It’s about play.
A Portfolio of Whimsy by Lisa Schneller
It’s about play.
A Portfolio of Whimsy by Lisa Schneller
Every child is an artist. The problem is remaining one when we grow up. — pa b l o pi c ass o
It’s about play.
I have been drawing quite literally since I could hold a crayon. I think back on that time and how easy it was to create, without fear or hesitation. In every piece of work that I create today, I try to maintain that same mentality, with an open mind and an open heart.
Open your mind.
010 028 050
068
084
098 116 134 156
Find inner peace. Embrace the unknown. Believe and you’re halfway there. Understand the world around you. Let your imagination run wild. Explore faraway lands. Let ideas blossom. Forget the rules. Push your boundaries.
A Por t fol io of W h i m sy by L i s a S ch nel ler
it ’ s a b o ut P l a y .
I n s t r u c t o r_ t h o m a s m c n ult y
P r o j e c t _ s a l a d a te a
C l a s s _ Pa c k a g i n g d e s i g n 2
Find inner peace.
_ p r o j e c t
Salada Tea _ c o u r s e
Package Design 2 _instructor
Thomas McNulty _ t i m e li n e
3 Weeks _ c at e g o ry
Packaging _ D e li v e r a b l e s
Packaging Tea bags _Recognition
The Dieline
A Por t fol io of W h i m sy by L i s a S ch nel ler
it ’ s a b o ut P l a y .
S alada T e a has been in business since 1892
and is responsible for innovations such as the first foil tea packet and the four-sided tea bag. The name of the company came from an ancient tea garden in India that is no longer in existence. I wanted to contemporize Salada to reflect the mysticality of the Indian tea garden with a mix of bold modernism. I used tea leaves and pieces of fruit to create a work of art in itself, because Salada takes pride in their tea and handpicks every leaf.
P r o j e c t _ s a l a d a te a
I n s t r u c t o r_ t h o m a s m c n ult y
C l a s s _ Pa c k a g i n g d e s i g n 2
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it ’ s a b o ut P l a y .
P r o j e c t _ s a l a d a te a
I n s t r u c t o r_ t h o m a s m c n ult y
C l a s s _ Pa c k a g i n g d e s i g n 2
A Por t fol io of W h i m sy by L i s a S ch nel ler
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it ’ s a b o ut P l a y .
P r o j e c t _ s a l a d a te a
I n s t r u c t o r_ t h o m a s m c n ult y
C l a s s _ Pa c k a g i n g d e s i g n 2
A Por t fol io of W h i m sy by L i s a S ch nel ler
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it ’ s a b o ut P l a y .
P r o j e c t _ s a l a d a te a
I n s t r u c t o r_ t h o m a s m c n ult y
C l a s s _ Pa c k a g i n g d e s i g n 2
A Por t fol io of W h i m sy by L i s a S ch nel ler
it ’ s a b o ut P l a y .
pen Here
Open Here
ALADA
SALADA
SALADA
TEA
TEA
TEA
TEA
SALADA TEA
ASIAN PLUM Wi t h N a t u r a l Plum Flavor
EA
HOT TEA
NA
TURAL
100% WHITE TEA B
100% Natural
HOW TO BREW
ASIAN PLUMB
%
WHITE
WHITE TEA
HOW TO BREW WHITE TEA
L
LA
A TE PLUMB C K ASIAN
HOT
By the cup Allow water to come to a
By the cup Allow
boil. Remove from heat and let cool for one minute. Pour water over tea bag
nded the Salada Tea
leaves that deliver a great taste cup after cup. This special blend is full
By the Pot Rinse teapot with hot water to warm pot before preparing tea, and
ed by the name “Salada,” he
follow “by the cup” instructions.
mpany name.
ted foil packages for their
of natural goodness for a refreshing
SALADA TEA
uality and consistency.
me in flow-through tea bags
flavor of Salada.
green tea to be “heaven sent.” We hope you enjoy all the goodness of our handpicked teas.
To learn more about antioxidants and green tea, call us at
for 5 minutes. Pour into ice filled glasses. Serve with orange or lemon 9
and sweetener if desired.
20
TEA BAGS
1-800-645-1190 or visit us online at NE T W T. .8 3 OZ
BEST BY MAR 25 2015
SALADA
“Salada” was the name of a tea garden in India. Peter C. Larkin founded the Salada Tea
TEA
Company. Enchanted by the name “Salada,” he adopted it for his company name.
www.salada.com
TEA
and steep 2
By the Pot Rinse te
to warm pot before
follow “by the cu
The company invented foil packages for their tea to insure high quality and consistency. Today, their teas come in flow-through tea bags to fully release the flavor of Salada.
ICED Place four tea bags
quart (4 cups) of b
Salada Tea Company One Hansen Island Little Falls, NY 13365 www.salada.com
0
SALADA
SALADA
0 1 8 / 019
one minute. Pour
been on the market constantly since 1892.
Revolutionizing Tea Since 1892
Place four tea bags in a teapot. Add one quart (4 cups) of boiling water. Steep
207 00 40237
Emperor Shen Nung proclaimed
ICED TEA
ing Tea Since 1892
0
day, start to finish. No wonder the
Salada is America’s first packaged tea, having
TEA
me of a tea garden in India.
selected and delicately picked tea
and steep 2-3 minutes.
boil. Remove from h
TEA
constantly since 1892.
SALADA
first packaged tea, having
Salada green tea contains specially
for 5 minutes. Po
glasses. Serve wit
2070 0 4 0 237
9
and sweeten
P r o j e c t _ s a l a d a te a
I n s t r u c t o r_ t h o m a s m c n ult y
C l a s s _ Pa c k a g i n g d e s i g n 2
Open Here
SALADA TEA
SALADA TEA
TEA
SALADA TEA
ORIGINAL
W ITH OR A NGE
NA
100% Natural
HOW TO BREW GREEN TEA
TURAL
100% BLACK TEA G
PEKOE
T TEA
ORIGINAL
BLACK
BLACK TEA
W BLACK TEA
RE
With Blueberr y and Acai
water to come to a Salada black tea contains specially
water over tea bag
selected and delicately picked tea
2-3 minutes.
leaves that deliver a great taste cup after cup. This special blend is full
eapot with hot water
of natural goodness for a refreshing
SALADA TEA
day, start to finish. No wonder the Emperor Shen Nung proclaimed green tea to be “heaven sent.” We hope you enjoy all the goodness of our handpicked teas.
D TEA
Peter C. Larkin founded the Salada Tea
TEA
Company. Enchanted by the name “Salada,” he adopted it for his company name.
and green tea, call us at
20
TEA BAGS
1-800-645-1190 or visit us online at NE T W T. .8 3 OZ
BEST BY MAR 25 2015
www.salada.com
and steep 2-3 minutes. By the Pot Rinse teapot with hot water to warm pot before preparing tea, and follow “by the cup” instructions.
The company invented foil packages for their Today, their teas come in flow-through tea bags to fully release the flavor of Salada. ICED TEA Place four tea bags in a teapot. Add one quart (4 cups) of boiling water. Steep
Salada Tea Company One Hansen Island Little Falls, NY 13365 www.salada.com
0
SALA
TEA
tea to insure high quality and consistency.
for 5 minutes. Pour into ice filled glasses. Serve with orange or lemon
2 0 70 0 40 2 3 7
9
and sweetener if desired.
20
TEA BAGS
N
SALADA
ner if desired.
SALADA
“Salada” was the name of a tea garden in India.
TEA
To learn more about antioxidants
our into ice filled
th orange or lemon
one minute. Pour water over tea bag
been on the market constantly since 1892.
Revolutionizing Tea Since 1892
in a teapot. Add one
boiling water. Steep
100% Natural
boil. Remove from heat and let cool for
Salada is America’s first packaged tea, having
TEA
up” instructions.
By the cup Allow water to come to a
SALADA
e preparing tea, and
TEA
POMEGR ANITE & BERRY
A E N T EORIGINAL
HOT TEA
heat and let cool for
GREEN
SALADA TEA
SALA
TEA
A Por t fol io of W h i m sy by L i s a S ch nel ler
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it ’ s a b o ut P l a y .
P r o j e c t _ s a l a d a te a
I n s t r u c t o r_ t h o m a s m c n ult y
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it ’ s a b o ut P l a y .
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it ’ s a b o ut P l a y .
P r o j e c t _ s t a r li g h t r e v e r ie
I n s t r u c t o r_ a r iel g r e y
Class_ T y po gr a ph y 3/4
Embrace the unknown.
_ p r o j e c t
Starlight Reverie _ c o u r s e
Typography 3/4 _instructor
Ariel Grey _ t i m e li n e
15 Weeks _ c at e g o ry
Typography _ D e li v e r a b l e s
Paper promotion Swatch book Poster Video Animation
A Por t fol io of W h i m sy by L i s a S ch nel ler
it ’ s a b o ut P l a y .
S ta r li g h t R e v e r i e is a paper promotion for
Imagination, by New Leaf Paper. At the center of this campaign is Dr. Chimero, a scientist who dreams of venturing into outer space. But he does not just want to go to the moon and back. He wants to go where no man has gone before. Equipped with his knowledge of outer space and a vivid imagination, Dr. Chimero sets out on a grand adventure past the moon, the stars, and into the great unknown to find the answers to life’s big questions.
P r o j e c t _ s t a r li g h t r e v e r ie
I n s t r u c t o r_ a r iel g r e y
Class_ T y po gr a ph y 3/4
A Por t fol io of W h i m sy by L i s a S ch nel ler
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it ’ s a b o ut P l a y .
contemplating universe, the likely most is,
on, even when worked numbers, seemingly unt of intelligent, comuld be quite numerous. by a scientist from the suggests the odds of Earth-like planets are taken for beings such ined with the remainessor Andrew Watson mplex and intelligent on Earth, and in looke difficult and critical urred in relation to the es an improved mathvolution of intelligent a limit to evolution is nd any other Earth-like he sun brightens. Solar ightness of the sun is ure models suggest that life span of Earth will lion years, a short time on years since life first “The Earth’s biosphere is has implications for elihood of complex life
of my ey
Looking behind me, Europa is a mere speck in the distance
I can see it shrinking before my very eyes
like a beautiful sunset or an autumn breeze, I w the stars burst of sunlight as they dance across the sea
I would stay, but I must p
of sand. They glide and shiver like slithering snakes.
ications for our under of complex life and the given planet,” said Dr.
A bright light shines out f I wish I could join them. I want to be among the stars.
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it ’ s a b o ut P l a y .
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P r o j e c t _ s t a r li g h t r e v e r ie
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it ’ s a b o ut P l a y .
P r o j e c t _ s t a r li g h t r e v e r ie
I n s t r u c t o r_ a r iel g r e y
Class_ T y po gr a ph y 3/4
The living iguanas will come and biTe The men who do noT Dream, and The broken-hearTed fugiTive will meeT on sTreeT corners an unbelievable
P r o j e c t _ s t a r li g h t r e v e r ie
I n s t r u c t o r_ a r iel g r e y
Class_ T y po gr a ph y 3/4
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it ’ s a b o ut P l a y .
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I n s t r u c t o r_ a r iel g r e y
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it ’ s a b o ut P l a y .
P r o j e c t _ s t a r li g h t r e v e r ie
I n s t r u c t o r_ a r iel g r e y
Class_ T y po gr a ph y 3/4
it ’ s a b o ut P l a y .
19
x
25
A Por t fol io of W h i m sy by L i s a S ch nel ler
16,000
75 12,000
1100
12 x 18
23 x 3 5
28 x 40
a2
a6
24,
1000
25 x 3 8
1000
18,000
12
35 23 x
21,000
36,000
19 x2 5
22
25 x 38
0 4 6 / 0 47
25
6
23
2500
1000
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2500
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3
431 1500
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500
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i p er 14 . 1
520
60
350
403
caliper 13.2
102
1200
400
200
ty ci a op 99 er ip l ca 1 6 . 5
opacity 99
er
310
26
li p
500
431
o pa
i p er 5. 5
c it y 96
o pa
ca l
4.
35 23 x
ca
ac 9 2 it y
800
83
130# dtc
6
op
120
110# cover
100# dtc
x2
2000
100# cover
60# text
500
345
200
80# cover
70# text
200 70
ac it 9 ca 8 y li 1 0 p er .3
80# text
400 320
op
20
119
2
c it y o pa 95 i p er ca l 5.0
140
x1
36
18
136
160
c it y o pa 99 i p er ca l 5 12.
189
100# text
24# writing
400
66
248
caliper 4.8
er ip l ca 7. 1
15
40
40
ty ci a op 97
15
x
500 12
opacity 92
169
1000
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1500
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103
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800
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28
5000
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x2
12,000
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0
18 x 12
ca l
x
8 x3
# 10 w ind ow
c it y 99
23
35
11 8.5 x
# 10 squa re
#10
35 x 23
44,000
35 19
x 26
x2 5
20 x 26
23 x 35
26 x 40
40 28 x
40
paper type CharaCteristiCs M Weight sheets/Carton
starlight starlight starlight it ’ s a b o ut P l a y .
A Por t fol io of W h i m sy by L i s a S ch nel ler
re
Imagination by New Leaf Paper
ie ie
ver ver
A3
a journey into the great beyond
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A3
A3
P r o j e c t _ s t a r li g h t r e v e r ie
I n s t r u c t o r_ a r iel g r e y
Class_ T y po gr a ph y 3/4
A Por t fol io of W h i m sy by L i s a S ch nel ler
it ’ s a b o ut P l a y .
I n s t r u c t o r_ c h r i s ti n e g e o r g e
C l a s s _ Pa c k a g i n g d e s i g n 3
Believe and you’re halfway there. _ p r o j e c t
Grimm’s Forest _ c o u r s e
Package Design 3 _instructor
Christine George _ t i m e li n e
8 Weeks _ c at e g o ry
Packaging _ D e li v e r a b l e s
Packaging Game board Game pieces Playing cards Instructions _Recognition
The Dieline Applied Arts
A Por t fol io of W h i m sy by L i s a S ch nel ler
it ’ s a b o ut P l a y .
G r i m m ’ s F o r e s t is an original board game
I created based on the tales of the Brothers Grimm. The world has been fascinated with their stories for centuries and includes many classics like Cinderella, Little Red Riding Hood, and Snow White. Despite the frequent violence in these tales, their purpose was to teach children lessons of morality. Using both elements and characters from the Brothers Grimm, this game sends players on an adventure that will test their strength and purity of heart. I hand drew nearly every aspect of the game, from the game box to the 40+ playing cards to the game pieces.
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I n s t r u c t o r_ c h r i s ti n e g e o r g e
C l a s s _ Pa c k a g i n g d e s i g n 3
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it ’ s a b o ut P l a y .
P roje ct _ g r i m m ’ s f o r e s t
I n s t r u c t o r_ c h r i s ti n e g e o r g e
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it ’ s a b o ut P l a y .
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it ’ s a b o ut P l a y .
P roje ct _ g r i m m ’ s f o r e s t
I n s t r u c t o r_ c h r i s ti n e g e o r g e
C l a s s _ Pa c k a g i n g d e s i g n 3
A Portfolio of W himsy by Lisa S ch neller
i t ’ s a b o u t P la y .
A little fox would like to travel with you for awhile. Do you let him? The Evil Enchantress tempts you with her fresh rampion. Do you take it? 8 or higher: No, you are too smart
for her tricks! You walk swiftly past her and continue on your journey. 7 or Lower: Yes. You are hers! Stay on this space until you roll a 7 or higher.
A little old grey man approaches you in the forest, asking for some of your cake and wine. Do you give it to him?
8 or higher: Yes, he seems like an
amicable little fellow. It turns out he knows a shortcut, what luck! ADVANCE FIVE SPACES. 7 or Lower: No, you don’t need friends! You ignore him and he is angry. He throws a rock at your head and you lose consciousness. LOSE A TURN .
8 or Above: Yes, you dine with him
the giAnt You come upon a house full of elves. They see you are a good person and and aid you on your journey. AdvAnce three spAces.
and have a merry time. After you part ways, luck is in yoru favor. ADVANCE
roll a 9 or more to defeat the Giant. remain on this space until the correct number is rolled.
THREE SPACES . 7 or under: No, you stumble on a
branch and fall. You split your leg open and must mend it. LOSE A TURN .
You see something glimmering on the ground. Do you pick it up? You come to a fork in the road and take the wrong path. It takes you half a day to find your way back.
You have a strange feeling you are being watched. suddenly, a gnome comes out of the bushes and beats you senseless!
go bAck three spAces.
Lose two turns.
+
AdvAnce five spAces.
3
the stepsisters roll a 7 or more to defeat the stepsisters. remain on this space until the correct number is rolled.
The spirit of your dead mother protects you from the witches curse.
scythe
Cut ‘Em Down to Size
+
You have worn holes in your shoes and are exhausted. You rest against an old oak tree. When you awaken, a shiny new pair of shoes lies before you. In disbelief but thankful for your good fortune, you continue on your journey.
8 or higher: No, you see it is a needle and go on your merry way. 7 or Lower: Yes, you cannot resist! You prick your finger and fall into a deep enchanted sleep. LOSE A TURN .
3
rumpeLstiLtskin
bArreL
Stuck Full of Nails
AdvAnce three spAces.
roll a 9 or more to defeat rumpelstiltskin. remain on this space until the correct number is rolled.
+
You hear a song so charming and sweet that you can think of nothing else. You wander off the path. go bAck two spAces.
0 6 0 / 0 61
A little old grey man approaches you in the forest, asking for some of your cake and wine. Do you give it to him?
You come across an old wise man sleeping on the side of the road. What do you do?
8 or Above: Yes, you dine with him
8 or higher: Take pity on him
and have a merry time. After you part ways, luck is in yoru favor. ADVANCE
and leave him some of your cake and wine. He awakens and blesses you on your journey. Advance two spaces. 7 or Lower: Ignore him. As you leave, you trip on a tree branch and you twist your ankle. LOSE TwO Turns .
THREE SPACES . 7 or under: No, you stumble on a
branch and fall. You split your leg open and must mend it. LOSE A TURN .
You come to a fork in the road and take the wrong path. It takes you half a day to find your way back. go bAck three spAces.
pitch Stick it to ‘Em
2
Project _ g r i m m ’ s f o r e s t
I n s t r u c t o r _ c h r is t i n e g e o r g e
An old peddler woman approaches you with a drink to quench your thirst. Do you take it? 8 or Above: No, you see her red eyes
A flock of white turtledoves come down from the sky and aid you in your journey. AdvAnce two spAces.
and immediately realize she is a witch. You press ahead and come to a stream, which quenches your thirst. 7 or under: Yes, and you find the drink has been bewitched! You fall asleep under a hazelnut tree. LOSE A TURN .
+
4
+
dAgger
The Ultimate Protection
You encounter a bird stuck in the brambles, what do you do?
A farmer’s wife tries to sell you her sweet, fine jams. Do you buy some?
8 or higher: Set it free. In return, the bird rewards you kindly. ADVANCE TwO SPACE s.
8 or higher: Yes. You bring much
7 or Lower: Leave it. Taking the
THREE SPACES .
time to set it free will only cost you precious time. Your selfishness brings you bad luck and you get stuck in the brambles yourself. LOSE A TURN .
7 or Lower: No, you pick some wild
8 or higher: No, you do not trust her and press onward. 7 or Lower: Yes, the house looks delicious and she seems awfully nice. But then she turns on you! You are able to get away but your leg is badly injured. LOSE A TURN .
the enchAntress roll a 7 or more to defeat the Enchantress. remain on this space until the correct number is rolled.
turtLe dove For a Flyby Distraction
You come upon an apple tree, with apples as red as blood. Your mouth waters and cannot help yourself. You pluck an apple off and take a bite. suddenly, the ground gives way around you and you fall in. Lose A turn.
+
berries on the side of the road instead. The berries make you very sick. LOSE A TURN.
+
You come upon a beautiful field of flowers and decide to pick some. You venture so far away from the path that you have difficulty finding your way back. go bAck two spAces.
+
You happen across an old woman and she invites you into her candy house. Do you go in?
joy to the woman and the jam puts some extra pep in your step. ADVANCE
1
the fAt cAt roll a 6 or more to defeat the Fat Cat. remain on this space until the correct number is rolled.
C l a s s _ P a c k a g i n g d e si g n 3
3
Axe
Not Just for Splitting Wood
1
the woLf
rope
Tie ‘Em Up and Run
2
roll a 9 or more to defeat the Wolf. remain on this space until the correct number is rolled.
+
4
An old peddler woman tries to sell you a beautiful comb. Do you buy it? 8 or higher: Yes. You run the comb through your hair and begin to feel faint. You collapse to the ground. It has been bewitched! Lose your next turn. 7 or Lower: no. You do not trust the old woman and shoo her away.
the drAgon
your wits
Work Those Little Grey Cells
roll a 10 or more to defeat the Wolf. remain on this space until the correct number is rolled.
dAgger
The Ultimate Protection
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P roje ct _ g r i m m ’ s f o r e s t
I n s t r u c t o r_ c h r i s ti n e g e o r g e
C l a s s _ Pa c k a g i n g d e s i g n 3
A Por t fol io of W h i m sy by L i s a S ch nel ler
0 66/ 0 67
it ’ s a b o ut P l a y .
P roje ct _ g r i m m ’ s f o r e s t
I n s t r u c t o r_ c h r i s ti n e g e o r g e
C l a s s _ Pa c k a g i n g d e s i g n 3
A Por t fol io of W h i m sy by L i s a S ch nel ler
it ’ s a b o ut P l a y .
I n s t r u c t o r_ C a r o li n a d e b a r t o l o
P roje ct _ p r i s o n o f t h e m i n d
Understand the world around you. _ p r o j e c t
Prison of the Mind _ c o u r s e
Typography 3/4 _instructor
Carolina de Bartolo _ t i m e li n e
8 Weeks _ c at e g o r i e s
Print _ D e li v e r a b l e s
One 100-page book _R e c o g n i t i o n Mastering Type by Denise Bosler, HOW Books
A Por t fol io of W h i m sy by L i s a S ch nel ler
it ’ s a b o ut P l a y .
prison of the mind is a book about the effects of epilepsy. People suffering from this brain disorder suffer from seizures, electrical impulses within the brain that cause them to convulse and essentially lose control of their bodies. To express the feeling of being trapped by the mind, I created narrow text blocks enclosed by vertical rules, as well as pull quotes and headlines with tight leading.
P roje ct _ p r i s o n o f t h e m i n d
I n s t r u c t o r_ C a r o li n a d e b a r t o l o
0 7 0 / 0 71
P roje ct _ p r i s o n o f t h e m i n d
I n s t r u c t o r_ C a r o li n a d e b a r t o l o
Class_ t y po gr a ph y 3/4
A Por t fol io of W h i m sy by L i s a S ch nel ler
0 74 8 6/ 0 7 85 6
i t ’ s a b o u t P l a y.
P roje ct _ p r i s o n o f t h e m i n d
I n s t r u c t o r_ C a r o l i n a d e b a r t o l o
Class_ t y po gr a ph y 3/4
A Por t fol io of W h i m sy by L i s a S ch nel ler
0 76/ 077
it ’ s a b o ut P l a y .
P roje ct _ p r i s o n o f t h e m i n d
I n s t r u c t o r_ C a r o li n a d e b a r t o l o
Class_ t y po gr a ph y 3/4
A Por t fol io of W h i m sy by L i s a S ch nel ler
078/ 079
it ’ s a b o ut P l a y .
P roje ct _ p r i s o n o f t h e m i n d
I n s t r u c t o r_ C a r o li n a d e b a r t o l o
Class_ t y po gr a ph y 3/4
A Por t fol io of W h i m sy by L i s a S ch nel ler
082/083
it ’ s a b o ut P l a y .
P roje ct _ p r i s o n o f t h e m i n d
I n s t r u c t o r_ C a r o li n a d e b a r t o l o
Class_ t y po gr a ph y 3/4
A Por t fol io of W h i m sy by L i s a S ch nel ler
it ’ s a b o ut P l a y .
P r o j e c t _ d r e a m bi g C a m p a i g n
I n s t r u c t o r_ j e n n y j i
Class_ gr a ph ic de sign 3
Let your imagination run wild. _ project Dream Big Campaign _course Graphic Design 3 _ instructor Jenny Ji _timeline 8 Weeks _categorie s Web, Packaging _ Deliverable s Website iPhone app Crayon set
A Por t fol io of W h i m sy by L i s a S ch nel ler
it ’ s a b o ut P l a y .
Dream big is an awareness campaign to help
children channel their creativity. Since 1990, creativity scores in school children have been declining. Many think this is due to modern technology, such as video games. The creativity tests themselves were created by Dr. E. Paul Torrance and encourage out-ofthe-box thinking using drawing and writing activities. These tests predicted success in adulthood more accurately than IQ tests. For this reason, I created an awareness campaign to help promote creativity in children.
P r o j e c t _ d r e a m bi g C a m p a i g n
I n s t r u c t o r_ j e n n y j i
Class_ gr a ph ic de sign 3
A Por t fol io of W h i m sy by L i s a S ch nel ler
086/ 087
it ’ s a b o ut P l a y .
P r o j e c t _ d r e a m bi g C a m p a i g n
I n s t r u c t o r_ j e n n y j i
Class_ gr a ph ic de sign 3
A Por t fol io of W h i m sy by L i s a S ch nel ler
0 9 0 / 0 91
it ’ s a b o ut P l a y .
P r o j e c t _ d r e a m bi g C a m p a i g n
I n s t r u c t o r_ j e n n y j i
Class_ gr a ph ic de sign 3
A Por t fol io of W h i m sy by L i s a S ch nel ler
092/093
it ’ s a b o ut P l a y .
P r o j e c t _ d r e a m bi g C a m p a i g n
I n s t r u c t o r_ j e n n y j i
Class_ gr a ph ic de sign 3
A Por t fol io of W h i m sy by L i s a S ch nel ler
094/095
it ’ s a b o ut P l a y .
P r o j e c t _ d r e a m bi g C a m p a i g n
I n s t r u c t o r_ j e n n y j i
Class_ gr a ph ic de sign 3
A Por t fol io of W h i m sy by L i s a S ch nel ler
096/ 097
it ’ s a b o ut P l a y .
P r o j e c t _ d r e a m bi g C a m p a i g n
I n s t r u c t o r_ j e n n y j i
Class_ gr a ph ic de sign 3
A Por t fol io of W h i m sy by L i s a S ch nel ler
it ’ s a b o ut P l a y .
P r o j e c t _ el d o r a d o r u m
I n s t r u c t o r_ c h r i s ti n e g e o r g e
Explore faraway lands. _ p r o j e c t
El Dorado Rum _ c o u r s e
Package Design 3 _instructor
Christine George _ t i m e li n e
7 Weeks _ c at e g o ry
Packaging _ D e li v e r a b l e s
Rum bottles Drinking glasses Coasters Display box
C l a s s _ Pa c k a g i n g d e s i g n 3
A Por t fol io of W h i m sy by L i s a S ch nel ler
it ’ s a b o ut P l a y .
E l D o r a d o r u m is a brand that is steeped in history, being named after the legendary city of gold of the same name. But their packaging lacked the sophistication it deserved. While preserving the iconic ship on their packaging, I used typography and graphics that were reminiscent of old world maps to tie back into their rich heritage.
114 / 114
P r o j e c t _ el d o r a d o r u m
I n s t r u c t o r_ c h r i s ti n e g e o r g e
C l a s s _ Pa c k a g i n g d e s i g n 3
A Por t fol io of W h i m sy by L i s a S ch nel ler
10 0 / 101
it ’ s a b o ut P l a y .
P r o j e c t _ el d o r a d o r u m
I n s t r u c t o r_ c h r i s ti n e g e o r g e
C l a s s _ Pa c k a g i n g d e s i g n 3
A Por t fol io of W h i m sy by L i s a S ch nel ler
10 2 / 10 3
it ’ s a b o ut P l a y .
P r o j e c t _ el d o r a d o r u m
I n s t r u c t o r_ c h r i s ti n e g e o r g e
C l a s s _ Pa c k a g i n g d e s i g n 3
A Por t fol io of W h i m sy by L i s a S ch nel ler
10 4 / 10 5
it ’ s a b o ut P l a y .
P r o j e c t _ el d o r a d o r u m
I n s t r u c t o r_ c h r i s ti n e g e o r g e
C l a s s _ Pa c k a g i n g d e s i g n 3
A Por t fol io of W h i m sy by L i s a S ch nel ler
10 6 / 10 7
it ’ s a b o ut P l a y .
P r o j e c t _ el d o r a d o r u m
I n s t r u c t o r_ c h r i s ti n e g e o r g e
C l a s s _ Pa c k a g i n g d e s i g n 3
A Por t fol io of W h i m sy by L i s a S ch nel ler
10 8 / 10 9
it ’ s a b o ut P l a y .
P r o j e c t _ el d o r a d o r u m
I n s t r u c t o r_ c h r i s ti n e g e o r g e
C l a s s _ Pa c k a g i n g d e s i g n 3
A Por t fol io of W h i m sy by L i s a S ch nel ler
110 / 111
it ’ s a b o ut P l a y .
P r o j e c t _ el d o r a d o r u m
I n s t r u c t o r_ c h r i s ti n e g e o r g e
C l a s s _ Pa c k a g i n g d e s i g n 3
A Por t fol io of W h i m sy by L i s a S ch nel ler
11 2 / 113
it ’ s a b o ut P l a y .
P r o j e c t _ el d o r a d o r u m
I n s t r u c t o r_ c h r i s ti n e g e o r g e
C l a s s _ Pa c k a g i n g d e s i g n 3
A Por t fol io of W h i m sy by L i s a S ch nel ler
114 / 115
it ’ s a b o ut P l a y .
P r o j e c t _ el d o r a d o r u m
I n s t r u c t o r_ c h r i s ti n e g e o r g e
C l a s s _ Pa c k a g i n g d e s i g n 3
A Por t fol io of W h i m sy by L i s a S ch nel ler
it ’ s a b o ut P l a y .
P roje ct _ 2 011 s p r i n g s h o w
I n s t r u c t o r_ j e r e m y s t o ut
Let ideas blossom.
_ p r o j e c t
2011 Spring Show _ c o u r s e
Identity Design 2 _instructor
Jeremy Stout _ t i m e li n e
15 Weeks _ c at e g o ry
Identity _ D e li v e r a b l e s
Logo design Brand book Environmental graphics _recognition
Applied Arts
C l a s s _ i d e n tit y d e s i g n 2
A Por t fol io of W h i m sy by L i s a S ch nel ler
it ’ s a b o ut P l a y .
a c ad e m y o f a rt ’ s annual Spring Show is a
time for graduates to display their very best work. With more than twenty majors, the one common thread between them is the creative process. Using the sketchbook as inspiration, I wanted to create an identity that felt handmade using collage and hand drawn elements.
P roje ct _ 2 011 s p r i n g s h o w
I n s t r u c t o r_ j e r e m y s t o ut
C l a s s _ i d e n tit y d e s i g n 2
A Por t fol io of W h i m sy by L i s a S ch nel ler
11 8 / 119
it ’ s a b o ut P l a y .
P roje ct _ 2 011 s p r i n g s h o w
I n s t r u c t o r_ j e r e m y s t o ut
C l a s s _ i d e n tit y d e s i g n 2
A Por t fol io of W h i m sy by L i s a S ch nel ler
1 2 0 / 1 21
it ’ s a b o ut P l a y .
P roje ct _ 2 011 s p r i n g s h o w
I n s t r u c t o r_ j e r e m y s t o ut
C l a s s _ i d e n tit y d e s i g n 2
A Por t fol io of W h i m sy by L i s a S ch nel ler
12 2 / 123
it ’ s a b o ut P l a y .
P roje ct _ 2 011 s p r i n g s h o w
I n s t r u c t o r_ j e r e m y s t o ut
C l a s s _ i d e n tit y d e s i g n 2
A Por t fol io of W h i m sy by L i s a S ch nel ler
12 4 / 12 5
it ’ s a b o ut P l a y .
A Por t fol io of W h i m sy by L i s a S ch nel ler
12 6 / 127
it ’ s a b o ut P l a y .
P roje ct _ 2 011 s p r i n g s h o w
I n s t r u c t o r_ j e r e m y s t o ut
C l a s s _ i d e n tit y d e s i g n 2
I n s t r u c t o r_ j e r e m y s t o ut
C l a s s _ i d e n tit y d e s i g n 2
Collage Elements
hand drawn Elements
A Por t fol io of W h i m sy by L i s a S ch nel ler
1 3 0 / 131
it ’ s a b o ut P l a y .
P roje ct _ 2 011 s p r i n g s h o w
I n s t r u c t o r_ j e r e m y s t o ut
C l a s s _ i d e n tit y d e s i g n 2
A Por t fol io of W h i m sy by L i s a S ch nel ler
1 3 2 / 13 3
it ’ s a b o ut P l a y .
P roje ct _ 2 011 s p r i n g s h o w
I n s t r u c t o r_ j e r e m y s t o ut
C l a s s _ i d e n tit y d e s i g n 2
A Por t fol io of W h i m sy by L i s a S ch nel ler
it ’ s a b o ut P l a y .
P r o j e c t _ m a r v el o u s m i s c h ief m a k e r s
I n s t r u c t o r_ n i c o le fl o r e s
Forget the rules. _ p r o j e c t
Marvelous Mischief Makers _ c o u r s e
Print 1 _instructor
Nicole Flores _ t i m e li n e
15 Weeks _ c at e g o r i e s
Print, Identity, Web _ D e li v e r a b l e s
Logo design Poster series Environmental graphics Brochure Mischief Kit Website _recognition
The Dieline Applied Arts Creative Quarterly 25
Class_ pr i n t de sign 1
A Por t fol io of W h i m sy by L i s a S ch nel ler
it ’ s a b o ut P l a y .
Ma rv e l o u s Mis c h i e f Ma k e r s is essentially ComicCon for villains (who are always much more interesting than the heroes). In creating this convention, I did not want to show all of the typical villains that people are familiar with. Instead, I wanted to allude to the act of being mischievous using simple yet intriguing typography and graphics.
P r o j e c t _ m a r v el o u s m i s c h ief m a k e r s
I n s t r u c t o r_ n i c o le fl o r e s
Class_ pr i n t de sign 1
1 3 6 / 13 7
A Por t fol io of W h i m sy by L i s a S ch nel ler
1 3 8 / 13 9
it ’ s a b o ut P l a y .
P r o j e c t _ m a r v el o u s m i s c h ief m a k e r s
I n s t r u c t o r_ n i c o le fl o r e s
Class_ pr i n t de sign 1
A Por t fol io of W h i m sy by L i s a S ch nel ler
14 0 / 14 1
it ’ s a b o ut P l a y .
P r o j e c t _ m a r v el o u s m i s c h ief m a k e r s
I n s t r u c t o r_ n i c o le fl o r e s
Class_ pr i n t de sign 1
A Por t fol io of W h i m sy by L i s a S ch nel ler
14 2 / 14 3
it ’ s a b o ut P l a y .
P r o j e c t _ m a r v el o u s m i s c h ief m a k e r s
I n s t r u c t o r_ n i c o le fl o r e s
Class_ pr i n t de sign 1
A Por t fol io of W h i m sy by L i s a S ch nel ler
14 4 / 14 5
it ’ s a b o ut P l a y .
P r o j e c t _ m a r v el o u s m i s c h ief m a k e r s
Class_ pr i n t de sign 1
A Por t fol io of W h i m sy by L i s a S ch nel ler
14 6 / 147
it ’ s a b o ut P l a y .
P r o j e c t _ m a r v el o u s m i s c h ief m a k e r s
I n s t r u c t o r_ n i c o le fl o r e s
Class_ pr i n t de sign 1
A Por t fol io of W h i m sy by L i s a S ch nel ler
14 8 / 14 9
it ’ s a b o ut P l a y .
P r o j e c t _ m a r v el o u s m i s c h ief m a k e r s
I n s t r u c t o r_ n i c o le fl o r e s
Class_ pr i n t de sign 1
A Por t fol io of W h i m sy by L i s a S ch nel ler
15 0 / 151
it ’ s a b o ut P l a y .
P r o j e c t _ m a r v el o u s m i s c h ief m a k e r s
I n s t r u c t o r_ n i c o le fl o r e s
Class_ pr i n t de sign 1
A Por t fol io of W h i m sy by L i s a S ch nel ler
it ’ s a b o ut P l a y .
P r o j e c t _ m a r v el o u s m i s c h ief m a k e r s
A Por t fol io of W h i m sy by L i s a S ch nel ler
15 4 / 15 5
it ’ s a b o ut P l a y .
P r o j e c t _ m a r v el o u s m i s c h ief m a k e r s
I n s t r u c t o r_ n i c o le fl o r e s
Class_ pr i n t de sign 1
A Por t fol io of W h i m sy by L i s a S ch nel ler
it ’ s a b o ut P l a y .
C l i e n t s _ Va r i o u s
Push your boundaries.
_ p r o j e c t
Identity and Freelance Projects _ c o u r s e
N/A _ Cli e n t s
Various _ t i m e li n e
Various _ c at e g o r i e s
Identity, print _ D e li v e r a b l e s
Selected logos Glue Network Gift Tag ArtSpan’s Benefit Art Auction 2013 Greetings K is for Kelvin Wise Words
Class_ n/a
A Por t fol io of W h i m sy by L i s a S ch nel ler
i t ’ s a b o ut it u t P l a y.
selected logos
Created during my time at the Academy of Art. h o liday g if t ta g s Cli e n t: The Glue Network
The Glue Network is essentially Kickstarter for nonprofit organizations. Each gift tag allows the recipient to give five dollars to the nonprofit project of their choosing. B e n e fi t a rt a u c t i o n 2 0 1 3 Cli e n t: ArtSpan Print collateral for ArtSpan’s annual Benefit Art Auction. The invitation, envelope and RSVP card needed to feel upscale in order to appeal to their highest level donors. Greetings Cli e n t: Paper Culture, Self-Initiated
Various greeting designs for holidays ranging from Christmas to birth announcements to the arrival of a new pet. k is f o r k e lv i n Cli e n t: Constellation and Co.
My submission for the Cosmic Sans Project. Twenty-six artists and designers came together to create a series of 26 space and sci-fi themed typographic art prints. Each framed print was sold via silent auction to benefit the Greenwood Space Travel Supply Co. and 826 Seattle. wis e w o r ds Cli e n t: Self-Initiated
Inspirational phrase I hand lettered to express my point of view as a designer and illustrator. Don’t be afraid to make mistakes. Live out loud. You will never regret it.
17 8 / 17 8
P roje ct _ i d e n t i t y a n d f r e e l a n c e w o r k
C l i e n t s _ Va r i o u s
Class_ n/a
A Por t fol io of W h i m sy by L i s a S ch nel ler
it ’ s a b o ut P l a y .
lunar books
15 8 / 15 9
Project _ S e l e c t e d l o g o s
Client _ A c a d e m y o f a r t u n i v e r s i t y
Class_ n/a
A Por t fol io of W h i m sy by L i s a S ch nel ler
16 0 / 161
it ’ s a b o ut P l a y .
Project _ S e l e c t e d l o g o s
C l i e n t _ A c ad e m y o f a r t u n i v e r si t y
Class_ n/a
A Por t fol io of W h i m sy by L i s a S ch nel ler
16 2 / 16 3
it ’ s a b o ut P l a y .
P r o j e c t _ g lue n etw o r k g ift t a g
C l i e n t _ T h e Glue n etw o r k
Class_ n/a
A Por t fol io of W h i m sy by L i s a S ch nel ler
16 4 / 16 5
it ’ s a b o ut P l a y .
P r o j e c t _ be n efit a r t a u c ti o n 2 0 1 3
C l i e n t _ A r tSp a n
Class_ n/a
P r o j e c t _ k i s f o r k el v i n
C l i e n t _ C o n s tell a ti o n & C o .
Class_ n/a
A Por t fol io of W h i m sy by L i s a S ch nel ler
16 8 / 16 9
it ’ s a b o ut P l a y .
P r o j e c t _ G r eeti n g s
C l i e n t _ P a pe r Cultu r e , Self - i n iti a te d
Class_ n/a
A Por t fol io of W h i m sy by L i s a S ch nel ler
17 0 / 171
it ’ s a b o ut P l a y .
P r o j e c t _ wi s e w o r d s
C l i e n t _ Self - i n iti a te d
Class_ n/a
Thank you.
To my family. Mom, Dad, Michael and Scott, I could not have made it through without you. To my instructors. Each and every one of you have made a difference in my life, and I know I am a better designer because of you. To my friends, for putting up with my crazy work and school schedule over these past few years. You all have been simply amazing. And to you. Yes, you! Thank you for taking a small peek into my world of whimsy.
Copyright 2013 / All rights reserved
No part of this publication can be reproduced, stored in a retrieval system or transmitted in any form or by any means without the written permission of Lisa Schneller.
Designer Lisa Schneller
Phone 510 697 9125 email hello@lisaschneller.com website lisaschneller.com typeface Clarendon stock Finch Paper Fine 100# Text photography Lisa Schneller, Yng Yng Marshall printer Giant Horse Printing bindery The Key Printing and Bindery
Academy of Art University School of Graphic Design 79 New Montgomery San Francisco, CA 94105