BENEFITS OF membership

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TPMS: Chrysler Pacifica – 2022

Dealer Groups Offer More Perks Than Ever

By

Mike Manges

Delivering increased value to members — in the form of new programs, products, services, payouts and other bene ts — will be a priority for many tire dealer and franchise groups in 2023.

American Kenda Rubber Ind. Co. Ltd. has increased pay-out levels for tier-two and tier-three members of its Kenda Traction program. Tier-two members will receive $2 per tire. Tier-three dealers will receive $3 per tire.

“ e quarterly minimum unit level to reach tier-one also has been reduced to 60 tires from 125 tires,” say Kenda o cials.

For members of the Hercules Power Program, American Tire Distributors Inc. (ATD) has introduced road hazard coverage on the Hercules Strong Guard ST, “which already provides a 60-month limited protection policy and workmanship and materials coverage,” according to ATD o cials.

e Hercules Flex Program “o ers marketing support, training, industryleading warranties and volume bonuses on a wide selection of products.”

Members of the ATD Activate group will receive training, “an updated growth bonus structure” and other perks.

The Independent Tire Dealers Group LLC (ITDG) says it will add new vendors in a variety of categories in 2023. Pictured at ITDG’s 2022 meeting are, in the back row, from left to right, Nancy Anderson of George Oren Tire; Scott Highfi ll of Penn Tire; Chris Barry, ITDG vice president of sales; Shannon Deeter of Ray Deeter Tire Town; and Doug Anderson of George Oren Tire. In the front row, from left to right, are Leon and Jaine Throckmorton of Pinky’s Tire and Linda Deeter of Ray Deeter Tire Town.

And ATD’s Tire Pros program now o ers a “turn-key mobile van solution, including sourcing, up t, training and technology.”

Tire Pros members also have access to “enhanced onboarding, training, learning and development resources for owners, managers and sta ;” a nationwide tire recycling program; and more.

In addition, ATD is “bringing forward a new, alternative general liability insurance solution for Tire Pros owners.”

Balkrishna Industries Ltd. (BKT) ocials say the company is “always looking for ways to improve” its BKT Growing Together Associate Dealer Program “and provide our dealers with more lucrative incentives.

“Since 2021, eight additional products have been added to our program. In 2023, we will continue to add more products and review pay-out tiers to better meet our associate dealers’ needs.”