Issue 10 Volume 2

Issue Ten Vol. Two | October 2012

EDITOR’S LETTER

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Welcome i s s u e

ith great pleasure, I welcome you to another issue of Artflow Magazine where we connect you with creative individuals around the World. We hope you were impressed with our past issues, as we look forward to exceeding your expectations in our next editions.

WWW.ARTFLOWMAGAZINE.COM Meet Diego Jourdan Pereira, a professional

draftsman, specializing in licensed products, digital illustration, and art restoration. He currently finds himself working mainly for publishers both in the USA and the UK, and is an active member of the National Cartoonists Society since 2009.............................................................

Enthusiastic, honest, hardworking. Jason Halsall loves photography and the arts. He studied Graphic Design and Illustration at University. He also worked as a Graphic Designer abroad and worked Freelance. Tristan Kromopawiro is presently studying graphic design. He likes to joke around and play videogames, He always listens to music when working, mostly metal core.. ....... ...... ....... ...... ....... ....... ...... ....... ...... ....

What font do you use for your email signature, comic sans? Check out my feature article on Page 9. Our Font. Your Identity. We hosted on an Art Contest on Global Art Net - an online art community helping artists to promote their works of art and the winning entry was by Leisa O’Brien. Check it on Page 16....................................

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The TEAM

Editorial Editorial Director: Gbenga Mogaji Creative Director: Roodney Cox Online Content Editor: Roodney Cox Contributing Editors: Nifemi Mogaji, Taiwo Sanyaolu, Kehinde Sanyaolu Feature Editor: Kemi Obadina

Executives Feature Executives: Temitope Farinloye, Flora Brawn Research Executive: Tolu Bamiloshin Customer Satisfaction Executive: Derrick Ince Distribution Executive: John Clifford

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I JUST KEPT ON EXPERIMENTING AND NOW I’M MOVING MORE AND MORE TOWARDS ILLUSTRATION AND TYPOGRAPHY.

Whether you want to give us some feedback or have an idea you want to share with us, we’d love to hear from you! Your ideas and suggestions stimulate our thinking and help us to improve our publication. We want YOUR input! Tell us what you love, tell us what you hate ... just don’t keep it to yourself! ........ ...... ...... ...... ...... ...... ...... .............. ...........

Please send emails to:.info@artflowmagazine.com ...... ...... . Likeu z. g M A tr@ flw d Facb n so

Gbenga Mogaji | Editorial Director

Cover Image: Model: SarahGreen Make up Artist: Elena Latsenko Photographer: Jason Halsall

Artflow is an online Magazine published monthly by OctoberLead Limited to create a platform for creative individuals. The images are the copyrighted properties of the Artists and not those of Artflow Magazine. Opinions expressed here are those of the Artists and Authors and not the entire Artflow Magazine. While every care has been taken, we accept liability for any error.

We’d love to hear from you! If you would like to be featured in the Magazine, have any idea or suggestion, please send emails to: info@artflowmagazine.com

Like us on Facebook: ARTFLOW MAGAZINE

Follow us on Twitter: @ArtflowMagazine

OctoberLead Creative Business Development and Support

October 2012

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content ... content Issue Ten Vol. Two | October 2012

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Diego Pereira.

Professional draftsman, specializing in licensed products, digital illustration, and art restoration. He currently finds himself working mainly for publishers both in the USA and the UK, and is an active member of the National Cartoonists Society

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Your Font .Your Identity Creating a consistent look and feel Mogaji Gbenga

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The Story in Frames Gbenga Mogaji

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Tristan Kromopawiro

28 year old graphic designer from Amsterdam, The Netherlands. His artist name is: “Phonoric”. specialized in graphic design, digital art and illustration.

Jason Halsall

Enthusiastic, honest, hard working… loves photography and the arts. He sometimes has the attention span of a flea and the memory of a goldfish too.

Lavanya Naidoo

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Tristan Kromopawiro Presently studying graphic design.

Tristan likes to joke around and play videogames. He always listens to music when working, mostly metal core. He aslo loves Asian food.

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Diego Pereira.

Diego Jourdan Pereira (b. Montevideo, Uruguay, 1977) is a professional draftsman, specializing in licensed products, digital illustration, and art restoration. He is well known for his work on international brands, such as the Teenage Mutant Ninja Turtles, Transformers, G.I.Joe, Astroboy, The Smurfs, Toy Story, Uncle Scrooge, LEGO, WWE, Moshi Monsters, Mars Attacks!, The THREE STOOGES, and a long etc.

He currently finds himself working mainly for publishers both in the USA and the UK, and is an active member of the National Cartoonists Society since 2009.

Diego Pereira Can we meet you please? Who is Diego Jourdan Pereira?

Sure! I’m a Uruguayan professional draftsman currently taking residence in Santiago de Chile. I’m 35, and have been making a living as an artist for 16 years. It hasn’t been easy but, like many of my countrymen, I’m nothing if not adaptable.

What was your ambition, while growing up as a Child?

The thing I derived the most pleasure from as a small child was hanging my drawings on the kitchen’s fridge door using plastic fruit-shaped magnets for everyone to see. Then one day hearing someone make a comment regarding a political caricature in the newspaper, it occurred to me that if my art made it into newspapers, far more people would see it!

Why did you choose to become a Cartoonist?

I just wanted to draw, but wasn’t really interested in “fine art”. As I mentioned, my earliest ambition was to see my work in print. I studies graphic design and in my sophomore year I got to freelance for Chile’s main newspaper “El Mercurio” as an illustrator… deadlines were tight, and while I was given a degree of artistic freedom, humorous and cartoony styles just came more naturally to me than, say, photo-realism.

How was your educational background?

Mainly self-taught, but formally studied graphic design and computer typesetting, but dropped out due to financial circumstances.

Toy Story © The Walt Disney Company.

I was very interested in industrial typesetting and prepress work, but the draftsman in my younger self was much stronger.

How would you describe your style of design?

I adopt the style my client desires. If it pays, I’ll do it.

Cartoon Restoration, what motivates you to do this?

Well, it’s an honour for me to be allowed to preserve the work of the classic masters of the craft for future

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generations. In Last Kiss’ instance, I also enjoy a great deal of freedom in giving my coloring approach further value, rather than just recreate the original palette.

Let’s talk more about your works; how was your involvement with Toy Story?

I digitally pencilled and inked issue #7 of the Toy Story on going series for BOOM! Studios. Would’ve been more but the editor quit, and the new guy didn’t like my work that much to keep me aboard.

As an active member of the National Cartoonists Society, how are you doing?

Oh, I love it! Met a whole bunch of true pros who have taught me a lot, and introduced me to new opportunities; such as the great Dan Collins who got me into Larry Flynt’s HUSTLER magazine in 2009.

How as those recommendations and positive comments encourages you to do more?

Well, I’m just a soldier, and soldier on I will, regardless of recommendations, however flattering they may seem. That said, it’s nice to read that my work’s appreciated by readers and peers alike.

What motivates you to go the extra mile on a project or job?

Freedom to set my own rules and experiment! Other than a pay check, there’s nothing more stimulating than that.

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The Three Stooges Š C3 Entertainment Inc.

Uncle Scrooge Š The Walt Disney Company.

Diego Pereira Do you use Mac or PC? PC all the way. Macs are pretty toys, but in order to work 100% digitally I need cost-effective equipment with the muscle to get the job done.

Do you have any hobbies? What do you do in your spare time?

Sadly, working several gigs 10-12 hours a day leaves little room for hobbies, but I do enjoy escaping to the movies once in a while, or reading a novel. Plus, I’m an avid traveller, so any excuse is good to grab my backpack and visit someplace new!

Diego Jourdan Pereira

www.djourdanpereira.carbonmade.com Email: diegojourdanpereira@outlook.com www.facebook.com/djourdanpereira

You created your own custom avatar celebrating Uruguayan Comics Day. Tell us more about it please.

Well, it was based on classic comic-book character ‘Jet Galvez’ by legendary Uruguayan artist and sci-fi novelist Carlos Maria Federici. As I will soon be restoring all of CMF’s comics for a book collection (a project awarded with a Uruguayan government sponsorship), it was only fitting that I pay homage to one of Federici’s most iconic creations for Uruguayan Comics Day.

Are you right or left handed?

Lefty!

Is there anything we should be keeping an eye on for the future?

I’m not at liberty to disclose current gigs, but feel free to check for updates to my Portfolio and Facebook every now and then.

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YOUR FONT. YOUR IDENTITY.

Creating a consistent look and feel

Mogaji Gbenga

ut of all the adverts along that panel, a particular one caught my attention, solely because of its font, it was so different and unique; more importantly I can associate with it. It was Nando’s advert. It saved me the stress of looking forward to know more about their message, it reinforced my perception about them and it will always increase the chance of interaction and engagement...............................................

Just like our handwriting and signature, they form our identity, at first glance, our close associate should be able to differentiate our names from that attendance register.

There is more to handwriting, it is who we are and no wonder people study it to know more about the individual.

The power of the font goes back to the Greeks, says Julie Strawson, director of Monotype Imaging, an international type-design company. “The Greeks created handwriting and that’s one of the most personal ways of communicating.”................................................................................... . . . . . . .

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,, YOUR CHOICE WILL SAY A LOT ABOUT YOU. CONSISTENCY WILL ENHANCE YOUR IDENTITY AND MAKES YOUR DESIGN SIMPLE AND EASY TO UNDERSTAND.

Custom -made fonts for Emirates Airline and Nando’s

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I once asked one of my design students about his preferred font; if you were to design an advert with one font, would it be Arial?, no doubt, it is all about creativity which is relative but your choice will say a lot about you. Consistency will enhance your identity and makes your design simple and easy to understand. A typeface is the specific letterform design of an alphabet while a font is a collection of all the characters of a typeface, including capital letters and lowercase letters, numerals and punctuation marks.

Corporate Organisations like Emirate Airline, Waitrose, Nandos, Channel 4 and even the London 2012 Olympics have commissioned fonts they use for their marketing communications. Why? It creates consistent look and feel, be it on their website, complimentary cards, adverts or even Toilet signage in the office.

It could be expensive to have a special font designed, but you can stick to one and explore with it. It is about the consistency, something to make you stand out and be recognized. Even if you don’t have a model around your advert copy, the font could be the identity that will shout out your brand.

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Feature

As part of its re branding, eBay changed their logo, which was more like changing their fonts, the colours were still the same buy the word is now in a different font, now using Univers, Microsoft also changes their logo with a new and modern font – Segoe while Volkswagen uses the Futura typeface.

These are not customized fonts, they are not the only one using these fonts but with consistency, it is part of their brand identity.

This is not only about the corporate organisation, individuals too are brands. As a designer, consistency in your choice of colours, your typography skills and work layout will speak for itself soon. Be creative and explore. If you have a brief, follow the brief, use the font and colours as indicated but for other projects, integrate your identity, make it cut across all design platforms. It should complement each other and not compete.

Jonathan Barnbrook, founder of the website Virus Fonts, believes the power of typography goes beyond such utilitarian aims. “A good typeface creates an emotional response in relation to the message it is conveying.

You’re trying to get that tone of voice right - you can shout or whisper. And you want to sum up the spirit of the age, because they do date quite quickly.”

With over 20,000 fonts at your disposal, going for Comic Sans may not be a creative choice, your font is the modern day handwriting and it says a lot about you. Either you want it casual, serious or friendly. It is your personality. My favourite fonts are Gothic Bold, Gothic Book, Helvetica and Myraid.

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Jason Halsall Born in Kingston, Jamaica and came to live in the UK in 1988. Studied Graphic Design and Illustration at University and attended Jamaica School of Art whilst visiting his home town for a while. He also worked as a Graphic Designer abroad and worked Freelance. Throughout the years Jason has explored different paths but has always maintained an interest and passion for all things creative. He loves to do creative portrait work and take shots of anything that takes h interest.

Jason Halsall Can you please briefly describe yourself?

Enthusiastic, honest, hardworking… loves photography and the arts. I sometimes have the attention span of a flea and the memory of a goldfish too.

How was your background growing up? Any childhood memories?

I was born in Kingston, Jamaica in 1979 and came to live in the UK in 1988. That was a huge culture shock for me. Mainly centred around my identity if I’m really honest. Being of mixed race and slightly lighter in skin colour I was often considered white in Jamaica…however once in the UK, it was the reverse. Well most people/other children didn’t actually know what ethnicity I was, other than it was not white .

What impact did that have on you as a young person?

Well I guess it gave me very strong views from an early stage on prejudice and how judgemental children/adults can be towards each other. Now as a 33 year old

adult I would say that being open minded and accepting of other people differences is one of my core values. In fact this helps me with my current day job, which I’ll talk about a little bit more later on.

I remember receiving my Father’s old film Canon as a gift at very early age (possibly around10). To be honest, I didn’t really know what I was doing as there were far too many buttons and dials, so I just tweaked them and took pretend photos (it had no film).

What was your ambition, while growing up as a Child?

As a child I was always drawing and into the Arts. I don’t think I really knew what I wanted to be until the age of 16, when I worked as a Junior Graphic Designer back in my home-town (Kingston).

This was during a year out after finishing secondary school. During that time I also attended Jamaica School of Art to help grow a portfolio of still life work.

,, FASHION PHOTOGRAPHY BECAUSE THAT ALLOWS ME TO EXPERIMENT AND EXPRESS THE MORE ARTY, CREATIVE SIDE OF ME.

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Jason Halsall How was your Educational background?

After completing Secondary School and spending a year working abroad I decided to come back to the UK to gain higher qualifications in Graphic Design.

At that time I valued qualifications over experience, however in hindsight perhaps I should have just stayed where I was and worked my way up through experience alone.

However I did make the decision to return to the UK and studied Graphic Design and Illustration at College and then University. Once I had completed university I was in a similar situation to all the other new graduates, as in they couldn’t get a job as they were considered inexperienced.

As no employers were willing to give me a design related job I taught myself Web Design and built my own online portfolio (back in 2001). I used this web presence to gain some freelance work designing logos, flyers, stationery, booklets, posters etc.

This was in addition to working a full-time office job and therefore freelance work was in my evenings, weekends and time off. Essentially I was working 7 days a week and had to decide which job to invest more time and energy into. Reluctantly I packed up the freelance design work in favour of a more progressing corporate career in pursuit of job stability.

How would you describe your style of photography?

That’s a difficult question to answer, as I like a variety of styles. However I love portrait work, street photography and more recently fashion photography.

Portrait work because I think a really good portrait can tell you so much about a person in the absence of words. Street photography because this peaks the sociology side of me and provides some very unique insights into human nature. Fashion photography because that allows me to experiment and express the more arty, creative side of me.

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I also like taking photographs of anything that takes my interest, which can vary from modified motorbikes to colourful fishing nets. My Facebook Page is a good place to find some of this randomness.

What inspires your creativity?

I think my randomness inspires my creativity. Sometimes I have some very random unrelated thoughts that come together to inspire an idea for a shoot or how an image could be edited to produce different results. Also social media advances such a Facebook Newsfeeds have made it so easy to access various creative expressions throughout the course of the day.

There are also sites and magazines such as yourself (Artflow) that helps to showcase emerging talent, which in turn help to inspire creativity in others.

Do you think cultural difference has any effect on your style?

Yes, definitely…I have a variety of cultural influences and this can often affect the ideas and style of work I sometimes produce. I love diversity and I think diversity is the key to creativity, without it things just become stagnant and somewhat bland.

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Tell us about the most interesting project you worked upon.

Not sure how best to answer that question, however I plan to do a shoot in London with a male ballet dancer basically jumping around and doing his ballet dancing in the midst of the London traffic and general public.

How do you work with models, stylist and other professionals?

I’m pretty easy going and always open to hear fresh ideas from others. I’ve worked with some friends that have never done any modelling before and also some semi-professional models.

For me I love the more candid, natural looking shots, so the more relaxed and comfortable the model is with me, the more likely I am to get the shots I want.

In some cases the test shots have been the one’s I’ve used, as it was a moment when the model was most relaxed and least conscious of the camera.

For me a good model is someone that can convey personality through the camera and is open to experimenting new ideas. Ideally on a shoot everyone including stylist, make up artists and model would be working as a team towards achieving the shared concept.

Jason Halsall What are your tools? Any technical skills needed to be a photographer?

Well I’m now on my second Canon and found it to be the right tool for my particular needs. As for technical skills, well all those years in higher education and doing freelance design have certainly helped with composition and having good visual judgement on what I think works well. For me personally, the main skill required to be a good photographer is to consistently make good visual judgements. That is certainly an area for me that is work in progress and might remain so for the rest of my career as a photographer.

How has your work developed throughout the years?

Well I think like with most things, our tastes develop as we get older. I certainly wouldn’t wear the same fashion now that I was wearing 20 years ago. However in terms of my work, well my taste in photography was largely black and white; however

I’m a great fan of colour work now.

Black and white for me, seems to be more expressing of emotions and colour seems to celebrate the vibrancies of life.

Do you have any hobbies? What do you do in your spare time?

When I’m not taking photographs of random objects, organising shoots or editing, I like to spend my time listening to live bands, going or walk in the forest and keeping fit in the gym.

Anything else you want to share?

My day job is supporting young adults with Autism and Learning Disabilities. I also trade under the name of Jason Halsall Photography and would ideally like a full-time career in portrait and www.jasonhalsall.com fashion photography. I also have an contact@jasonhalsall.com interest in creating canvas prints.

Twitter: Jason_halsall Would love to hear from anyone Facebook.com/jasonhalsallphotography interested in working together.

Jason Halsall

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ART COMPETITION

WINNING

ENTRY

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I used to run around at 5 years of age telling anyone who’d listen that I was going to be an artist when I grew up.

Well I’m 45 and still “growing up” and yes , am proud to say I am an artist and art teacher. I love animals and used to paint

pet portraits full time so when I met and fell in love with Meg- I just had to paint her. She’s the most beautiful, loving and gentle dog.

Tristan Kromopawiro Can you please briefly describe yourself?

I’m a 28 year old dude that likes to joke around. I like to play videogames, mostly Starcraft 2 at the moment. I always listen to music when I work. I listen to most genres of music, but mostly I tend to listen to a lot of metal core and EDM. I love Asian food.

How was your background growing up? Any childhood memories?

I was a very shy kid; I remember when I was just starting to play outside, playing soccer with kids from my street for the first time. I also remember making goofy drawings in my notebooks in class. I was pretty proud of those little artworks! They mostly revolved around a lot of stick figures doing all sorts of stuff in the world I drew for them.

What was your ambition, while growing up as a child?

When I was young, I didn’t really know what I wanted to become. In my teens I got my hands on an early version of Photoshop and I started to mess around with that. It wasn’t until a few years later I realized I could actually do something along those lines full-time

Tell us about works, how would you describe your style?

A lot of things do go on in your designs. I’m currently not fixed on a certain style; I’m still trying out all kinds of stuff. I really feel like I still have to develop my own style. I do like to work digitally with either photo manipulation or digital illustration. I do like to work with a lot of colours or textures and I also have a thing for patterns.

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Tristan Kromopawiro So colourful, yet simple, tell us about the design - Dreams.

For this image I wanted to create something slightly surreal. I started of inspired by the ocean. There’s a whole different world under water. So, I wanted to show a person coming from one world taking a peak into what’s on the other side.

How about Howling?

Ever feel like you want to scream but you can’t? I started Howling with this idea. I like working with patterns and I really wanted to incorporate that into this piece. Usually I work with a lot of photo-manipulation or photo illustration, but this time I really wanted to go for something a bit rawer and I decided to draw everything out myself.

First I drew out most of the line works in black and white and after I had the general idea down I started to add colours and texture. Creating the lines and patterns for this was fun, but also tedious at times. There’s quite a lot of detail going on in this illustration. I’m also planning on using the wolf from this illustration as a t-shirt print.

Every Lonely Heart is a poster design, what is the story behind it?

I wanted to make something a bit easy on the eyes with soft warm colours. My intention for this was to be used as posters or as a print on iPhone cases. Personally, I prefer prints on clothing or accessories to be fairly simple so I chose a colour scheme and I knew beforehand I also wanted to do something with stone/rock/ice/crystal textures. So, I came up with this! The text on the poster is actually a lyric from a song.

How is your Educational background?

I’m currently studying graphic design.

How is the business side of design, How are you going about it?

I’m promoting my work through my Facebook page, Tumblr, Twitter and Behance. Also submitting work to design/art related blog sites or getting featured on such sites to get exposure. It’s really important to get your work seen,

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which makes sense of course, but I mean actively trying to get exposure through whatever channels are available. I also managed to get some work through friends, word of mouth kind of stuff.

How has your work developed throughout the years?

I started off doing the basic Photoshop tutorials you can find on the web. Back then I also got hooked on this dark kind of photo-manipulation, really grungy stuff. After that I just kept on experimenting and now I’m moving more and more towards illustration and typography. These past months I’ve also started messing around with 3D.

PC or Mac? I’ve been working on a Mac the past 3 years, and I like it a lot. Before that I used to work on a PC. I don’t really prefer one over the other; they both get the job done.

What is your favourite software package?

Has to be the Adobe Creative Suite.

Do you have any hobbies? What do you do in your spare time?

I hang out with friends, just chilling.

Also work on illustrations and personal projects. I follow quite a few television shows, so I try to keep up with that.

Gaming, browsing the web and listening music are some general things I enjoy wasting time on.

Anything else you want to share?

I would like to thank Artflow magazine for this feature. I had fun participating and keep up the great work!

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I WANTED TO MAKE SOMETHING A BIT EASY ON THE EYES WITH SOFT WARM COLOURS. MY INTENTION FOR THIS WAS TO BE USED AS POSTERS OR AS A PRINT ON IPHONE CASES.

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Tristan Kromopawiro

www.phonoric.com Email: phonoric@gmail.com Twitter: @phonoric Facebook.com/phonoric