2014 artprize sponsor report by ArtPrize

2014 SPONSOR REPORT

AT A GLANCE 19 days 400,000+ visitors 13,000+ K-12 students 1,536 entries 1,832 artists (51 countries, 42 states) 3 square miles 174 venues (record attendance) Venues with record attendance: The Grand Rapids Art Museum (175,054 = ñ1%) Kendall College of Art & Design (45,273 = ñ13.95%) The Women's City Club (27,260 = ñ50.1%) Cathedral Square (18,427 = ñ22.85%)

Venues with increased attendance over 2013: Urban Institute for Contemporary Arts (91,911 = ñ32.71%) Frederik Meijer Gardens & Sculpture Park (63,544 = ñ26.14%)

2014 SPONSOR REPORT

AT A GLANCE 109,298 mobile app downloads 398,714 votes cast 41,109 registered voters $540,000 awarded $200K+ artist, venue grants

2014 SPONSOR REPORT

SPONSORSHIP 2014 SPONSOR REPORT

THANK YOU 2014 SPONSORS We want to express our profound gratitude, on behalf of the ArtPrize board of directors, staff and volunteers, for helping us fulfill our mission. ArtPrize doesnâ&#x20AC;&#x2122;t happen without the sponsors, donors, artists, venues, volunteers, and staff who give their time and resources because they believe in bringing art to the community on a grand scale. We are grateful that you have chosen to play a role in helping the world have access to art for a lifetime. Thank you.

SPONSORSHIP

2014 SPONSOR REPORT

Founding Sponsor

Premier Leadership Sponsors

Leadership Sponsors

Official Providers

Premier Benefactors

Public Partners

SPONSORSHIP

2014 SPONSOR REPORT

Official Provider of the 2014 ArtPrize Event Guide

Foundation Support

Official Broadcast Media Partner Anonymous Sibsco The Richard and Helen DeVos Foundation

The Doornink Foundation The Edgar & Elsa Prince Foundation The Porter Foundation

Benefactors Crown Motors FIAT Notions Marketing

Education Media Partner Toyota Uber

Patrons AARP Allstate Insurance Company American Express BDO USA, LLP Blue Cross Blue Shield of Michigan/Blue Care Network Dan and Sherry Bowen Cascade Engineering Chemical Bank Clark Hill PLC Comerica Bank

SPONSORSHIP

Ellis Parking Company Fifth Third Bank Grand Rapids Community College Herman Miller Cares Holland Litho Printing Service Huntington ICONsign John and Mary Hendrickson Kent Companies Lambert Edwards & Associates

Laura Mercier Lutheran Social Services of Michigan McDonald's速 Mike and Sue Jandernoa Micro Kickboard McGarry Bair PC Neurocore OST (Open Systems Technologies) RDV Corporation

Rockford Construction Schupan Recycling Universal Forest Products Varnum LLP Warner Norcross & Judd LLP

2014 SPONSOR REPORT

Media Partners

Contributors

Friends

ART21 The Community Media Center El Informador El Vocero Hispano PBS The Rapidian Stellafly Social Media Women's Lifestyle Magazine WSNX

Applause Catering + Events Aquinas College Buist Electric Custom Printers Grand Action Hidden Creek Apartments Michigan State University College of Human Medicine The Right Place, Inc. Smith Haughey Rice & Roegge White Ware Inc.

a.j. Veneklasen, Inc. Arts & Carafes Studio Atomic Object LLC Beene Garter Certified Tile and Stone Installers Compass College of Cinematic Arts Custer, Inc. Erb Thai SEARS ARCHITECTS

Grocer's Daughter Chocolate Hudsonville Creamery & Ice Cream Company Jimmy John's John Ball Zoo Kent County Department of Public Works Landscape Design Services Lantern Coﬀee Bar and Lounge Louis Benton Steakhouse Love's Ice Cream Modern Day Floral Opera Grand Rapids Organicycle PepsiCo Pig Out Take Out Pratt Industries Reserve Food and Wine Righteous Cuisine Rockwell Republic Rose Bowl Floral

San Chez Bistro Scott Christopher Homes Service Reproduction Company Sip Organic Juice Bar SpeakEZ Lounge Spoonlickers Starbucks Tavern on the Square The Cakabakery The Catering Company The Local Epicurean The Organic Gypsy Tre Cugini Urban Institute for Contemporary Arts Via Design Vías Latino Marketing Consultants West Michigan Caterer What The Truck Worksighted XO Asian Cuisine XS Energy Drink

In-Kind Absopure Allegra Marketing • Print • Mail Aperitivo Ascentcare Baudville Bearclaw Coﬀee Company Blackbird RSVP BIGGBY COFFEE Bistro Bella Vita Celebration! Cinema Evergreen Sprinkling Inc. Fat Johnny's Cheesesteak Company Field & Fire Fox Motors Frederik Meijer Gardens and Sculpture Park Freshii Gimbal Grand Rapids Popcorn Company Graydon's Crossing Green Machine Pedicabs

SPONSORSHIP

2014 SPONSOR REPORT

2014 SPONSOR ACTIVATION OVERVIEW All Sponsors:

Presence on ArtPrize Event Guide sponsor page Presence on artprize.org sponsor page Presence in Grand Rapids Press Thank You ad (Sunday Sept. 14) Presence on wayfinding kiosks around town Presence on all Rapid Silver Line bus stations Tickets to Opening Sponsor Event and ArtPrize Awards Access to ArtPrize Sponsor Seal Complimentary ArtPrize Event Guides and Maps

SPONSORSHIP

2014 SPONSOR REPORT

2014 SPONSOR ACTIVATION OVERVIEW Premier Benefactor and Above: Logo presence on screen at ArtPrize Awards Logo presence on artprize.org/sponsors and in Event Guide, print ad, Information Kiosks, and Silver Line Bus Stations Logo presence on artprize.org homepage Key custom major program sponsorships Leadership and Above: Company name presence in all ArtPrize press releases Daily spots on jumbotron at Rosa Parks Circle Spots and bumpers on NBC affiliate WOOD TV Presence in ArtPrize mobile app On stage acknowledgement of sponsorâ&#x20AC;&#x2122;s role at select events Logo presence in ArtPrize Daily email newsletter Company logo spotlit with gobo at select events Logo presence on ArtPrize Press Boards at key locations and select events Logo on 2014 Promo Poster â&#x20AC;&#x201C; 10,000 displayed in Grand Rapids during ArtPrize SPONSORSHIP

2014 SPONSOR REPORT

MAJOR PROGRAM SPONSORSHIPS Artist Seed Grants presented by Public Vote presented by Education Days/ArtStart presented by Juried Grand Prize presented by ArtPrize Clubhouse presented by Final 20 Announcement presented by Volunteer Training presented by

PMS 5535

Global Creative Arts Distributor

Pitch Night presented by

PMS Black

Black

ArtClub presented by PMS White

White

Link Sessions presented by SPONSORSHIP

PMS 5535

2014 SPONSOR REPORT

Logo with Registration Marks

SPONSORSHIP

2014 SPONSOR REPORT

CORPORATE AND FOUNDATION SUPPORTERS 2013

2014

$2,427,834 129 supporters 37 new 37 returning at same amount 29 returning with increase 15 returning with decrease

$2,469,068 112 supporters 17 new 52 returning at same amount 21 returning with increase 15 returning with decrease

$100k+: 5 $50k - $99k: 11 $25k - $49k: 11 $15k - $24k: 9 $5k - $14k: 37 Under $5k: 55

$100k+: 5 $50k - $99k: 12 $25k - $49k: 10 $15k - $24k: 10 $5k - $14k: 48 Under $5k: 27

SPONSORSHIP

2014 SPONSOR REPORT

THE AWARDS

INTERSECTIONS – ANILA QUAYYUM AGHA

THE AWARDS

PUBLIC VOTE GRAND PRIZE + JURIED GRAND PRIZE (TIED) $200,000 $100,000

= $300,000 2014 SPONSOR REPORT

THE AWARDS

2014 SPONSOR REPORT

THE PUBLIC VOTE sponsored by

GRAND PRIZE + INSTALLATION CATEGORY: $200,000

2-D CATEGORY: $20,000 Gretchen Lauer Outcry

Anila Quayyum Agha Intersections

Sponsored by

THE AWARDS

2014 SPONSOR REPORT

THE PUBLIC VOTE sponsored by

3-D CATEGORY: $20,000 Marc Sijan Reciprocity

TIME-BASED CATEGORY: $20,000 Robert Shangle Your Move? THE AWARDS

Sponsored by

2014 SPONSOR REPORT

THE JURIED AWARDS

JURIED GRAND PRIZE + 2-D CATEGORY WINNER: $100,000

JURIED GRAND PRIZE: $100,000 Anila Quayyum Agha Intersections

Sonya Clark The Haircraft Project

The Juried Grand Prize is sponsored by The 2-D Juried Award is sponsored by

THE AWARDS

2014 SPONSOR REPORT

THE JURIED AWARDS

TIME-BASED CATEGORY: $20,000 Respirador (Breather) Dance In The Annex

INSTALLATION CATEGORY: $20,000 Julie Schenkelberg Symptomatic Constant

THE AWARDS

2014 SPONSOR REPORT

THE JURIED AWARDS

3-D CATEGORY: $20,000 Maximo Gonzales Tengo Hambre Sponsored by

THE AWARDS

2014 SPONSOR REPORT

ADDITIONAL AWARDS

OUTSTANDING VENUE: $20,000 SiTE:LAB @ THE MORTON

Sponsored by

THE AWARDS

OX-BOW RESIDENCY AWARD Patricia Villalobos Echeverría Marea Series

2014 SPONSOR REPORT

MEDIA & PUBLIC RELATIONS

MEDIA AND PUBLIC RELATIONS 2014 SPONSOR REPORT

2014 GOALS: MEDIA AND PUBLIC RELATIONS Continue the growth of local, national & international media coverage. Build more agile, responsive media team to cover regional, national and international media for the 19-day event

Diversify PR resources: A national PR firm for awareness needs around artist and juror recruitment and major announcements Introduction of an in-house PR manager to more consistently implement and maintain ongoing social media and PR programs

Convert rich content created over five years into sharable stories supporting year-round media presence. Utilize and further develop social media content strategies and platforms

MEDIA AND PUBLIC RELATIONS

2014 SPONSOR REPORT

NATIONAL AND INTERNATIONAL 10/10/14 — Anila Quayyum Agha Wins Both the Public and the Jury Award at ArtPrize 10/10/14 — Anila Quayyum Agha Sweeps ArtPrize, Winning Both Jury and Public Grand Prize Awards 10/14/14 — An ArtPrize Surprise Lights the Way to a Better World 10/15/14 — Toward an Egalitarian ArtPrize 10/15/14 — Anila Quayyum Agha Casts a Delicate Web of Shadows with a Single Lightbulb 10/20/14 — Welcome to ArtPrize, the IRL Reddit of Art 10/23/14 — A Few Brief Reflections on ArtPrize 10/27/14 — This Gorgeous Sculpture Creates Instant Architecture in an Empty Room 11/6/14 — ArtPrize: A Lesson in Bringing Creative Community Together 11/7/14 — ArtPrize Winner Back on View by Popular Demand

MEDIA AND PUBLIC RELATIONS

2014 SPONSOR REPORT

MEDIA TOUR underwritten by

Kicking oďŹ&#x20AC; with a press conference for 30+ media and arts professionals at the Brooklyn Studio of Ran Ortner (ArtPrize 2009 Public Vote winner), the tour included arts/tech journalists from New York & Chicago. Their four day visit to ArtPrize generated impressive social media buzz and earned more than 10 features in national and international publications including Fast Company, Forbes, The New York Observer, Art in America and Hyperallergic.

MEDIA AND PUBLIC RELATIONS

2014 SPONSOR REPORT

MEDIA PARTNERS

MEDIA AND PUBLIC RELATIONS

2014 SPONSOR REPORT

MEDIA PARTNERS NBC WOOD TV8 Primetime & Prime Access broadcast of four 1-hour live televised productions on NBC aﬃliate, including The Jurors’ Shortlist Event, Why These Finalists? (Parts 1 & 2) and The ArtPrize Awards Live televised coverage of the Final 20 Announcement at Rosa Parks Circle Each of these ArtPrize broadcasts outperformed by more than 2 to 1 the nationally syndicated programs that they preempted

MLive Oﬃcial Provider of the 2014 Event Guide, printed 50,000 copies In-kind online ad campaign generated 10,000,000 impressions Extensive coverage of ArtPrize event

CMC & The Rapidian Extensive coverage of Critical Discourse events Their Insightful editorial coverage of ArtPrize led to an 18% increase in readership

El Informador & El Vocero Hispano Weekly Spanish language column leading up to ArtPrize 2014 in El Informador El Informador printed and distributed 30,000 Spanish-language ArtPrize Event Guides El Vocero Hispano printed and distributed 15,000 Spanish-language ArtPrize Maps

MEDIA AND PUBLIC RELATIONS

2014 SPONSOR REPORT

REGIONAL MEDIA While ArtPrize takes place in a city with a population of 200,000 people, the designated market area (DMA) that includes Grand Rapids, MI is the 40th largest in the US, and covers more than 2,000,000 households. At ArtPrize 2014, every broadcast network serving the DMA set up temporary studios in downtown Grand Rapids to cover the event.

MEDIA AND PUBLIC RELATIONS

2014 SPONSOR REPORT

REGIONAL MEDIA

571 Media Placements (9/15–10/15) 53 Articles and featured segments on day 1 173 Mlive features 17 Grand Rapids Press A1 feature stories 7 Associated Press features 8 Michigan Radio (Michigan NPR Aﬃliate) features 4 Detroit Free Press online features 2 Hispanic newspaper A1 features, 27 columns

MEDIA AND PUBLIC RELATIONS

2014 SPONSOR REPORT

SOCIAL MEDIA

Facebook Statistics: 3,160,939 impressions 100k+ fans 27.8% increase since end of ArtPrize 2013 130 posts (9/15-10/15) 7.67% increase in reach per post over ArtPrize 2013 9 posts surpassed ArtPrize 2013â&#x20AC;&#x2122;s most viral post 3 posts saw over 100,000 reach

MEDIA AND PUBLIC RELATIONS

2014 SPONSOR REPORT

SOCIAL MEDIA

MEDIA AND PUBLIC RELATIONS

2014 SPONSOR REPORT

SOCIAL MEDIA

MEDIA AND PUBLIC RELATIONS

2014 SPONSOR REPORT

SOCIAL MEDIA

MEDIA AND PUBLIC RELATIONS

2014 SPONSOR REPORT

SOCIAL MEDIA: NOTABLE TWEETS

MEDIA AND PUBLIC RELATIONS

2014 SPONSOR REPORT

SOCIAL MEDIA: NOTABLE TWEETS

MEDIA AND PUBLIC RELATIONS

2014 SPONSOR REPORT

TECHNOLOGY 2014 SPONSOR REPORT

artprize.org Traffic

(Jan. 1 – Oct. 12)

Page Views: 7,815,850 Visits: 1,406,947 First Time Visits: 753,279 Unique Visitors: 790,694

New Features Listing Dynamic image sizing for gallery view New API’s for Facebook and other services Updated venue and entry profiles

TECHNOLOGY

2014 SPONSOR REPORT

MOBILE APPS Traffic 40,000+ Android downloads 60,000+ iOS (Apple) downloads

New Features Discover Screen Events Listing Artwork Lists & Routing Venues Near Me Beacons Real-Time Content Updates

TECHNOLOGY

2014 SPONSOR REPORT

TECHNOLOGY

2014 SPONSOR REPORT

EXHIBITIONS 40

2014 SPONSOR REPORT

EXHIBITIONS PROGRAMMING Artist Seed Grants $150,000 over 3 years, Frey Foundation support 214 applicants, 25 selected to receive a $2,000 grant

ArtPrize Arts Advisory Council 7 Internationally Recognized Art Experts ArtPrize Artist Seed Grants and Arts Advisory Council supported by

Pitch Night Expanded to Cincinnati, partnership with 21c Museum Hotels Continued partnership with Walker Arts Center, Minneapolis Support ambitious work, outreach to artists, generate media in other cities, build institutional partnerships Winning artists took home $5,000 and spots on Louis Campau Promenade, Gillett Bridge Pitch Night sponsored by

EXHIBITIONS

2014 SPONSOR REPORT

EXHIBITIONS PROGRAMMING Link Sessions 1:1 Meetings between artists and arts professionals for portfolio reviews, informational interviews and career guidance. 4 Days of sessions, all 150 available sessions were filled Partnerships with Lawyers for the Creative Economy, Creative Many Michigan Sub-partnerships with Ox-Bow, Alliance for Creative Communities Link Sessions sponsored by

EXHIBITIONS

2014 SPONSOR REPORT

EXHIBITIONS PROGRAMMING City Parks Curators 12 City, County & MDOT sites participated, hosted work 6 individual curators, 2 Pitch Night panels, 2 curatorial teams, 1 organizational curatorial team, 1 site coordinator Relationship with Arts Council of New Orleans Several sites produced Public Vote Top 25 & Juried Shortlist entries City park curation underwritten by

Break it Down, Make it Better Workshop series for artists & curators Collaboration with Avenue for the Arts How to Hang a Show / Artist-Curator Interactions

ART21 Partnership Grand Prize Jury assembled by ART21 World Preview Screening of Season 7 with panel ART21 shorts at HUB and Clubhouse ART21 Young Filmmakers Competition Educator Workshops hosted at GRAM and KCAD EXHIBITIONS

2014 SPONSOR REPORT

ARTPRIZE COMMUNITY VOLUNTEERS | ARTCLUB | SUSTAINABILITY | SOCIAL EQUITY 2014 SPONSOR REPORT

VOLUNTEERS ArtPrize volunteers are experts when it comes to ArtPrize. All you have to do is ask.

13,695 hours served 3,396 shifts $303,070.35 value added Volunteer training sponsored by Global Creative Arts Distributor

ARTCLUB Love ArtPrize? Join the Club. ArtClub celebrates and rewards those who support an art event unlike anything else in the world. PMS 5535

PMS 5535

700+ members 350 new members

PMS Black

Black

ArtClub sponsored by PMS White

ARTPRIZE COMMUNITY

White

2014 SPONSOR REPORT

ARTPRIZE CLUBHOUSE sponsored by A perfect place to begin, end, or break during your days at ArtPrize.

With special thanks to

McRae Electric The Custom Shop PepsiCo Interface Carpet Hedke Painting Coalesse Victor Barnes Company Custer OďŹ&#x192;ce Furniture Superior Glass Total Fire Protection The Big Picture Home Technologies LLC

ARTPRIZE COMMUNITY

Grand Rapids Chair Company DeGraaf Interiors Action Chemical Viable Inc. / CLEO SA Morman Century Floor Space The Iserv Company Lameyer Plumbing Tre Cugini XS Energy Drink Jodi Dykstra

2014 SPONSOR REPORT

ARTPRIZE COMMUNITY

2014 SPONSOR REPORT

ARTFAN A high-level membership program designed with ArtPrize's most passionate fans in mind: people who value art and take action to ensure it is always there for the community.

ARTFAN

2013

2014

Goal: $150,000 Actual: $155,459 Variance: 3.6% Households: 69 5 ArtPrize winners 22 Bronze ($1,500) 25 Silver ($2,500) 10 Gold ($5,000) 1 Platinum ($10,000)

Goal: $198,000 Actual: $196,500 Variance: (0.8%) Households: 91 6 ArtPrize winners 25 Bronze ($1,500) 28 Silver ($2,500) 14 Gold ($5,000) 2 Platinum ($10,000)

2014 SPONSOR REPORT

ARTFAN Event Attendance: Juried Shortlist Event at Blue35 An opportunity for ArtFans and Premier level GRAM members to watch the shortlist event and meet the category jurors

100 Invited 83 RSVPâ&#x20AC;&#x2122;D 68 Attended (68%)

Sponsored by

Grand Jurors Dinner An opportunity for Gold ($5k) and Platinum (10k) level ArtFans to meet and converse with the Grand Prize jurors and local art professionals in an intimate setting

ARTFAN

52 Invited 40 RSVPâ&#x20AC;&#x2122;D 32 Attended (61%)

2014 SPONSOR REPORT

EDUCATION sponsored by 2014 SPONSOR REPORT

EDUCATION PROGRAMS 13,000 K-12 children served 26% increase over 2013

New Docent Program 20 volunteer docents filled 53 shifts, leading 1,580 students

3rd annual Chair Camp in partnership with Eames Office 49% increase in attendance over 2013 Chair Camp supported by

New Programming Story Time: Partnership with Grand Rapids Public Library Kids pARTy Artistsâ&#x20AC;&#x2122; Day / Pop Up Art Programming

Family Programs with Partners 5 organizations participated 15 sessions on evenings, weekends

EDUCATION

2014 SPONSOR REPORT

EDUCATION

2014 SPONSOR REPORT

EDUCATION PROGRAMS ART21 Educator Workshops Bilingual Educational Materials Bookmarks, self-guided tours

Adult Advisory Committee Includes professionals from GVSU, GRPS, GRSAF, ECE work, KCAD, WMCAT

Youth Advisory Committee ArtStart Online Competition for Youth Youth Advisory Committee and ArtStart supported by

SmartArt Student Art Competition SmartArt is a program of

EDUCATION

2014 SPONSOR REPORT

ARTPRIZE COMMUNITY

SUSTAINABILITY

ENVIRONMENTAL SUSTAINABILITY artprize 2014

2014 SPONSOR REPORT SPONSOR REPORT

ENVIRONMENTAL SUSTAINABILITY Priority Issues Understand best practices of event management in waste diversion & minimization Understand climate implications & carbon management of event Provide sustainable & accessible transportation solutions

2014 Deliverables Water Share program â&#x20AC;&#x201C; 134,550 water bottles diverted! Water Share supported by Bike Valet & Corral Public Recycling pilot program Continuation of RAPID Public transit partnership and pathway programs

ENVIRONMENTAL SUSTAINABILITY

2014 SPONSOR REPORT

SOCIAL EQUITY 56

2014 SPONSOR REPORT

SOCIAL EQUITY: ACCESSIBILITY & INCLUSION Social responsibility and equity live at the heart of who we are, what we do, and how we plan to grow.

Internal Efforts: Board resolution passed in May, 2014 to further diversity and inclusion eﬀorts Staﬀ cultural competency training Equal Opportunity hiring practices refined & formalized Published commitment on website Utilized local, minority & women-owned vendors Year-round internship created Social equity, diversity, and inclusion programming supported by

SOCIAL EQUITY

2014 SPONSOR REPORT

SOCIAL EQUITY: ACCESSIBILITY & INCLUSION Rapid Rides to ArtPrize 10,000 wristbands with bi-lingual materials allowing unlimited public transit rides during ArtPrize were distributed through partner organizations working in communities facing barriers to transportation. Rapid Rides to ArtPrize underwritten by

Bilingual media outreach and print materials Working with two local Spanish language newspapers and a local translation consultant, 30,000 free Spanish-language event guides were distributed community wide.

Bilingual volunteer recruitment & indicator badges

SOCIAL EQUITY

2014 SPONSOR REPORT

SOCIAL EQUITY: ACCESSIBILITY & INCLUSION AccessArt Lounge & Pathway An accessible lounge and wheel chair friendly 1.2 mile pathway were created in partnership with

American Sign Language (ASL) Interpretation at all major events.

ArtPrize Clubhouse Receptions The ArtPrize Clubhouse hosted outreach and networking events for groups like MAP, an organization for racially diverse professionals and OutPro, for LGBTQ professionals.

DisArt Panel Event @ Critical Discourse Support of Paul Collins Diversity in Art Award

SOCIAL EQUITY

2014 SPONSOR REPORT

EVENTS 2014 SPONSOR REPORT

OPENING DAY GVSU MARCHING BAND, PBS NERDWALK & GOV. SNYDER VISIT

EVENTS

2014 SPONSOR REPORT

CRITICAL DISCOURSE

EVENTS

2014 SPONSOR REPORT

Seven events at the intersection of art and design, technology, social equity, urbanism, art criticism and the ArtPrize Public Vote Art, Disability, Bodies, Images Art21 Season 7 World Preview Creative Approaches to Detroit: Design 99 Jurorsâ&#x20AC;&#x2122; Shortlist Event New Inc. Incubating Art and Tech, underwritten by Why These Finalists? (Part 1 & 2)

EVENTS

2014 SPONSOR REPORT

FINAL 20 ANNOUNCEMENT sponsored by At the end of first round voting, we gathered to see which 20 entries would contend for the Public Vote Category Awards and Grand Prize.

EVENTS

2014 SPONSOR REPORT

THE ARTPRIZE AWARDS The big night. All of ArtPrize 2014â&#x20AC;&#x2122;s winners were announced live on stage at Grand Rapids Civic Theatre, with thousands more watching a live broadcast at Rosa Parks Circle and on WOOD TV8.