2
OVER
40
OVER
YEARS OF HISTORY
25
G
QU
YEARS WORKING WITH
LICENCES
UNDER
DISNEY LICENSEE
SINCE
EXPANSION
1987 LICENSED COLLECTIONS
2010
DISNEY AWARD BEST TRAYECTORY AS LICENSEE
INTERNATIONAL
PROJECTION
N
3
GUARANTEE
OUR WAY OF DOING THINGS
QUALITY AND SAFETY
MISSION Our mission is to make children happy with our collections. We do this by
---------------------------------INNOVATION
selecting cutting edge products, developing trending designs and assuring
DESIGN
quality in manufacturing and distribution. VISION
PRODUCTION
We are still a family-run business that inspires confidence at all levels. We generate value for our customers with unique collections of the latest trends as
EFFICIENCY CREATING VALUE
THROUGHOUT
THE CHAIN
well as by offering fashion design, service and excellent value for money.
VALUES Cerdรก is based on quality, integrity, innovation, passion, respect and courage.
STRENGTH
IN SALES
MARKETING AND ONLINE STORE
Youtube CerdaGroup
4
5
creating collections Licensed collections that captivate parents and fascinate children
LICENSED COLLECTIONS We manufacture and distribute dreams. Cerdá has the experience necessary to produce a large variety of children’s products with the most popular characters. But this is not enough for the consumer. Cerdá bets on the concept of fashion and collection. It goes beyond capturing isolated licenses. There is a concept behind each license and complete collections are developed from that concept.
6
NEXT TREND 25 years of experience in the licensing world has taught us to look ahead. We elevate our Cool License Hunting philosophy to its maximum potential while we analyse the future success of our brands.We study fashion trends, materials, colours, textures and consumer tastes. We also use a pinch of intuition. After a thorough analysis, we diversify risks by acquiring a large number of licenses and many product categories from each of them to ensure the licensed collections that will prove to be successful.
7
THE CHALLENGE IN
Anticipating upcoming trends Our extensive experience in licensing is our guarantee
8
Innovation, design and manufacturing expertise are all needed to create an original collection
We design CONCEPT COLLECTIONS
9
ORIGINAL DESIGN It’s not a question of just adding an image; we seek an original concept full of personality. By analysing each license to convey the idea behind the brand, we capture it creatively with every product detail. Thanks to our experience in manufacturing, we can make the most of a given concept by experimenting with materials, colours, textures, shapes, finishes... Our product development achieves the highest levels of appeal and popularity.
10
quality GUARANTEED MANUFACTURING
Efficiency in the value chain and in every production process
CERTIFIED QUALITY Our manufacturing experience is applied to each of our products. This is our Know-how. Our entire process guarantees excellent production value and assures our products are completely safe. Proof of this is our AENOR UNE-EN and ISO 9001 certificates. We also collaborate with technological institutes such as Aido (optical), Inescoop (footwear), Aiju (toy) or Aitex (textile). Moreover, we work with major quality inspection companies such as SGS, Bureau Veritas or TUV.
11
12
13
Customer ORIENTED SERVICE
We are committed to finding the best solutions for your business
PERSONALIZED SERVICE Our national and international representatives offer an added value with every visit and every undertaking. Our team is accessible to help you with everything you need and support you in your endeavours, regardless of the size or structure of your business. There’s also a logistics department, which is responsible for coordinating personalized delivery when you need it.
14
BACKING EACH CAMPAIGN We develop specific collections for seasonal consumer trends: Back to School, winter, Xmas and summer. We also offer support so that each campaign can be launched successfully. And, of course, every season we create communication tools to keep you abreast of everything. There’s a web store at www.cerdagroup.com, catalogue/magazine, our blog www.next-trend.es and social networks such as Facebook,Twitter and Youtube.
15
Adapting business operations to large consumer campaigns
the next season CREATING