Lisa Schneller's Portfolio

It’s about play.

A Portfolio of Whimsy by Lisa Schneller

It’s about play.

A Portfolio of Whimsy by Lisa Schneller

Every child is an artist.

The problem is remaining one when we grow up. — pa b l o pi c ass o

It’s about play.

I have been drawing quite literally since I could hold a crayon. I think back on that time and how easy it was to create, without fear or hesitation. In every piece of work that I create today, I try to maintain that same mentality, with an open mind and an open heart.

Open your mind.

010 028 050

068

084

098 116 134 156

Find inner peace.

Embrace the unknown.

Believe and you’re halfway there.

Understand the world around you.

Let your imagination run wild.

Explore faraway lands.

Let ideas blossom.

Forget the rules.

Push your boundaries.

A Por t fol io of W h i m sy by L i s a S ch nel ler

it ’ s a b o ut P l a y .

I n s t r u c t o r_ t h o m a s m c n ult y

P r o j e c t _ s a l a d a te a

C l a s s _ Pa c k a g i n g d e s i g n 2

Find inner peace.

_ p r o j e c t

Salada Tea _ c o u r s e

Package Design 2 _instructor

Thomas McNulty _ t i m e li n e

3 Weeks _ c at e g o ry

Packaging _ D e li v e r a b l e s

Packaging Tea bags _Recognition

The Dieline

A Por t fol io of W h i m sy by L i s a S ch nel ler

it ’ s a b o ut P l a y .

S alada T e a has been in business since 1892

and is responsible for innovations such as the first foil tea packet and the four-sided tea bag. The name of the company came from an ancient tea garden in India that is no longer in existence. I wanted to contemporize Salada to reflect the mysticality of the Indian tea garden with a mix of bold modernism. I used tea leaves and pieces of fruit to create a work of art in itself, because Salada takes pride in their tea and handpicks every leaf.

P r o j e c t _ s a l a d a te a

I n s t r u c t o r_ t h o m a s m c n ult y

C l a s s _ Pa c k a g i n g d e s i g n 2

A Por t fol io of W h i m sy by L i s a S ch nel ler

0 1 2 / 013

it ’ s a b o ut P l a y .

P r o j e c t _ s a l a d a te a

I n s t r u c t o r_ t h o m a s m c n ult y

C l a s s _ Pa c k a g i n g d e s i g n 2

A Por t fol io of W h i m sy by L i s a S ch nel ler

0 14 / 015

it ’ s a b o ut P l a y .

P r o j e c t _ s a l a d a te a

I n s t r u c t o r_ t h o m a s m c n ult y

C l a s s _ Pa c k a g i n g d e s i g n 2

A Por t fol io of W h i m sy by L i s a S ch nel ler

0 16 / 017

it ’ s a b o ut P l a y .

P r o j e c t _ s a l a d a te a

I n s t r u c t o r_ t h o m a s m c n ult y

C l a s s _ Pa c k a g i n g d e s i g n 2

A Por t fol io of W h i m sy by L i s a S ch nel ler

it ’ s a b o ut P l a y .

pen Here

Open Here

ALADA

SALADA

SALADA

TEA

TEA

TEA

TEA

SALADA TEA

ASIAN PLUM Wi t h N a t u r a l Plum Flavor

EA

HOT TEA

NA

TURAL

100% WHITE TEA B

100% Natural

HOW TO BREW

ASIAN PLUMB

%

WHITE

WHITE TEA

HOW TO BREW WHITE TEA

L

LA

A TE PLUMB C K ASIAN

HOT

By the cup Allow water to come to a

By the cup Allow

boil. Remove from heat and let cool for one minute. Pour water over tea bag

nded the Salada Tea

leaves that deliver a great taste cup after cup. This special blend is full

By the Pot Rinse teapot with hot water to warm pot before preparing tea, and

ed by the name “Salada,” he

follow “by the cup” instructions.

mpany name.

ted foil packages for their

of natural goodness for a refreshing

SALADA TEA

uality and consistency.

me in flow-through tea bags

flavor of Salada.

green tea to be “heaven sent.”

We hope you enjoy all the goodness of our handpicked teas.

To learn more about antioxidants and green tea, call us at

for 5 minutes. Pour into ice filled glasses. Serve with orange or lemon 9

and sweetener if desired.

20

TEA BAGS

1-800-645-1190 or visit us online at NE T W T. .8 3 OZ

BEST BY MAR 25 2015

SALADA

“Salada” was the name of a tea garden in India.

Peter C. Larkin founded the Salada Tea

TEA

Company. Enchanted by the name “Salada,” he adopted it for his company name.

www.salada.com

TEA

and steep 2

By the Pot Rinse te

to warm pot before

follow “by the cu

The company invented foil packages for their tea to insure high quality and consistency.

Today, their teas come in flow-through tea bags to fully release the flavor of Salada.

ICED Place four tea bags

quart (4 cups) of b

Salada Tea Company One Hansen Island Little Falls, NY 13365 www.salada.com

0

SALADA

SALADA

0 1 8 / 019

one minute. Pour

been on the market constantly since 1892.

Revolutionizing Tea Since 1892

Place four tea bags in a teapot. Add one quart (4 cups) of boiling water. Steep

207 00 40237

Emperor Shen Nung proclaimed

ICED TEA

ing Tea Since 1892

0

day, start to finish. No wonder the

Salada is America’s first packaged tea, having

TEA

me of a tea garden in India.

selected and delicately picked tea

and steep 2-3 minutes.

boil. Remove from h

TEA

constantly since 1892.

SALADA

first packaged tea, having

Salada green tea contains specially

for 5 minutes. Po

glasses. Serve wit

2070 0 4 0 237

9

and sweeten

P r o j e c t _ s a l a d a te a

I n s t r u c t o r_ t h o m a s m c n ult y

C l a s s _ Pa c k a g i n g d e s i g n 2

Open Here

SALADA TEA

SALADA TEA

TEA

SALADA TEA

ORIGINAL

W ITH OR A NGE

NA

100% Natural

HOW TO BREW GREEN TEA

TURAL

100% BLACK TEA G

PEKOE

T TEA

ORIGINAL

BLACK

BLACK TEA

W BLACK TEA

RE

With Blueberr y and Acai

water to come to a Salada black tea contains specially

water over tea bag

selected and delicately picked tea

2-3 minutes.

leaves that deliver a great taste cup after cup. This special blend is full

eapot with hot water

of natural goodness for a refreshing

SALADA TEA

day, start to finish. No wonder the Emperor Shen Nung proclaimed green tea to be “heaven sent.”

We hope you enjoy all the goodness of our handpicked teas.

D TEA

Peter C. Larkin founded the Salada Tea

TEA

Company. Enchanted by the name “Salada,” he adopted it for his company name.

and green tea, call us at

20

TEA BAGS

1-800-645-1190 or visit us online at NE T W T. .8 3 OZ

BEST BY MAR 25 2015

www.salada.com

and steep 2-3 minutes.

By the Pot Rinse teapot with hot water to warm pot before preparing tea, and follow “by the cup” instructions.

The company invented foil packages for their Today, their teas come in flow-through tea bags to fully release the flavor of Salada.

ICED TEA Place four tea bags in a teapot. Add one quart (4 cups) of boiling water. Steep

Salada Tea Company One Hansen Island Little Falls, NY 13365 www.salada.com

0

SALA

TEA

tea to insure high quality and consistency.

for 5 minutes. Pour into ice filled glasses. Serve with orange or lemon

2 0 70 0 40 2 3 7

9

and sweetener if desired.

20

TEA BAGS

N

SALADA

ner if desired.

SALADA

“Salada” was the name of a tea garden in India.

TEA

To learn more about antioxidants

our into ice filled

th orange or lemon

one minute. Pour water over tea bag

been on the market constantly since 1892.

Revolutionizing Tea Since 1892

in a teapot. Add one

boiling water. Steep

100% Natural

boil. Remove from heat and let cool for

Salada is America’s first packaged tea, having

TEA

up” instructions.

By the cup Allow water to come to a

SALADA

e preparing tea, and

TEA

POMEGR ANITE & BERRY

A E N T EORIGINAL

HOT TEA

heat and let cool for

GREEN

SALADA TEA

SALA

TEA

A Por t fol io of W h i m sy by L i s a S ch nel ler

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it ’ s a b o ut P l a y .

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it ’ s a b o ut P l a y .

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I n s t r u c t o r_ t h o m a s m c n ult y

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it ’ s a b o ut P l a y .

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it ’ s a b o ut P l a y .

P r o j e c t _ s t a r li g h t r e v e r ie

I n s t r u c t o r_ a r iel g r e y

Class_ T y po gr a ph y 3/4

Embrace the unknown.

_ p r o j e c t

Starlight Reverie _ c o u r s e

Typography 3/4 _instructor

Ariel Grey _ t i m e li n e

15 Weeks _ c at e g o ry

Typography _ D e li v e r a b l e s

Paper promotion Swatch book Poster Video Animation

A Por t fol io of W h i m sy by L i s a S ch nel ler

it ’ s a b o ut P l a y .

S ta r li g h t R e v e r i e is a paper promotion for

Imagination, by New Leaf Paper. At the center of this campaign is Dr. Chimero, a scientist who dreams of venturing into outer space. But he does not just want to go to the moon and back. He wants to go where no man has gone before. Equipped with his knowledge of outer space and a vivid imagination, Dr. Chimero sets out on a grand adventure past the moon, the stars, and into the great unknown to find the answers to life’s big questions.

P r o j e c t _ s t a r li g h t r e v e r ie

I n s t r u c t o r_ a r iel g r e y

Class_ T y po gr a ph y 3/4

A Por t fol io of W h i m sy by L i s a S ch nel ler

0 3 0 / 0 31

it ’ s a b o ut P l a y .

contemplating universe, the likely most is,

on, even when worked numbers, seemingly unt of intelligent, comuld be quite numerous. by a scientist from the suggests the odds of Earth-like planets are taken for beings such ined with the remainessor Andrew Watson mplex and intelligent on Earth, and in looke difficult and critical urred in relation to the es an improved mathvolution of intelligent a limit to evolution is nd any other Earth-like he sun brightens. Solar ightness of the sun is ure models suggest that life span of Earth will lion years, a short time on years since life first “The Earth’s biosphere is has implications for elihood of complex life

of my ey

Looking behind me, Europa is a mere speck in the distance

I can see it shrinking before my very eyes

like a beautiful sunset or an autumn breeze, I w the stars burst of sunlight as they dance across the sea

I would stay, but I must p

of sand. They glide and shiver like slithering snakes.

ications for our under of complex life and the given planet,” said Dr.

A bright light shines out f I wish I could join them. I want to be among the stars.

A Por t fol io of W h i m sy by L i s a S ch nel ler

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it ’ s a b o ut P l a y .

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I n s t r u c t o r_ a r iel g r e y

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A Por t fol io of W h i m sy by L i s a S ch nel ler

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P r o j e c t _ s t a r li g h t r e v e r ie

I n s t r u c t o r_ a r iel g r e y

Class_ T y po gr a ph y 3/4

A Por t fol io of W h i m sy by L i s a S ch nel ler

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it ’ s a b o ut P l a y .

P r o j e c t _ s t a r li g h t r e v e r ie

I n s t r u c t o r_ a r iel g r e y

Class_ T y po gr a ph y 3/4

The living iguanas will come and biTe The men who do noT Dream, and The broken-hearTed fugiTive will meeT on sTreeT corners an unbelievable

P r o j e c t _ s t a r li g h t r e v e r ie

I n s t r u c t o r_ a r iel g r e y

Class_ T y po gr a ph y 3/4

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it ’ s a b o ut P l a y .

P r o j e c t _ s t a r li g h t r e v e r ie

I n s t r u c t o r_ a r iel g r e y

Class_ T y po gr a ph y 3/4

it ’ s a b o ut P l a y .

19

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A Por t fol io of W h i m sy by L i s a S ch nel ler

16,000

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1100

12 x 18

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21,000

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paper type CharaCteristiCs M Weight sheets/Carton

starlight starlight starlight it ’ s a b o ut P l a y .

A Por t fol io of W h i m sy by L i s a S ch nel ler

re

Imagination by New Leaf Paper

ie ie

ver ver

A3

a journey into the great beyond

A3

0 48/ 049

A3

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P r o j e c t _ s t a r li g h t r e v e r ie

I n s t r u c t o r_ a r iel g r e y

Class_ T y po gr a ph y 3/4

A Por t fol io of W h i m sy by L i s a S ch nel ler

it ’ s a b o ut P l a y .

I n s t r u c t o r_ c h r i s ti n e g e o r g e

C l a s s _ Pa c k a g i n g d e s i g n 3

Believe and you’re halfway there. _ p r o j e c t

Grimm’s Forest _ c o u r s e

Package Design 3 _instructor

Christine George _ t i m e li n e

8 Weeks _ c at e g o ry

Packaging _ D e li v e r a b l e s

Packaging Game board Game pieces Playing cards Instructions _Recognition

The Dieline Applied Arts

A Por t fol io of W h i m sy by L i s a S ch nel ler

it ’ s a b o ut P l a y .

G r i m m ’ s F o r e s t is an original board game

I created based on the tales of the Brothers Grimm. The world has been fascinated with their stories for centuries and includes many classics like Cinderella, Little Red Riding Hood, and Snow White. Despite the frequent violence in these tales, their purpose was to teach children lessons of morality.

Using both elements and characters from the Brothers Grimm, this game sends players on an adventure that will test their strength and purity of heart. I hand drew nearly every aspect of the game, from the game box to the 40+ playing cards to the game pieces.

060/060

I n s t r u c t o r_ c h r i s ti n e g e o r g e

C l a s s _ Pa c k a g i n g d e s i g n 3

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it ’ s a b o ut P l a y .

P roje ct _ g r i m m ’ s f o r e s t

I n s t r u c t o r_ c h r i s ti n e g e o r g e

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it ’ s a b o ut P l a y .

P roje ct _ g r i m m ’ s f o r e s t

I n s t r u c t o r_ c h r i s ti n e g e o r g e

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it ’ s a b o ut P l a y .

P roje ct _ g r i m m ’ s f o r e s t

I n s t r u c t o r_ c h r i s ti n e g e o r g e

C l a s s _ Pa c k a g i n g d e s i g n 3

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it ’ s a b o ut P l a y .

P roje ct _ g r i m m ’ s f o r e s t

I n s t r u c t o r_ c h r i s ti n e g e o r g e

C l a s s _ Pa c k a g i n g d e s i g n 3

A Portfolio of W himsy by Lisa S ch neller

i t ’ s a b o u t P la y .

A little fox would like to travel with you for awhile. Do you let him?

The Evil Enchantress tempts you with her fresh rampion. Do you take it?

8 or higher: No, you are too smart

for her tricks! You walk swiftly past her and continue on your journey.

7 or Lower: Yes. You are hers! Stay on this space until you roll a 7 or higher.

A little old grey man approaches you in the forest, asking for some of your cake and wine. Do you give it to him?

8 or higher: Yes, he seems like an

amicable little fellow. It turns out he knows a shortcut, what luck! ADVANCE FIVE SPACES. 7 or Lower: No, you don’t need friends! You ignore him and he is angry.

He throws a rock at your head and you lose consciousness. LOSE A TURN .

8 or Above: Yes, you dine with him

the giAnt You come upon a house full of elves.

They see you are a good person and and aid you on your journey.

AdvAnce three spAces.

and have a merry time. After you part ways, luck is in yoru favor. ADVANCE

roll a 9 or more to defeat the Giant. remain on this space until the correct number is rolled.

THREE SPACES .

7 or under: No, you stumble on a

branch and fall. You split your leg open and must mend it. LOSE A TURN .

You see something glimmering on the ground. Do you pick it up?

You come to a fork in the road and take the wrong path. It takes you half a day to find your way back.

You have a strange feeling you are being watched. suddenly, a gnome comes out of the bushes and beats you senseless!

go bAck three spAces.

Lose two turns.

+

AdvAnce five spAces.

3

the stepsisters roll a 7 or more to defeat the stepsisters. remain on this space until the correct number is rolled.

The spirit of your dead mother protects you from the witches curse.

scythe

Cut ‘Em Down to Size

+

You have worn holes in your shoes and are exhausted. You rest against an old oak tree. When you awaken, a shiny new pair of shoes lies before you. In disbelief but thankful for your good fortune, you continue on your journey.

8 or higher: No, you see it is a needle and go on your merry way.

7 or Lower: Yes, you cannot resist!

You prick your finger and fall into a deep enchanted sleep. LOSE A TURN .

3

rumpeLstiLtskin

bArreL

Stuck Full of Nails

AdvAnce three spAces.

roll a 9 or more to defeat rumpelstiltskin. remain on this space until the correct number is rolled.

+

You hear a song so charming and sweet that you can think of nothing else. You wander off the path. go bAck two spAces.

0 6 0 / 0 61

A little old grey man approaches you in the forest, asking for some of your cake and wine. Do you give it to him?

You come across an old wise man sleeping on the side of the road.

What do you do?

8 or Above: Yes, you dine with him

8 or higher: Take pity on him

and have a merry time. After you part ways, luck is in yoru favor. ADVANCE

and leave him some of your cake and wine. He awakens and blesses you on your journey. Advance two spaces.

7 or Lower: Ignore him. As you leave, you trip on a tree branch and you twist your ankle. LOSE TwO Turns .

THREE SPACES .

7 or under: No, you stumble on a

branch and fall. You split your leg open and must mend it. LOSE A TURN .

You come to a fork in the road and take the wrong path. It takes you half a day to find your way back. go bAck three spAces.

pitch Stick it to ‘Em

2

Project _ g r i m m ’ s f o r e s t

I n s t r u c t o r _ c h r is t i n e g e o r g e

An old peddler woman approaches you with a drink to quench your thirst. Do you take it?

8 or Above: No, you see her red eyes

A flock of white turtledoves come down from the sky and aid you in your journey.

AdvAnce two spAces.

and immediately realize she is a witch.

You press ahead and come to a stream, which quenches your thirst.

7 or under: Yes, and you find the drink has been bewitched! You fall asleep under a hazelnut tree. LOSE A TURN .

+

4

+

dAgger

The Ultimate Protection

You encounter a bird stuck in the brambles, what do you do?

A farmer’s wife tries to sell you her sweet, fine jams. Do you buy some?

8 or higher: Set it free. In return, the bird rewards you kindly. ADVANCE TwO SPACE s.

8 or higher: Yes. You bring much

7 or Lower: Leave it. Taking the

THREE SPACES .

time to set it free will only cost you precious time. Your selfishness brings you bad luck and you get stuck in the brambles yourself. LOSE A TURN .

7 or Lower: No, you pick some wild

8 or higher: No, you do not trust her and press onward.

7 or Lower: Yes, the house looks delicious and she seems awfully nice. But then she turns on you! You are able to get away but your leg is badly injured. LOSE A TURN .

the enchAntress roll a 7 or more to defeat the Enchantress. remain on this space until the correct number is rolled.

turtLe dove For a Flyby Distraction

You come upon an apple tree, with apples as red as blood. Your mouth waters and cannot help yourself.

You pluck an apple off and take a bite. suddenly, the ground gives way around you and you fall in.

Lose A turn.

+

berries on the side of the road instead.

The berries make you very sick. LOSE A TURN.

+

You come upon a beautiful field of flowers and decide to pick some. You venture so far away from the path that you have difficulty finding your way back. go bAck two spAces.

+

You happen across an old woman and she invites you into her candy house.

Do you go in?

joy to the woman and the jam puts some extra pep in your step. ADVANCE

1

the fAt cAt roll a 6 or more to defeat the Fat Cat. remain on this space until the correct number is rolled.

C l a s s _ P a c k a g i n g d e si g n 3

3

Axe

Not Just for Splitting Wood

1

the woLf

rope

Tie ‘Em Up and Run

2

roll a 9 or more to defeat the Wolf. remain on this space until the correct number is rolled.

+

4

An old peddler woman tries to sell you a beautiful comb. Do you buy it?

8 or higher: Yes. You run the comb through your hair and begin to feel faint.

You collapse to the ground. It has been bewitched! Lose your next turn.

7 or Lower: no. You do not trust the old woman and shoo her away.

the drAgon

your wits

Work Those Little Grey Cells

roll a 10 or more to defeat the Wolf. remain on this space until the correct number is rolled.

dAgger

The Ultimate Protection

062/063

C l a s s _ Pa c k a g i n g d e s i g n 3

A Por t fol io of W h i m sy by L i s a S ch nel ler

064/065

it ’ s a b o ut P l a y .

P roje ct _ g r i m m ’ s f o r e s t

I n s t r u c t o r_ c h r i s ti n e g e o r g e

C l a s s _ Pa c k a g i n g d e s i g n 3

A Por t fol io of W h i m sy by L i s a S ch nel ler

0 66/ 0 67

it ’ s a b o ut P l a y .

P roje ct _ g r i m m ’ s f o r e s t

I n s t r u c t o r_ c h r i s ti n e g e o r g e

C l a s s _ Pa c k a g i n g d e s i g n 3

A Por t fol io of W h i m sy by L i s a S ch nel ler

it ’ s a b o ut P l a y .

I n s t r u c t o r_ C a r o li n a d e b a r t o l o

P roje ct _ p r i s o n o f t h e m i n d

Understand the world around you. _ p r o j e c t

Prison of the Mind _ c o u r s e

Typography 3/4 _instructor

Carolina de Bartolo _ t i m e li n e

8 Weeks _ c at e g o r i e s

Print _ D e li v e r a b l e s

One 100-page book _R e c o g n i t i o n Mastering Type by Denise Bosler, HOW Books

A Por t fol io of W h i m sy by L i s a S ch nel ler

it ’ s a b o ut P l a y .

prison of the mind is a book about the effects of epilepsy. People suffering from this brain disorder suffer from seizures, electrical impulses within the brain that cause them to convulse and essentially lose control of their bodies. To express the feeling of being trapped by the mind, I created narrow text blocks enclosed by vertical rules, as well as pull quotes and headlines with tight leading.

P roje ct _ p r i s o n o f t h e m i n d

I n s t r u c t o r_ C a r o li n a d e b a r t o l o

0 7 0 / 0 71

P roje ct _ p r i s o n o f t h e m i n d

I n s t r u c t o r_ C a r o li n a d e b a r t o l o

Class_ t y po gr a ph y 3/4

A Por t fol io of W h i m sy by L i s a S ch nel ler

0 74 8 6/ 0 7 85 6

i t ’ s a b o u t P l a y.

P roje ct _ p r i s o n o f t h e m i n d

I n s t r u c t o r_ C a r o l i n a d e b a r t o l o

Class_ t y po gr a ph y 3/4

A Por t fol io of W h i m sy by L i s a S ch nel ler

0 76/ 077

it ’ s a b o ut P l a y .

P roje ct _ p r i s o n o f t h e m i n d

I n s t r u c t o r_ C a r o li n a d e b a r t o l o

Class_ t y po gr a ph y 3/4

A Por t fol io of W h i m sy by L i s a S ch nel ler

078/ 079

it ’ s a b o ut P l a y .

P roje ct _ p r i s o n o f t h e m i n d

I n s t r u c t o r_ C a r o li n a d e b a r t o l o

Class_ t y po gr a ph y 3/4

A Por t fol io of W h i m sy by L i s a S ch nel ler

082/083

it ’ s a b o ut P l a y .

P roje ct _ p r i s o n o f t h e m i n d

I n s t r u c t o r_ C a r o li n a d e b a r t o l o

Class_ t y po gr a ph y 3/4

A Por t fol io of W h i m sy by L i s a S ch nel ler

it ’ s a b o ut P l a y .

P r o j e c t _ d r e a m bi g C a m p a i g n

I n s t r u c t o r_ j e n n y j i

Class_ gr a ph ic de sign 3

Let your imagination run wild. _ project Dream Big Campaign _course Graphic Design 3 _ instructor Jenny Ji _timeline 8 Weeks _categorie s Web, Packaging _ Deliverable s Website iPhone app Crayon set

A Por t fol io of W h i m sy by L i s a S ch nel ler

it ’ s a b o ut P l a y .

Dream big is an awareness campaign to help

children channel their creativity. Since 1990, creativity scores in school children have been declining. Many think this is due to modern technology, such as video games.

The creativity tests themselves were created

by Dr. E. Paul Torrance and encourage out-ofthe-box thinking using drawing and writing activities. These tests predicted success in adulthood more accurately than IQ tests. For this reason, I created an awareness campaign to help promote creativity in children.

P r o j e c t _ d r e a m bi g C a m p a i g n

I n s t r u c t o r_ j e n n y j i

Class_ gr a ph ic de sign 3

A Por t fol io of W h i m sy by L i s a S ch nel ler

086/ 087

it ’ s a b o ut P l a y .

P r o j e c t _ d r e a m bi g C a m p a i g n

I n s t r u c t o r_ j e n n y j i

Class_ gr a ph ic de sign 3

A Por t fol io of W h i m sy by L i s a S ch nel ler

0 9 0 / 0 91

it ’ s a b o ut P l a y .

P r o j e c t _ d r e a m bi g C a m p a i g n

I n s t r u c t o r_ j e n n y j i

Class_ gr a ph ic de sign 3

A Por t fol io of W h i m sy by L i s a S ch nel ler

092/093

it ’ s a b o ut P l a y .

P r o j e c t _ d r e a m bi g C a m p a i g n

I n s t r u c t o r_ j e n n y j i

Class_ gr a ph ic de sign 3

A Por t fol io of W h i m sy by L i s a S ch nel ler

094/095

it ’ s a b o ut P l a y .

P r o j e c t _ d r e a m bi g C a m p a i g n

I n s t r u c t o r_ j e n n y j i

Class_ gr a ph ic de sign 3

A Por t fol io of W h i m sy by L i s a S ch nel ler

096/ 097

it ’ s a b o ut P l a y .

P r o j e c t _ d r e a m bi g C a m p a i g n

I n s t r u c t o r_ j e n n y j i

Class_ gr a ph ic de sign 3

A Por t fol io of W h i m sy by L i s a S ch nel ler

it ’ s a b o ut P l a y .

P r o j e c t _ el d o r a d o r u m

I n s t r u c t o r_ c h r i s ti n e g e o r g e

Explore faraway lands. _ p r o j e c t

El Dorado Rum _ c o u r s e

Package Design 3 _instructor

Christine George _ t i m e li n e

7 Weeks _ c at e g o ry

Packaging _ D e li v e r a b l e s

Rum bottles Drinking glasses Coasters Display box

C l a s s _ Pa c k a g i n g d e s i g n 3

A Por t fol io of W h i m sy by L i s a S ch nel ler

it ’ s a b o ut P l a y .

E l D o r a d o r u m is a brand that is steeped in history, being named after the legendary city of gold of the same name. But their packaging lacked the sophistication it deserved. While preserving the iconic ship on their packaging, I used typography and graphics that were reminiscent of old world maps to tie back into their rich heritage.

114 / 114

P r o j e c t _ el d o r a d o r u m

I n s t r u c t o r_ c h r i s ti n e g e o r g e

C l a s s _ Pa c k a g i n g d e s i g n 3

A Por t fol io of W h i m sy by L i s a S ch nel ler

10 0 / 101

it ’ s a b o ut P l a y .

P r o j e c t _ el d o r a d o r u m

I n s t r u c t o r_ c h r i s ti n e g e o r g e

C l a s s _ Pa c k a g i n g d e s i g n 3

A Por t fol io of W h i m sy by L i s a S ch nel ler

10 2 / 10 3

it ’ s a b o ut P l a y .

P r o j e c t _ el d o r a d o r u m

I n s t r u c t o r_ c h r i s ti n e g e o r g e

C l a s s _ Pa c k a g i n g d e s i g n 3

A Por t fol io of W h i m sy by L i s a S ch nel ler

10 4 / 10 5

it ’ s a b o ut P l a y .

P r o j e c t _ el d o r a d o r u m

I n s t r u c t o r_ c h r i s ti n e g e o r g e

C l a s s _ Pa c k a g i n g d e s i g n 3

A Por t fol io of W h i m sy by L i s a S ch nel ler

10 6 / 10 7

it ’ s a b o ut P l a y .

P r o j e c t _ el d o r a d o r u m

I n s t r u c t o r_ c h r i s ti n e g e o r g e

C l a s s _ Pa c k a g i n g d e s i g n 3

A Por t fol io of W h i m sy by L i s a S ch nel ler

10 8 / 10 9

it ’ s a b o ut P l a y .

P r o j e c t _ el d o r a d o r u m

I n s t r u c t o r_ c h r i s ti n e g e o r g e

C l a s s _ Pa c k a g i n g d e s i g n 3

A Por t fol io of W h i m sy by L i s a S ch nel ler

110 / 111

it ’ s a b o ut P l a y .

P r o j e c t _ el d o r a d o r u m

I n s t r u c t o r_ c h r i s ti n e g e o r g e

C l a s s _ Pa c k a g i n g d e s i g n 3

A Por t fol io of W h i m sy by L i s a S ch nel ler

11 2 / 113

it ’ s a b o ut P l a y .

P r o j e c t _ el d o r a d o r u m

I n s t r u c t o r_ c h r i s ti n e g e o r g e

C l a s s _ Pa c k a g i n g d e s i g n 3

A Por t fol io of W h i m sy by L i s a S ch nel ler

114 / 115

it ’ s a b o ut P l a y .

P r o j e c t _ el d o r a d o r u m

I n s t r u c t o r_ c h r i s ti n e g e o r g e

C l a s s _ Pa c k a g i n g d e s i g n 3

A Por t fol io of W h i m sy by L i s a S ch nel ler

it ’ s a b o ut P l a y .

P roje ct _ 2 011 s p r i n g s h o w

I n s t r u c t o r_ j e r e m y s t o ut

Let ideas blossom.

_ p r o j e c t

2011 Spring Show _ c o u r s e

Identity Design 2 _instructor

Jeremy Stout _ t i m e li n e

15 Weeks _ c at e g o ry

Identity _ D e li v e r a b l e s

Logo design Brand book Environmental graphics _recognition

Applied Arts

C l a s s _ i d e n tit y d e s i g n 2

A Por t fol io of W h i m sy by L i s a S ch nel ler

it ’ s a b o ut P l a y .

a c ad e m y o f a rt ’ s annual Spring Show is a

time for graduates to display their very best work. With more than twenty majors, the one common thread between them is the creative process. Using the sketchbook as inspiration, I wanted to create an identity that felt handmade using collage and hand drawn elements.

P roje ct _ 2 011 s p r i n g s h o w

I n s t r u c t o r_ j e r e m y s t o ut

C l a s s _ i d e n tit y d e s i g n 2

A Por t fol io of W h i m sy by L i s a S ch nel ler

11 8 / 119

it ’ s a b o ut P l a y .

P roje ct _ 2 011 s p r i n g s h o w

I n s t r u c t o r_ j e r e m y s t o ut

C l a s s _ i d e n tit y d e s i g n 2

A Por t fol io of W h i m sy by L i s a S ch nel ler

1 2 0 / 1 21

it ’ s a b o ut P l a y .

P roje ct _ 2 011 s p r i n g s h o w

I n s t r u c t o r_ j e r e m y s t o ut

C l a s s _ i d e n tit y d e s i g n 2

A Por t fol io of W h i m sy by L i s a S ch nel ler

12 2 / 123

it ’ s a b o ut P l a y .

P roje ct _ 2 011 s p r i n g s h o w

I n s t r u c t o r_ j e r e m y s t o ut

C l a s s _ i d e n tit y d e s i g n 2

A Por t fol io of W h i m sy by L i s a S ch nel ler

12 4 / 12 5

it ’ s a b o ut P l a y .

A Por t fol io of W h i m sy by L i s a S ch nel ler

12 6 / 127

it ’ s a b o ut P l a y .

P roje ct _ 2 011 s p r i n g s h o w

I n s t r u c t o r_ j e r e m y s t o ut

C l a s s _ i d e n tit y d e s i g n 2

I n s t r u c t o r_ j e r e m y s t o ut

C l a s s _ i d e n tit y d e s i g n 2

Collage Elements

hand drawn Elements

A Por t fol io of W h i m sy by L i s a S ch nel ler

1 3 0 / 131

it ’ s a b o ut P l a y .

P roje ct _ 2 011 s p r i n g s h o w

I n s t r u c t o r_ j e r e m y s t o ut

C l a s s _ i d e n tit y d e s i g n 2

A Por t fol io of W h i m sy by L i s a S ch nel ler

1 3 2 / 13 3

it ’ s a b o ut P l a y .

P roje ct _ 2 011 s p r i n g s h o w

I n s t r u c t o r_ j e r e m y s t o ut

C l a s s _ i d e n tit y d e s i g n 2

A Por t fol io of W h i m sy by L i s a S ch nel ler

it ’ s a b o ut P l a y .

P r o j e c t _ m a r v el o u s m i s c h ief m a k e r s

I n s t r u c t o r_ n i c o le fl o r e s

Forget the rules. _ p r o j e c t

Marvelous Mischief Makers _ c o u r s e

Print 1 _instructor

Nicole Flores _ t i m e li n e

15 Weeks _ c at e g o r i e s

Print, Identity, Web _ D e li v e r a b l e s

Logo design Poster series Environmental graphics Brochure Mischief Kit Website _recognition

The Dieline Applied Arts Creative Quarterly 25

Class_ pr i n t de sign 1

A Por t fol io of W h i m sy by L i s a S ch nel ler

it ’ s a b o ut P l a y .

Ma rv e l o u s Mis c h i e f Ma k e r s is essentially ComicCon for villains (who are always much more interesting than the heroes). In creating this convention, I did not want to show all of the typical villains that people are familiar with. Instead, I wanted to allude to the act of being mischievous using simple yet intriguing typography and graphics.

P r o j e c t _ m a r v el o u s m i s c h ief m a k e r s

I n s t r u c t o r_ n i c o le fl o r e s

Class_ pr i n t de sign 1

1 3 6 / 13 7

A Por t fol io of W h i m sy by L i s a S ch nel ler

1 3 8 / 13 9

it ’ s a b o ut P l a y .

P r o j e c t _ m a r v el o u s m i s c h ief m a k e r s

I n s t r u c t o r_ n i c o le fl o r e s

Class_ pr i n t de sign 1

A Por t fol io of W h i m sy by L i s a S ch nel ler

14 0 / 14 1

it ’ s a b o ut P l a y .

P r o j e c t _ m a r v el o u s m i s c h ief m a k e r s

I n s t r u c t o r_ n i c o le fl o r e s

Class_ pr i n t de sign 1

A Por t fol io of W h i m sy by L i s a S ch nel ler

14 2 / 14 3

it ’ s a b o ut P l a y .

P r o j e c t _ m a r v el o u s m i s c h ief m a k e r s

I n s t r u c t o r_ n i c o le fl o r e s

Class_ pr i n t de sign 1

A Por t fol io of W h i m sy by L i s a S ch nel ler

14 4 / 14 5

it ’ s a b o ut P l a y .

P r o j e c t _ m a r v el o u s m i s c h ief m a k e r s

Class_ pr i n t de sign 1

A Por t fol io of W h i m sy by L i s a S ch nel ler

14 6 / 147

it ’ s a b o ut P l a y .

P r o j e c t _ m a r v el o u s m i s c h ief m a k e r s

I n s t r u c t o r_ n i c o le fl o r e s

Class_ pr i n t de sign 1

A Por t fol io of W h i m sy by L i s a S ch nel ler

14 8 / 14 9

it ’ s a b o ut P l a y .

P r o j e c t _ m a r v el o u s m i s c h ief m a k e r s

I n s t r u c t o r_ n i c o le fl o r e s

Class_ pr i n t de sign 1

A Por t fol io of W h i m sy by L i s a S ch nel ler

15 0 / 151

it ’ s a b o ut P l a y .

P r o j e c t _ m a r v el o u s m i s c h ief m a k e r s

I n s t r u c t o r_ n i c o le fl o r e s

Class_ pr i n t de sign 1

A Por t fol io of W h i m sy by L i s a S ch nel ler

it ’ s a b o ut P l a y .

P r o j e c t _ m a r v el o u s m i s c h ief m a k e r s

A Por t fol io of W h i m sy by L i s a S ch nel ler

15 4 / 15 5

it ’ s a b o ut P l a y .

P r o j e c t _ m a r v el o u s m i s c h ief m a k e r s

I n s t r u c t o r_ n i c o le fl o r e s

Class_ pr i n t de sign 1

A Por t fol io of W h i m sy by L i s a S ch nel ler

it ’ s a b o ut P l a y .

C l i e n t s _ Va r i o u s

Push your boundaries.

_ p r o j e c t

Identity and Freelance Projects _ c o u r s e

N/A _ Cli e n t s

Various _ t i m e li n e

Various _ c at e g o r i e s

Identity, print _ D e li v e r a b l e s

Selected logos Glue Network Gift Tag ArtSpan’s Benefit Art Auction 2013 Greetings K is for Kelvin Wise Words

Class_ n/a

A Por t fol io of W h i m sy by L i s a S ch nel ler

i t ’ s a b o ut it u t P l a y.

selected logos

Created during my time at the Academy of Art. h o liday g if t ta g s Cli e n t: The Glue Network

The Glue Network is essentially Kickstarter for nonprofit organizations. Each gift tag allows the recipient to give five dollars to the nonprofit project of their choosing.

B e n e fi t a rt a u c t i o n 2 0 1 3 Cli e n t: ArtSpan Print collateral for ArtSpan’s annual Benefit Art Auction. The invitation, envelope and RSVP card needed to feel upscale in order to appeal to their highest level donors.

Greetings Cli e n t: Paper Culture, Self-Initiated

Various greeting designs for holidays ranging from Christmas to birth announcements to the arrival of a new pet. k is f o r k e lv i n Cli e n t: Constellation and Co.

My submission for the Cosmic Sans Project.

Twenty-six artists and designers came together to create a series of 26 space and sci-fi themed typographic art prints. Each framed print was sold via silent auction to benefit the Greenwood Space Travel Supply Co. and 826 Seattle. wis e w o r ds Cli e n t: Self-Initiated

Inspirational phrase I hand lettered to express my point of view as a designer and illustrator.

Don’t be afraid to make mistakes. Live out loud. You will never regret it.

17 8 / 17 8

P roje ct _ i d e n t i t y a n d f r e e l a n c e w o r k

C l i e n t s _ Va r i o u s

Class_ n/a

A Por t fol io of W h i m sy by L i s a S ch nel ler

it ’ s a b o ut P l a y .

lunar books

15 8 / 15 9

Project _ S e l e c t e d l o g o s

Client _ A c a d e m y o f a r t u n i v e r s i t y

Class_ n/a

A Por t fol io of W h i m sy by L i s a S ch nel ler

16 0 / 161

it ’ s a b o ut P l a y .

Project _ S e l e c t e d l o g o s

C l i e n t _ A c ad e m y o f a r t u n i v e r si t y

Class_ n/a

A Por t fol io of W h i m sy by L i s a S ch nel ler

16 2 / 16 3

it ’ s a b o ut P l a y .

P r o j e c t _ g lue n etw o r k g ift t a g

C l i e n t _ T h e Glue n etw o r k

Class_ n/a

A Por t fol io of W h i m sy by L i s a S ch nel ler

16 4 / 16 5

it ’ s a b o ut P l a y .

P r o j e c t _ be n efit a r t a u c ti o n 2 0 1 3

C l i e n t _ A r tSp a n

Class_ n/a

P r o j e c t _ k i s f o r k el v i n

C l i e n t _ C o n s tell a ti o n & C o .

Class_ n/a

A Por t fol io of W h i m sy by L i s a S ch nel ler

16 8 / 16 9

it ’ s a b o ut P l a y .

P r o j e c t _ G r eeti n g s

C l i e n t _ P a pe r Cultu r e , Self - i n iti a te d

Class_ n/a

A Por t fol io of W h i m sy by L i s a S ch nel ler

17 0 / 171

it ’ s a b o ut P l a y .

P r o j e c t _ wi s e w o r d s

C l i e n t _ Self - i n iti a te d

Class_ n/a

Thank you.

To my family. Mom, Dad, Michael and Scott, I could not have made it through without you.

To my instructors. Each and every one of you have made a difference in my life, and I know I am a better designer because of you.

To my friends, for putting up with my crazy work and school schedule over these past few years. You all have been simply amazing.

And to you. Yes, you! Thank you for taking a small peek into my world of whimsy.

Copyright 2013 / All rights reserved

No part of this publication can be reproduced, stored in a retrieval system or transmitted in any form or by any means without the written permission of Lisa Schneller.

Designer Lisa Schneller

Phone 510 697 9125 email hello@lisaschneller.com website lisaschneller.com typeface Clarendon stock Finch Paper Fine 100# Text photography Lisa Schneller, Yng Yng Marshall printer Giant Horse Printing bindery The Key Printing and Bindery

Academy of Art University School of Graphic Design 79 New Montgomery San Francisco, CA 94105