Arte Papel, Limited Edition Serigraphs

Art Communicating Art Artistic Limited Edition Serigraph www.artepapel.com.gt 1

ARTE PAPEL, LIMITED ART EDITIONS Founded in 1983, Arte Papel, has been an enterprise that integrates in a unique project the interests and capabilities of each and every member of the Avila Espejo´s family. This unique project is “The communication of art”.

As experts in the art of screen-printing, it is our objective to level up the technique to the extent of an artistic discipline to which sensitivity and creativity are not strangers. Therefore, Arte Papel soon offers the production of original screen-printings that are mere virtuous interpretations of their original work of art, and which gather and communicate the most subtle effects of expression, a fact that has made artists feel captivated by the possibilities of art dissemination that Arte Papel offers through its work.

Arte Papel has awarded trophies to quality like, “IX Mini-Print Internacional de Cadaqués” in Barcelona, España and “The 4th International Biennale Print Exhibit 1989 ROC” in Taipei, Taiwan.

The transcendence of these limited editions comes from the names of the artists, the artistic quality of Arte Papel, and the Institutions that are trying to find an answer to the economic concerns that art involves in terms of its dissemination and accessibility for a broader public.

CHARACTERISTICS OF THE GRAPHIC WORK OF ARTE PAPEL a- The meticulous production process is based on an interpretation that is guided by artistic criteria resulting in forms, colors and textures that the author artist accompanies together with the master printers of Arte Papel. b- The high quality comes visible in the neat resolution of shapes, the richness of color and the wide variety of texture and special effects. c- The paper we use is one hundred percent cotton, free from acids, neutral PH; and the best tints which together offer a hundred-year warranty of quality under normal conditions of framing and care. d- All samples of limited and exclusive editions are enhanced by the manuscript signing and numbering from its author artist, the Certificate of Authenticity which validates the characteristics of the edition, and Arte Papel’s seal that attest the origin of each sample.

BENEFITS OF ARTE PAPEL’s SCREEN-PRINTED WORK For the artist it is a mean of an essentially artistic dissemination, by which he or she might reach a broader public.

Public gets a collectable work of art, of a limited and exclusive edition, that is numbered, certified and signed by the artist at an affordable price.

For museums, galleries, enterprises and institutions it is an artistic mean that enables national and international art dissemination, with a shared-benefit among their clients, artists that are promoted, and the image of their organizations.

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THE LIMITED EDITIONS Alfredo Gálvez Suárez Arcangelo Ianelli Arnoldo Ramírez Amaya Arturo Monroy Auguste Renoir Bernardo Crespín César Barrios Carlos Cañas Carlos Mérida César Menéndez Efraín Recinos Elmar René Rojas Edín Morales Erwin Guillermo Fernando Llort Florencio Aguilera Héctor Molné Humberto Garavito José Roberto Aguilar José Zaragoza Juan José Balzi Juan José Rodríguez Magda Eunice Sánchez Manuel González Bolaños Marco Augusto Quiroa María Teresa Escalante Mauricio Linares Mauricio Mejía Mayra Barraza Moisés Barrios Nestor Bastarrechea Paul Gauguin Pedro Portillo Rafael Fernández Ramón Avila Raúl Elas Reyes Richard Lounsbury Roberto Galicia Roberto González Goyri Roberto Huezo Rolando Pisquiy Salvador Choussy Tete Marella Tomoshige Kusuno Grupo Marbensa Banco de Guatemala Comunica Leo Burnett Crédito Hipotecario Nacional Bancasa Atento, S.A. Arista, S.A. Copreca, S.A.

Guatemala † Brazil Guatemala Guatemala France, MASP Collection - Brazil El Salvador Guatemala El Salvador Guatemala † El Salvador Guatemala Guatemala Guatemala Guatemala El Salvador Spain EUA, Miami, FL Guatemala† Brazil Brazil Brazil Guatemala Guatemala Guatemala Guatemala El Salvador El Salvador El Salvador El Salvador Guatemala Spain France, MASP Collection - Brazil El Salvador Costa Rica Guatemala El Salvador Birmingham, Alabama, USA El Salvador Guatemala El Salvador Guatemala El Salvador Dominica Republic Brazil Guatemala Guatemala Guatemala Guatemala El Salvador Guatemala Guatemala Guatemala

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Roberto Aguilar, Brazil Serigraph, 42 colors, 40 x 40 inches.

Coventry Rag 100% Cotton Paper, 320 grs.

50 piece Limited Edition.

Tete Marella, Dominican Republic Serigraph, 38 colors, 26 x 40 inches.

Coventry Rag 100% Cotton Paper, 250 grs.

100 piece Limited Edition.

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Arcangelo Ianelli, Brazil Serigraph, 35 colors, 26 x 40 inches.

Coventry Rag 100% Cotton Paper, 250 grs.

100 piece Limited Edition.

JosĂŠ Zaragoza, Brazil Serigraph, 28 colors, 26 x 40 inches.

Coventry Rag 100% Cotton Paper, 250 grs.

100 piece Limited Edition.

Arcangelo Ianelli, Brazil Serigraph, 37 colors, 26 x 40 inches.

Coventry Rag 100% Cotton Paper, 250 grs.

100 piece Limited Edition.

JosĂŠ Zaragoza, Brazil Serigraph, 35 colors, 26 x 40 inches.

Coventry Rag 100% Cotton Paper, 250 grs.

100 piece Limited Edition.

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Tomoshige Kusuno, Brazil Serigraph, 35 colors, 26 x 40 inches.

Coventry Rag 100%, Cotton Paper, 250 grs.

100 piece Limited Edition.

Tomoshige Kusumo, Brazil Serigraph, 35 colors, 26 x 40 inches.

Coventry Rag 100%, Cotton Paper, 250 grs.

100 piece Limited Edition.

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Rafael Fernández, Costa Rica Serigraph, 45 colors, 20 x 25 inches.

Coventry Rag 100% Cotton Paper, 250 grs.

100 piece Limited Edition.

Florencio Aguilera, Spain Serigraph, 47 colors,13 x 20 inches.

Coventry Rag 100% Cotton Paper, 250 grs.

98 piece Limited Edition.

Magda Eunice Sánchez, Guatemala Serigraph, 7 colors, 13 x 20 inches.

Coventry Rag 100% Cotton Paper, 250 grs.

30 piece Limited Edition.

Erwin Guillermo, Guatemala Serigraph, 37 colors, 13 x 20 inches.

Imported Linun, 200 grs.

50 piece Limited Edition.

Alfredo Gálvez Suárez†, Guatemala Serigraph, 47 colors, 24 x 26 inches.

Coventry Rag 100% Cotton Paper, 250 grs.

112 piece Limited Edition.

Roberto González Goyri, Guatemala Serigraph, 43 colors, 13 x 20 inches.

Coventry Rag 100% Cotton Paper, 250 grs.

100 piece Limited Edition.

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Paul Gauguin†, MASP Collection, Brazil Serigraph, 42 colors, 20 x 26 inches Coventry Rag 100% Cotton Paper 250 grs.

100 piece Limited Edition.

Auguste Renoir, MASP Collection, Brazil Serigraph, 47 colors, 20 x 26 inches.

Coventry Rag 100% Cotton Paper, 250 grs.

100 piece Limited Edition.

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Humberto Garavito†, Guatemala Serigraph, 53 colors, 38 x 39 inches.

Coventry Rag 100% Cotton Paper, 250 grs..

112 piece Limited Edition.

Carlos Mérida†, Guatemala Serigraph, 47 colors, 20 x 26 inches.

Coventry Rag 100% Cotton Paper, 250 grs..

100 piece Limited Edition.

Carlos Mérida†, Guatemala Serigraph, 43 colors, 20 x 26 inches.

Coventry Rag 100% Cotton Paper 250 grs.

100 piece Limited Edition.

Moisés Barrios, Guatemala Serigraph, 43 colors, 20 x 21 inches.

Coventry Rag 100% Cotton Paper 250 grs.

100 piece Limited Edition

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Arturo Monroy, Guatemala Serigraph, 43 colors, 26 x 40 inches.

Coventry Rag 100% Cotton Paper 250 grs.

55 piece Limited Edition.

Elmar Ren茅 Rojas, Guatemala Serigraph, 48 colors, 26 x 40 inches.

Coventry Rag 100% Cotton Paper 250 grs.

100 piece Limited Edition.

Marco Augusto Quiroa, Guatemala Serigraph, 38 colors, 20 x 26 inches.

Coventry Rag 100% Cotton Paper 250 grs.

100 piece Limited Edition.

Ram贸n Avila, Guatemala Serigraph, 12 colors, 23 x 35 inches.

Imported Linen, 200 grs.

50 piece Limited Edition.

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PRESS RELEASE The Art of Communicating Art

Arte Papel, S.A.’s Limited Editions Have Universal Appeal Ramón Avila is a painter and a Graphic artist. Originally from Spain, he emigrated to Brazil in 1957, worked as an art director for the J.W. Thompson advertising agency for seven years, and from there, became an active participant in the art world of Central America, Miami and Spain. He finally settled in Guatemala with his own advertising agency.

Ramón Avila was an artist with a dream: to make fine art more accessible to people. In 1980, he established Arte Papel, S.A., staking his future on the belief that screen-printing could offer him the liberty of discovering a way to successfully interpret and transfer the graphic and visual effects of original paintings onto paper.

Ramón encouraged his family — wife, Marisa, his daughter, Isabel, who is a graphic designer, and his three sons, Ricardo, Eduardo and Fernando (now deceased) — to join him in his venture.

Ramón’s first steps were to fly to Chicago for an intensive three-day screen printing seminar led by Michael Green and his sister, Merrill, of Advance International. The Greens taught him everything they knew about inks, mesh preparation, emulsions and equipment.

“They were very helpful to my father,” says Ricardo Avila, now general manager of Arte Papel, S.A. “The Greens went out of their way to take him to artistic workshops that used screen printing for limited editions.”

Ramón returned to Guatemala with the equipment and supplies he needed and set about working with his hands: making color separations, pull printing and adjusting colors. Contemporary artist Roberto González Goyri, a Guatemalan with international recognition, was the first one to entrust Ramón with his work.

Ramón hand pull printed 30 limited edition prints, using Buckeye Ltd. 320 grams, 100% Rag Cotton, acid free and pH neutral, with a final size of 20 x 26 inches. The work took three months and the hand color separation of 42 inks. The result was a success: one happy artist and 30 happy art patrons.

This experience led the Avilas to look for new graphic solutions that would save time without sacrificing quality.

Ricardo studied darkroom camera techniques and experimented with types of films and developers, filters, aperture lens, exposure times — all with one premise in mind.

“My father taught us that ‘color is form,’” explains Ricardo. “I observed his way of painting, from light to dark. The challenge is to interpret and preserve just the right texture and subtleties of the original.”

Because each artist is unique, the process of interpretation that the Avilas have developed over years does not apply to every work.

“Once we have the forms in the film positives and insulated in the meshes, we apply the colors,” explains Ricardo.

“By way of trial and error we progressively add them by transparency until we've reached the specified results that the original — and the artist — demands.”

Guatemalan art critic Lionel Méndez Dávila offers a compliment: "What the people of Arte Papel, S.A. do, is to paint again the original work, but by printing media, using their knowledge and interpretative sensibility of color, form and their screen printing technique."

Today, Arte Papel, S.A. has produced nearly 300 limited editions for artists in Guatemala, El Salvador, Costa Rica, the Dominican Republic, Miami, Brazil and Spain. They have won three Awards of Merit in SGIA’s Golden Image Awards Competition, and have entered competitions from Barcelona to Taipei.

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“One of our biggest challenges was the limited editions of Renoir and Gauguin for the Museu de Arte de São Paulo, Brazil,” says Ricardo of South America’s most important museum, with assets of 4,000 works.

“We flew to São Paulo to see the originals and meet with museum directors,” he adds. “With their approval, they provided two 8 x 10-inch color transparencies for visual reference.”

They agreed with museum authorities to preserve the effect of time on both of paintings — Auguste Renoir’s “Girl with Wheat” and Paul Gauguin’s “Poor Fisherman” — yet recover the light and freshness of the colors.

Artistic interpretation took 30 working days and 45 colors for the Renoir and 38 for the Gauguin. They made prints with solvent-based inks and halftone base, air dried, on Coventry 100% Rag Cotton Paper, acid free and pH neutral of 250 grams in a Lawson Genie IV semiautomatic flatbed screenprinting press. The result: one hundred top quality limited edition prints of each original work.

“Each artist has a different way of manipulating color, light, forms and textures,” Ricardo explains. “Our job is to interpret a work so that people see the original … When the Boston Symphony Orchestra interprets Beethoven’s Fifth, the majority of people hear Beethoven's music — not the BSO playing it. They have cultivated the sensibility to interpret the music so that the audience moves beyond the medium. That is how we project our work.”

Cindy Cross Pubpartners Sgia Tabloid August, 1998

Awards of Merit SGIA’s Golden Image Awards Competition 1986

1987

1987

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