Do you also think that happiness lies in the small things? Your child’s gaze, the affection of a mother, the purring of your cat, scratching when it itches, dancing like a fool... It’s the little things that make us happy. They don’t cost a thing nor last a long time, but even though they are fleeting, they are capable of making you smile on the inside. What are your favourite moments? We have been designing for the best franchise for many years: Paw Patrol, Minions, Super Wings, I am Luna, Frozen... Looking for that on-trend concept that can be applied to many categories: backpacks, sneakers, towels... Creating franchised collections. And, you know what? After so much work, we have come to a conclusion: the important thing is the exact moment when children see their favourite character in a product. Their expression of happiness, those gestures -you know how they live life! And this is the reason why we go to work every day, to achieve many of those little moments of happiness, “Life’s Little Moments.” Is that not reason enough?
Enjoy every moment, get excited, make mistakes. Imitate them! Fill this notebook with small moments. Immerse yourself in the jungle of franchise that excite children and let yourself go.
06 | 08 | SUPER WINGS
16 | 18 | SHIMMER&SHINE 20 | PATRULLA CANINA
10 | 12 | LADYBUG 14 | ZAK STORM
22 | BLAZE
24 | 26 | BATMAN 28 | SUPERMAN 30 | WONDER WOMAN 32 | SUPERHERO GIRLS 34 | LA LIGA DE LA JUSTICIA
36 | 38 | TROLLS
50 | 52 | SOY LUNA 54 | CARS 3
40 | 42 | GRU 3 44 | EMOJI
56 | PRINCESAS 58 | LOS DESCENDIENTES 2 60 | ELENA DE AVALOR 62 | FROZEN 64 | VAIANA
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66 | AVENGERS 68 | STAR WARS 70 | SPIDERMAN
48 | POKEMON 72 | MICKEY 74 | MINNIE 76 | LA GUARDIA DEL LEÓN
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THE SECOND SEASON WILL PREMIER ON CLAN IN 2017
SUPER WINGS SYNOPSIS “Super Wings” is a series of preschool adventures in which an adorable plane named Jett travels around the world delivering packages to children in the form of fulfilled dreams. During each delivery, Jett encounters different problems, and to solve them he will count on the help of his friends the Super Wings, who all work together to resolve them and make children happy. The series combines humour, great action sequences, extraordinary designs and a strong edutainment element.
VALUES Adventure, Action, Humour, Friendship, Cultural Diversity, Learning, Curiosity, Respect, Problem Solving, Inventiveness, Positivity, Teamwork
TARGET AUDIENCES --- PRE-SCHOOLERS aged 3-6 years old
THE FRANCHISE ALREADY HAS MORE THAN 33 PRODUCT LICENSEES.
INTERESTING INFORMATION --- Color baby, the master toy in Iberia, launched its first collection of toys in September 2016, to a very good reception. --- The franchise already has more than 33 product licensees.
FAMOUS FOR ... --- Super Wings is an international success story, with very good ratings in all the countries where the series has been released. --- In Spain, Super Wings is one of the most watched pre-schooler series on CLAN, and the series most demanded by children on the CLAN app and website. Super Wings has reached more than 4 million children, with average audiences of more than 400,000 viewers. It has featured in the Top 3 list of most-watched programs on several occasions. --- Since its release in May 2016, the series has been broadcast uninterrupted and is one of the drivers of the channel.
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THE SECOND SEASON WILL PREMIERE IN MAY 2017
MIRACULOUS LADYBUG SYNOPSIS Marinette looks like a normal teenager, but ... It’s just the opposite! In fact, she has a very busy double life: when she is not dreaming awake with her adored Adrien, she becomes the superheroine “Ladybug”. What Marinette does not imagine is that Adrien also has a secret identity with which he calls himself “Cat Noir”. Both are completely oblivious to the other’s true identity, but the paths of the independent Ladybug and the arrogant Cat Noir will cross throughout their different missions.
VALUES Impulsive and creative spirit, optimism, adventures, secret identity, magical transformation, love, friendship and fashion.
TARGET AUDIENCES --- Children and young female (check that) between 5 and 10 years old.
IN SPAIN IS BROADCAST BY DISNEY CHANNEL AND IN THE US BY NICKELODEON WITH EXCELLENT AUDIENCE DATA.
MARINETTE INSPIRES GIRLS TO DREAM BIG WITH HER ADVENTURES IT IS SURPRISING BOTH THE YOUNGEST AND THE WHOLE FAMILY
INTERESTING INFORMATION --- With one of the most active fan communities of the moment and as it is a juvenile style (youth style?) series , it is surprising both the youngest and the whole family. --- It promotes girl empowerment through its protagonist, a strong and independent youth heroine, who inspires girls to dream big with her adventures --- It has become a phenomenon in more than 120 markets, including leading audiences in France and Korea and positions in the Top 10 in the United States (Disney Channel and Nickelodeon). --- It has an extraordinarily high level of social networking and recently ranked first in TV shows on Tumblr. --- What makes this series different is precisely that Ladybug does not win for being the strongest, but for being the most clever and inventive. --- In France, ladybugs are symbols of good luck. --- This is a French-Korean animated series, which has managed to capture the attention of the young audience among girls from 5 to 10 years
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PREMIERING IN 2017
ZAK STORM SYNOPSIS Zak Storm is a normal guy who is in the middle of a surfing contest when he is sucked into the Seven Seas of the Bermuda Triangle, finding himself the captain of a ship of misfits. Zak teams up with a talking Magic Sword called Calabrass, which allows him to use various armour and weapons that will help him face numerous dangers in this unknown land. The young Zak sails the Seven Seas of the Triangle on an extraordinary ship from one world to another, with a crew composed of an enchanted talking sword, a stubborn Atlantean princess acting as first officer, a Viking with a hollow head and hard fist, a neurotic space traveller, and a comedian ghost! To escape these strange and unpredictable waters, Zak must learn how to master all the powers of his enchanted sword and discover how to lead his crew to defeat the evil Skullivar, the fiercest pirate ever, and to find the opening that will take them all back home!
VALUES Action, adventure, teamwork and leadership.
TARGET AUDIENCE --- Boys aged 6 - 10
STORM IS READY TO BE THE NEW SUPER PIRATE FRANCHISE FROM THE CREATORS OF THE MIRACULOUS: TALES OF LADYBUG AND A FRENCH ANIMATED SERIES, PRODUCED BY ZAGTOON
INTERESTING INFORMATION --- All the action takes place in a futuristic environment in a version of the Bermuda Triangle --- 100% coverage in Europe: U.K, France, Germany, Italy, Spain, Portugal, Belgium... --- The dates for delivery the episodes: --- 1 to 13: February 2017 --- 14 to 26: May 2017 --- 27 to 39: September 2017 --- A modern version encompassing the classic pirate genre and the revolutionary adventure show
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COMING TO CLAN SPAIN SOMETIME IN EARLY 2017
SHIMMER&SHINE SYNOPSIS Shimmer and Shine are twin sisters, and also two geniuses who, without being able to avoid it, will sow chaos as they try to fulfil the wishes of their best friend Leah.
Shimmer is pure of heart and is always looking for ways to increase everyone’s fun. She is bright, cheerful and an eternally optimistic dreamer. She is always living in the moment and enjoying it to the maximum. Shine is bold, brave and very reliable. Although she and Shimmer are twins, she assumes the elder sister role and always has words of wisdom to impart... which she makes up as she goes. And if there is something that melts her heart, it is animals -especially her pet, a Bengal tiger.
VALUES Teamwork, learning from mistakes, being kind and helpful, magic, desires and friendship.
TARGET AUDIENCE --- Preschool girls aged 2 - 5 year olds
TOP 10 IN THE UK, HUNGARY, POLAND, SPAIN, ITALY, BRAZIL, CANADA AND MEXICO.
CLAN CONFIRMED THEIR PLANS TO PREMIER SHIMMER AND SHINE SOMETIME DURING THE FIRST QUARTER OF 2017. EXPECT: GREAT ADVENTURES IN THE WORLD OF MAGIC, INCREDIBLE CHARACTERS AND THEMES OF FRIENDSHIP. INTERESTING INFORMATION --- Applications available on apps and online games are succeeding in the digital environment; ‘Play Time with Shimmer & Shine’ and ‘Enchanted Carpet Ride’ --- Shimmer & Shine is the only preschool program that combines friendship, genius magic and pets with the feminine appeal of fashion, hair and all that shines --- Franchise has developed lines for toys, clothing, accessories, home... --- The creative strategy focuses on the female audience with magical elements like jewels and bracelets, fashion in pink and glitter, emblematic places: palaces, genies, magic carpets
FAMOUS FOR ... --- Retail campaigns focused on activities, granting wishes to children, treasure hunts, wishing bracelets and friendship gifts... --- Online games to help parents teach their children about the benefits of working together and helping others. --- Reinforcing this key message in the series ‘Better Together with Shimmer & Shine’ --- Lessons including that it is okay to make mistakes, the benefits of teamwork, and the importance of helping others, all in a fun and engaging way.
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NEW SERIES AND CHARACTERS FOR 2017
PAW PATROL SYNOPSIS Paw Patrol is an action and adventure series for pre-schoolers about a great team of puppies led by the energetic Ryder. Ryder is always ready when it comes to helping out in the bustling city of Adventure Bay. They have all the tools, gadgets and the courage they need to help their community.
VALUES Action/Heroism/Adventure/Teamwork/ Comedy/Pets & Vehicles
TARGET AUDIENCES --- Preschool children, boys and girls (2-6 years)
CHASE, MARSHALL, ROCKY, ZUMA, RUBBLE, SKYE, AND EVEREST ARE THE NAMES OF THE 7 FAMOUS PUPPIES WHO ARE DEDICATED TO SOLVING PROBLEMS AND TO RESCUING AND PROTECTING MISSIONS
A FANTASTIC COMBINATION OF COMEDY AND TEACHING; THROUGH ADVENTURES AND HELPING OTHERS, WE ARE PRESENTED WITH AN ANIMATED SERIES THAT IS COMPLETELY SAFE AND FUN FOR CHILDREN
INTERESTING INFORMATION --- Specific designs for girls with new products and new categories --- Exclusive packaging for the female target audience --- Various themes: - Citizenship/Community - Helping others - Social Skills - Teamwork and Friendship - Conflict Resolution - Work together to find solutions
FAMOUS FOR ... --- Number 1 franchise for toys in Italy and the United Kingdom --- TOP 10 for TV audiences across all markets. --- AUDIENCE: Over 120,000 children watch the series every day --- Continued broadcasting on Nick Jr. and on Clan.
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SCREENING NOW ON CLAN
BLAZE SYNOPSIS AJ is an 8 year old technology buff who drives Blaze the monster truck in Axle City. The two of them go on adventures and get into tricky situations involving science and mathematics. Many of the difficult situations they face are caused by Blaze’s rival, Crusher, a tractor that will do anything to beat other vehicles and cross the finish line first. The animated series is said to be the first television program for pre-schoolers that covers the all areas of science, technology, engineering and mathematics. Each episode presents different concepts. The animation is American and premiered on Nickelodeon in October 2014.
VALUES Speed, Comedy, Adventure and STEM (Science, Technology, Engineering and Mathematics)
TARGET AUDIENCES --- Preschool children (2-6 years)
BLAZE IS AXLE CITY’S HERO AND NUMBER 1 RACER TOP 10 FOR PROGRAMMING SCHEDULES IN GREAT BRITAIN, HUNGARY, POLAND, RUSSIA, GERMANY, SPAIN, ITALY, SOUTH + 400K DOWNLOADS FOR DIGITAL APPS TO DATE
INTERESTING INFORMATION --- Launching of new episodes since November ‘16 --- TOP 10 for programming schedules in Great Britain, Hungary, Poland, Russia, Germany, Spain, Italy, South Africa, Australia, Brazil, Canada and India in Q3 2016 --- #2 Preschool Series on TV with target audience being boys aged 2-5 years old and children in general aged 2-6 years old. in the United States --- More vehicle transformations including fire trucks, unique race cars and dinosaurs --- + 400K downloads for digital apps to date
FAMOUS FOR ... --- Obtained very good ratings since premiering in the US and other international markets.
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THE JUSTICE LEAGUE IS COMING IN NOVEMBER 2017
BATMAN SYNOPSIS Batman, known for more than 70 years now, is a powerful cultural symbol, considered a Superhero by every generation, which has further consolidated the Batman brand for all these years. Created in 1939 by Bob Kane for Detective Comics (DC), Batman has gone on to feature in eleven different books, as well as television series, movies, video games, websites, toys, textile products, stationery... To end up the world’s most relevant and featured Superhero.
VALUES Strong, agile, fast, brilliant, astute, committed.
TARGET AUDIENCES --- From the little ones with the animated series, to adults who have been fans from childhood.
RECOGNIZED BY 85% OF SPANISH CHILDREN AGED BETWEEN 3 AND 12 YEARS OLD IN 2015
INTERESTING INFORMATION --- In 2015, Batman was recognized by 85% of Spanish children aged between 3 and 12 years old --- 3.7 million dollars at the box office since 1989 thanks to the franchise’s 8 films --- Several Emmy Awards for the animated series --- $ 10 trillion in retail sales --- $ 1 trillion in home video and DVD sales --- $ 1 trillion in video games --- 27 attractions use the Batman name have their name around the world
FAMOUS FOR... --- Recognized worldwide --- Customized strategy for each age group --- Both men and women of all ages like the franchise --- Admiration phenomenon
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THE JUSTICE LEAGUE IS COMING IN NOVEMBER 2017
SUPERMAN SYNOPSIS Superman, known as the Man of Steel, and recognized worldwide for his logo and the huge success of his film ‘Man of Steel’. The character and his symbol, and the logo by itself are recognized globally as icons of strength, power and integrity, for children and adults, not forgetting girls.
VALUES Strength, power, integrity, courage, mastery.
TARGET AUDIENCES --- From the little ones with the animated series to the adults that have admired him from childhood.
RECOGNIZED BY 84% OF SPANISH CHILDREN AGED BETWEEN 3 AND 14 YEARS OLD IN 2015
INTERESTING INFORMATION --- In 2015, recognized by 84% of Spanish children aged between 3 and 14 years old --- In 2014, generated 1 million dollars in textiles alone thanks to the Superman logo --- More than 1.2 million units sold since 2009. --- Over 25 million DC Comic DVDs sold to date --- 9 attractions have his name around the world
FAMOUS FOR... ---------
Recognized worldwide Customized strategy for each age group Both men and women of all ages are fans Profound admiration worldwide
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WONDER WOMAN IS SET TO PREMIER ON THE 23 JUNE 2017
WONDER WOMAN SYNOPSIS Diana Prince (Gal Gadot) is an Amazon warrior princess who has been raised by her mother, Queen Hippolyta, and her aunts, General Antiope and Menalippe on a protected and paradisiacal tropical island. The three women have not always agreed on how to educate the young woman, for while Hippolyta is a revolutionary leader who wants to protect her daughter from the outside world, Antiope wants to prepare her to get out of Themyscira. But when a US pilot crashes on her land and tells her of the existence of a massive conflict abroad, the young princess will make the decision to leave her home to head to the front. Endowed with divine superpowers, like super-force and super-velocity, this innocent and idealistic warrior will become the main emissary of peace for civilization, where she will have to fight evil. In this way, fighting alongside men in a war to stop all others, Diana will discover all her powers ... and her true destiny.
VALUES Modern woman, sophistication, strength, feminine power, independent, warrior
TARGET AUDIENCE --- +12 years old / Teenagers and Adults
WONDER WOMAN: FEMINIST ICON BORN IN THE MIDST OF WORLD WAR II
WONDER WOMAN IS ONE OF THREE CHARACTERS THAT MAKE UP THE DC TRINITY, ALONG WITH SUPERMAN AND BATMAN
INTERESTING INFORMATION --- This film about the origins of the DC Comics’ famous superheroine is directed by Patty Jenkins and written by Allan Heinberg and Geoff Johns. --- It was created in a convulsive age: Wonder Woman was created by a writer and feminist psychologist named William Moulton Marston when the publisher Max Gaines, the then owner of DC Comics, asked him to create a character with the ability to attract the consumers of comics in the midst of a crisis as great as the Second World War. --- Her figure was that of a strong, independent woman - a model of the infrequent liberal woman of the day -in a world dominated by men. --- Wonder Woman is one of three characters that form DC’s Trinity along with Superman and Batman, and in addition, they are the three oldest characters of the publishing house and some of the oldest comic Superheroes.
FAMOUS FOR ... --- The Wonder Woman of the 21st century is a strong, determined, intelligent woman with a lot of character, superhuman strength, and with the combat skills and physical conditions of a goddess. --- 75 years of unprecedented success. --- Female icon of fashion and independence.
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THE FIRST SUPERHEROES FOR GIRLS
SUPER HERO GIRLS SYNOPSIS Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy and Katana star in a new adventure where they discover their unique abilities, develop powers and face a lot of overwhelming, exciting and difficult times, making it hard to master the basics of being a superheroine. Supergirl is the new girl at her high school and she has also just become the most powerful teenager in the galaxy, although she is not so sure that Super Hero High School is the right place for her... Together, they want to prove that we all have the power to make the world a better place.
VALUES Courage, power, adventure, action, friendship ...
TARGET AUDIENCE --- Girls aged 6 to 12 years old
DC SUPER HERO GIRLS IS A UNIVERSE CREATED ESPECIALLY FOR GIRLS TO PLAY, IMAGINE, INTERACT AND BE INSPIRED BY THE SUPERHEROES OF THE COMIC BOOKS THEY FEATURE IN MORE THAN 30 PRODUCT CATEGORIES, FROM TOYS, COSTUMES, CLOTHING AND ACCESSORIES, TO PUBLICATIONS AND SCHOOL MATERIALS
INTERESTING INFORMATION --- Special edition of products dedicated to superheroines and villains, which aims to generate more engagement with the public in view of the premieres of its series and films in 2017. --- Great activity in retail and Big Accounts: special decoration, shop in shop, photo calls in key locations, appearance in catalogues, contests ... --- Designed to captivate and inspire girls everywhere, and teach them to carry out heroic acts while playing, so that they are able to apply them to everyday life. --- DC Super Hero Girls is already available in 35 countries so that followers from all over the world can imagine and aspire to be strong, brave and powerful. --- Includes special television programs, videos, animated webisodes and digital content, as well as the launching of electronic devices and role-playing games. --- Also included is the mobile application that allows girls to see animated shorts, play, interact and connect with the world of superheroines.
FAMOUS FOR ... --- This new universe developed by Warner Bros. Consumer Products and DC Entertainment, in collaboration with Mattel, presents the fabulous Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumblebee, Poison Ivy and Katana as teenagers, when they are beginning to discover that they possess superpowers, but still don’t know how to use them very well. --- The protagonists of DC Super Hero Girls have different personalities and superpowers so that each girl can choose her own favourite.
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THE JUSTICE LEAGUE WILL PREMIERE ON NOVEMBER 17, 2017
JUSTICE LEAGUE SYNOPSIS Driven by his restored faith in humanity and inspired by the disinterested behavior of Superman, Bruce Wayne (Ben Affleck) joins forces with a new ally, Diana Prince (Gal Gadot). Their objective will be to recruit all the metahumans to form the Justice League, a group of superheroes that will include, in addition to Batman and Wonder Woman, Flash, Aquaman and Cyborg. All of them will have to fight together to face a powerful adversary.
VALUES Courage, power, adventure, action, friendship ...
TARGET AUDIENCE --- From the little ones with the animated series to the adults that have admired him from childhood.
JUSTICE LEAGUE IS ONE OF THE MOST ANTICIPATED INSTALMENTS OF THE DC KINEMATIC UNIVERSE
JUSTICE LEAGUE IS ONE OF DC COMIC’S MAIN PUBLICATIONS. SUPERMAN, BATMAN, WONDER WOMAN, AQUAMAN, FLASH AND CYBORG JOIN FORCES IN ONE DC UNIVERSE’S MOST BACKED FRANCHISES.
INTERESTING INFORMATION --- The Justice League is a team of comic superheroes made up of the main characters in the DC Universe. --- The Justice League is directed by Zack Snyder and is considered a direct sequel to Batman VS Superman. --- In turn, this establishes a series of spinoffs based on the characters introduced in the film. --- Spectacular marketing campaign behind the franchise. --- The tone of the film is lighter than in Batman VS Superman, and has more jokes
FAMOUS FOR ... --- The Justice Society was the first “Super Group” of DC Comics, making its debut in 1940. After the success of this first antecedent, the Justice League of America (Silver Age) was created in 1960. --- The Justice League is one of the main publications of DC Comics.
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PREMIER OF THE FIRST SEASON OF THE TV SERIES WILL IN EARLY 2018 ON CLAN
TROLLS SYNOPSIS Fun and friendly, trolls love to play and party. These happy and joyful beings, so characteristic of their pointed colourful hairstyles, sing, dance and really enjoy themselves every day. But they are not just lovely, crazy and magical creatures, they are also very tasty... or so the pessimistic Bergens think, beings who are only happy when they have a troll in their stomachs. Now their new ruler, Prince Gristle, wants to put them back on the menu to satisfy his subjects. This decision will completely change the trolls’ lives. To prevent her friends from being eaten by the Bergens, Princess Poppy, the optimistic leader of the trolls, and her pole opposite, the paranoid Branch, will have to embark on a dangerous adventure that will take them far beyond the only world they have ever known. Together they will learn that, unfortunately, there are problems that cannot be solved with a hug or by a song, or perhaps they can be...
VALUES Friendship, being oneself, everything is possible if one believes in oneself, creativity, love.
TARGET AUDIENCE --- Boys/Girls aged 4 to 10 years old
THIS IRREVERENT MUSICAL ADVENTURE-COMEDY FOCUSES ON THE STORY OF THESE ICONIC DOLLS AND IS AN ANIMATED FILM BY DREAMWORKS ANIMATION THE ORIGINAL VERSION FEATURES THE VOICES OF ANNA KENDRICK, WHO IS THE VOICE OF POPPY, AND JUSTIN TIMBERLAKE, VOICING THE ROLE OF BRANCH
INTERESTING INFORMATION --- The launch of the TV series’ first season is due sometime during early 2018 on CLAN. --- Strong and dynamic promotional by key retailers, generating engagement with consumers through experiences
FAMOUS FOR ... --- Film premiered at number 1 on the first weekend. --- Based on the Troll doll created by a woodcutter named Thomas Dam. At first they were exclusively made by the woodcutter Thomas Dam, and they were known as “Luck Trolls” --- DreamWorks Animation has become the exclusive worldwide licensor of commercial rights worldwide, with the exception Scandinavia.
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GRU 3: PREMIERING JUNE 30, 2017
GRU 3 SYNOPSIS Balthazar Bratt, a childhood star of the 1980s, has been creating chaos around the world since his show was cancelled when he hit puberty. Now a supervillain, he tries to steal a gigantic jewel with the aid of his explosive chewing gums. Gru and Lucy will once again team up to prevent the evil Bratt from achieving his goal. New movie from the animation saga that began in 2010 with “Gru, my favourite villain” and continued three years later with “Gru, my favourite villain 2.” Pierre Coffin will once again direct this instalment, only this time accompanied by Kyle Balda, who has already worked behind the scenes on The Minions, and Eric Guillon as co-director. The movie will be in line with the original, with Steve Carrell (The Office) behind the voice of the protagonist and his twin brother Drew.
VALUES Action, adventures, friendship, fun
TARGET AUDIENCE --- Young boys and girls (6 to 12 years old) ... and their parents! Family Audience
MORE THAN 1 MILLION DOLLARS WORTH OF TV MEDIA
ONE OF THE MAIN ISSUES WILL BE THE RIVALRY BETWEEN SIBLINGS THANKS TO THE APPEARANCE OF DREW, GRU’S TWIN. OVER 750 MILLION GLOBAL DOWNLOADS TO DATE FOR DIGITAL PRODUCTS/VIDEO GAMES AND APPS. INTERESTING INFORMATION --- Produced by the production company Illumination Entertainment and distributed by Universal Studios --- Directed by the same director of the last two instalments, Pierre Coffin and Kyle Balda, and written by Five Paul and Ken Daurio --- Trey Parker, one of the creators of the legendary television series ‘South Park’, gives voice to Balthazar Bratt
FAMOUS FOR ... --- Not only did the first two instalments crush box offices worldwide, but its spin-off “The Minions”, managed to surpass both, raking in a trillion dollars. “Gru, my favourite villain 3” was inevitable thanks to this success. --- Super creative advertising materials that succeed in conveying the irresistible charm of the Minions and their new adventures. --- Multi-million-dollar media campaigns on television, radio, street and print advertising. --- Millions of fans and growth across Social Networks
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MORE THAN 6.5 BILLION ICONS
EMOJI SYNOPSIS Emoji® is a worldwide registered trademark of “the emoji company GmbH” in more than 35 product categories and is licensed by Universal Music Spain in Spain, Portugal, Italy, France, Greece, Turkey and Russia. The emoji® brand has developed more than 4300 icons, each of them registered with the American Patent and Trademark Office, which has registered them worldwide. The brand has 12 agents globally and more than 200 licensees, where approximately 25 are Spanish.
VALUES Fun, informal, lifestyle, current, relevant, global.
TARGET AUDIENCE --- Emoji® is a brand with a global target; as it is a form of communication, its use is what determines its target audience (those aged 3-99 years old).
EMOJI® IS THE TREND THAT FLOODS THE STREETS, BEYOND WHATSAPP. IT IS A NEW WAY OF UNDERSTANDING THE WORLD! EMOJI® IS A LANGUAGE AND AS SUCH IT IS UNIVERSAL
THEY ARE USED IN VARIOUS FORMS OF COMMUNICATION WITH MORE THAN 6.5 BILLION ICONS BEING USED EACH DAY
INTERESTING INFORMATION --- More than 6.5 billion icons are used daily across the various forms of communication. --- Simple expressive faces of joy, sadness and anger can work for the little ones, or even the poop icon (which is one of the most used!). And is equally relevant for more adult audiences with a more complete creative development according to the tens of thousands of possibilities that exist when combining the icons. --- Emoji fever has flooded social networks, and there are more and more users who choose to save words and communicate through these nice icons.
FAMOUS FOR ... --- EmojiÂŽ is present in our daily lives, it is a universal language --- 2016 relied on the impressive product placement in Big Brother 17, where the inhabitants of the house had branded cushions, cups, blankets, glasses, espadrilles, towels, pyjamas of the brand, and you could buy any of the products that were seen in the house on the app (with more than 450,000 downloads ) --Emoji are a tool that establishes connections with consumers. They use them because they identify with them, and this peculiarity provides the brand with enormous value.
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POKÉMON: I CHOOSE YOU! PREMIERING IN JAPAN IN 2017
POKEMON SYNOPSIS Pokémon turns 20 in 2017 and to celebrate, the franchise will release a movie. The new Pokémon film recalls the golden age. “I choose you” is the name of the film and it will focus on the beginnings of the relationship between Ash Ketchum and Pikachu. The film will be released in Japan in 2017 but there is still no news of when it will hit America and Europe. With the announcement of this new movie, ‘Pokémon’ is remaining current not only in the cinema, but on television and in video games. ‘Pokémon GO’ is one of the most used mobile applications.
VALUES Fantasy animals, action, adventure, friendship, trust
TARGET AUDIENCE --- Those aged 4-8 years old / Tweens and teens / Adults
IT’S THE NINETEENTH SEASON OF POKÉMON ALREADY!
POKÉMON GO: THE TECHNOLOGICAL SUCCESS OF 2016. ITS TURNOVER REACHED 114 MILLION EUROS.
INTERESTING INFORMATION --- Pokémon Go: Its turnover reached 114 million euros. --- Pokémon Go, Niantic’s augmented reality application that allows users to catch Nintendo’s popular creatures all over the world, has become a real phenomenon. --- Pokemon has captivated hundreds of millions of people (children, adults of both sexes), and its immense success has meant that Pokemon Go has broken all records.
FAMOUS FOR ... --- Pokémon Go: Its turnover reached 114 million euros. --- It’s the nineteenth season of Pokémon already. --- It has captured generations of people: from players who started in the 50’s or 60’s to the little ones in the home, not forgetting the young people who have grown up with the creatures since they were first created. --- Pokémon is causing a stir thanks to all the social media it has generated, and the word of mouth that has meant that everyone is familiar with the franchise
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SECOND SEASON CONFIRMED FOR 2017
SOY LUNA SYNOPSIS PANTONE® 219 C C1 M88 Y0 K0
PANTONE® 319 C C52 M0 Y19 K0
PANTONE® 395 C C8 M0 Y85 K0
PANTONE® 129 C C0 M16 Y77 K0
PANTONE® 7650 C C50 M98 Y38 K23
Luna is a teenager with great musical talent who wants to become an international star. Will she be able to achieve her goal? Soy Luna is a youth television series project of the Disney Channel (Latin America), working in collaboration with the Disney Channels in Europe, the Middle East and Africa, and produced by Pol-ka. It features an international cast led by the Mexican actress Karol Sevilla in the role of Luna and the Italian actor Ruggero Pasquarelli, along with other Mexican, Argentinian, Spanish and Chilean actors. The series combines comedy, drama, secrets, romance and its own original soundtrack! The telenovela features 80 chapters, each running for 45 minutes, and production began in the summer of 2016.
VALUES Friendship, love, skating, music, fun, secrets, passion, competition
TARGET AUDIENCES --- Girls aged 8-14 years old --- Younger girls (aspirational)
80 EPISODES OF A 45 MINUTE DURATION IT HAS ITS OWN ORIGINAL SOUNDTRACK
INTERESTING INFORMATION --- After the worldwide success of the series ‘Violetta’, Disney Channel presents its new youth smash hit --- Combines different genres, including comedy, drama, romance and it features an original soundtrack --- The distribution of the series is very international since the intention is for the series to be a global success. Thus, the protagonists will be the Mexican actress Karol Sevilla and the Italian actor Ruggero Pasquarelli, who also participated in ‘Violetta’ --- First edition featuring 80 episodes running for 45 minutes each --- This kind of program connects with audiences around the world through its telling of universal stories, relevant on a local level, featuring characters that viewers can identify with, an original soundtrack, radiant choreography, and innovative elements, as well as the high quality that has always characterized Disney productions
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CARS 3: PREMIERING ON 4 AUGUST DE 2017
CARS 3 SYNOPSIS Lightning McQueen is still the best race car in the world, but now that he is one of the veterans of the racing circuit, he must prove to everyone that he can still win a great race and that he doesn’t need to retire. This time, the famous racing car will have to face the great racing car Jackson Storm. To achieve his goal, he will have a new Hispanic coach, Cruz Ramirez, a young and clever yellow racing car that will help the protagonist navigate the tough world of competition. Alongside McQueen will also be his life-long friends from Radiator Springs, such as Mater crane, his girlfriend Sally, and Ramone, the owner of the car workshop. It will be a new adventure that will journey through historic places across the whole of the USA. This is the third instalment of the Cars franchise, after the films Cars (2006) and Cars 2 (2011). This sequel is directed by Brian Fee.
VALUES Racing, adventures, friendship, humour
TARGET AUDIENCES --- Main Target Audience: children aged 2-6 years old --- Secondary: Vehicle and Aviation Fans
NUMBER 1 FRANCHISE FOR CHILDREN LIGHTNING MCQUEEN IS THE 2ND MOST BOUGHT CHARACTER IN SPAIN AND THE FIRST IN PORTUGAL BUSINESS EXTENSION WITH AIRPLANES
INTERESTING INFORMATION: --- Number 1 Franchise for children --- 4the favourite character in Spain and 3rd in Portugal --- Great support on the Disney Channel with the broadcasting of short films --- 10 out of every 15 vehicles sold are Disney Cars!
FAMOUS FOR ... --- Cars gives children the opportunity to enter the world of cars with a personality, in a world that they like as they are interested in racing, adventure, friendship and humour. --- Exciting characters, new content and renewed programs with new designs are the tools to continue with the storytelling and product lines for Cars --- 2nd most bought character in Spain and the first in Portugal --- #1 Game Pattern --- Fourth most visited Disney movie websites
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BEAUTY AND THE BEAST: PREMIERING 17 MARCH, 2017
PRINCESS SYNOPSIS The Disney Princess franchise gives girls everything they need to enjoy their childhood fantasies while allowing mothers the chance to introduce their daughters to brand they believe in as well as to the stories they are already familiar with. Each Disney Princess has a unique story that allows girls imagine and live out their own fairy tales. The most magical adventures come to life at the hands of Disney Princesses and each of them focuses on the strength of a heroine that the whole world can marvel at. An inspiration for girls to realize their full potential and fight for what they believe in. Beauty and the Beast was released in 1991 and became one of the most important fantasy films in history. This year sees the release of a non-animated version of this classic Disney film.
VALUES Strength, Respect, Trust, Courage, Friendship, Loyalty, Sincerity
TARGET AUDIENCES --- Main Target Audience: Girls aged 3-8 years old --- Secondary Audiences: Tweens/Teens --- Adult women
ALL GIRLS DREAM ABOUT BEING PRINCESSES THE MOVIE BEAUTY AND THE BEAST IS INSPIRED BY A BELLA THAT IS BRAVE, ADVENTUROUS AND STRONG-WILLED.
INTERESTING INFORMATION --- Disney Princesses remain the favourite characters of girls aged between 2 to 7 in Spain and Portugal --- 2016 marked a new beginning for the franchise, with new attitudes, content and new values adapted to today’s girls --- Great brand awareness --- Placed in the TOP 10 most bought characters for girls aged 0 to 5 years old --- Favourite characters: 3 out of 5 girls choose princesses.
FAMOUS FOR ... --- Continued support on all Disney platforms --- Programming events --- 44% of girls aged 0-7 year olds play princess make-believe games --- Number 1 franchise for girls in Spain --- Present across all categories
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DESCENDANTS 2, COMING IN JULY 2017
DESCENDENTS 2 SYNOPSIS Released in the US only a year ago, The Descendants is a Disney Channel movie, produced by Walt Disney Pictures and Disney Channel Films. The film follows the lives of the teenage children of some of Disney’s villains and heroes. The premiere was seen by about five million viewers in Latin America alone. Disney has published the first image of the new characters from this sequel: Uma, Ursula’s daughter from ‘The Little Mermaid’, Gil, Gaston’s son from ‘Beauty and the Beast’, and Harry, Captain Hook’s son from ‘Peter Pan’. These as yet unknown offspring are resentful that they were not chosen to study at the glamorous school of Auradon, the reason why they plan to take revenge against the protagonists of the original film.
VALUES Villains, good vs evil, evil is the new good, magic enchantments, transformation
TARGET AUDIENCES --- Girls 6-14 years old
FIFTH MOST VIEWED MADE-FOR-TV FILM EVER.
WITH 12.2 MILLION VIEWERS IN ITS OPENING WEEK, THE FILM HAS REACHED 32 MILLION VIEWERS
INTERESTING INFORMATION --- Great 360ยบ marketing campaign, on own and external media with an important focus on digital media --- 4 Million people have come into contact with the film on the weekend of the premiere --- 44% share of girls aged 4-12 years old during its TV premiere --- Audience leader on the day of release for children aged 4-12 years old --- Audience leader for all replays during its broadcast on TV --- Book: Third edition of the prequel in just three months
FAMOUS FOR ... --- Disney Heritage --- Spans four different audiences: Children and parents, tweens and young teenagers, adults and Disney fans --- Guaranteed Contents --- Transmedia campaign 365 --- New talent generation in the cast
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THE FIRST FULL EPISODE ON YOUTUBE HAS MORE THAN 3M VIEWS..
ELENA OF AVALOR SYNOPSIS Elena is a 16-year-old teenage princess, self-confident, smart and bold, as well as protective and fun. Elena’s journey began long ago, when her parents and her Kingdom were bewitched by a Shuriki sorceress. Whilst trying to save her family, Elena was thrust into a magical amulet where she was trapped. Years later, with the help of Princess Sofia, Elena is rescued and returns to her realm in the Kingdom of Avalor. From this moment on, the young princess must learn to rule her kingdom and, at the same time, to take care of her family. An attractive world that combines Latin American culture with indigenous traditions and legends, where Elena must learn, between her mistakes and successes, to rule her kingdom when she comes of legal age.
VALUES Friendship, nobility, magic, culture, leadership, strength and the importance of family.
TARGET AUDIENCE --- Girls aged between 4 and 7 years old
IF ELSA AND ANNA CONFRONTED PRINCE HANS AND GAVE THEIR LIVES FOR EACH OTHER, ELENA DE AVALOR WILL NOW DO THE SAME FOR HER LITTLE SISTER, PRINCESS ISABEL..
INTERESTING INFORMATION --- The Storytime Guitar was the number 1 product , followed by Elena’s adventure dress. --- Top sales at retail franchises, Disney Stores and Disney Theme Parks for backpacks and food kits for girls. --- Elena’s role is not to wait for Prince Charming and a “happily ever after”, but to keep the legacy of her family alive. --- Elena de Avalor is a spin-off of the series ‘The Princess Sofia’ and was introduced during the last episode of that series. --- The message, especially for the younger audience members, is the importance of finding yourself first, finding a passion, before trying to find a partner.
FAMOUS FOR ... --- Elena was named one of the 25 most influential women in People Magazine, making her the first animated character, and the first Disney character, to appear on the list. --- On Social Media, Disney fans, bloggers and writers are announcing Elena of Avalor’s debut with great enthusiasm. In addition to celebrating the cultural diversity offered by this series, many also have great expectations for the role of the princess.
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“FROZEN 2” COMING SOON ...
FROZEN SYNOPSIS A movie from the Walt Disney Animation Studios. A story of adventure and comedy. When a prophecy finds the Kingdom in an eternal winter, Anna, a young woman who dreams of a better life, and Kristoff, a daring mountain man, unite to find the Snow Queen and end the spell. They will face extreme situations and a journey full of magic and mystical creatures as they battle against the elements to save the Kingdom from destruction.
VALUES Adventure, humour, loyalty, being honest with yourself
TARGET AUDIENCES --- Girls and boys aged 3-12 years old --- Mothers --- Adults / Collectors
1ST ANIMATED FILM BLOCKBUSTER IN WORLD HISTORY
MORE THAN €16M GENERATED IN SPAIN AND €2.8M IN PORTUGAL GREAT PRODUCT SALES SUCCESS (MORE THAN 450 PRODUCTS)
INTERESTING INFORMATION --- 1st highest grossing animated film in whole world --- 2nd animated film in history to reach $ 1.2 billion in box-office earnings worldwide --- 2nd film with highest box-office earnings in 2013, 1st for an animated film (Spain and Portugal) --- Disney’s 3rd highest grossing film in Europe --- 2 Oscars: Best Animated Film/Best Song for “Let It Go” --- 2 Critics Choice Awards and a Golden Globe for Best Animated Feature --- More than 3 million downloads for “Let it go”
FAMOUS FOR ... --- Generating more than €16 million in Spain and € 2.8 million in Portugal --- Best selling DVD of the year in Spain and Portugal --- Soundtrack: No. 1 on iTunes --- Great product sales success (More than 450 products)
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THE FILM PREMIERED IN NOVEMEBR 2016
MOANA SYNOPSIS Set 2000 years ago in the ancient South Pacific Oceania lives Vaiana Waialiki, a 14-year-old girl, the only child of a prominent figure of a long lineage of sailors. Vaiana will become immersed in an epic adventure across the Pacific Ocean. The curious and adventurous Vaiana will join the demigod Maui, and together they will begin a journey across the Ocean to find a legendary island, thus completing the “search for ancestors.� During their exciting adventure, the protagonists will face old folklore marine creatures and they will discover impressive underworlds.
VALUES Adventure, humour, loyalty, fun, princess
TARGET AUDIENCES --- Girls aged 4-8 years old --- Mothers and Disney fans
‘VAIANA’ GENERATED MORE THAN 81 MILLION DOLLARS IN ITS FIRST FIVE DAYS VAIANA IS ON TRACK TO BECOME ONE OF THE MOST SUCCESSFUL DISNEY CLASSICS IN HISTORY DISNEY CLASSIC NUMBER 56.
INTERESTING INFORMATION --- Disney continues to take a gamble on brave and adventurous women as leading figures --- It’s Disney’s 56th classic film --- It is directed by Ron Clements and John Musker, directors of other Disney classics such as Aladdin, The Little Mermaid and The Princess and the Frog. --- The music is from the hand of Mark Mancina, composer of theme tunes from other Disney classics like Tarzan and Brother Bear. --- Vaiana is the first Disney princess from Polynesia. --- ‘Moana’, the classic Disney film, cannot retain its original title because of usage rights and is known as ‘Vaiana’ in Spain and other European countries
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SPIDERMAN HOMECOMING: PREMIERING 7 JULY 2017
SPIDERMAN SYNOPSIS After years of waiting, Spiderman returns to the world of Marvel and makes a triumphant come back, although Sony still retains the rights for this acclaimed and beloved character. The young Peter Parker readies himself for a new solo film after participating in the highly anticipated film belonging to Marvel’s Cinematic Universe ‘Captain America: Civil War’, where many of the franchises well-known characters face each other for the first time. ‘Spider-Man: Homecoming’ will be set after the events of this third instalment of ‘Captain America’. Tom Holland, known for the film The Impossible, is responsible for bringing the heroic arachnid to life, taking over from other actors who have filled Spiderman’s shoes before him, including Tobey McGuire and Andrew Garfield.
VALUES Emblematic, action, arachnid, youth, power and responsibility, secret identity, heroisism
TARGET AUDIENCES --- Main Target Audience: Children: 6-12 years old --- Teenagers & Adults --- Secondary Audiences: Children: 3-5 years
NO.1 MARVEL CHARACTER NO.1 MOST-BOUGHT ACTION FIGURE (CHILDREN 6-14 YEARS OLD) NO. 1 FAVOURITE ACTION CHARACTER (CHILDREN 6-14 YEARS)
INTERESTING INFORMATION --- 61% of 4 and 5 year olds have Spiderman merchandise --- 7 out of every 10 children aged 6-14 years old are familiar with the series --- 3 out of 4 parents enjoy buying this character’s products for their children --- Simple Superhero story that engages parents and children alike
FAMOUS FOR ... --- Spiderman is a fictional character and superhero who appears in books and comics published by Marvel Comics. First created by Stan Lee and Steve Ditko, his first appearance was in Comic number 15 of Amazing Fantasy in August 1962. --- His most famous phrase, known by all is, “With great power comes great responsibility” --- Everyday problems --- The Spidey persona has his own personality
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COMING TO CINEMAS ON 25 OCTOBER 2017
THOR 3: RAGNARO
AVENGERS SYNOPSIS The Avengers are the most powerful superhero team in the world. A unique team consisting of super beings, adventurers and crime fighters dedicated to protecting the planet from any threat that is beyond the reach of conventional authorities. The Avengers is a long-term global franchise, with multiple characters and different points of access in the media, including movies and TV.
VALUES Teamwork, multiple heroes with unique skills, aspirational, attitude and lifestyle.
TARGET AUDIENCES --- Main Target Audience: Children aged 6-12 years old --- Secondary: Teens and Adults aged 13-19+ years old --- Children aged 3-5 years old
THOR: RAGNAROK IS THE THIRD INSTALLMENT OF MARVEL’S THOR SAGA
9 OUT OF 10 CHILDREN AGED 6-14 YEARS OLD KNOW OF THE AVENGERS THE BEST KNOWN CHARACTERS: IRON MAN AND HULK INTERESTING INFORMATION --- “The Avengers”: 3rd highest grossing film ever --- Iron Man 3: The 5th highest grossing film --- 1 in every two Spaniards watched the screening of “The Avengers” and “Captain America: The Winter Soldier” on Antena 3 (22 million people) --- The Avengers (the movie): 25% share in children aged 4-12; 11 million people have come into contact with the film --- 1 out of 4 children aged between 0 and 5 years old play superheroes --- Long-term continuous growth supported by great entertainment content on all platforms: movies, TV, publications, games, on-line, etc.
FAMOUS FOR ... --- Marvel’s Avengers is based on the comic book created by Stan Lee and Jack Kirby. The first installment of “The Avengers” was published in the September of 1963 and the group consisted of Iron Man, Thor, Hulk, AntMan and Wasp. --- Franchise supported by the TV series: Avengers Assemble and Hulk & Agents of S.M.A.S.H. ---1/3 of children aged 6-14 years old really like it.
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STAR WARS EPISODE VIII: PREMIERING 15 DECEMBER
SYNOPSIS
STAR WARS
Star Wars Episode 8 begins immediately following the events that occurred at the end of Star Wars: The Force Awakens (2015). There are many questions left unanswered for the protagonists. Will the young scrap metal dealer Rey, from the planet Jakku, become a Jedi after seeing that he is sensitive to the Force? Will the legendary Jedi Master Luke Skywalker, exiled to a distant place in the galaxy, be the one to teach Rey about the Force’s plans? How will the Resistance General Leia Organa face the death of Hans Solo at the hands of her son Ben Solo -who has now become Kylo Ren, leader of the Knights of the First Order? What will the talented resistance pilot Poe Dameron, and Finn, the former assault soldier freed from the clutches of the First Order, now do? A new adventure is about to begin, involving old and new characters, and besides familiar old faces, ready yourself for what is to come.
VALUES Timeless/Multi-generational Story, Epic space fantasy/Mythology, Laser swords and “The Force”
TARGET AUDIENCES --- Main Target Audience: Children aged 6-11 years old --- Secondary Audience: Parents/those who give presents - Fans/Adults
NO1 FRANCHISE FOR CHILDREN’S TOYS IN SPAIN
INTERESTING INFORMATION --- Built on over 37 years of legacy, Star Wars is the most powerful and successful franchise for children in the world --- Number 1 child franchise in the world --- More than $25 trillion in franchise sales --- Best selling children’s toy franchise of all time and Nº1 in the US for children aged 6-11 years old for 7 of the last 9 years --- Best selling LEGO theme set in history (225 million sets) --- 125 New York Times Best Sellers, over 125M books printed in more than 30 languages --- More than 15M fans on Facebook (Star Wars Spain) --- New TV content and launch of new films up to 2020
FAMOUS FOR... --- On May 25, 1977, the cinematic debut of Star Wars was destined to change cinema forever. It became a classic and an unprecedented box office smash. From the visionary mind of writer/director George Lucas, the epic space fantasy became a universe hit in constant and exuberant expansion through five films, television series, editorials, video games and more. --- The Star Wars saga continues to grow and expand, captivating new generations with its exotic worlds, emblematic themes and unforgettable stories. --- Continued support across all platforms --- 4.4 trillion dollars generated worldwide, exclusively at the box office.
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NEW EPISODES OF MICKEY AND THE SUPER PILOTS
MICKEY MOUSE
SYNOPSIS Mickey and the Super Pilots now manage a super cool workshop where they take care of their new convertible cars and get ready to race in the city, and around the world! But, many more adventures are sure to take place off the tracks and as the fun and crazy adventures keep coming, Mickey will use his inventiveness to save the day.
VALUES Fun, transformation, adventurous, optimistic, crazy adventures
TARGET AUDIENCES --- Children aged 2-5 years old --- Adults
NO OTHER CHARACTER HOLD A SIMILAR PLACE IN THE HEARTS OF THOUSANDS OF CONSUMERS AROUND THE WORLD.
MOST IMPORTANT FRANCHISE IN THE WORLD
INTERESTING INFORMATION --- 2016 was the 10th anniversary of Mickey Mouse House --- Silly Wheelie Mickey: the world’s best-selling product --- More than 2300 publications worldwide --- Well known --- 3rd favourite spontaneous character --- 3rd most purchased character by parents of children aged 0-5 years old. --- 5th favourite program
FAMOUS FOR ... --- Great campaign to support the episodes on Disney Channel Replay (spot TV, banners, support on disney.es, newsletter) ---For over 80 years, Mickey Mouse has brought joy to several generations of Disney fans Positioning: No other character occupies a similar place in the hearts of thousands of consumers around the world ---New episodes of Mickey and the Super Pilots. ---Most important franchise in the world
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NEW EPISODES OF MICKEY AND THE SUPER PILOTS
MINNIE MOUSE
SYNOPSIS Minnie Mouse is a character featured in many of The Walt Disney Company’s animated films and shorts and comics. She is the eternal girlfriend of Mickey Mouse and made her debut alongside him in Plane Crazy on the 15th of May in 1928, although they finally gained success in their third short movie, Steamboat Willie.
VALUES Female, fashion icon, independent friend
boastful,
loyal,
TARGET AUDIENCES --- Pre-schoolers: 3-5 years old --- Girls over 6 years old --- Adult women
80% OF MILLENNIALS HAVE A POSITIVE PERCEPTION OF MINNIE
92% OF GIRLS AGE 6-14 KNOW WHO MINNIE IS 5 MILLION FACEBOOK FANS AROUND THE WORLD
INTERESTING INFORMATION --- In 2016, Minnie inspired students at the Fashion Institute of France to create an exclusive collection --- 80,000 unique web users --- New content and products are secured for 2017
FAMOUS FOR ... --- Minnie is known all over the world --- Disney’s First Lady --- Women of all ages like her --- Specific strategies for each age group
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SPECIAL FILM “RETURN OF THE ROAR”
LION GUARD
SYNOPSIS Kion is the main protagonist in The Lion Guard. Son of Simba and Nala, and Kiara’s younger brother, the time has come for Kion to lead The Lion Guard, a team made up of the best and brightest animals that protect the Kingdom’s lands and ensure that the cycle of life remains as it should. But the team that Kion will be supervising is no longer made up of lions, as had been the case so far, but a group of different animals, each with a special talent.
VALUES Friendship, Action, Adventure.
TARGET AUDIENCE --- Boys and girls from 4 to 6 years old
26 EPISODES OF 22 MINUTES EACH
INTERESTING INFORMATION --- 20 years after the premiere of The Lion King, “The Lion’s Guard” introduced the son of Simba and Nala, Kion. Along with a team of new characters, he will join the “Lion’s Guard,” assembled to protect the lands of the Kingdom. --- The premiere of the special on Disney Junior in February 2016 was the most watched program of its broadcast time in both Spain and Portugal --- In Portugal, the series was seen by more than 1 million people in 2016. --- It has had more than 57,000 plays in YOMVI since its release (Kantarmedia Audiencias, data as at 06/10/2016). --- The series premiered in April of 2016 on Disney Junior and in the home from school time slot on the Disney Channel. --- 26 episodes of 22 minutes each. --- Special film “Return of the Roar” (45 minutes in length). --Consumer products available since autumn/winter 2016. --- National Promotion in spring/summer 2017. --- Great campaign from all the divisions of The Walt Disney Company.
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