2020 MEDIA KIT
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Artful Living
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COVER PHOTOGRAPHY PROVIDED BY TRUNK ARCHIVE
PRODUCED in the
NORTH with
NATIONAL APPEAL Bringing the best of the North and beyond to an affluent audience with impeccable taste, this elegant, intelligent publication features beautiful design and engaging original content, highlighting culture, food, home, style, travel, profiles and more. Founded in 2008, the Artful Living lifestyle brand is headquartered in Minneapolis.
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L I A E C S P
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M C O
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E I V A T O R
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#1 READER-RANKED MAGAZINE in the
NORTH
57
%
18
%
13
%
4
%
Mpls.St.Paul
Minnesota Monthly
4
%
Midwest Home
3
%
Star Tribune Magazine
1
%
Spaces
Other
Studies show that Artful Living is the most preferred publication among readers in the region.
Most Compared To
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Artful Living
Source 2019 Organizational Effectiveness Research Group Readership Study
AWARDS + ACCOLADES Nominated for two 2019 James Beard Media Awards Winner of the 2019 M.F.K. Fisher Distinguished Writing Award
Selected for the 2019 Inc. 5000, honoring the fastest growing private companies
PHOTOGRAPHY BY 2ND TRUTH
Recognition in Notable National + Global Media Outlets
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DEMOGRAPHICS GENDER Female 70% Male 30%
AGE 18–34 14% 35–44 10% 45–54 23% 55+ 53%
HOUSEHOLD INCOME AVERAGE $284,000 <$99,999
23%
$100,000–$199,999
34%
$200,000–$299,999
18%
$300,000+
25%
Average Age
5
Artful Living
52 years
College Degree+
88%
Second Home Ownership
31%
Owner/Partner/President of Their Business
34%
Source 2019 Organizational Effectiveness Research Group Readership Study
BY THE NUMBERS
70% of readers are constantly looking for ways to improve their home.
30%
25%
PHOTOGRAPHY PROVIDED BY TRUNK ARCHIVE
plan to remodel their home in the next year.
are currently considering
purchasing a new home .
88%
90%
buy clothing, accessories and cosmetics on a monthly basis .
plan to take a vacation in the next year.
83% consider Artful Living a trusted resource.
96% think it is important to
support local businesses.
61% have recently purchased items or used services seen in Artful Living.
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DISTRIBUTION Total Audience
Rate Base
290,000+
56,000
Paid Mail 41,000
News + Distribution 15,000 H OT E L S
N E W S S TA N D S
C LU B S
S A LO N S
R E TA I L E R S
AU T O D E A L E R S H I P S
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Artful Living
TESTIMONIALS
“Our ads in Artful Living have proven to generate new customers and new projects for our firm. Artful Living is the best magazine in town on many levels and is uniquely targeted to our desired clientele.”
“The only place we advertise is in Artful Living magazine. We do it because it works. If you have a leading restaurant and want to stand out from the pack, I recommend you give Artful Living a try.”
“Artful Living’s print publication is an exceptional resource for reinforcing our brand positioning.”
WINT
ER 20 17
SPRING 2013
17 ER 20
SUMM
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THE ARTFUL LIVING PORTFOLIO Magazine
Website
Our glossy, oversize coffee table publication is the only of its kind in the market.
Our digital platform, ArtfulLiving.com, features from-thepages favorites, onlineexclusive content and more.
Newsletter
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Artful Living
Our highly engaged bimonthly e-newsletter, the Artful Note, delivers curated content, special promotions and more right to readersâ&#x20AC;&#x2122; inboxes.
Our studio wing offers everything from creative design services to guerrilla marketing to event planning and execution.
Curated Events
PHOTOGRAPHY BY CAMILLE LIZAMA
Artful Co. Our exclusive one-ofa-kind experiences and activations are the canâ&#x20AC;&#x2122;t-miss happenings of the season and result in sharable content.
Social Media
Our network of tastemakers and influencers, centered around how to #liveartfully.
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Artful Living
EDITORIAL CONTENT Culture Curated lifestyle coverage from arts and culture to food and drink
Style The latest in beauty, fashion, wellness and the like
Compass Desirable destinations across the North, the country and the globe
Feature In-depth original content
Home All things abode, from design and décor to remodeling and real estate
PHOTOGRAPHY PROVIDED BY RANDALL SLAVIN, ROY SON, FREDERICK M. BROWN/ STRINGER, 2ND TRUTH, KURT ISWARIENKO/ TRUNK ARCHIVE, PARK HYATT ST. KITTS, MICHAEL OCHS ARCHIVE/STRINGER, SJP SHOES, PAUL CROSBY, BRANDON WERTH, CAMILLE LIZAMA, JOE ROBBINS/GETTY IMAGES, CLIVE MASON/GETTY IMAGES
Adventure An ode to the outdoor enthusiast, encompassing leisure pursuits of all kinds
Intel An array of intriguing coverage, including analysis, essays and interviews
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EDITORIAL CALENDAR Winter
Spring
The Travel Issue
The Food + Wine Issue
In Homes: January
In Homes: March
AD CLOSE
AD CLOSE
November 12, 2019
January 28, 2020
PHOTOGRAPHY BY COREY GAFFER
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Artful Living
READER ENGAGEMENT
Summer The Home Issue
Autumn + Holiday The Style Issue
In Homes: May
In Homes: October
AD CLOSE
AD CLOSE
April 7, 2020
August 18, 2020
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PRINT ADVERTISING
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Artful Living
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BRANDED CONTENT Appearing in all copies, custom branded editorial content brings awareness to your brand while helping you achieve your specific marketing goals and objectives.
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Artful Living
North Notables This promotional content highlights prominent individuals and businesses across the Northern region, telling your story to our audience.
Branded content pricing available upon request Media Kit 2020
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SPECIAL UNITS We offer exclusive custom advertising options to showcase your brand in unique, attentiongrabbing ways. Opportunities are limited and available on a first-come, first-served basis.
Bellyband A wraparound promotional piece that appears on select or all mailed copies. Can be printed on both sides in full color.
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Polybag Item A standalone card or booklet packaged with select or all mailed copies.
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Artful Living
CUSTO
Promotional Card A standalone promotional piece that is blown or tipped into select or all copies.
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RO E WO L F E top PUMPZ clutch, necklace FREE PEOPLE necklace
Gatefold A foldout unit printed on both sides that appears in all copies. Available in four pages, eight pages or an eight-page barn-door format.
Additional special unit capabilities and pricing available upon request Media Kit 2020
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PRINT RATES Rate Base
Frequency
56,000
4x/year
1X
2X
4X
HALF PAGE
$4,800
$3,750
$2,995
FULL PAGE SPREAD
$8,900
$7,100
$5,950
$14,750 $11,750 $9,900
Custom ad placement packages available upon request. Spreads receive premium placement. Print ads are also published online with hyperlink to advertiser’s website.
Advertising Questions Emma Cutler Velez, Vice President of Sales evelez@artfulliving.com 612-803-1910
Creative Services We can provide creative direction and collateral to help your brand get the recognition it deserves. Inquire for details.
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Artful Living
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PHOTOGRAPHY BY MARY JO HOFFMAN
DIGITAL Our suite of online offerings for those in the pursuit of living their best lives.
Reach 1,553,000+ per month Demographics GENDER
AGE
Female 60%
25–34 34%
Male 40%
35–54 37% 55+ 29%
PHOTOGRAPHY BY 2ND TRUTH
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Artful Living
Display Advertising
Newsletter Sponsorship
Showcase your brand to our vast digital audience with targeted website advertising.
Sponsor the highly engaged bimonthly Artful Note e-newsletter, including a Note banner ad, a featured website article and social media coverage.
Native Content
21,000+ Subscribers
Promote your brand with custom, curated content designed to support your marketing goals and objectives. Drive traffic to your website and tell your brandâ&#x20AC;&#x2122;s story.
22%
16.4%
Open rate
Industry average
Social Media Promotion Leverage our strong network of influencers and tastemakers across a variety of platforms.
/ArtfulLivingMag
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ARTFUL CO. Our studio wing offers creative services to our advertising and marketing partners. Let us put our proven talents to use to build and bolster your brand.
Branding + Design We can help you launch or grow your business with brand positioning and identity, logo and iconography design, content strategy, website design, and collateral creation.
Copywriting + Editing Let us tell your story with clear, concise messaging. We can provide copywriting and editing to address all your needs, from press releases to website copy to marketing materials and more.
Photography + Videography We can successfully envision and execute your photo or video shoot, including market research, art direction, talent sourcing, prop and wardrobe styling, and handling of production and post-production logistics.
Promotions + Gifting We can create attention-grabbing guerilla marketing campaigns, such as custom mailings, digital promotions and client appreciation gifts.
Social Media Management We can plan and execute your brandâ&#x20AC;&#x2122;s social media profiles to grow your developing or established companyâ&#x20AC;&#x2122;s digital footprint.
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PHOTOGRAPHY BY 2ND TRUTH AND ROY SON
PHOTOGRAPHY BY CAMILLE LIZAMA
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EVENTS From intimate affairs to festive fetes, we know how to throw a party. We can plan and execute thoughtful, unique events that reflect your brand and help you achieve your marketing goals.
Signature Events Sponsorship packages of varying levels are available for our exclusive signature events, putting your brand front and center before an affluent, engaged audience.
Custom Events We collaborate with our advertisers and marketing partners to plan and execute custom events and initiatives to achieve specific objectives.
Media Sponsorships We offer a select number of media sponsorships for premier advertiser events. Considerations are made on an ongoing basis.
Our Partners
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READER PROFILE
CONTACT US Vice President of Sales Emma Cutler Velez evelez@artfulliving.com 612-803-1910
Publisher + Editor-at-Large Frank Roffers froffers@artfulliving.com 952-237-1100
Headquarters 218 Washington Avenue North, Suite 220 Minneapolis, MN 55401 952-230-3133 ArtfulLiving.com
PHOTOGRAPHY BY 2ND TRUTH
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