ArtPrize Seven Brand Guidelines

Page 1

Brand Guidelines ArtPrize Seven


Table of Contents

A Guide to ArtPrize® Trademarks

1

What are the ArtPrize® Trademarks?

2–4

Which Trademarks Can You Use?

5–7

Legal Terms

8

ArtPrize Style Guide

9

Using the ® Symbol

10

Space Around the Logo

11

ArtPrize Brand Colors

12

ArtPrize Brand Typeface

13

DOs and DON’Ts

14

Writing About ArtPrize

15-16

What ArtPrize Is

17-18

What ArtPrize Is Not

19

ArtPrize Seven Style Guide

ArtPrize Seven Poster

20

ArtPrize Seven Neighborhoods

21-37

ArtPrize Seven Color Palettes

28

ArtPrize Seven Typefaces

29

ArtPrize Seven Visual Language

30

Writing About ArtPrize Seven

31

Brand Guidelines ArtPrize Seven

You must have specific written permission to use any of our registered or unregistered trademarks. To request permission, contact logos@artprize.org.


A Guide to ArtPrize® Trademarks

ArtPrize belongs to everyone who takes part in it. But our trademarks belong to the ArtPrize organization alone. To protect our identity, we ask that everyone who wants to use our name and/or logo do two things: 1. 2.

Ask for our permission. (It’s legally required.) Follow the guidelines below.

Should you have any questions about using our name, logo, or other marks, feel free to contact us, and we’ll be happy to walk you through it. hello@artprize.org ArtPrize Seven participants can use their assigned participant icon as shown on pages 3 and 6 of these Brand Guidelines without seeking additional permissions.

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Brand Guidelines ArtPrize Seven

You must have specific written permission to use any of our registered or unregistered trademarks. To request permission, contact logos@artprize.org.


What are the ArtPrize Trademarks?

Registered Trademarks THE TERM ARTPRIZE®

STYLIZED WORD MARK

The mark consists of standard characters without claim to any particular font, style, size or color. (USPTO Registration #: 3,759,223)

ARTPRIZE LOGO

“SWIGGLE” LOGO

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You must have specific written permission to use any of our registered or unregistered trademarks. To request permission, contact logos@artprize.org.

Brand Guidelines ArtPrize Seven


Unregistered Trademarks ARTPRIZE SEVEN PARTICIPANT ICONS

For print and digital display applications, these icons should not be used smaller than the size shown (1” x 1”). For use as social media icon/profiles smaller display is acceptable as long as the source file is a minimum of 1” or 72px.

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Brand Guidelines ArtPrize Seven

You must have specific written permission to use any of our registered or unregistered trademarks. To request permission, contact logos@artprize.org.


Unregistered Trademarks ARTPRIZE SEVEN NEIGHBORHOOD ICONS

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Brand Guidelines ArtPrize Seven

You must have specific written permission to use any of our registered or unregistered trademarks. To request permission, contact logos@artprize.org.


Which Trademarks Can You Use?

Who is authorized to use this mark

Who is authorized to use this mark

ArtPrize速 organizations and individuals who have been granted specific written permission to use for promoting ArtPrize速

ArtPrize Seven artists ArtPrize Seven venues ArtPrize Seven sponsors ArtPrize Seven merchants ArtPrize Seven registration locations

Media:

Please contact pr@artprize.org for marks and permissions. You can also download the ArtPrize media kit at www.artprize.org/news/media-kit. Promoters/Tour Guides/Event Services:

Please contact tours@artprize.org for information on bus parking, group voter registration, discounts on maps/event guides and graphics for your promotional materials.

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Brand Guidelines ArtPrize Seven

You must have specific written permission to use any of our registered or unregistered trademarks. To request permission, contact logos@artprize.org.


Which Icons Can You Use? Who is authorized to use this mark

Only ArtPrize Seven Sponsors

Only ArtPrize Seven Venues

Only ArtPrize Seven Artists

Only ArtPrize Seven Volunteers

Only ArtPrize Seven Friends

Only ArtPrize ArtFans

Only ArtPrize ArtClub Members

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Brand Guidelines ArtPrize Seven

You must have specific written permission to use any of our registered or unregistered trademarks. To request permission, contact logos@artprize.org.


Which Neighborhood Icons Can You Use? Who is authorized to use these marks

Only ArtPrize Seven Artists, Venues, and Sponsors located within HeartSide

Only ArtPrize Seven Artists, Venues, and Sponsors located within Center City

Only ArtPrize Seven Artists, Venues, and Sponsors located within HillSide

Only ArtPrize Seven Artists, Venues, and Sponsors located within WestSide

Only ArtPrize Seven Artists, Venues, and Sponsors located within Monroe North

Only ArtPrize Seven Artists, Venues, and Sponsors located within The Gardens

Only ArtPrize Seven Artists, Venues, and Sponsors located within Rumsey Street

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Brand Guidelines ArtPrize Seven

You must have specific written permission to use any of our registered or unregistered trademarks. To request permission, contact logos@artprize.org.


Legal Terms

If you are an authorized user of our mark(s) and/or fall into one of these user types, you must comply with the specific usage and style requirements as shown in our Style Guide. If you are not an authorized user of our mark(s) and/or do not fall into one of these user types, you may not use our mark(s). Moreover, for artists, venues, sponsors, registration locations and merchants, your right to use the specified mark(s) ends January 1, 2016, unless you clearly list the year of your participation (e.g., you may continue to use “ArtPrize® Seven Sponsor,” but not the stylized “ArtPrize®” after the year 2015, unless you have a multi-year sponsorship agreement). Your right to use our marks is solely for promoting your participation in, your support of, and your involvement in the ArtPrize event. Therefore, you may not put any ArtPrize mark on products that you wish to sell or to charge an admission fee or to require a cover charge. You may place any permitted mark on your website or email signature only if the mark links to our website, www.artprize.org, and the logo is removed one month after your participation in the ArtPrize event ends. ArtPrize may unconditionally revoke the above rights, including your right to use any of its marks at any time. Grounds for this revocation include failing to comply with the rules here or in our Style Guide. If you are an authorized user of one of the ArtPrize mark(s) you must present them in accordance with the Style Guide. If you do not follow the usage rules, ArtPrize will instruct that you discontinue using its marks, even if you otherwise have permission to do so.

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Brand Guidelines ArtPrize Seven

You must have specific written permission to use any of our registered or unregistered trademarks. To request permission, contact logos@artprize.org.


ArtPrize Style Guide

Digital media for each of our logo image files are available upon request. Please contact hello@artprize.org.

Registered Trademarks TRADEMARK

HOW TO USE IT

The term ArtPrize®

The mark consists of standard characters without claim to any particular font, style, size or color. Correct use of the mark is a single word spelled with a capital “A” and capital “P.” • Correct: ArtPrize • Incorrect: Art Prize, Artprize The notice symbol ® must be used on the first use of “ArtPrize” in the text of each document or promotional material. Use of the term “ArtPrize” as a descriptor is strictly prohibited unless specific permissions are granted. • Correct: “I’m leading a tour of ArtPrize®” • Incorrect: “I’m leading an ArtPrize tour”

Please only use: AP_logo.eps AP_logo_reversed.eps

Please only use: AP_wordmark.eps AP_wordmark_reversed.eps

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Brand Guidelines ArtPrize Seven

You must have specific written permission to use any of our registered or unregistered trademarks. To request permission, contact logos@artprize.org.


Using the ® Symbol

1.

All artwork we provide for permitted use contains the ® symbol wherever it is needed, and this symbol should not be removed.

2.

The ® symbol must be used on the first use of “ArtPrize” in the text of each document or promotional material.

3.

When using our marks, please display the following in a discrete but readable manner in the credit section of any document, advertisement, or on the back page of a written or digital promotional material: “[Trademark/Registered Trademark] is a trademark of ArtPrize Grand Rapids in the United States.”

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Brand Guidelines ArtPrize Seven

You must have specific written permission to use any of our registered or unregistered trademarks. To request permission, contact logos@artprize.org.


Space Around the Logo

Open space must be placed around the ArtPrize logo to ensure optimum recognition. The required space is 1/2� in print and 36px in web or electronic media on all sides of the logo. Other than notice symbols, no other elements, text, graphics, abbreviations or designs may be used in this zone.

1/2" or 36px 1/2" or 36px

1/2" or 36px

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Brand Guidelines ArtPrize Seven

1/2" or 36px

You must have specific written permission to use any of our registered or unregistered trademarks. To request permission, contact logos@artprize.org.


ArtPrize Brand Colors

Accurate colors are critical for brand recognition and identity. There is only one official ArtPrize速 color (PMS 433) which is equal to the following uncoated, coated, CMYK, RGB and Hex values listed below. No other colors may be used with our marks.

Black PANTONE U 433 PANTONE C 433 C 0 M 0 Y 0 K 100 R0G0B0 HEX 0A0C11A

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Brand Guidelines ArtPrize Seven

You must have specific written permission to use any of our registered or unregistered trademarks. To request permission, contact logos@artprize.org.


ArtPrize Brand Typeface

Our font is “Gotham Book,” “Gotham Medium” or “Gotham Bold,” as shown below. Please use Gotham or Helvetica if you are designing promotional materials and not using one of your authorized marks. You may not use italics.

AaBbCcDdEeFfGg GOTHAM BOOK

AaBbCcDdEeFfGg GOTHAM MEDIUM

AaBbCcDdEeFfGg GOTHAM BOLD

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Brand Guidelines ArtPrize Seven

You must have specific written permission to use any of our registered or unregistered trademarks. To request permission, contact logos@artprize.org.


DOs and DON’Ts

DO: Please follow these guidelines to use ArtPrize correctly. • • •

Always use our marks distinctively. Always use our marks consistently (i.e., don’t add a hyphen, space, abbreviation, etc.). Always reproduce the marks from a high-resolution digital file or artwork provided by ArtPrize officials

DON’T: Please avoid the following misuses. • • • • • • • • •

Never modify or alter our marks, including logos and any design elements, in any way. Never add to our marks. Never change the color of our marks. Never rotate our marks. Never add text to our marks. Never use a background that detracts from our marks. Never violate the white space around our marks. Never use our marks in a way that will harm our reputation, the reputation of our participants, or the reputation of our marks. Never use our marks past the period of permitted use.

Venue

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Brand Guidelines ArtPrize Seven

You must have specific written permission to use any of our registered or unregistered trademarks. To request permission, contact logos@artprize.org.


Writing About ArtPrize

ArtPrize® is the trademark of ArtPrize Grand Rapids, a 501(c)(3) nonprofit organization. The following are basic rules on the use of the term ArtPrize in print, and some in-depth ways to describe what ArtPrize is as an event and organization. 1.

ArtPrize is always one word.

2.

In headlines, ARTPRIZE is written in ALL CAPS

3.

In body copy ArtPrize, is one word with a capital A and a capital P

4.

ArtPrize: In short, within a sentence: ArtPrize, the radically open international art competition

5.

ArtPrize: Single sentence: ArtPrize is a radically open, independently organized international art competition, open to any artist and decided by public vote and expert jury.

6.

ArtPrize: Short descriptive paragraph: ArtPrize is a radically open, independently organized international art competition. ArtPrize accepts any individual over 18 as a competing artist and any space in the designated district as an ArtPrize venue. Registered artists and venues connect online at artprize.org and agree to present the artwork for public display. The public votes using free mobile apps, text messages and the web to distribute a $200,000 grand prize and $50,000 in category awards, while an additional $200,000 grand prize and $62,500 in category awards are decided by expert jury. ArtPrize Seven takes place September 23 – October 11.

7.

ArtPrize: Short colorful paragraph: ArtPrize is a radically open, independently organized international art competition. Occurring annually, the 19-day competition turns three square miles of downtown Grand Rapids, Michigan, into an open playing field for art and creative expression. At ArtPrize, everyone is invited to find a voice in the conversation about what art is, and why art matters. It’s unorthodox, highly disruptive, and undeniably intriguing to the art world and the public alike.

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Brand Guidelines ArtPrize Seven

You must have specific written permission to use any of our registered or unregistered trademarks. To request permission, contact logos@artprize.org.


Writing About ArtPrize (continued)

8.

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ArtPrize: Long descriptive paragraph: ArtPrize is a radically open, independently organized international art competition and 501(c)(3) non-profit organization. ArtPrize engages both the art world and the public at large with a competition that accepts any individual over 18 as a competing artist and any space in the designated district as an ArtPrize venue. Registered artists and venues connect online at artprize.org and agree to present the artwork for public display. For 19 days in September and October, downtown Grand Rapids, Michigan is transformed into an international arts district. The public votes using free mobile apps, text messages and the web to distribute a $200,000 grand prize and $50,000 in category awards, while an additional $200,000 grand prize and $62,500 in category awards are decided by expert jury. ArtPrize Seven takes place September 23 – October 11.

Brand Guidelines ArtPrize Seven

You must have specific written permission to use any of our registered or unregistered trademarks. To request permission, contact logos@artprize.org.


What ArtPrize is

ArtPrize is an international art competition, open to any artist and decided by public vote and expert jury, promoting critical dialogue and collaboration throughout the year. 1. ArtPrize is an international art competition. a. ArtPrize awards $500,000 decided by both public vote and expert jury. b. ArtPrize awards two of the world’s largest cash prizes for art, one decided solely by public vote, the other decided by expert jury. ($200,000 each) c. ArtPrize is the world’s largest art competition based on daily attendance, prize amounts, number of artists and venues. i. ArtPrize has the highest daily attendance (20,000) of any art event in the world as reported by The Art Newspaper. d. ArtPrize is a 19-day event. e. ArtPrize takes place annually in Grand Rapids, Michigan. f. ArtPrize begins on the third or fourth Wednesday in September and concludes on the first or second Sunday in October. 2. ArtPrize is radically open. a. The openness of ArtPrize is a radical departure from the centralized, or “top down” model of organization and curation traditionally used by the contemporary art world. ArtPrize is open to any artist over the age of 18 and any venue within the 3 sq. mile ArtPrize boundary. ArtPrize also awards $250,000 through an open public vote. 3. ArtPrize is independently organized. a. Artists and Venues self-register on artprize.org, then search and discover each other online. When a Venue and Artist “connect” a hosting agreement is signed, confirming that the Artist will show their work at that specific ArtPrize Venue.

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Brand Guidelines ArtPrize Seven

You must have specific written permission to use any of our registered or unregistered trademarks. To request permission, contact logos@artprize.org.


What ArtPrize is (continued)

4. ArtPrize is decided by public vote and expert jury. a. Public Vote: Using the ArtPrize mobile apps, text message and online at artprize.org, ArtPrize voters have cast more than 2 million votes for art since 2009. Voting takes place in two rounds. Round one is open voting, where the public can vote for any (or all) of their favorite entries in the competition. In round two, the public votes on the five most popular pieces in each of four categories, a total of 20 entries. b. Expert Jury: Each year, ArtPrize invites eight jurors to provide expert critique and award a total of $250,000 in prizes. i. Category Jurors: Five jurors, each with the help of a Grand Rapids-based assistant juror, will assess all the works entered in their respective category. The four artist entry categories are: 2-D, 3-D, Time Based and Installation. The jurors select a shortlist of five nominees, one of which will win the $12,500 category award. The fifth category juror will select a shortlist of five Venues, one of which will win the $12,500 Outstanding Venue award. ii. Grand Prize Jurors: A panel of three jurors will choose one of the 20 artist entries nominated to one of the four category juror’s shortlists. The selected artist will win the $200,000 juried grand prize.

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Brand Guidelines ArtPrize Seven

You must have specific written permission to use any of our registered or unregistered trademarks. To request permission, contact logos@artprize.org.


What ArtPrize is not

1. ArtPrize is not an art fair. a. Art fairs exist to sell artwork to its attendees. While many artists and venues do sell artwork at ArtPrize, the event’s primary mission is that of an international art competition. 2. ArtPrize is not an art festival (even though it is quite festive.) a. Generally, Art festivals are centrally organized events curated at some level to serve a specific audience. ArtPrize however, is independently organized (or decentralized) and exists to create opportunity for artists and venues to share, explore and experiment with their work in non-traditional spaces and without the oversight or direction of a centralized curatorial voice.

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Brand Guidelines ArtPrize Seven

You must have specific written permission to use any of our registered or unregistered trademarks. To request permission, contact logos@artprize.org.


ArtPrize Seven Poster

Signature Poster

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Brand Guidelines ArtPrize Seven

You must have specific written permission to use any of our registered or unregistered trademarks. To request permission, contact logos@artprize.org.


ArtPrize Seven Neighborhoods Visual Language

HeartSide

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Brand Guidelines ArtPrize Seven

You must have specific written permission to use any of our registered or unregistered trademarks. To request permission, contact logos@artprize.org.


ArtPrize Seven Neighborhoods Visual Language

Center City

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Brand Guidelines ArtPrize Seven

You must have specific written permission to use any of our registered or unregistered trademarks. To request permission, contact logos@artprize.org.


ArtPrize Seven Neighborhoods Visual Language

HillSide

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Brand Guidelines ArtPrize Seven

You must have specific written permission to use any of our registered or unregistered trademarks. To request permission, contact logos@artprize.org.


ArtPrize Seven Neighborhoods Visual Language

WestSide

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Brand Guidelines ArtPrize Seven

You must have specific written permission to use any of our registered or unregistered trademarks. To request permission, contact logos@artprize.org.


ArtPrize Seven Neighborhoods Visual Language

Monroe North

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Brand Guidelines ArtPrize Seven

You must have specific written permission to use any of our registered or unregistered trademarks. To request permission, contact logos@artprize.org.


ArtPrize Seven Neighborhoods Visual Language

The Gardens

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Brand Guidelines ArtPrize Seven

You must have specific written permission to use any of our registered or unregistered trademarks. To request permission, contact logos@artprize.org.


ArtPrize Seven Neighborhoods Visual Language

Rumsey Street

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Brand Guidelines ArtPrize Seven

You must have specific written permission to use any of our registered or unregistered trademarks. To request permission, contact logos@artprize.org.


ArtPrize Seven Color Palettes

The Signature Color Palette should be used for all general ArtPrize communications. Neighborhood colors are reserved for neighborhood specific applications. Signature Palette Red

Mint

Eggplant

PANTONE U 2035

PANTONE U 573

PANTONE U 7652

PANTONE C 2035

PANTONE C 573

PANTONE C 7652

CANNON C 0 M 90 Y 100 K 0

CANNON C 32 M 0 Y 24 K 0

CANNON C 80 M 100 Y 75 K 0

CET C 0 M 90 Y 90 K 0

CET C 32 M 0 Y 30 K 0

CET C 80 M 100 Y 75 K 0

R 226 G 32 B 32

R 190 G 229 B 217

R 93 G 39 B 81

HEX DC1E36

HEX A3D7CB

HEX 61264B

Neighborhood Palettes HEARTSIDE

CENTER CITY

Red

Mint

Eggplant

Green

Pink

Orange

PANTONE U 2035

PANTONE U 573

PANTONE U 7652

PANTONE U 2252

PANTONE U 2050

PANTONE U Warm Red

PANTONE C 2035

PANTONE C 573

PANTONE C 7652

PANTONE C 2251

PANTONE C 2050

PANTONE C Warm Red

CANNON C 0 M 90 Y 100 K 0

CANNON C 32 M 0 Y 24 K 0

CANNON C 80 M 100 Y 75 K 0

CANNON C 100 M 0 Y 90 K 0

CANNON C 0 M 10 Y 5 K 0

CANNON C 0 M 78 Y 85 K 0

CET C 0 M 90 Y 90 K 0

CET C 32 M 0 Y 30 K 0

CET C 80 M 100 Y 75 K 0

CET C 100 M 0 Y 90 K 0

CET C 0 M 13 Y 8 K 0

CET C 0 M 78 Y 85 K 0

R 226 G 32 B 32

R 190 G 229 B 217

R 93 G 39 B 81

R 0 G 173 B 111

R 238 G 215 B 229

R 239 G 81 B 60

HEX DC1E36

HEX A3D7CB

HEX 61264B

HEX 00AD6F

HEX F7EAF2

HEX E64D3A

HILLSIDE

WESTSIDE

Eggplant

Gold

Mint

Blue

Red

Pink

PANTONE U 7652

PANTONE U 114

PANTONE U 573

PANTONE U Blue 072

PANTONE U 2035

PANTONE U 2050

PANTONE C 7652

PANTONE C 116

PANTONE C 573

PANTONE C 2370

PANTONE C 2035

PANTONE C 2050

CANNON C 80 M 100 Y 75 K 0

CANNON C 0 M 20 Y 95 K 0

CANNON C 32 M 0 Y 24 K 0

CANNON C 80 M 90 Y 0 K 0

CANNON C 0 M 90 Y 100 K 0

CANNON C 0 M 10 Y 5 K 0

CET C 80 M 100 Y 75 K 0

CET C 0 M 30 Y 95 K 0

CET C 32 M 0 Y 30 K 0

CET C 83 M 80 Y 0 K 0

CET C 0 M 90 Y 90 K 0

CET C 0 M 13 Y 8 K 0

R 93 G 39 B 81

R 252 G 197 B 41

R 190 G 229 B 217

R 54 G 54 B 142

R 226 G 32 B 32

R 238 G 215 B 229

HEX 61264B

HEX F7C12C

HEX A3D7CB

HEX 36368E

HEX DC1E36

HEX F7EAF2

MONROE NORTH

THE GARDENS

Green

Pistachio

Blue

Fuchsia

Pistachio

Eggplant

PANTONE U 2252

PANTONE U 7485

PANTONE U Blue 072

PANTONE U Rhodamine Red

PANTONE U 7485

PANTONE U 7652

PANTONE C 2251

PANTONE C 7485

PANTONE C 2370

PANTONE C Rhodamine Red

PANTONE C 7485

PANTONE C 7652

CANNON C 100 M 0 Y 90 K 0

CANNON C 12 M 0 Y 30 K 0

CANNON C 80 M 90 Y 0 K 0

CANNON C 4 M 89 Y 1 K 0

CANNON C 12 M 0 Y 30 K 0

CANNON C 80 M 100 Y 75 K 0

CET C 100 M 0 Y 90 K 0

CET C 12 M 0 Y 33 K 0

CET C 83 M 80 Y 0 K 0

CET C 4 M 89 Y 3 K 0

CET C 12 M 0 Y 33 K 0

CET C 80 M 100 Y 75 K 0

R 0 G 173 B 111

R 225 G 239 B 197

R 54 G 54 B 142

R 216 G 36 B 143

R 225 G 239 B 197

R 93 G 39 B 81

HEX 00AD6F

HEX D7E0BA

HEX 36368E

HEX D8248F

HEX D7E0BA

HEX 61264B

Orange

Gold

Blue

PANTONE U Warm Red

PANTONE U 114

PANTONE U Blue 072

PANTONE C Warm Red

PANTONE C 116

PANTONE C 2370

CANNON C 0 M 78 Y 85 K 0

CANNON C 0 M 20 Y 95 K 0

CANNON C 80 M 90 Y 0 K 0

CET C 0 M 78 Y 85 K 0

CET C 0 M 30 Y 95 K 0

CET C 83 M 80 Y 0 K 0

R 239 G 81 B 60

R 252 G 197 B 41

R 54 G 54 B 142

HEX E64D3A

HEX F7C12C

HEX 36368E

RUMSEY STREET

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Brand Guidelines ArtPrize Seven

You must have specific written permission to use any of our registered or unregistered trademarks. To request permission, contact logos@artprize.org.


ArtPrize Seven Typefaces

Code Pro is a font family inspired by the original Sans Serif fonts like Avant Garde or Futura, but with a modern twist. It is clean, elegant and straight-to-the-point. It is always used in sentence case, never in all caps. It is to be kerned tightly. In applications (ex: email body copy) when Code Pro is not available, Century Gothic is an acceptable alternative.

Primary Typeface

AaBbCcDdEeFf GgHhIiJjKkLlMm NnOoPpQqRrSsTt UuVvWwXxYyZz 1234567890

AaBbCcDdEeFf GgHhIiJjKkLlMm NnOoPpQqRrSsTt UuVvWwXxYyZz 1234567890

CODE PRO BOLD

CODE PRO

Secondary Typeface

AaBbCcDdEeFf GgHhIiJjKkLlMm NnOoPpQqRrSsTt UuVvWwXxYyZz 1234567890

AaBbCcDdEeFf GgHhIiJjKkLlMm NnOoPpQqRrSsTt UuVvWwXxYyZz 1234567890

GOTHAM BOOK

GOTHAM BOLD

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Brand Guidelines ArtPrize Seven

You must have specific written permission to use any of our registered or unregistered trademarks. To request permission, contact logos@artprize.org.


ArtPrize Seven Visual Language

The ArtPrize Seven poster and visual language is simple. The focus is on simplicity of form and application of color. The word mark and icon are elements that can be lifted directly from the poster. All other applications can utilize the practice of solid color blocking. DO: ACCEPTABLE USE OF THE ARTPRIZE SEVEN WORDMARK

ACCEPTABLE USE OF THE ARTPRIZE SEVEN ICON

ACCEPTABLE USES OF COLOR BLOCKING

Event Guide

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Brand Guidelines ArtPrize Seven

You must have specific written permission to use any of our registered or unregistered trademarks. To request permission, contact logos@artprize.org.


Writing About ArtPrize Seven

The seventh annual (2015) ArtPrize event is formally called “ArtPrize Seven.” You’ll notice the use of the arabic numeral “7” in design elements but rarely in copy. In copy, the arabic numeral “7” is only used in social media (#ArtPrize7) and similar instances where shorthand is acceptable.

31

Brand Guidelines ArtPrize Seven

You must have specific written permission to use any of our registered or unregistered trademarks. To request permission, contact logos@artprize.org.


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