Program/dealer groups

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TPMS: Chrysler Pacifica – 2022

Pay-out tiers “are outlined in (the program’s) enrollment application, which can be obtained through a BKT sales manager or BKT tire distributor.”

“Training and corporate support are the biggest deals” for members of the BTS Partners Program in 2023, says a representative from BTS Tire & Wheel Distributors, a division of Black’s Tire Service Inc.

“Buying group support and potential container programs,” as well as hiring and technical support for BTS Partners Program members, also are priorities.

Representatives from Bridgestone Americas Inc. say the company’s Bridgestone Affiliated Retailer Nationwide Network is designed to help members “capture a larger share of tire demand in their local market.

K&M Tire Inc.’s Mr. Tire/Big 3 Tire group now offers additional boost programs.

“Mr. Tire/Big 3 Tire dealers can earn quarterly/annual rewards based on brand purchases” from Goodyear Tire & Rubber Co.’s Cooper/Mastercraft programs, as well as Sumitomo Rubber North America Inc. (SRNA)/Falken, Continental, Kumho Tire USA Inc. and Yokohama Tire Corp. programs, say K&M Tire officials.

Kumho officials say members of the company’s Kumho Tire Premium Fuel group have access to the Kumho Solus TA5a, a new grand touring all-season tire.

Maxxis International — USA plans to introduce a new “executive dashboard,” as well as two new passenger tire lines and two new light truck tire lines, to members of its Accelerate program.

Nexen Tire America has extended its Next Level Reach Program for newly enrolled Nexen Next Level dealers.

“We’ve lowered the 100 units required (to join) to 50 units for the first two introductory quarters,” says a Nexen spokesperson.

Nexen also has increased “the pattern payout” for its Roadian ATX and HTX2 tires.

And it has rolled out the Nexen OffRoad Garage for dealerships “who primarily sell” those products.

Trail, the WildPeak H/702, the WildPeak M/T and the WildPeak R/T.

Also new is the Falken Spiff Program app.

This allows users to quickly submit claims, view claims history, check status updates and receive notifications of new promotions — all via mobile devices.

Digital vehicle inspections are new for members of TBC Corp.’s Midas International LLC franchise group.

The inspections are integrated into Midas’ point-of-sale system.

“We are extremely excited about our recent integration with Parts Tech,” says a representative from Tire Solutions Installer’s Tire Solutions Inc. Group.

Titan International LLC plans to make several new products available to members of its Titan Strong Seller Associate Dealer Program.

“On the OTR side, we are investing in product development for industrial-rated tires for a variety of applications,” say Titan officials.

“Specifically, we’ve taken several proven product lines that were originally loader-rated and increased ply ratings to the industry’s highest (level.)

“We are continually analyzing ideas and developing programs to help our members maximize profit potential. “

CMA LLC says its Double Coin dealers will see a new dealer portal, an updated website with a dealer locator and more in 2023.

Continental Tire the Americas LLC recently outlined various sports marketing programs designed to drive more traffic to members of its Gold Dealer program. (See page 60 for more details.)

Giti Tire USA Ltd. has added two products, the Champiro Touring A/S and Savero HT2, to its GT Radial Smart program, which also offers additional cash reward options.

The Independent Tire Dealers Group LLC (ITDG) will add new partner-vendors in 2023 “to help support our members’ growing needs,” say ITDG officials. “These new programs will be in multiple categories like tires, lubricants, vehicle data sources, etc. We are also expanding our new Cell ITDG, which is our proprietary workers comp insurance program.”

Point S USA members “have access to the proprietary Point S All-Trac platform, which provides streamlined access to customer online scheduling, communication and service bay management,” according to Point S officials.

In 2023, Point S also is introducing “a new marketing approach to complement the growing demands of the independent tire store owner” that will provide insight “for each store’s marketing campaigns.”

Sentury Tire USA now offers the Delinte DX-20 Bandit Crossover, Delinte brand commercial medium truck tires and the Landsail CLX-20 Stormblazer to members of its Delinte D-Shield/Landsail 50K/RH group.

SRNA has made two enhancements to its Falken Fanatic program.

The changes include a premium line bonus that enables dealers to “earn an additional $2 per unit on the (Falken) Azenis and WildPeak family of tires,” according to SRNA officials.

Qualifying lines include the Falken Azenis FK460 A/S, the Azenis FK510, the WildPeak A/T3W, the WildPeak A/T

“In terms of dealer programs, we’re continuing to strengthen and grow our sales and training programs,” including Titan University, Titan Rewards, Tire Industry Association safety training and “access to our exclusive dealer portal, The Hub.”

Toyo Tire U.S.A. Corp.’s Driven program is “open to dealers not currently buying direct from Toyo,” according to Toyo officials.

“Our program offers dealers the opportunity to grow their business and grow their profits.

“In 2023, an annual catch-up advantage benefit has been added to the Driven program.”

This helps ensure “Driven associate dealers facing seasonality are able to earn their total payouts on all Toyo purchases.”

Celebrating its 20th anniversary in 2023, Yokohama Tire Corp.’s Advantage program “will be announcing special promotions throughout 2023,” according to Yokohama officials.

“Yokohama also launches a new Advantage Insider Rewards spiff program for associate dealer salespeople at the start of the year.”