WHAT IS ARTPRIZE? AN INTERNATIONAL ART COMPETITION, OPEN TO ANY ARTIST, AND DECIDED BY PUBLIC VOTE AND EXPERT JURY.
2014 CORPORATE SPONSORSHIP // SEPT 24 – OCT 12
WHAT IS ARTPRIZE? Part competition and part community phenomenon, ArtPrize is a vibrant, allinclusive, and constantly evolving event unlike any other in the world.
“Night and day is the difference between what I thought I was coming to and how it changed my life… this is one of the best art experiences I have ever had. I was humbled.” —Jerry Saltz Senior Art Critic, New York Magazine
2014 CORPORATE SPONSORSHIP // SEPT 24 – OCT 12
WHAT WHATISISARTPRIZE? ARTPRIZE?
AT-A-GLANCE IN 19 DAYS… 400,000+ visitors 1,524 artist entries 169 venues 3 sq. miles $560,000 cash awards
TIME Magazine called ArtPrize one of: “Five Festive Events You Won’t Want to Miss in 2013” … the only U.S. event to make the list
2014 CORPORATE SPONSORSHIP // SEPT 24 – OCT 12 2014 CORPORATE SPONSORSHIP // SEPT 24 – OCT 12
WHAT IS ARTPRIZE?
ArtPrize 2013 daily attendance surpassed all art
THE WORLD’S LARGEST
The Art Newspaper.
DAILY ATTENDANCE 19,000 ArtPrize 2013, Multiple Venues Grand Rapids, MI USA 16,000 Giuseppe Penone, Chateau de Versailles Versailles, France 12,000 The Tanks, Tate Modern London, England
2014 CORPORATE SPONSORSHIP // SEPT 24 – OCT 12
events on the 2013 “Big Ticket” list published by
446,850 individual votes were logged from smartphones in 2013.
WHAT IS ARTPRIZE? OPEN ACCESS Any space within the contest boundary can be a venue and any person over 18 can enter. MASS PARTICIPATION The ArtPrize exhibition is independently organized by thousands of artists at hundreds of venues across three square miles. The resulting ecosystem transforms an entire city into an art experience unlike any other. TECHNOLOGY Powered by an app-based, geo-targeted suite of audience engagement tools, featuring an elegant voting module as its centerpiece. ART EDUCATION Educational programming draws in more than 10,000 students of all ages and backgrounds, while the entire ArtPrize event turns the entire City of Grand Rapids, Michigan into an urban laboratory for creative expression.
2014 CORPORATE SPONSORSHIP // SEPT 24 – OCT 12
SCHEDULE OF EVENTS
OPEN VOTING: The public votes by mobile, text and web for as many artist entries as they like JURORS SHORTLIST EVENT: Four Category award jurors reveal their shortlists of five entries each CRITICAL DISCOURSE: Expert panelists invite the public to wonder what it all means FINAL 20 ANNOUNCEMENT: The top five entries in each category of the public vote are revealed FINAL 20 VOTING: The public votes by mobile, text and web for as many of the final 20 as they like THE ARTPRIZE AWARDS: The finale when all the winners are announced and $560,000 is awarded
2014 CORPORATE SPONSORSHIP // SEPT 24 – OCT 12
RTPRIZE AUDIENCE DEMOGRAPHICS
ARTPRIZE51% AUDIENCE 400,000 73% 60% USE 31% $100,000 SMARTPHONES SHOP LOCAL AND AT FARMER’S MARKETS HOUSEHOLD INCOME
2013 400,000+
Visitors with an annual household income greater than
2012 375,000
2011 322,000
VISITORS OME OWNERS
2010 250,000
Record attendance at key venues, GRPD estimates and public transportation ridership suggest double-digit growth at ArtPrize 2013 with over 400,000 visitors in 19 days.
47
2009 200,000
Visitors with58% an annual U.S. AVERAGE household income greater than
50
REGULARLY STATES COUNTRIES ENJOY FINE FOOD AND VISITORS TRAVELED MORE THAN GOURMET OF30 MILES TO ATTEND ARTPRIZE 2013. DINING 20,000 Detroiters representing 9% of our audience.
0%
ArtPrize saw artists from 47 countries around the globe, more than any other year.
50%
75%
ArtPrize 2013 attracted artists and visitors from every U.S. state.
59%
3,900 Chicagoans were almost 2% of our total audience.
ACTIVITIES ENJOYED BY ARTPRIZE ATTENDEES OUT OF STATE 2. READING 3. T.V. 4. EXERCISE 5. OUTDOOR REC. ATTENDEES
30,432
TABLETS/E-READERS 32% U.S. AVERAGE
29% 67% 93%
6. GARDENING 7. LOCAL SHOPPING /FARM MARKETS
Illinois, Indiana and Ohio lead the Midwest while Florida, Texas, California, North Carolina and New York yielded top numbers outside the region.
2014 CORPORATE SPONSORSHIP // SEPT 24 – OCT 12
MARRIEDLEVEL EDUCATION
$50,000 38% USE
Visitors with a graduate or doctoral degree 8. THEATER MUSIC & ART
Visitors with 10.a GOURMET 9. VOLUNTEER bachelors degree & FINE FOOD Visitors who have, or are attending college Source: ArtPrize 2013 Visitor Survey
Source: ArtPrize 2013 Economic Impact Study by Anderson Economic Group
ARTPRIZE AUDIENCE
DEMOGRAPHICS
51%
73%
SHOP LOCAL AND AT FARMER’S MARKETS
HOME OWNERS
60% USE SMARTPHONES 58% U.S. AVERAGE
30%
REGULARLY ENJOY FINE FOOD AND GOURMET DINING
59%
TOP TEN ACTIVITIES ENJOYED BY ARTPRIZE ATTENDEES 1. TRAVEL
2. READING
3. T.V.
38% USE MARRIED
4. EXERCISE 5. OUTDOOR REC. 6. GARDENING 7. LOCAL SHOPPING /FARM MARKETS
TABLETS/E-READERS 32% U.S. AVERAGE
8. THEATER MUSIC & ART
9. VOLUNTEER 10. GOURMET & FINE FOOD
Source: ArtPrize 2013 Economic Impact Study by Anderson Economic Group 2014 CORPORATE SPONSORSHIP // SEPT 24 – OCT 12
MEDIA GRAND RAPIDS, MICHIGAN
#39 U.S. MEDIA MARKET #42 Las Vegas, NV #48 Memphis, TN #53 New Orleans, LA
CENSUS City Pop. 188,040 Metro Region Pop. 1,005,648 NIELSEN TV Households 720,150 Market Pop. 1,826,463 2014 CORPORATE SPONSORSHIP // SEPT 24 – OCT 12
“One of the Happiest Cities to Work in” “Perfecting the Art of Living Well” —Men’s Journal
—Forbes
“Best Places to Live” —Money
MEDIA
MARKET PRESENCE LEAD STORY FOR 20+ DAYS TELEVISION: WOOD TV 8 (NBC) broadcasts all news from a temporary studio built in the Grand Rapids Art Museum while the ABC, CBS and FOX affiliates provide 20+ days of coverage ONLINE: Mlive.com: 230 features PRINT: 30 Grand Rapids Press A1 (cover) stories, 30 entertainment features in Kalamazoo, Muskegon, Flint, Ann Arbor, Jackson, Bay City, Saginaw, 2 Detroit Free Press A1 (cover) features RADIO: 12 Michigan Radio (NPR) features
2014 CORPORATE SPONSORSHIP // SEPT 24 – OCT 12
2013 HIGHLIGHTS
446,850 VOTES CAST IN 2013
MEDIA
ARTPRIZE HAS GIVEN GRAND RAPIDS FAR-REACHING BENEFITS INCLUDING ENRICHING ITS CULTURE, BUILDING AWARENESS OF THE REGION, AND BOOSTING ITS SOCIAL CAPITAL.
SOCIAL/MEDIA IMPACT
400,000 VISITORS
*
Record attendance at key venues, GRPD estimates and public transportation ridership suggest double-digit growth at ArtPrize 2013 with over 400,000 visitors in 19 days.
47
COUNTRIES
ArtPrize saw artists from 47 countries around the globe, more than any other year.
CNN FEATURED ARTPRIZE as Michigan’s must-see destination for 2014.
TOP 10 TRAVEL DESTINATION ArtPrize helped to make Grand Rapids the top travel destination to visit in 2014. 18
50
30,000 more than 2012.
$22.1
2013 400,000+ 2012 375,000 2011 322,000
MILLION
2010 250,000 2009 200,000
NET-NEW ECONOMIC ACTIVITY*
253
STATES
JOBS CREATED*
ONLINE GROWTH 10%
31%
MORE PAGE VIEWS ON ARTPRIZE.ORG
MORE VISITORS TO ARTPRIZE.ORG
8 MILLION IN 2013
747,000 IN 2013
20%
35%
ArtPrize 2013 attracted artists and visitors from every U.S. state.
250 MILLION MEDIA IMPRESSIONS
30,432 OUT OF STATE ATTENDEES
**
Illinois, Indiana and Ohio lead the Midwest while Florida, Texas, California, North Carolina and New York yielded top numbers outside the region.
*FROM THE ECONOMIC IMPACT STUDY ON ARTPRIZE 2013 BY ANDERSON ECONOMIC GROUP. FOR THE COMPLETE STUDY VISIT ARTPRIZE.ORG/ECONOMICIMPACT
**FROM ARTPRIZE 2013 VOTER REGISTRATION ZIPCODE DATA
2014 CORPORATE SPONSORSHIP // SEPT 24 – OCT 12
50%
MORE FACEBOOK FANS
MORE TWITTER FOLLOWERS
77,838 FANS
19,014 FOLLOWERS
OF VISITORS TRAVELED MORE THAN 30 MILES TO ATTEND ARTPRIZE 2013. 20,000 Detroiters representing 9% of our audience. 3,900 Chicagoans were almost 2% of our total audience. 19
GLOBAL BRANDS SPONSORING ARTPRIZE
2014 CORPORATE SPONSORSHIP // SEPT 24 – OCT 12
ARTPRIZE SPONSORSHIP OPPORTUNITIES Premier sponsorships deliver the greatest marketing impact possible, aligning your brand with ArtPrize leading up to, during and after the events. A dedicated team works closely with sponsors to: • Reach target demographics • Hone activation approach • Integrate sponsor products and offerings • Achieve marketing objectives • Provide opportunities to reach hundreds of thousands of
general consumers • Develop playful, customized programs that generate a high-
level of brand affinity and awareness
2014 CORPORATE SPONSORSHIP // SEPT 24 – OCT 12
ARTPRIZE SPONSORSHIP VISIBILITY BENEFITS The ArtPrize targeted promotional campaign includes seamless integration into editorial, direct-marketing, digital media, broadcast, social media, and local and national press. COMPONENT
VISIBILITY
ArtClub Membership
Year-round programming access to 750+ ArtPrize “super users”
30-Sec. Commercial Spot
Broadcast on WOODTV 8 (NBC)
ArtPrize Sponsor Seal
Usage for sponsor website, promotions, and advertisements
Ad in Official Event Guide
MLive distribution
Logo in Official Map + Event Guide
Distribution through MLive, Michigan’s largest print, mobile and online network
Official Event Website Recognition + App
One-color logo on the artprize.org homepage and full color logo on sponsor page with link to your website
Logo on Promotional Placard Displayed throughout downtown Grand Rapids before the event appearing with a limited number of other sponsor logos Logo on Prominent Signage
Acknowledgement on prominent signage at official events
Public Thanks + Recognition
Sponsor Reception; Final Twenty Announcement; Awards Show; ArtPrize Events all year
2014 CORPORATE SPONSORSHIP // SEPT 24 – OCT 12
ARTPRIZE SPONSORSHIP ACTIVATION OPPORTUNITIES COMPONENT
DESCRIPTION
ACTIVATION
The Clubhouse
The premier location for ArtClub members, credentialed ArtPrize artists, sponsors, media and VIP guests
Premier sponsorship branding
The HUB
The official event headquarters for the public
Large-scale branding, special events
Artist Venues + Locations where artwork Large-scale branding Exhibition Centers is displayed and viewed and signage at 150+ locations by the public Critical Discourse
Official speaker series (TEDx style)
Link Sessions
Print branding, signage Intensive one-on-one meetings between artists and art professionals
Music + Outdoor Events
Programmed events that Large-scale branding, are open to the public program integration
The Volunteer Program
More than 800 High visibility, strong Volunteers + Wayfinders brand affinity
2014 CORPORATE SPONSORSHIP // SEPT 24 – OCT 12
Large-scale branding, 5+ televised events
ARTPRIZE SPONSORSHIP MEDIA + HOSPITALITY BENEFITS MEDIA Listing in 2014 sponsor press release Inclusion in sponsor boilerplate in all 2014 press releases Social media and publicity integration Email newsletter highlight Event banner branding on other sites HOSPITALITY Customized accreditation badges for access to the ClubHouse hospitality center and other VIP opportunities Event volunteer opportunities for team members Private event tours and excursions Private customized event receptions Event guides, maps and free transportation Tickets for Opening Sponsor Reception Tickets to VIP Pre-Awards Reception VIP tickets, seating at Awards Ceremony VIP seating at Speaker Series Exclusive invitations to receptions and special events during ArtPrize and throughout the year. 2014 CORPORATE SPONSORSHIP // SEPT 24 – OCT 12
ARTPRIZE SPONSORSHIP STRATEGIC PARTNERSHIPS • High level of experienced, hands-on activation and fulfillment from a dedicated team • Favorable 3- and 5-year terms • A complete final report of sponsorship featuring photos, collateral samples, impression counts and
ROI estimates
SPONSORSHIP TEAM
THANK YOU Christian Gaines Executive Director christian@artprize.org
! 2014 CORPORATE SPONSORSHIP // SEPT 24 – OCT 12
Michelle Hoexum Director of Strategic Partnerships and Development michelle@artprize.org 616-214-7906 Ben Poosawtsee Development Manager ben@artprize.org 616-214-7912