Catálogo LIFESTYLE SERIES 2020

LIFESTYLE 2020

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Kidults:

ÂżquĂŠ son y por quĂŠ son importantes en el sector del licensing?

Los hábitos de los consumidores están cambiando:

La importancia de los Kidults para el sector de licensing ¿QUÉ SON LOS KIDULTS? Los kidults son todas aquellas personas, de entre 25 y 45 años, que siguen queriendo poder disfrutar de su lado más infantil en su edad adulta. ¿Y qué quiere decir esto? Pues que, por fin, se está eliminando ese “pudor” a parecer infantil, por seguir admirando a los “héroes” de la más tierna infancia cuando ya se ha superado la adolescencia. Y no consiste, únicamente, en la admiración. Sino en poder disfrutar, lucir y jugar con todos aquellos productos comerciales de esos ídolos que, por supuesto, estén adaptados a la nueva edad.

CÓMO LLEGAR A ELLOS: LOS PRODUCTOS Y LICENCIAS QUE LES INTERESA Precisamente por lo que hemos dicho en el punto anterior, este nuevo consumidor es tan importante para el sector del licensing. Y es que los Kidults pueden permitirse comprar aquello que quieren. De calidad, original y a un precio que, cuando eran niños, no podían permitirse. Además, pueden compartir sus experiencias con su familia, ver las novedades de sus personajes favoritos y, por supuesto, disfrutar con todo ello.

Esto supone una gran oportunidad para el sector del licensing, que debe adelantarse al mercado y crear los productos más deseados para este grupo en específico de la sociedad.

Ni demasiado infantil, ya que esa franja pertenece a los pequeños de casa. Ni demasiado serios; no hay que olvidar que, al final, lo que quieren es seguir disfrutando de ese niño que llevan en su interior.

En Cerdá hace ya bastante tiempo que apostamos por ellos y, por eso, hemos creado nuestra sección Lifestyle.

How we can recognized a Kidult?

Important numbers from the Kidult sector WHAT IS A KIDULT?

A Kidult is a person who has a great fondness for his favorite cartoons, superheroes, collectible toys that can remind him of his childhood, and who buys clothes or accessories that have a design that is aimed primarily at young teenagers.

This niche market has people 20 years and older. There is no age restriction to be a Kidult, but people up to 55 years old have been buying toys to collect them.

WHY KIDULTS ARE IMPORTANT FOR RETAILERS? IMPORTANT NUMBERS FROM THE KIDULT SECTOR Companies that manufacture clothes, toys, and movie character products want to catch the attention of young people and parents to generate much more sales.

Many retailers, after drawing the children’s attention, they have to call the parents attention too to sell the product.

If the same buyers of these products of characters and movies had money, the purchase would be direct, and you only have to get the attention of a single person, that is, the consumer. Kidults are the perfect consumers for these products because they have the interest and have the income to buy any product they want. It is why retailers should always have products aimed at the Kidults.

Fashion collections 1.

Pag. 08

COLECCIONES MODA POLIPIEL Fashion adult PU collections

2.

Pag. 70

COLECCIONES MODA JUVENILES: Fashion collections for young people

3.

Pag. 86

COLECCIÓN CASUAL TIEMPO LIBRE Casual free time collections

4.

Pag. 92

LLAVEROS Y ACCESORIOS PREMIUM Keyrings and premium accessories

LYFESTYLE 2020

FECHA DE DISPONIBILIDAD: SEPTIEMBRE 2020 AVAILABILITY DATE: SEPTEMBER 2020

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‘THE MANDALORIAN’, el primer gran éxito de Disney + A solo unas semanas de la llegada del servicio de streaming de Disney, esta serie original ya se posiciona como uno de los estrenos más exitosos del año.

TARGET: JOVEN / ADULTO SINOPSIS: Ambientada tras la caída del Imperio y antes de la aparición de la Primera Orden, la serie sigue los pasos de Mando, un cazarecompensas perteneciente a la legendaria tribu de los Mandalorian, un pistolero solitario que trabaja en los confines de la galaxia, donde no alcanza la autoridad de la Nueva República. ‘‘THE MANDALORIAN’, the first major success of Disney + Only a few weeks after the arrival of the Disney streaming service, this original series is already positioned as one of the most successful premieres of the year.

TARGET: YOUNG / ADULT SYNOPSIS: Set after the fall of the Empire and before the appearance of the First Order, the series follows in the footsteps of Mando, a bounty hunter belonging to the legendary Mandalorian tribe, a lone gunman who works in the confines of the galaxy, where It does not reach the authority of the New Republic.

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ASHION OLLECTION

COLECCIONES FASHION FASHION COLLECTIONS POLIPIEL PU

SHOPPING BAG SHOPPING BAG

BRILLO GLITTER

PELO FURRY

DAILY CASUAL DAILY CASUAL

LLAVEROS Y ACCESORIOS KEYRINGS AND PREMIUM ACCESSORIES GORRAS FASHION FASHION CAPS

LLAVEROS KEYRINGS

LYFESTYLE 2020

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DESCUBRE TODAS LAS NOVEDADES PARA ADULTO EN ESTE VIDEO DISCOVER ALL THE NEWS FOR ADULTS IN THIS VIDEO

https://tinyurl.com/y9cas86n

TEEN & ADULT

FASHION BACKPACKS

SHOULDER BAGS

WALLET COIN PURSE

COMPLEMENTS

ACCESSORIES

STATIONERY

TEEN & ADULT

FASHION BACKPACKS

SHOULDER BAGS

WALLET COIN PURSE

COMPLEMENTS

ACCESSORIES

STATIONERY

TEEN & ADULT

FASHION BACKPACKS

SHOULDER BAGS

WALLET COIN PURSE

COMPLEMENTS

ACCESSORIES

STATIONERY

LYFESTYLE 2020

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NEW!

2100003186 Mochila polipiel 22 x 22,5 x 11 cm PU Backpack 10�

2600001179 Cartera polipiel 19 x 9 x 1,5 cm PU wallet 2600001213 Llavero brillante 8 x 6 cm Shinny key chain 2200006577 Calcetines Sizes 35-41 / 40-46 Socks 2100003239 Libreta display A5 Notebook Display

NEW!

2100003163 Mochila polipiel / polyester 28 x 38 x 11 cm Backpack 15” 2100003164 Bolso bandolera 31 x 23 x 9 cm Shoulder bag 2100003165 Bolso riñonera 19 x 13 x 2,5 cm Bum bag 2600001213 Cartera tarjetero 19 x 9,5 x 1,5 cm Bussines wallet 2100002890 Bolsa casual algodón 36 x 40 cm Shopping bag

LYFESTYLE 2020

NEW!

2100003254 Bolso bandolera polipiel 20 x 17,5 x 7 cm Shoulder bag 2100003259 Estuche portatodo 20,5 x 8 x 7,5 cm Multifunctional case 2100003260 Estuche portatodo / neceser 22,5 x 15,5 cm Multifunctional case

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NEW!

2100003170 Mochila polipiel 19,5 x 25 x 11 cm PU Backpack 10�

2100003171 Bolso polipiel 18 x 18 x 5 cm PU shoulder bag 2600001172 Cartera polipiel 19 x 10 x 2,5 cm PU wallet 2200006531 Gorra moda 57 cm Fashion cap

NEW!

2100003265 Mochila polipiel 18 x 21 x 10 cm PU Backpack 8�

2100003268 Bolso polipiel 18 x 18 x 5 cm PU shoulder bag 2200006679 Calcetines Sizes 35-41 Socks 2200005338 Gorra moda 56 cm Fashion cap

LYFESTYLE 2020

NEW!

2100003255 Bolso polipiel 19 x 12 x 6,5 cm PU shoulder bag 2100003261 Estuche portatodo 20,5 x 8 x 7,5 cm Multifunctional case 2100003262 Estuche portatodo / neceser 22,5 x 13 cm Multifunctional case 2200006578 Calcetines Sizes 35-41 Socks

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2600000690 12 x 9 x 3 cm PU wallet

2600000685 12 x 9 x 3 cm PU wallet

2600000682 12 x 9 x 3 cm PU wallet

2600000688 12 x 9 x 3 cm PU wallet

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LYFESTYLE 2020

2600000684 19 x 9,5 x 1,5 cm PU wallet

2600001172 19 x 9,5 x 1,5 cm PU wallet

2600000686 19 x 10 x 2,5 cm PU wallet

2600000691 19 x 10 x 2,5 cm PU wallet

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2600000684 19 x 9,5 x 1,5 cm PU wallet

2600000687 19 x 9,5 x 1,5 cm PU wallet

2600000689 19 x 9,5 x 1,5 cm PU wallet

2600001170 19 x 9,5 x 1,5 cm PU wallet

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LYFESTYLE 2020

COLECCIÓN MODA LENTEJUELAS FASHION SEQUINS COLLECTION

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Lentejuelas direccionales.

Two ways sequins.

COMPOSITION:

80 % polyester + 20% PET

MEASURES:

BACKPACK 16”: 31 x 40 x 12 CM BACKPACK 10”: 22 x 26 x 10 CM CLUTCH BAG: 21 x 14 x 10 CM BUM BAG: 26 x 11 x 5 CM ROUND SHOULDER BAG: 19 x 19 x 5 CM

WASHING CARE INSTRUCTIONS: No lavar Do not wash No usar blanqueadores Not bleach products may be used.

No secar en secadora.

Do not tumble dry.

No planchar Do not iron No lavar en seco.

Do not Dryclean.

PACKAGING:

Licensed hagtag + information hangtag + Individual polybag

Parche brillante.

Material peludo.

Plush hair polyester.

Lentejuelas direccionales.

Two ways sequins.

Chunky glitter patch.

SIZE

31 X 40 X 12 CM

PACK

2 / 12 PCS

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SHINY

TWEEN/TEEN 7-15 YEARS

TWEEN/TEEN 7-15 YEARS

FASHION SEQUINS COLLECTION

SIZE

22 X 26 X 10 CM

PACK

2 / 12 PCS

SIZE

21 X 14 X 10 CM

PACK

2 / 24 PCS

TWEEN/TEEN 7-15 YEARS

2100002666

SIZE

26 X 11 X 5 CM

PACK

2 / 12 PCS

2100002665

TWEEN/TEEN 7-15 YEARS

TWEEN/TEEN 7-15 YEARS

2100002664

2100002670

SIZE

19 X 19 X 5 CM

PACK

2 / 12 PCS 2100002672

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COLECCIÓN MODA PELO FURRY SHERPA COLLECTION

LYFESTYLE 2020 Aplicaciones en 3D de pelo.

3D furry applications.

COMPOSITION:

90% polyester plush fleece + 10% PVC

Parche de PU en forntal.

PU fashion badge.

MEASURES:

BAKCPACK 13”: 28 x 33 x 12 CM BAKCPACK 10”: 23 x 25 x 12 CM BUM BAG: 28 x 33 x 12 CM SHOULDER BAG: 28 x 33 x 12 CM

WASHING CARE INSTRUCTIONS: No lavar Do not wash No usar blanqueadores Not bleach products may be used.

No secar en secadora.

Do not tumble dry.

No planchar Do not iron No lavar en seco.

Do not Dryclean.

PACKAGING:

Licensed hagtag + information hangtag + Individual polybag

PACKING: Tirador personalizado por colección.

Customizable zipper puller by collection.

INNER 2 pcs

OUTER 12 pcs

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TEEN 7-15 YEARS

TEEN 7-15 YEARS

TEEN 7-15 YEARS

TEEN 7-15 YEARS

FURRY FASHION COLLECTION SIZE

BACKPACK 33 CM

PACK

2 / 12 PCS

SIZE

BACKPACK 25 CM

PACK

2 / 12 PCS

SIZE

WAIST BAG 26CM

PACK

2 / 12 PCS

SIZE

SHOULDER BAG 18CM

PACK

2 / 12 PCS

LYFESTYLE 2020

BACKPACK + MINI BACKPACK + WAIST BAG + SHOULDER BAG

2100002780

2100002786

2100002785

2100002784

2100002781

2100002789

2100002788

2100002787

2100002790

2100002792

2100002782

2100002794

2100002793

2100002783

2100002795

2100002791

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ยกDESCUBRE LAS NUEVAS MOCHILAS Y BOLSOS DE TENDENCIA! DISCOVER OUR NEW TRENDING BAGS AND BACKPACKS!

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COLECCIÓN MODA PELO FURRY SHERPA COLLECTION

Detalles bordados.

Embriodery details.

COMPOSITION:

100% polyester sherpa polar fleece

MEASURES:

BAKCPACK 13”: 30 x 34 x 13 CM

WASHING CARE INSTRUCTIONS: No lavar Do not wash No usar blanqueadores Not bleach products may be used.

No secar en secadora.

Do not tumble dry.

No planchar Do not iron No lavar en seco.

Do not Dryclean.

PACKAGING:

Licensed hagtag + information hangtag + Individual polybag

Pom-pom nariz.

Pompom nose.

PACKING: Textura borrego.

INNER 2 pcs

OUTER 12 pcs

Sherpa polar fleece fabric.

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TWEEN/TEEN 7-15 YEARS

SHERPA COLLECTION

SIZE

30 X 34 X 13 CM

2100002332

PACK

LYFESTYLE 2020

CHARACTER BACKPACK 34 CM

2100002337

2100002336

2 / 12 PCS 2100002335

2100002338

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COLECCIÓN PVC TRANSPARENTE TRANSPARENT PVC COLLECTION COMPOSITION:

BACKPACK

BACKPACK: 50% PVC - 50% polyester BAG: 50% PVC - 50% polyester

MEASURES:

BACKPACK: 29 x 38 x 9,5 cm BAG: 33 x 32 x 13 cm

WASHING CARE INSTRUCTIONS: No lavar Do not wash No usar blanqueadores Not bleach products may be used.

No secar en secadora.

Do not tumble dry.

No planchar Do not iron No lavar en seco.

Do not Dryclean.

PACKAGING: Individual polybag

PACKING:

OUTER 6 / 12 pcs

Mochila de PVC transparente con compartimento interior impreso.

SHOULDER BAG Bolso de PVC transparente con compartimento interior impreso.

Transparent PVC bag, with printed bag inside.

Transparent PVC backpack, with printed bag inside.

Asa de polyester.

Polyester hanger

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TRANSPARENT BACKPACK

SIZE

29 x 38 x 9,5 CM

PACK

6 PCS

LYFESTYLE 2020

2100002901

2100002902

2100002903

TEEN & ADULT

TRANSPARENT BAG

SIZE

33 x 32 x 13 CM

PACK

12 PCS

2100002897

2100002898

2100002899

2100002900

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BOLSA DE MANO HANDLE SHOPPING BAG

LYFESTYLE 2020

COTTON SHOPPING BAG MODEL

COMPOSITION:

100% cotton (310 gsm)

MEASURES:

Asa de 52 cm largo.

37 x 40 CM

Hanger cord, 52 cm length.

WASHING CARE INSTRUCTIONS: No lavar Do not wash No usar blanqueadores Not bleach products may be used.

No secar en secadora.

Do not tumble dry.

No planchar Do not iron No lavar en seco.

Do not Dryclean.

Impresiรณn en frontal sobre algodรณn.

Frontal print over cotton.

PACKAGING: SPECIAL ECO PACKAGING:

Individual polybag+ recycled paper hangtag + paper cover Kraft hangtag

PACKING:

INNER 4 pcs

OUTER 24 pcs

Ref: 2500001476

2 / 12 pcs

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TEEN & ADULT

SHOPPING BAG

SIZE

PACK

37 x 40 CM

4 / 24 PCS

LYFESTYLE 2020

COTTON

2100002945

2100002895

2100002891

2100002896

2100002892

2100002890

2100002893

2100002946

2100002894

2100003214

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LLAVEROS KEYRING COMPOSITION:

BRIGHT KEYRING

100% METAL

METAL KEYRING

MEASURES: DEPENDING MODEL

PACKAGING: BLISTER

PACKING:

INNER 4 pcs

OUTER 48 pcs

Ref: 2600001213

4 / 48 pcs

Ref: 2600001212

4 / 48 pcs

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NECESER ASEO/VIAJE TOILET/TRAVEL BAG COMPOSITION:

PU BAG: 100% PU TRANSAPRENT BAG: 80% PVC 20% PU

PU TOILET BAG

MEASURES:

PU BAG: 22,5 x 15,5 x 5 cm TRANSAPRENT BAG: 25 x 14,7 x 2 cm

WASHING CARE INSTRUCTIONS: No lavar Do not wash

Frontal y trasera impreso sobre PU.

No usar blanqueadores Not bleach products may be used.

Frontal and back printed over PU.

Accesorio de metal.

Metal zipper puller.

No secar en secadora.

Do not tumble dry.

No planchar Do not iron No lavar en seco.

Do not Dryclean.

FASHION TRANSPARENT TOILET BAG

PACKAGING: Individual polybag

Bolso de PVC transparente con compartimento interior de PU brillante.

PACKING:

PVC transaprent toilet bag with glittered PU inner pocket.

Base de polipiel brillante.

INNER 2 pcs

OUTER 12 pcs

Glittered PU base.

TOILET / TRAVEL BAG

LYFESTYLE 2020 107

PU PREMIUM BAG

15,5 x SIZE 22,55xCM

2100002913

ADULT

2100002912

PACK

12 PCS

TOILET / TRAVEL BAG

SIZE

25 x 15,5 x 5 CM

PACK

12 PCS

2100002914

2100002916

2100002915

TRANSPARENT PVC BAG

2100002910

2100002911

SET DE BELLEZA / MAQUILLAJE BEAUTY SET MAKE UP

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WITH MAKE UP ACCESSORIES

COMPOSITION:

TOILET BAG: 100% PU Frontal y trasera impreso sobre PU.

Frontal and back printed over PU.

MEASURES: TOILET CASE: 22 x 153 cm

WASHING CARE INSTRUCTIONS: No lavar Do not wash No usar blanqueadores Not bleach products may be used.

No secar en secadora.

Do not tumble dry.

SPECIAL BOX PACK

No planchar Do not iron No lavar en seco.

Do not Dryclean.

PACKAGING:

BOX: 15 x 23,6 x 3,7 CM

PACKING:

INNER 2 pcs

Brochas de maquillaje con all over print.

Cosmetic brushes with all over print.

OUTER 12 pcs

MAKE UP BEAUTY SET

BOX: 15 x 23,6 x 3,7 CM

PACK

12 PCS

ADULT

SIZE

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PURSE + MAKE UP BRUSHES

2500001313

2500001314

NECESER ASEO/VIAJE TOILET/TRAVEL BAG

LYFESTYLE 2020 110 Base de polipiel brillante Shiny PU base.

TOILET BAG FOR WOMEN

COMPOSITION:

WOMEN TOILET BAG: 90% POLYESTER 10% PU

MEASURES:

WOMEN TOILET BAG: 28 x 16 x 8 CM

WASHING CARE INSTRUCTIONS: No lavar Do not wash No usar blanqueadores Not bleach products may be used.

No secar en secadora.

Do not tumble dry.

No planchar Do not iron No lavar en seco.

Do not Dryclean.

PACKAGING: Individual polybag

PACKING:

Ref: 2100003220 INNER 2 pcs

OUTER 12 pcs

2 / 12 pcs

NECESER ASEO/VIAJE TOILET/TRAVEL BAG

LYFESTYLE 2020 111

TOILET BAG FOR MEN

Cremallera y detalles en dorado.

Golden zipper and details.

COMPOSITION:

MEN TOILET BAG: 100% PU

MEASURES:

MEN TOILET BAG: 13,5 x 24 x 10 CM Grabado sobre polipiel.

Emboss over PU

WASHING CARE INSTRUCTIONS: No lavar Do not wash No usar blanqueadores Not bleach products may be used.

No secar en secadora.

Do not tumble dry.

No planchar Do not iron No lavar en seco.

Do not Dryclean.

PACKAGING: Individual polybag

PACKING:

Ref: 2100003219 INNER 2 pcs

OUTER 12 pcs

2 / 12 pcs

NECESER ASEO/VIAJE TOILET/TRAVEL BAG

TOILET BAG FOR WOMEN

COMPOSITION:

WOMEN TOILET BAG: 50% PU 50% PVC

MEASURES:

WOMEN TOILET BAG: 22,5 x 18,5 x 8 CM

Impresiรณn sobre PVC + impresiรณn sobre forro interno.

Print over PVC + print over lining.

WASHING CARE INSTRUCTIONS: No lavar Do not wash No usar blanqueadores Not bleach products may be used.

No secar en secadora.

Do not tumble dry.

No planchar Do not iron No lavar en seco.

Do not Dryclean.

PACKAGING: Individual polybag

PACKING:

Ref: 2100003218 INNER 2 pcs

OUTER 12 pcs

2 / 12 pcs

CEPILLOS DE PELO PREMIUM PREMIUM HAIR BRUHSES

COMPOSITION:

3D MODEL

Personaje en goma 3D.

100% PLASTIC ABS

Rubber 3D patch character.

MEASURES:

3D MODEL: 7 x 21 x 4 cm

Almohadilla acolchada premium con puas.

Premium soft pad with tooth.

PACKAGING: Special blister

PACKING:

INNER 2 pcs

OUTER 12 pcs

Ref: 2500001476

2 / 12 pcs

CEPILLOS DE PELO PREMIUM PREMIUM HAIR BRUHSES

3D MODEL Almohadilla acolchada premium con puas.

Premium soft pad with tooth.

Personaje en goma 3D.

Rubber 3D patch character.

COMPOSITION:

100% PLASTIC ABS

MEASURES:

3D MODEL: 11,4 x 22 x 4 cm

PACKAGING: Special blister

PACKING:

INNER 2 pcs

OUTER 12 pcs

Ref: 2500001485

2 / 12 pcs

Ref: 2500001487

2 / 12 pcs

CEPILLOS DE PELO PREMIUM PREMIUM HAIR BRUHSES

Almohadilla acolchada premium con puas.

Premium soft pad with tooth.

COMPOSITION:

100% PLASTIC ABS

Impresiรณn sobre plรกstico transparente.

MEASURES:

Print over transparent plastic ABS

7,5 x 22,5 x 4 cm

PACKAGING: Special blister

PACKING:

INNER 2 pcs

OUTER 12 pcs

Ref: 2500001497

2 / 12 pcs

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CEPILLOS DE PELO PREMIUM PREMIUM HAIR BRUHSES COMPOSITION:

Impresiรณn sobre acabado metรกlico.

Transfer print over metalic plastic.

ROUND MODEL

100% PLASTIC ABS

DETANGLED MODEL

MEASURES:

3D MODEL: 6,7 x 22 cm ROUND MODEL: 7 x 22 x 3,5 cm DETANGLED MODEL: 8 x 18,5 cm

PACKAGING:

PVC box with window on back

Almohadilla acolchada premium con puas.

Premium soft pad with tooth.

PACKING:

Puas especiales de diferentes longitudes perfectas para desenredar el cabello.

3 different length of flexible bristels for a better detangling.

INNER 6 pcs

OUTER 24 pcs

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TEEN & ADULT

PREMIUM HAIR BRUSHES ROUNDED MODEL

SIZE

6,7 x 22 CM

PACK

6 / 24 PCS

2500001303

2500001307

2500000971

2500000972

PREMIUM HAIR BRUSHES DETANGLED MODEL

SIZE

6,7 x 22 CM

PACK

6 / 24 PCS

2500001309

2500001310

2500001311

2500000989

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CATÁLOGO THE MANDALORIAN THE MANDALORIAN CATALOG

CATÁLOGO COLECCIONES VIAJE TRAVEL COLLECTION CATALOG

CATÁLOGO CALCETINES SOCKS CATALOG

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