in four gigantic sizes (135x305cm, 120x240cm, 120x120cm and 290x240cm) and three thicknesses giving customers the kEXIBILITY TO CHOOSE t Mohammed El Shamy, director of Arteco Ceramics, says that its large tile collection has been very successful due to its luxury appeal. “We are proud to be the leading distributors of the large format porcelain tile from a leading world manufacturer Graniti Fiandre. Maximum series, in its innovative 300x150cm format, combines design freedom with great kEXIBILITY /N ONE HAND THE MAXI SLAB dramatically reduces the number of interruptions in the design unit and, on the other, the wide range of submultiples offered guarantees great versatility for all requirements. Maximum aims to offer a new architectural concept that goes beyond that of an individual slab. It enables designers to reinvent

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design criteria, giving them maximum FREEDOM AND MINIMAL RESTRICTIONS t Green innovation is in demand by customers and shareholders alike and is in line with government directions around the world towards sustainable developments and buildings. Ceramic tiles may be one of the most sustainable products on the market, but sustainable manufacturing and high ECO EFjCIENCY IS EQUALLY SIGNIjCANT WHEN TALKING ABOUT fGOING GREENt

“Sustainability is a major consideration in the manufacturing any of RAK Ceramics products and is taken into account throughout the entire PRODUCTION PROCESS t SAYS 3CHMIED f2!+ #ERAMICS WAS THE jRST CERAMICS manufacturer in the region to produce a sustainability report following the Global Reporting Initiative framework in 2014, highlighting the sustainable developments and activities performed by the company. Some of

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