New Hair System by Artego

THE SECRET TO STRAIGHT, SHINY AND HEALTHY HAIR

CUSTOMERS ARE DEMANDING, WE KNOW THAT: BUT THEIR PRESSING AND STRONGER NEED IS AN EASY, QUICK AND LONG LASTING WAY TO MANAGE THE BEAUTY OF THEIR HAIR. ARTÃ&#x2C6;GO HAS AN INNOVATIVE AND EFFECTIVE ANSWER TO THIS CLAIM.

NEW HAIR SYSTEM

THE STRAIGHTENING, DISCIPLINING, AND ANTI FRIZZ LINE FOR BEAUTIFUL HAIR.

100% MADE IN ITALY NO

NO THIOGLYCOLIC ACID / GLUTARLDEHYDE / CARBOCYSTEINE / PARABENS OR FORMALDEHYDE

NEW HAIR SYSTEM

IS AN INNOVATIVE SYSTEM THAT ACTS ON THE HAIR THANKS TO THE

SYNERGETIC ACTION OF GLYOXYLIC ACID AND KERATIN.

HOW IT WORKS Multivit Shuttle system is based on the controlled release of the active principles contained in infinitely small particles, that contain an exclusive mix of:

JOJOBA OIL

SERICIN

PANTHENOL

GLYCERIN

GLYOXYLIC ACID HELPS FORMING NEW BONDS BETWEEN THE CAPILLARY KERATIN AND THE ONE WE FIND IN THE PRODUCT, REGENERATING WEAKENED AND DAMAGED HAIR.

New Glyoxylic Acid bonds Keratin

Their tiny dimensions allow each capsule to pass through the external layer of the hair, penetrating into deep and avoiding dispersion. Once the active principles reach a considerable depth into the hair fiber, Multivit Shuttle slowly dissolves allowing for the controlled release of the active principles, giving:

RESTRUCTURING CONDITIONING SHINY EFFECT MULTIVIT SHUTTLE A SMART MOLECULAR STRUCTURE THAT BRINGS ACTIVE PRINCIPLES INTO DEEP.

CONTROLLED RELEASE ADVANTAGES ARE: MAXIMUM YIELD FROM ACTIVE PRINCIPLES MAXIMUM DURATION INSIDE THE HAIR (MEMORY EFFECT) BETTER COSMETIC RESULT

PRODUCTS

shampoo sls free

NEW HAIR SYSTEM PRE-SHAMPOO PH 9, it guarantees the maximum cleanliness to the hair, releasing a mix of hydrating and protective substances in depth and in a controlled manner. Its alkaline pH favors the cuticles opening preparing the hair to the treatment action.

NEW HAIR SYSTEM ULTIMATE TREATMENT PLUS Perfect for those customers who want to modify the natural movement of their hair. Restructuring treatment specifically designed to straighten and discipline hair, reducing frizz for a long time.

NEW HAIR SYSTEM THERMO SHIELD Straightening process accelerator, regenerating action on the hair fibers that have been damaged by the heat. It has an antistatic action, it gives shine increasing the straight effect on the hair. Sealing action on split ends.

ACTIVE PRINCIPLES: Vitamin E, P, F: anti-oxidant action, protection from UVA rays shield. Panthenol: hydrating and straightening action on the hair. Saccharides and Polyols: moisturizing and hydrating action. Hammamelis extract: soothing action.

ACTIVE PRINCIPLES: Glyoxilic acid: treating agent Hydrolized Keratin: nourishing and restructuring action. Cocoa and coffee extracts: color protection action.

ACTIVE PRINCIPLES: Protective Oils mix It protects the hair from heat and traction, donating shine and increasing the straight and untangled effect on the hair. Anti static action.

Sizes: 100 ml - 1000 ml

Sizes: 100 ml - 500 ml

Size: 150 ml

NEW HAIR SYSTEM MASQUE Intensive nourishing treatment that restores elasticity, hydration and shine to the hair; it has maximum untangling features. Its formulation its rich in hydrating and protective substances that act in depth.

GENTLE shampoo sls free

NEW HAIR SYSTEM CONDITIONER It seals the hair once the service is over. It prolongs the duration of the straightening treatment and it donates great untangling features, definition, maximum shine and softness. Its special formulation acts in depth, nourishing and hydrating the hair.

NEW HAIR SYSTEM SHAMPOO Acid PH Shampoo that prolongs New Hair System treatment over time, making the hair stronger, elastic and resistant, making brushing easier. The shampoo acts gradually but in depth, replacing a mix of protecting and hydrating substances into the hair.

NEW HAIR SYSTEM GENTLE SHAMPOO Acid PH Shampoo. Specific for thin hair, perfect for who wants to keep natural waves on their hair. It prolongs the duration of the treatments over time, making the hair stronger, elastic and resistant.

ACTIVE PRINCIPLES: Keratin and hydrolyzed keratin: nourishing and restructuring action. Vitamin E, P, F: anti-oxidant action, protection from UVA rays shield Panthenol: hydrating and straightening action on the hair. Hydrating extracts mix, Keratin, Saccharides and Polyols: moisturizing and hydrating action.

ACTIVE PRINCIPLES: Pyroglutamic acid (PCA): strongly hydrating with anti static properties. Anti frizz straight effect maintenance. Jojoba Oil: it gives softness, shine and elasticity to the hair. Untangling features. Vitamin E, P, F: anti-oxidant action, protection from UVA rays. Panthenol: hydrating and straightening action on the hair. Saccharides and Polyols: moisturizing and hydrating action.

ACTIVE PRINCIPLES Vitamin E, P, F: anti-oxidant action, protection from UVA rays. Panthenol: hydrating and straightening action on the hair. Saccharides and Polyols: moisturizing and hydrating action. Sericin: noble silk protein, restores softness and shine to the hair. Keratin: restructuring, nourishing and conditioning action. Creatine: hydrating action.

ACTIVE PRINCIPLES: Vitamin E, P, F: anti oxidant action, UVA rays shield. Panthenol: hydrating and straightening action on the hair. Saccharides and Polyols: moisturizing and hydrating action. Sericin: noble silk protein, restores softness and shine to the hair. Keratin: restructuring, nourishing and conditioning action. Creatine: hydrating action. Argan Oil and Glycerin: shine and soothing effect.

Size: 250 ml

Sizes: 100 ml - 200 ml - 1000 ml

Sizes: 100 ml - 250 ml - 1000 ml

AN EXCLUSIVE FRAGRANCE OF JASMINE AND POMEGRANATE

An exclusive fragrance of jasmine and pomegranate. New Hair System links extraordinary efficacy and sensory pleasantness. The combination between jasmine and pomegranate generates a surprisingly seducing olfactory experience. Jasmine is one of the most widely used flowers in cosmetics, thanks to its anti oxidant, soothing and healing properties. Its smell its intriguing and mysterious. Jasmine essential oil, used together with Argan oil, itâ&#x20AC;&#x2122;s a great hair and nail strengthener. Pomegranate itâ&#x20AC;&#x2122;s a lively and vitamin fruit, with a sweet, fresh and fruity scent. It is widely used in cosmetics for its anti oxidant properties.

HOME CARE

SALON TREATMENTS EXTREME STRAIGHT

NO FRIZZ

EXTREME STRAIGHT SPECIAL FOR MAN

NATURAL STRAIGHT EFFECT UP TO 3 MONTHS

IT ELIMINATES FRIZZ UP TO 2 MONTHS

Service duration: around 120 minutes

Service duration: around 80 - 100 minutes

Service duration: around 80 minutes

ProdUCTS:

Pre-Shampoo

ULTIMATE TREATMENT plus

Thermo Shield

MASQUE

AFTER THE SERVICE IT IS IMPORTANT TO PROPOSE NHS SHAMPOO OR NHS GENTLE SHAMPOO (ACCORDING TO THE HAIR STRUCTURE) AND NHS CONDITIONER TO YOUR CUSTOMERS (OR INCLUDE THEM INTO THE SERVICE PRICE). HOME CARE MAINTENANCE IS FUNDAMENTAL TO CUDDLE THEIR FIDELITY AND OBTAIN LONG LASTING RESULTS FROM THE SERVICES.

PRODUCT APPLICATION METHODS

STEP 1

Preparation Thin and damaged hair • NHS Pre-Shampoo 2 applications (allow to rest during 3 minutes)

Natural Hair

• NHS Pre-Shampoo 3 applications (allow to rest during 3 minutes and massage on the lengths). • Carefully towel-dry the hair and blow-dry up to 80%. Leave sensitized tips moist.

STEP 2

Treatment application

• Divide the hair in 4 sections. • Apply NHS Ultimate Treatment Plus with a semi-firm brush on each strand, starting 0,5 cm from the root. Wear disposable gloves.

Average quantity is 25 g; it may be increased according to the hair length and structure. • Massage the strands until you feel the hair is slimy, hefty and plain.

• Towel dry and proceed to the blow-drying.

STEP 4

• Apply NHS Thermo Shield on sensitized tips before blow-drying.

• Allow the hair to rest during 2 minutes at room temperature.

• Blow dry completely with a flat brush, carefully keeping the blow drier 5 cm from • Allow to rest, according to the type of service, as follows: the strand. EXTREME STRAIGHT: during 20 minutes under a heat source (30 minutes in case of curly, thick hair)

STEP 3

NO FRIZZ: 10 minutes under a heat source (20 minutes in case of curly, thick hair) EXTREME STRAIGHT SPECIAL FOR MAN: 20 minutes under a heat source. N.B. cover with a single use cape being careful to maintain the hair as straight as possible during the procedure.

• After developing time, leave the hair at room temperature during 2 minutes and rinse quickly during 4 seconds.

Titanium flat ironing*

• Only proceed to the flat ironing once the hair is completely dry. • Divide the hair in 4 sections. • Flat iron 1 or 2 cm strands, carefully following the instructions displayed in the FLAT IRONING CHARTS (according to the service).

Rinsing and conditioning

• Rinse abundantly with lukewarm water and towel - dry. • Apply NHS Masque and carefully massage each strand. 5 minutes exposure time. • Comb, rinse and proceed to the blow – drying.

Home care – after the treatment

• It is important to propose and sell the service together with the products for home maintenance: NHS Shampoo + NHS Conditioner. • To obtain the best performances from the treatment, advice the customer NOT TO WASH the hair with shampoo during the 72 hours following the treatment. If needed, rinse and condition the hair using NHS Conditioner.

PRIMA DI PROCEDERE ALLA PIASTRATURA SI CONSIGLIA DI EFFETTUARE SEMPRE UN TEST VELOCE SU UNA CIOCCA POSTERIORE, IN QUESTO MODO POTREMO VALUTARE LA TEMPERATURA IDONEA ANCHE IN FUNZIONE DELLA STRUTTURA E COLORE DEL CAPELLO.

FLAT IRONING CHARTS EXTREME STRAIGHT

NATURAL HAIR / COLORED HAIR / BLEACHED UP TO 30% HAIR – 230°C 12 PASSAGES ON THE ROOTS + 12 PASSAGES ON LENGHTS AND TIPS.

BLEACHED MORE THAN 40% - 180°C UPWARDS 10 PASSAGES ON THE ROOTS + 10 PASSAGES ON ON LENGHTS AND TIPS

GREY HAIR -160°C 6/8 PASSAGES ON THE ROOTS + 6/8 PASSAGES ON ON LENGHTS AND TIPS

NO FRIZZ THIN HAIR – 180°C 3/4 PASSAGES

MEDIUM HAIR – 200°C 4 PASSAGES

THICK HAIR – 210 °C 5/6 PASSAGES

EXTREME STRAIGHT SPECIAL FOR MAN 230 °C 10-12 PASSAGES

Unicompany SpA Via Pontina Vecchia 33.600 00040 Ardea, Rome Italy Tel. + 39 06.9145177 www.myartego.com